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Compare LiveRamp and Permutive 
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At a Glance
Market Segments
Enterprise (51.0% of reviews)
Mid-Market (48.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
LiveRamp
Star Rating
(114)4.2 out of 5
Market Segments
Enterprise (51.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LiveRampPermutive
Star Rating
(84)4.5 out of 5
Market Segments
Mid-Market (48.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about PermutiveLiveRamp vs Permutive
When assessing the two solutions, reviewers found Permutive easier to use, set up, and administer. Reviewers also preferred doing business with Permutive overall.
- Reviewers felt that Permutive meets the needs of their business better than LiveRamp.
- When comparing quality of ongoing product support, reviewers felt that Permutive is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Permutive over LiveRamp.
Pricing
Entry-Level Pricing
LiveRamp
No pricing availablePermutive
No pricing availableFree Trial
LiveRamp
No trial information availablePermutive
No trial information availableRatings
Meets Requirements
8.4
63
8.6
63
Ease of Use
8.0
62
8.7
62
Ease of Setup
7.6
33
8.2
37
Ease of Admin
7.8
33
8.9
28
Quality of Support
8.2
58
9.0
61
Has the product been a good partner in doing business?
8.7
35
9.1
30
Product Direction (% positive)
7.5
57
9.4
55
Features by Category
Data Integration
Not enough data
8.8
49
Not enough data
7.7
40
Not enough data
7.1
39
Not enough data
7.3
33
Not enough data
7.9
37
Not enough data
7.7
38
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
9.1
49
Not enough data
8.0
42
Not enough data
8.2
45
Not enough data
7.5
38
Platform
Not enough data
7.7
41
Not enough data
8.1
47
Not enough data
8.6
47
Not enough data
8.7
44
Not enough data
7.7
37
Attribution Modeling
6.3
8
Not enough data
6.9
6
Not enough data
Feature Not Available
Not enough data
5.7
7
Not enough data
Feature Not Available
Not enough data
5.3
6
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
6.4
6
Not enough data
6.3
5
Not enough data
6.9
7
Not enough data
Feature Not Available
Not enough data
Reporting
7.4
9
Not enough data
7.6
7
Not enough data
7.1
7
Not enough data
Centralized computation
Not enough data
8.7
5
Localized computation
Not enough data
8.3
5
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
LiveRamp and Permutive are categorized as Data Clean Room
Unique Categories
LiveRamp is categorized as Identity Resolution and Attribution
Permutive is categorized as Data Management Platform (DMP)
Reviews
Reviewers' Company Size
LiveRamp
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Permutive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.2%
Retail
7.8%
Financial Services
6.9%
Computer Software
5.9%
Information Technology and Services
3.9%
Other
37.3%
Publishing
38.8%
Marketing and Advertising
23.8%
Online Media
18.8%
Newspapers
6.3%
Media Production
6.3%
Other
6.3%
Alternatives
Discussions
LiveRamp has no discussions with answers
How are you getting on educating the agency side of the benefits to Permutive?
1 Comment
MO
Thanks for the question, Robyn. We have seen great interest from the agency side of the market on the importance of 1st Party publisher data and the benefits...Read more
What does Permutive do?
1 Comment
MO
The Permutive Audience platform offers more than traditional DMPs. It empowers publishers and advertisers to address their full audience, in-the-moment,...Read more
What is Hello amp Permutive?
1 Comment
MO
Permutive's AMP solution allows targeting without third-party cookies on Google AMP. This means publishers can now enjoy the benefits of Permutive's...Read more
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