Ox Win Loss Reviews & Provider Details

Name: Ox Win Loss
Rating: 5.0 (2 reviews)

Ox is a win/loss research partner for B2B SaaS and enterprise technology companies. We help teams understand the real reasons they win and lose deals through independent, third-party buyer interviews. Founded in 2018, Ox is built on 25 years of experience as a co-founder and marketing executive at SaaS companies. Because a seasoned GTM executive and neutral third party leads the conversation, buyers share information they typically withhold from the vendor they evaluated. This surfaces findings that internal win/loss processes tend to miss. Ox offers two engagement models: - One-time Win/Loss programs: a defined set of interviews, weighted toward losses, delivered as an executive report with prioritized actionable recommendations. - Ongoing Win/Loss programs: recurring interview cycles for teams tracking win/loss patterns over time. Deliverables include: - Key findings tied to specific, pattern-based reasons deals were won or lost - Strategic recommendations covering messaging, competitive positioning, pricing, and sales process - Presentation-ready summaries for CKOs, leadership meetings, and board reviews Ox works with product marketing, competitive intelligence, and marketing leadership teams at B2B SaaS and enterprise technology companies, including HubSpot, Okta, Motive, Pure Storage, Akamai, Outreach, and Copado. These teams turn to Ox to close the gap between what their CRM and sales team report and what buyers actually experienced during the evaluation.

Seller

Ox Consulting

Discussions

Ox Win Loss Community

Languages Supported

English

Services Offered

Win Loss Analysis, Buyer Interviews, Market Research, Competitive Intelligence, Win/Loss Research

Locations Serviced

Australia, Austria, Belgium, Canada, + 14 more

Overview by

Daniel Oxenburgh

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PT

Verified User in Transportation/Trucking/Railroad

Enterprise (> 1000 emp.)

1/22/2024

"Insightful Win/Loss analysis & a great team!"

5/5

What do you like best about Ox Win Loss?

The Ox team are professional, thorough, and went above and beyond to understand our business and the mindset of our buyers. Review collected by and hosted on G2.com.

What do you dislike about Ox Win Loss?

I have no dislikes to include in my review. Review collected by and hosted on G2.com.

Recommendations to others considering Ox Win Loss:

Work with your sales team to ensure you have your Salesforce data ready first, in order for the Ox team to easily work off of your recent recent won and lost accounts. Review collected by and hosted on G2.com.

What problems is Ox Win Loss solving and how is that benefiting you?

We were looking to better understand why we were winning and losing deals. Ox helped reinforce our need to take action in some known areas and also uncovered new findings that helped shape our go to market. Their team conducted a thorough analysis, and the depth of insights they provided was impressive. Not only did they pinpoint the exact reasons for our losses, but they also offered actionable recommendations that led to significant improvements across our company. We are genuinely thrilled with the results. Ox is a true partner in our success! Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic

SH

Shekar H.

Chief Marketing Officer

Information Technology and Services

Mid-Market (51-1000 emp.)

8/11/2020

"Powerful Win/Loss Findings & Recommendations"

5/5

Describe the project or task Ox Win Loss helped with:

We hired Ox to formalize our win/loss analysis program and over the course of a year, they helped solidify our market approach. They conducted ongoing interviews with both our prospects and customers, and provided quarterly CRM/Pipeline analysis that included their summary findings and recommendations. Review collected by and hosted on G2.com.

What do you like best about Ox Win Loss?

The Ox team is awesome to work with and they really sought to understand our needs and those of our buyers. They offer an executive-level presentation to summarize their findings and provide actionable recommendations - this makes their win/loss analysis very valuable because it helps us focus on what matters and not miss the forest for the trees. Review collected by and hosted on G2.com.

What do you dislike about Ox Win Loss?

I wish I had something to add, but I cannot think of anything. Review collected by and hosted on G2.com.

Recommendations to others considering Ox Win Loss:

Trust Ox Consulting as an extension of your team - they will represent your company with professionalism. Review collected by and hosted on G2.com.

What problems is Ox Win Loss solving and how is that benefiting you?

We wanted to better understand how people looking for an iPaaS solution prioritize their decisions. By listening to our buyers we wanted to hone our messaging and provide a more tailored service to meet their needs. With Ox we got to hear the unfettered truth straight from the horse’s mouth, which has impacted our product roadmap, marketing, sales and CS approaches. Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic