Permutive constantly takes publisher feedback on how their product works, how it can work with other vendors, while keeping the publishers main goals in mind. Having a DMP is nice, having an integrated solution that is a DMP plus so much more is what Permutive is evolving into each year. It is an easy to use platform that many teams see value in besides the sales org. It helps us drive more informed decisions across all areas of our business. If we do not see a function we need or would like, the Support team is patient with trouble shooting. Review collected by and hosted on G2.com.
Transparency of information or sourcing in certain areas makes future work a bit more difficult. If the connection is not something, you can toggle after creation. Every team is built differently, though, and our team might be only one of the few challenged by this. Review collected by and hosted on G2.com.
