I had no experience with email marketing platforms before using OpenMoves, and I couldn't believe how easy it was to pick up. After just a short training session, I was able to send sophisticated, visually appealing marketing emails to my target audience. The platform is extremely intuitive, and it provides clear and helpful messaging and instructions throughout the email creation and distribution process. And if there's ever something I can't figure out on my own, the OpenMoves support team always responds quickly and competently to my questions.
I love the drag and drop email creation tools and the in-depth reporting features. As soon as an email campaign is done sending, I can easily find out exactly how many people received it, opened it, and clicked through it, as well as which links they clicked. Accessing and downloading data on these recipients is a snap. In addition, the ROI tracker tells me how many conversions each campaign generated, which in my company's case means how many people filled out a lead form on our web site. It's a great indicator of how well our email marketing strategy is working.
In short, the OpenMoves platform does it all and provides a wonderful user experience from beginning to end! I would recommend it in a heartbeat.
Answering this question feels like nitpicking, because anything that I dislike about the platform is so minor that there are easy work-arounds.
In the past, my company was using a one-size-fits-all approach to email marketing, such that everyone was receiving the same emails (both promotional and informational), whether they were customers, leads, or people who knew little about us. This approach was proving less and less effective at generating leads over time.
OpenMoves enabled us to easily segment mailing lists according to a variety of characteristics, including past email behaviors, which allows for more customized and targeted communications. For example, people who fill out a lead form on our web site will get a series of automated emails spaced one week apart that familiarize them with our product and services. This drip email campaign will serve to warm them up to what we have to offer and make them more inclined to sign up.
Another problem we faced was our limited budget, which prevented us from hiring a designer to help develop our emails. Fortunately, a series of beautifully designed email and e-newsletter templates come with the OpenMoves platform. We sent out our first e-newsletter yesterday using an OpenMoves template, and I was so excited about how professional it looked!