# LiveRamp vs Permutive Comparison | | LiveRamp | Permutive | |---|---|---| | **Star Rating** | 4.2 out of 5 | 4.5 out of 5 | | **Total Reviews** | 114 | 86 | | **Largest Market Segment** | Enterprise (51.0% of reviews) | Mid-Market (48.8% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### LiveRamp Pros: - Ease of Use (14 reviews) - Platform Integration (11 reviews) Cons: - Difficult Learning (6 reviews) - Expensive (6 reviews) ### Permutive Pros: - Ease of Use (5 reviews) - Easy Integrations (5 reviews) Cons: - Data Inaccuracy (3 reviews) - Complex Setup (1 reviews) --- ## Ratings Comparison | Rating | LiveRamp | Permutive | |---|---|---| | **Meets Requirements** | 8.4 (63 reviews) | 8.6 (63 reviews) | | **Ease of Use** | 7.9 (62 reviews) | 8.7 (62 reviews) | | **Ease of Setup** | 7.5 (33 reviews) | 8.2 (37 reviews) | | **Ease of Admin** | 7.8 (33 reviews) | 8.9 (28 reviews) | | **Quality of Support** | 8.2 (58 reviews) | 9.0 (61 reviews) | | **Has the product been a good partner in doing business?** | 8.7 (35 reviews) | 9.1 (30 reviews) | | **Product Direction (% positive)** | 7.3 (57 reviews) | 9.4 (55 reviews) | --- ## Pricing ### LiveRamp #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Permutive #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **LiveRamp** | N/A | N/A | | **Permutive** | 8.0/10 | 54 | #### Data Integration | Feature | LiveRamp | Permutive | |---|---|---| | **1st-Party Data Integration** | Not enough data | 8.8 (49 reviews) | | **2nd-Party Data Integration** | Not enough data | 7.7 (40 reviews) | | **3rd-Party Data Integration** | Not enough data | 7.1 (39 reviews) | | **Offline Data Integration** | Not enough data | 7.3 (33 reviews) | | **Mobile Data Integration** | Not enough data | 7.9 (37 reviews) | | **Data Export Tools** | Not enough data | 7.7 (38 reviews) | #### Agentic AI - Data Management Platform (DMP) | Feature | LiveRamp | Permutive | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Data Analysis & Optimization | Feature | LiveRamp | Permutive | |---|---|---| | **Audience Segmentation** | Not enough data | 9.1 (49 reviews) | | **Recommendations** | Not enough data | 8.0 (42 reviews) | | **Standard Dashboards** | Not enough data | 8.2 (45 reviews) | | **Custom Reports** | Not enough data | 7.5 (38 reviews) | #### Platform | Feature | LiveRamp | Permutive | |---|---|---| | **Data Permissions** | Not enough data | 7.7 (41 reviews) | | **User, Role, and Access Management** | Not enough data | 8.1 (47 reviews) | | **Performance and Reliability** | Not enough data | 8.6 (47 reviews) | | **Enterprise Scalability** | Not enough data | 8.7 (44 reviews) | | **Internationalization** | Not enough data | 7.7 (37 reviews) | ### Attribution | Product | Score | Reviews | |---|---|---| | **LiveRamp** | 6.8/10 | 12 | | **Permutive** | N/A | N/A | #### Attribution Modeling | Feature | LiveRamp | Permutive | |---|---|---| | **Single-Touch Attribution** | 6.3 (8 reviews) | Not enough data | | **Multi-Touch Attribution** | 6.9 (6 reviews) | Not enough data | | **Algorithmic Attribution** | Feature Not Available | Not enough data | | **Cross-Device Attribution** | 6.3 (8 reviews) | Not enough data | | **Offline Attribution** | Feature Not Available | Not enough data | | **Custom Attribution** | 5.3 (6 reviews) | Not enough data | #### Agentic AI - Attribution | Feature | LiveRamp | Permutive | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Marketing | Feature | LiveRamp | Permutive | |---|---|---| | **B2B Attribution** | 6.4 (6 reviews) | Not enough data | | **B2C Attribution** | 6.3 (5 reviews) | Not enough data | | **Marketing Channels** | 6.9 (7 reviews) | Not enough data | | **Integrations** | Feature Not Available | Not enough data | #### Reporting | Feature | LiveRamp | Permutive | |---|---|---| | **Dashboards** | 7.4 (9 reviews) | Not enough data | | **Data Visualizations** | 7.6 (7 reviews) | Not enough data | | **Custom Reporting** | 7.1 (7 reviews) | Not enough data | ### Data Clean Room | Product | Score | Reviews | |---|---|---| | **LiveRamp** | N/A | N/A | | **Permutive** | 8.5/10 | 5 | #### Centralized computation | Feature | LiveRamp | Permutive | |---|---|---| | **Centralized Computation** | Not enough data | 8.7 (5 reviews) | #### Localized computation | Feature | LiveRamp | Permutive | |---|---|---| | **Localized computation** | Not enough data | 8.3 (5 reviews) | ### Identity Resolution | Product | Score | Reviews | |---|---|---| | **LiveRamp** | N/A | N/A | | **Permutive** | N/A | N/A | #### Agentic AI - Firewall Software | Feature | LiveRamp | Permutive | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | ### Audience Data Providers | Product | Score | Reviews | |---|---|---| | **LiveRamp** | N/A | N/A | | **Permutive** | N/A | N/A | #### Audience Data - Audience Data Providers | Feature | LiveRamp | Permutive | |---|---|---| | **Third-Party Data Access** | Not enough data | Not enough data | | **Audience Segmentation** | Not enough data | Not enough data | | **Audience Insights** | Not enough data | Not enough data | | **Custom Audience Creation** | Not enough