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Pace

](/products/pace-2025-12-10/reviews)

(3)5.0/5

Pace is an AI-powered ad management platform that helps agencies, in-house marketing teams, and performance marketers manage campaign budgets across Google Ads, Meta Ads, LinkedIn Ads, Reddit Ads, Amazon Ads, TikTok Ads and Microsoft Ads, all from a single dashboard. Most teams managing paid media across multiple platforms spend hours every week pulling spend data into spreadsheets, manually adjusting daily budgets, and checking whether campaigns are on pace to hit monthly targets. By month-end, accounts are overspent or underspent, search term waste goes undetected, and performance anomalies surface too late to act on. Pace was built to solve this. At its core, Pace automates ad budget pacing using AI. The platform analyses 45 days of historical performance data per account and adjusts daily campaign budgets up to three times per day, moving spend from underperformers to high-potential campaigns, detecting saturation, and enforcing platform-specific budget minimums. Every change is logged with full reasoning, creating a complete audit trail your team can review or share with clients. Beyond budget pacing, Pace includes overspend protection with hard guardrails enforced every five minutes, AI-powered anomaly detection (called Sparks) that surfaces CPA spikes, creative fatigue, and conversion drops before they become costly, and Search Lens, an n-gram analysis tool that identifies wasted ad spend from irrelevant search terms and lets you add negative keywords with one click. For agencies managing dozens of client accounts, Pace offers portfolio management to group and blend performance across accounts, role-based team access (Owner, Admin, Member), automated weekly reports delivered via email and Slack, and a built-in AI chat assistant called Pace Intelligence that can investigate ad account data in real time using plain language questions. Pace connects to all four major ad platforms through secure OAuth integrations. Credentials are never stored in the browser, and every API call is proxied through Pace's backend. The platform supports MCC hierarchies for Google and Microsoft Ads, making it straightforward to onboard large agency account structures. Founded by Jordan Parrello, an agency owner and performance marketer based in Sydney, Australia, Pace was built from firsthand experience managing paid media at scale. The platform is currently in public beta with a 14-day free trial, no credit card required. Plans start at $49 per month. Whether you're a solo media buyer managing five accounts or an agency managing five hundred, Pace gives you the automation, visibility, and control to land every budget on target, without the spreadsheets.

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