1. [Home](https://www.g2.com/) 2. ... 3. [Win-Loss Analysis Services Providers](https://www.g2.com/categories/win-loss-analysis-services) 4. [Ox Win Loss Discussions](https://www.g2.com/products/ox-win-loss/discuss) [ ![Ox Win Loss](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_23282210a79b88cff17f124417a55c4a/ox-win-loss.png "Ox Win Loss") ](/products/ox-win-loss/reviews) # Ox Win Loss Discussions Ox is a win/loss research partner for B2B SaaS and enterprise technology companies. We help teams understand the real reasons they win and lose deals through independent, third-party buyer interviews. Founded in 2018, Ox is built on 25 years of experience as a co-founder and marketing executive at SaaS companies. Because a seasoned GTM executive and neutral third party leads the conversation, buyers share information they typically withhold from the vendor they evaluated. This surfaces findings that internal win/loss processes tend to miss. Ox offers two engagement models: - One-time Win/Loss programs: a defined set of interviews, weighted toward losses, delivered as an executive report with prioritized actionable recommendations. - Ongoing Win/Loss programs: recurring interview cycles for teams tracking win/loss patterns over time. Deliverables include: - Key findings tied to specific, pattern-based reasons deals were won or lost - Strategic recommendations covering messaging, competitive positioning, pricing, and sales process - Presentation-ready summaries for CKOs, leadership meetings, and board reviews Ox works with product marketing, competitive intelligence, and marketing leadership teams at B2B SaaS and enterprise technology companies, including HubSpot, Okta, Motive, Pure Storage, Akamai, Outreach, and Copado. These teams turn to Ox to close the gap between what their CRM and sales team report and what buyers actually experienced during the evaluation. ![Ox Win Loss](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_23282210a79b88cff17f124417a55c4a/ox-win-loss.png "Ox Win Loss") Ox Win Loss Discussions Most CommentedMost HelpfulCommon QuestionsNewest Showing **1** discussion ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - Share [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=What+is+Ox+Consulting+used+for%3F&title=What+is+Ox+Consulting+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-ox-consulting-used-for) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=What+is+Ox+Consulting+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-ox-consulting-used-for&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-ox-consulting-used-for) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=What+is+Ox+Consulting+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-ox-consulting-used-for%0aWhat+is+Ox+Consulting+used+for%3F) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=What+is+Ox+Consulting+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-ox-consulting-used-for%0aWhat+is+Ox+Consulting+used+for%3F) - Copy link - [ ## What is Ox Consulting used for? ](/discussions/what-is-ox-consulting-used-for) What is Ox Consulting used for? [ Win-Loss Analysis Services Providers ](https://www.g2.com/tags/win-loss-analysis-services-providers) Show More (Upvote this discussion)\<0\>0\> (Downvote this discussion) 0 (0 Comments) Add a comment [ View discussion ](/discussions/what-is-ox-consulting-used-for) ## Browse by popular topics [Win-Loss Analysis Services Providers](/products/ox-win-loss/discuss?filters%5Btags%5D%5B%5D=win-loss-analysis-services-providers)