# Opta Reviews
**Vendor:** Opta  
**Category:** [Sports Marketing Intelligence Software](https://www.g2.com/categories/sports-marketing-intelligence)  
**Average Rating:** 5.0/5.0  
**Total Reviews:** 1
## About Opta
Opta is a sports data analytics platform.




## Opta Reviews
  ### 1. Eye-Opening Real-Time Data for All

**Rating:** 5.0/5.0 stars

**Reviewed by:** Cam  M. | Executive Editor, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 08, 2023

**What do you like best about Opta?**

The real-time aspect and the general "FULL TEAM" output that we generated using the opta data. Having not worked on the backend and just seen the finished product, there was seemingly no end in what I could create with the finished product

**What do you dislike about Opta?**

Honestly, it's about as all-encompassing as you'd expect, maybe adding some small factors here or there with their finished product output, but that's nitpicky and easily fixed with any front-end solution

**What problems is Opta solving and how is that benefiting you?**

Having data in real time that included statistics, schedules, rosters, you name it. The productivity that this allowed was second to none, having done this for a full football season without the Opta data, and now a season with the Opta data, the difference is huge.



- [View Opta pricing details and edition comparison](https://www.g2.com/products/opta/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+10%3A25%3A34+-0500&secure%5Bsession_id%5D=6cc716ea-7904-455b-a771-c6e39c62027e&secure%5Btoken%5D=cd17c1f5fa41361c701a44c54a72456d3ef19b599f042360352eec3b91967875&format=llm_user)

## Opta Features
**Campaign Management**
- Microsites
- Performance Analysis

**Sponsorship Management**
- ROI Tracking
- Asset Comparison
- Brand Optimization

**Social Channel Monitoring**
- Sentiment Analysis
- Content Pipeline
- Comparative Analysis

**Platform**
- Reports and Dashboards
- Centralized Platform
- Omnichannel Support

**Generative AI**
- AI Text Generation
- AI Text Summarization
- AI Text-to-Image
- AI Text-to-Video
- AI Text-to-Speech
- AI Image-to-Text

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