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# LiveRamp vs Permutive Comparison - What are their main differences?

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LiveRampPermutive[+ Add Product](#)

Reviews

**LiveRamp** [

4.1/5(116)

](https://www.g2.com/products/liveramp/reviews#reviews)

**Permutive** [

4.5/5(91)

](https://www.g2.com/products/permutive/reviews#reviews)

Pricing

**LiveRamp**
No pricing available

**Permutive**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**LiveRamp**
4 months

Based on 6 responses

**Permutive**
3 monthsFaster

Based on 10 responses

Return on Investment

**LiveRamp**
19 months

Based on 5 responses

**Permutive**
17 months2 months sooner

Based on 8 responses

Perceived Cost

**LiveRamp**
$$$$$

**Permutive**
$$$$$

Average Discount

**LiveRamp**
10%

**Permutive**
Not enough reviews yet

Pros & Cons

**LiveRamp**
[
Ease of Use (14)
](https://www.g2.com/products/liveramp/reviews?filters%5Bsentiment_snippet%5D=1559531&qs=pros-and-cons#reviews)[
Platform Integration (11)
](https://www.g2.com/products/liveramp/reviews?filters%5Bsentiment_snippet%5D=1559580&qs=pros-and-cons#reviews)[
Difficult Learning (6)
](https://www.g2.com/products/liveramp/reviews?filters%5Bsentiment_snippet%5D=2246991&qs=pros-and-cons#reviews)[
Expensive (6)
](https://www.g2.com/products/liveramp/reviews?filters%5Bsentiment_snippet%5D=1557388&qs=pros-and-cons#reviews)

**Permutive**
[
Ease of Use (6)
](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1360111&qs=pros-and-cons#reviews)[
Customer Support (5)
](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1359904&qs=pros-and-cons#reviews)[
Data Accessibility (3)
](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1359889&qs=pros-and-cons#reviews)[
Data Inaccuracy (3)
](https://www.g2.com/products/permutive/reviews?filters%5Bsentiment_snippet%5D=1997074&qs=pros-and-cons#reviews)

Integrations

**LiveRamp**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image")

Braze

](https://www.g2.com/products/braze/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_62cc53be5687c9cbaef132f4b487873a/chalice.png "Product Avatar Image")

Chalice

](https://www.g2.com/products/chalice/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a6c205d533dba77b318af96d91beb2ac/databricks.jpeg "Product Avatar Image")

Databricks

](https://www.g2.com/products/databricks/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/311/large_detail_da820dfb0bceb23ead050c282acb6770.jpeg "Product Avatar Image")

Google Cloud

](https://www.g2.com/products/google-google-cloud/reviews)[
View all
](https://www.g2.com/products/liveramp/integrations)

**Permutive**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_68bafabb95e6c3c7366db8d1e3014929/google-ad-manager.jpg "Product Avatar Image")

Google Ad Manager

](https://www.g2.com/products/google-ad-manager/reviews)[
View all
](https://www.g2.com/products/permutive/integrations)

Screenshots

**LiveRamp**
 ![LiveRamp screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1511082/SS1.png)

**Permutive**
 ![Permutive screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1541517/thumb-_7_.jpg)

Ratings

Meets Requirements

**LiveRamp**

8.2

8.265

**Permutive**

8.6

8.666

Ease of Use

**LiveRamp**

7.8

7.864

**Permutive**

8.6

8.665

Ease of Setup

**LiveRamp**

7.2

7.235

**Permutive**

8.1

8.140

Ease of Admin

**LiveRamp**

7.6

7.634

**Permutive**

8.9

8.929

Quality of Support

**LiveRamp**

8.0

8.060

**Permutive**

9.0

9.064

Has the product been a good partner in doing business?

**LiveRamp**

8.6

8.636

**Permutive**

9.0

9.031

Product Direction (% positive)

**LiveRamp**

7.0

7.059

**Permutive**

8.8

8.858

Features

Data Management Platform (DMP)[Hide 69 FeaturesShow 69 Features](javascript:void(0);)

Not enough data

8.0

55

Data Integration

1st-Party Data Integration

Not enough data

8.8(won by default)

50

2nd-Party Data Integration

Not enough data

7.7(won by default)

40

3rd-Party Data Integration

Not enough data

7.2(won by default)

40

Offline Data Integration

Not enough data

7.3(won by default)

33

Mobile Data Integration

Not enough data

7.9(won by default)

37

Data Import/Export

Not enough data

7.8(won by default)

39

Collaboration Tools

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Ad Network Integration

Not enough data

Not enough data

Agentic AI - Data Management Platform (DMP)

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Data Analysis & Optimization

Audience Segmentation

Not enough data

9.1(won by default)

50

Recommendations

Not enough data

8.0(won by default)

