[ Opteo Reviews ](https://www.g2.com/products/opteo/reviews) [ Opteo Reviews ](https://www.g2.com/products/opteo/reviews) # Opteo Features ##### ## Campaign Management & Optimization (11) Paid Keyword Optimization Helps find the right keywords to drive relevant traffic to your website. Bid Rules Able to set rules to minimize pay per click cost or maximize conversions from your keywords. Ad Creation and Editing Can manage and bulk upload changes to multiple platforms. Ad and Landing Page Scheduling Automate copy changes by scheduling changes in advance. Scenario Planning Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign. Portfolio Bid Optimization Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return. Advanced Targeting Options Target customers by options beyond keywords such as location, time of day or week, or by devices. Offline Capabilities Able to quickly make bulk changes through a desktop editor. Extensions Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads. Product Listing Ads Supports product listing ads, allowing users to edit ads and track PLA performance. Budget Execution & Monitoring Set a budget plan and automate it’s execution with monitoring capabilities. Show More ##### ## Analytics & Administration (3) Ad and Conversion Tracking Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions. Attribution Able to track click path of users that come to your site via paid search and if they convert to customers. Reports Reports created by the user to cater to specific metrics and key performance indicators. Show More ##### ## Platform (8) APIs Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. Notifications Able to set custom alerts to notify you of changes to key performance indicators. Customization Able to customize metrics and other platform features based on personalized needs. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Enterprise Scalability Provides features to allow scaling for large organizations. Workflow Capability Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. Internationalization Enables users to view and transact business with the same content in multiple languages and currencies. Show More [ ![TrueClicks](https://images.g2crowd.com/uploads/product/hd_favicon/29dbf3c49b20410d7cdbbfb7b6bf467f/trueclicks-trueclicks.svg "TrueClicks") Sponsored TrueClicks 4.6/5 (121) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![Optmyzr](https://images.g2crowd.com/uploads/product/hd_favicon/69f4f15ee880be3b33f5971fbbe21ac6/optmyzr.svg "Optmyzr") Optmyzr 4.7/5 (121) ](https://www.g2.com/products/optmyzr/reviews) [ ![Marin Software](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9ceb3be88c55dc8f1ae37cdc493f5aac/marin-software.png "Marin Software") Marin Software 3.8/5 (442) ](https://www.g2.com/products/marin-software/reviews) [ ![Google Ads](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Google Ads") Google Ads 4.3/5 (1,934) ](https://www.g2.com/products/google-ads/reviews) [ View All Alternatives ](https://www.g2.com/products/opteo/competitors/alternatives) Opteo Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74c2a0f7a93f64d9a91361148f87263a/optmyzr.png "Product Avatar Image") Optmyzr 4.7/5 (129) [ Compare Now ](https://www.g2.com/compare/opteo-vs-optmyzr) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_483aba938144dbcea4b35b54659fd4df/trueclicks-trueclicks.png "Product Avatar Image") TrueClicks 4.6/5 (121) [ Compare Now ](https://www.g2.com/compare/opteo-vs-trueclicks-trueclicks) ##### Categories on G2 [ Paid Search Advertising ](https://www.g2.com/categories/paid-search-advertising) ##### Explore More [ What are the best financial consulting services for privately held companies improving cash flow and operational efficiency? ](https://www.g2.com/discussions/what-are-the-best-financial-consulting-services-for-privately-held-companies-improving-cash-flow-and-operational-efficiency)[ Best ATS Software ](https://www.g2.com/discussions/best-ats-software-for-tracking-job-applicants)[ Which enterprise mobility management platforms give IT teams strong security without overwhelming enrollment complexity? ](https://www.g2.com/discussions/which-enterprise-mobility-management-platforms-give-it-teams-strong-security-without-overwhelming-enrollment-complexity) [ What platform provides real-time task progress tracking? ](https://www.g2.com/discussions/what-platform-provides-real-time-task-progress-tracking)[ Which tool supports easy migration from other website platforms? ](https://www.g2.com/discussions/which-tool-supports-easy-migration-from-other-website-platforms)[ Pros and Cons Details ](https://www.g2.com/products/opteo/reviews?qs=pros-and-cons) Show More [ What are the best financial consulting services for privately held companies improving cash flow and operational efficiency? ](https://www.g2.com/discussions/what-are-the-best-financial-consulting-services-for-privately-held-companies-improving-cash-flow-and-operational-efficiency)[ Best ATS Software ](https://www.g2.com/discussions/best-ats-software-for-tracking-job-applicants)[ Which enterprise mobility management platforms give IT teams strong security without overwhelming enrollment complexity? ](https://www.g2.com/discussions/which-enterprise-mobility-management-platforms-give-it-teams-strong-security-without-overwhelming-enrollment-complexity) [ What platform provides real-time task progress tracking? ](https://www.g2.com/discussions/what-platform-provides-real-time-task-progress-tracking)[ Which tool supports easy migration from other website platforms? ](https://www.g2.com/discussions/which-tool-supports-easy-migration-from-other-website-platforms)[ Pros and Cons Details ](https://www.g2.com/products/opteo/reviews?qs=pros-and-cons)