data | Not enough data | #### Activation - Audience Data Providers | Feature | LiveRamp | Permutive | |---|---|---| | **Cross-Channel Targeting** | Not enough data | Not enough data | | **DSP Integration** | Not enough data | Not enough data | | **Data Enrichment** | Not enough data | Not enough data | | **Audience Activation** | Not enough data | Not enough data | #### AI Capabilities - Audience Data Providers | Feature | LiveRamp | Permutive | |---|---|---| | **Predictive Audience Modeling** | Not enough data | Not enough data | ### Account-Based Execution | Product | Score | Reviews | |---|---|---| | **LiveRamp** | N/A | N/A | | **Permutive** | N/A | N/A | #### Marketing Distribution | Feature | LiveRamp | Permutive | |---|---|---| | **Segmentation ** | Not enough data | Not enough data | | **Personalized Messaging ** | Not enough data | Not enough data | | **Website Personalization ** | Not enough data | Not enough data | | **Email Campaigns ** | Not enough data | Not enough data | | **Digital Advertising** | Not enough data | Not enough data | | **Direct Mail** | Not enough data | Not enough data | #### Campaign Planning | Feature | LiveRamp | Permutive | |---|---|---| | **Strategy Mapping ** | Not enough data | Not enough data | | **Prioritized Accounts ** | Not enough data | Not enough data | | **Trending Accounts ** | Not enough data | Not enough data | | **Sales Activation** | Not enough data | Not enough data | #### Integrations | Feature | LiveRamp | Permutive | |---|---|---| | **Ad Network Integrations ** | Not enough data | Not enough data | | **Buyer Intent Data Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Data Clean Room Software](https://www.g2.com/categories/data-clean-room) **Unique to LiveRamp (3):** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Attribution Software](https://www.g2.com/categories/attribution), [Audience Data Providers](https://www.g2.com/categories/audience-data-providers) **Unique to Permutive (1):** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) --- ## Reviewer Demographics ### By Company Size | Segment | LiveRamp | Permutive | |---|---|---| | **Small-Business** | 18.6% | 17.1% | | **Mid-Market** | 30.4% | 48.8% | | **Enterprise** | 51.0% | 34.1% | ### By Industry #### LiveRamp - **Marketing and Advertising:** 39.2% - **Retail:** 7.8% - **Financial Services:** 6.9% - **Computer Software:** 5.9% - **Information Technology and Services:** 3.9% - **Entertainment:** 2.9% - **Automotive:** 2.9% - **Internet:** 2.9% - **Pharmaceuticals:** 2.9% - **Online Media:** 2.9% - **Other:** 21.6% #### Permutive - **Publishing:** 38.8% - **Marketing and Advertising:** 23.8% - **Online Media:** 18.8% - **Newspapers:** 6.3% - **Media Production:** 6.3% - **Broadcast Media:** 3.8% - **Internet:** 1.3% - **Higher Education:** 1.3% --- ## Alternatives ### Alternatives to LiveRamp - [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14690 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14758 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.6/5 stars (754 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews) - [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews) ### Alternatives to Permutive - [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) — 4.3/5 stars (117 reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1227 reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.6/5 stars (754 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (734 reviews) - [Crossbeam](https://www.g2.com/products/crossbeam/reviews) — 4.8/5 stars (396 reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (250 reviews) - [PartnerTap](https://www.g2.com/products/partnertap/reviews) — 4.7/5 stars (211 reviews) - [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews) — 4.0/5 stars (28 reviews) - [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews) - [Adobe Real-Time CDP](https://www.g2.com/products/adobe-real-time-cdp/reviews) — 4.1/5 stars (165 reviews) --- ## Top Discussions ### LiveRamp No discussions available for this product. ### Permutive - Title: [What is Hello amp Permutive?](https://www.g2.com/discussions/what-is-hello-amp-permutive) — 1 comment > **Top comment:** "Permutive's AMP solution allows targeting without third-party cookies on Google AMP. This means publishers can now enjoy the benefits of Permutive's..." - Title: [What does Permutive do?](https://www.g2.com/discussions/what-does-permutive-do) — 1 comment > **Top comment:** "The Permutive Audience platform offers more than traditional DMPs. It empowers publishers and advertisers to address their full audience, in-the-moment,..." - Title: [How are you getting on educating the agency side of the benefits to Permutive?](https://www.g2.com/discussions/40978-how-are-you-getting-on-educating-the-agency-side-of-the-benefits-to-permutive) — 1 comment, 1 upvote > **Top comment:** "Thanks for the question, Robyn. We have seen great interest from the agency side of the market on the importance of 1st Party publisher data and the benefits..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/liveramp-vs-permutive)