42

Standard Dashboards

Not enough data

8.2(won by default)

45

Custom Reports

Not enough data

7.5(won by default)

38

Campaign Segmentation

Not enough data

Not enough data

Platform

Data Permissions

Not enough data

7.7(won by default)

41

User, Role, and Access Management

Not enough data

8.1(won by default)

47

Performance and Reliability

Not enough data

8.6(won by default)

47

Enterprise Scalability

Not enough data

8.7(won by default)

44

Internationalization

Not enough data

7.7(won by default)

37

Advertising Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Additional Functionality

Contact Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

API

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Data Recovery

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Data Profiling

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Data Transformation

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Attribution[Hide 57 FeaturesShow 57 Features](javascript:void(0);)

6.8

12

Not enough data

Attribution Modeling

Single-Touch Attribution

6.3(won by default)

8

Not enough data

Multi-Touch Attribution

6.9(won by default)

6

Not enough data

Cross-Device Attribution

6.3(won by default)

8

Not enough data

Custom Attribution

5.3(won by default)

6

Not enough data

Algorithmic Attribution

Feature Not Available

Not enough data

Offline Attribution

Feature Not Available

Not enough data

Cross Channel Attribution

Not enough data

Not enough data

Agentic AI - Attribution

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Marketing

B2B Attribution

6.4(won by default)

6

Not enough data

B2C Attribution

6.3(won by default)

5

Not enough data

Multi-Channel Marketing

6.9(won by default)

7

Not enough data

Third-Party Integrations

Feature Not Available

Not enough data

Social Media Integration

Not enough data

Not enough data

Reporting

Dashboards

7.4(won by default)

9

Not enough data

Data Visualizations

7.6(won by default)

7

Not enough data

Custom Reporting

7.1(won by default)

7

Not enough data

Additional Functionality

AI/Machine Learning

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Affiliate Management

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Attribution Modeling

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Data Clean Room[Hide 2 FeaturesShow 2 Features](javascript:void(0);)

Not enough data

8.6

6

Centralized computation

Centralized Computation

Not enough data

8.7(won by default)

5

Localized computation

Localized computation

Not enough data

8.6(won by default)

6

Show 3 feature categories with incomplete data

Identity Resolution[Hide 3 FeaturesShow 3 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Firewall Software

Autonomous Task Execution

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Audience Data Providers[Hide 9 FeaturesShow 9 Features](javascript:void(0);)

Not enough data

Not enough data

Audience Data - Audience Data Providers

Third-Party Data Access

Not enough data

Not enough data

Audience Segmentation

Not enough data

Not enough data

Audience Insights

Not enough data

Not enough data

Custom Audience Creation

Not enough data

Not enough data

Activation - Audience Data Providers

Cross-Channel Targeting

Not enough data

Not enough data

DSP Integration

Not enough data

Not enough data

Data Enrichment

Not enough data

Not enough data

Audience Activation

Not enough data

Not enough data

AI Capabilities - Audience Data Providers

Predictive Audience Modeling

Not enough data

Not enough data

Account-Based Execution[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

Not enough data

Not enough data

Marketing Distribution

Segmentation 

Not enough data

Not enough data

Personalized Messaging 

Not enough data

Not enough data

Website Personalization 

Not enough data

Not enough data

Email Campaigns 

Not enough data

Not enough data

Digital Advertising

Not enough data

Not enough data

Direct Mail

Not enough data

Not enough data

Campaign Planning

Strategy Mapping 

Not enough data

Not enough data

Prioritized Accounts 

Not enough data

Not enough data

Trending Accounts 

Not enough data

Not enough data

Sales Activation

Not enough data

Not enough data

Integrations

Ad Network Integrations 

Not enough data

Not enough data

Buyer Intent Data Integration

Not enough data

Not enough data

Marketing Automation Integration

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![LiveRamp](https://images.g2crowd.com/uploads/product/hd_favicon/e7038862866973490548c0b82f8034f7/liveramp.svg "LiveRamp")](https://www.g2.com/products/liveramp/reviews)

LiveRamp

Small-Business(50 or fewer emp.)

18.3%

Mid-Market(51-1000 emp.)

30.8%

Enterprise(\> 1000 emp.)

51.0%

[![Permutive](https://images.g2crowd.com/uploads/product/hd_favicon/1de8a82f811eeea5c9220ebcb9a6e535/permutive.svg "Permutive")](https://www.g2.com/products/permutive/reviews)

Permutive

Small-Business(50 or fewer emp.)

18.4%

Mid-Market(51-1000 emp.)

47.1%

Enterprise(\> 1000 emp.)

34.5%

Small-Business

(50 or fewer emp.)

18.3%

18.4%

Mid-Market

(51-1000 emp.)

30.8%

47.1%

Enterprise

(\> 1000 emp.)

