# Opteo vs TrueClicks Comparison | | Opteo | TrueClicks | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | | **Total Reviews** | 41 | 121 | | **Largest Market Segment** | Small-Business (67.5% of reviews) | Small-Business (57.0% of reviews) | | **Entry Level Price** | No pricing available | Free | --- ## Top Pros & Cons ### Opteo Pros: - Advertising Management (1 reviews) - Time-saving (1 reviews) ### TrueClicks Pros: - Ease of Use (2 reviews) - Efficiency Improvement (2 reviews) Cons: - Ad Issues (1 reviews) - Data Inaccuracy (1 reviews) --- ## Ratings Comparison | Rating | Opteo | TrueClicks | |---|---|---| | **Meets Requirements** | 8.9 (34 reviews) | 8.7 (102 reviews) | | **Ease of Use** | 9.2 (34 reviews) | 8.9 (104 reviews) | | **Ease of Setup** | 9.5 (23 reviews) | 9.0 (73 reviews) | | **Ease of Admin** | 9.4 (18 reviews) | 9.0 (64 reviews) | | **Quality of Support** | 9.3 (31 reviews) | 9.2 (80 reviews) | | **Has the product been a good partner in doing business?** | 8.8 (18 reviews) | 9.1 (61 reviews) | | **Product Direction (% positive)** | 9.3 (33 reviews) | 8.9 (92 reviews) | --- ## Pricing ### Opteo #### Entry-Level Pricing No pricing available #### Free Trial Yes ### TrueClicks #### Entry-Level Pricing Plan: Up to $50K/mo ad spend Price: Free Description: Free forever Key Features: - Hard limit of $50K ad spend/month - Unlimited users from the same company (no guest users allowed) - Unlimited accounts [Browse all 18 editions](https://www.g2.com/products/trueclicks-trueclicks/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Paid Search Advertising | Product | Score | Reviews | |---|---|---| | **Opteo** | 8.0/10 | 24 | | **TrueClicks** | 7.8/10 | 85 | #### Campaign Management & Optimization | Feature | Opteo | TrueClicks | |---|---|---| | **Paid Keyword Optimization** | 9.0 (24 reviews) | 8.1 (80 reviews) | | **Bid Rules** | 8.4 (23 reviews) | 7.1 (66 reviews) | | **Ad Creation and Editing** | 7.9 (22 reviews) | 6.6 (69 reviews) | | **Ad and Landing Page Scheduling** | 7.4 (20 reviews) | Feature Not Available | | **Scenario Planning** | 7.2 (20 reviews) | 7.1 (12 reviews) | | **Portfolio Bid Optimization** | 8.6 (21 reviews) | Feature Not Available | | **Advanced Targeting Options** | 8.4 (18 reviews) | Feature Not Available | | **Offline Capabilities** | 5.6 (19 reviews) | Feature Not Available | | **Extensions** | 8.0 (18 reviews) | 8.0 (74 reviews) | | **Product Listing Ads** | 6.9 (19 reviews) | 6.7 (66 reviews) | | **Budget Execution & Monitoring** | 8.7 (21 reviews) | 8.5 (76 reviews) | #### Analytics & Administration | Feature | Opteo | TrueClicks | |---|---|---| | **Ad and Conversion Tracking** | 8.6 (23 reviews) | 8.2 (74 reviews) | | **Attribution** | 7.7 (22 reviews) | Feature Not Available | | **Reports** | 8.8 (24 reviews) | 8.2 (74 reviews) | #### Platform | Feature | Opteo | TrueClicks | |---|---|---| | **APIs** | 7.5 (16 reviews) | 7.0 (62 reviews) | | **Notifications** | 8.7 (23 reviews) | 8.8 (80 reviews) | | **Customization** | 7.5 (23 reviews) | 7.6 (75 reviews) | | **User, Role, and Access Management** | 8.2 (23 reviews) | 8.4 (74 reviews) | | **Performance and Reliability** | 9.0 (24 reviews) | 8.7 (81 reviews) | | **Enterprise Scalability** | 8.2 (17 reviews) | 8.3 (71 reviews) | | **Workflow Capability** | 8.1 (21 reviews) | 8.2 (74 reviews) | | **Internationalization** | 7.6 (20 reviews) | 7.5 (65 reviews) | --- ## Categories **Shared Categories (1):** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) --- ## Reviewer Demographics ### By Company Size | Segment | Opteo | TrueClicks | |---|---|---| | **Small-Business** | 67.5% | 57.0% | | **Mid-Market** | 27.5% | 31.4% | | **Enterprise** | 5.0% | 11.6% | ### By Industry #### Opteo - **Marketing and Advertising:** 30.0% - **Computer Software:** 20.0% - **Health, Wellness and Fitness:** 7.5% - **Accounting:** 2.5% - **Automotive:** 2.5% - **Cosmetics:** 2.5% - **E-Learning:** 2.5% - **Higher Education:** 2.5% - **Hospital & Health Care:** 2.5% - **Hospitality:** 2.5% - **Other:** 25.0% #### TrueClicks - **Marketing and Advertising:** 67.8% - **Retail:** 7.4% - **Telecommunications:** 2.5% - **Automotive:** 2.5% - **Apparel & Fashion:** 1.7% - **Online Media:** 1.7% - **Airlines/Aviation:** 0.8% - **Banking:** 0.8% - **Business Supplies and Equipment:** 0.8% - **Computer Software:** 0.8% - **Other:** 13.2% --- ## Alternatives ### Alternatives to Opteo - [Optmyzr](https://www.g2.com/products/optmyzr/reviews) — 4.7/5 stars (129 reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) — 4.3/5 stars (2038 reviews) - [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) — 3.5/5 stars (384 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1070 reviews) - [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (527 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews) - [Fluency](https://www.g2.com/products/fluency-fluency/reviews) — 4.4/5 stars (260 reviews) ### Alternatives to TrueClicks - [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) — 4.3/5 stars (2038 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1070 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews) - [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (527 reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) — 3.5/5 stars (384 reviews) - [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews) - [Optmyzr](https://www.g2.com/products/optmyzr/reviews) — 4.7/5 stars (129 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews) - [Fluency](https://www.g2.com/products/fluency-fluency/reviews) — 4.4/5 stars (260 reviews) --- ## Top Discussions ### Opteo No discussions available for this product. ### TrueClicks - Title: [When can we have Trueclicks for Social?](https://www.g2.com/discussions/when-can-we-have-trueclicks-for-social) — 1 comment, 1 upvote > **Top comment:** "Hi Ankita, We get this question regularly and the honest answer is, not this year (2022). We first want to further improve and expand our offering on..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/opteo-vs-trueclicks-trueclicks)