"It's very flexible & customisable ensuring, if used correctly - there are no gaps in the creation, editing, approval and so on of any type of content. Everything is laid out in a logical fashion & users are accountable for their contributions."

"I like how clean and easy campaigns are to be created with many subtasks. The team is able to quickly and easily replicate tasks and apply to multiple accounts. It's very easy to follow the logic, and create standardized task templates."

"The most helpful thing about Optimizely CMS is how easy it makes content management for both developers and marketers. It supports real-time previewing, so you can see exactly how your content will look before it goes live."

"The last few years its effectiveness has increased due to being part of the Optimizely One product, integrated with AI and workflow. It is not a place to do tasks anymore, but to check up on the final content of your workflow on every channel and in every language."

"The integration with the Optimizely ONE platform is great, offering access through its own interface and within CMS, CMP, and DAM, making my workflow efficient. I love how Opal can reference brand guidelines stored in the DAM and applies our branding to produce perfectly fitting pages."

"Transitioning to this platform has helped us professionalize our digital presence through a superior UI/UX that significantly reduces user friction. The performance, stability, and speed of the environment are impressive, providing a foundation ready for future growth."