51.0%

34.5%

Reviewers' Industry

[![LiveRamp](https://images.g2crowd.com/uploads/product/hd_favicon/e7038862866973490548c0b82f8034f7/liveramp.svg "LiveRamp")](https://www.g2.com/products/liveramp/reviews)
LiveRamp

Marketing and Advertising

40.4%

Retail

7.7%

Financial Services

6.7%

Computer Software

5.8%

Information Technology and Services

3.8%

Other

35.6%

[![Permutive](https://images.g2crowd.com/uploads/product/hd_favicon/1de8a82f811eeea5c9220ebcb9a6e535/permutive.svg "Permutive")](https://www.g2.com/products/permutive/reviews)
Permutive

Publishing

37.3%

Marketing and Advertising

24.1%

Online Media

19.3%

Newspapers

6.0%

Media Production

6.0%

Other

7.2%

FAQs

## LiveRamp vs Permutive FAQs

Generated using AI

Last updated: August 16, 2026

### What is the difference between LiveRamp vs Permutive?

Permutive stands out over LiveRamp with higher reviewer ratings, stronger support, and easier setup, while LiveRamp's largest segment is Enterprise and Permutive's is Mid-Market.

| [LiveRamp](https://www.g2.com/products/liveramp/reviews) | [Permutive](https://www.g2.com/products/permutive/reviews) |
| --- | --- |
| 4.1/5 (115 reviews) | 4.5/5 (87 reviews) |
| Enterprise | Mid-Market |
| 7.3 | 8.2 |
| 8.1 | 9.0 |
| Ease of Use (14 all-time mentions) | Ease of Use (5 all-time mentions) |

### How do the pricing models of LiveRamp and Permutive compare?

Permutive is rated as the stronger value on price and cost satisfaction, with fewer negative pricing comments than LiveRamp.

- **LiveRamp:** Reviewers frequently cite high costs and inflexible subscription pricing, with 6 all-time mentions of "Expensive" and recent feedback noting minimums and overage pricing as barriers for SMBs.
- **Permutive:** Reviewers mention the product is expensive but with fewer negative comments, and recent reviews highlight satisfaction with the value provided for the features and support.
- **Switching reasons:** Recent reviews indicate LiveRamp users seek more flexible, consumption-based pricing, while Permutive users rarely cite cost as a primary switching factor.

### What are the best alternatives to LiveRamp and Permutive?

The top three alternatives to LiveRamp and Permutive are Lotame Spherical Platform, Hightouch, and Tealium.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [LiveRamp](https://www.g2.com/products/liveramp/reviews) | 4.1/5 (115 reviews) | Enterprise | Expensive, inflexible pricing | Ease of Use (14 all-time mentions) |
| [Permutive](https://www.g2.com/products/permutive/reviews) | 4.5/5 (87 reviews) | Mid-Market | Expensive, but strong value for features | Ease of Use (5 all-time mentions) |
| [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) | 4.3/5 (117 reviews) | Mid-Market | — | Data Management |
| [Hightouch](https://www.g2.com/products/hightouch/reviews) | 4.6/5 (399 reviews) | Mid-Market | — | Integrations |
| [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) | 4.3/5 (479 reviews) | Enterprise | — | Enterprise-Grade Features |

### Which Identity Resolution features should I prioritize when comparing LiveRamp and Permutive?

Buyers should prioritize Ease of Use, Integrations, Data Management, Audience Activation, and Quality of Support when comparing LiveRamp and Permutive.

- **Ease of Use:** LiveRamp (14 all-time mentions), Permutive (5 all-time mentions); Permutive scores 8.7, LiveRamp 7.8.
- **Integrations:** LiveRamp (5 all-time mentions), Permutive (4 all-time mentions).
- **Data Management:** LiveRamp (7 all-time mentions), Permutive (3 all-time mentions).
- **Audience Activation:** LiveRamp (8 all-time mentions), Permutive (1 all-time mention for Audience Targeting).
- **Quality of Support:** LiveRamp scores 8.1, Permutive scores 9.0.

### What are the pros and cons of LiveRamp vs Permutive?

Permutive's headline strength is superior ease of use and support, while LiveRamp's is broad platform integration and audience activation.

- **LiveRamp strengths:** Ease of Use (14 all-time mentions), Platform Integration (11), Audience Activation (8), Data Management (7), Channel Management (5), Connectivity (5), Integrations (5), Customer Support (4), Onboarding (4).
- **LiveRamp trade-offs:** Difficult Learning (6), Expensive (6), Poor Customer Support (5), Learning Curve (4), Long Waiting Times (4), Poor Support Services (4), Complexity (3).
- **Permutive strengths:** Ease of Use (5), Easy Integrations (5), Features (5), Integrations (4), Customer Support (3), Customization (3), Data Management (3), Security (3), Automation (2), Insights (2), User Interface (2).
- **Permutive trade-offs:** Data Inaccuracy (3), Complex Setup (1), Data Accessibility (1), Expensive (1).

### Is LiveRamp or Permutive better for small businesses?

ActiveCampaign is the top alternative for small businesses, but between LiveRamp and Permutive, Permutive is better suited for small-business needs based on reviewer sentiment and market segment focus.

- **LiveRamp:** Largest segment is Enterprise; reviewers note high minimums and subscription pricing as barriers for SMBs.
- **Permutive:** Largest segment is Mid-Market; reviewers highlight ease of use and onboarding, with fewer complaints about pricing for smaller organizations.

### Which Identity Resolution platform has better integrations?

Permutive is favored over LiveRamp for integrations, with more recent positive mentions and higher satisfaction scores.

- **LiveRamp:** Integrations mentioned in 5 all-time reviews, with recent feedback highlighting integration with DSPs and Adobe Audience Manager.
- **Permutive:** Integrations mentioned in 4 all-time reviews, with recent reviewers citing Google DV360, Facebook, and Google Ad Manager as key integrations.

### How do LiveRamp and Permutive compare on customer support?

Permutive leads LiveRamp in Quality of Support by a material margin, scoring 9.0 versus LiveRamp's 8.1.

- **LiveRamp:** Reviewers describe support as responsive and helpful, but also cite mixed experiences, with 5 all-time mentions of poor customer support and 4 of poor support services.
- **Permutive:** Reviewers consistently praise support as excellent, proactive, and high-touch, with 3 all-time positive mentions and multiple recent reviews highlighting knowledgeable and responsive teams.

### Which is easier to implement, LiveRamp or Permutive?

Permutive is easier to implement than LiveRamp, with an Ease of Setup score of 8.2 versus LiveRamp's 7.3.

- **LiveRamp:** Reviewers note a learning curve and procedural complexity, with some citing onboarding challenges and lengthy setup processes.
- **Permutive:** Reviewers highlight straightforward onboarding, user-friendly setup, and quick initial implementation, with multiple recent reviews praising the ease of getting started.

### Which product has better Recommendations?

Permutive is rated higher than LiveRamp for Recommendations, the most frequently mentioned feature across both products.

- **LiveRamp:** Recommendations are mentioned in recent reviews, but with fewer positive comments and no all-time mention count above the publish floor.
- **Permutive:** Reviewers frequently cite the Recommendations feature as valuable for audience insights and campaign planning, with multiple recent reviews highlighting its usefulness.

Alternatives

**LiveRamp Alternatives**

 ![Hightouch](https://images.g2crowd.com/uploads/product/hd_favicon/4e0c9eac0b98e80958b8094955e8a4b7/hightouch.svg "Hightouch")

[
Hightouch
](/products/hightouch/reviews)

 ![Tealium](https://images.g2crowd.com/uploads/product/hd_favicon/ab5785ba5f2b55a17cd0b0784fd34381/tealium-2026-07-21.svg "Tealium")

[
Tealium
](/products/tealium-2026-08-12/reviews)

 ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")

[
ActiveCampaign
](/products/activecampaign/reviews)

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

**Permutive Alternatives**

 ![Lotame Spherical Platform](https://images.g2crowd.com/uploads/product/hd_favicon/da0e976995671904139942de06a79bb3/lotame-spherical-platform.svg "Lotame Spherical Platform")

[
Lotame Spherical Platform
](/products/lotame-spherical-platform/reviews)

 ![Data 360 (formerly Salesforce Data Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/data-360-formerly-salesforce-data-cloud.svg "Data 360 (formerly Salesforce Data Cloud)")

[
Data 360 (formerly Salesforce Data Cloud)
](/products/data-360-formerly-salesforce-data-cloud/reviews)

 ![Google Cloud BigQuery](https://images.g2crowd.com/uploads/product/hd_favicon/875b8a68eca98ce3458f26e9dd34cdf9/google-cloud-bigquery.svg "Google Cloud BigQuery")

[
BigQuery
](/products/google-cloud-bigquery/reviews)

 ![AppsFlyer](https://images.g2crowd.com/uploads/product/hd_favicon/11157f7d75709fe06d54eb91a2f45d94/appsflyer.svg "AppsFlyer")

[
AppsFlyer
](/products/appsflyer/reviews)

## LiveRamp vs Permutive

When assessing the two solutions, reviewers found Permutive easier to use, set up, and administer. Reviewers also preferred doing business with Permutive overall.

- Reviewers felt that Permutive meets the needs of their business better than LiveRamp.
- When comparing quality of ongoing product support, reviewers felt that Permutive is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Permutive over LiveRamp.