OpenMoves OM3 Reviews & Product Details


What is OpenMoves OM3?

The OpenMoves OM3 platform is an Enterprise level email marketing platform that's extremely easy to use and comes with our I-do™ and We-do™ services so you can choose how you want to want to work with us(self service or full service). Experience the easiest drag-and-drop functionality to create mobile responsive email templates, automated drip campaigns, lead scoring, segment users based on behavior, and much more. Advanced features include cart & browse abandonment, Salesforce and MS Dynamics integration as well as Magento, Shopify and many more.

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OpenMoves OM3 Profile Details

OpenMoves OM3 Profile Details

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Languages Supported
English, French, German, Russian, Spanish, Swedish
Vendor
OpenMoves Inc
Company Website
Year Founded
2000
HQ Location
Huntington, NY
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
19
Twitter
@openmoves
Twitter Followers
4,011
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OpenMoves OM3 Reviews

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1-50 of 103 total OpenMoves OM3 reviews
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Digital Marketing Associate
Electrical/Electronic Manufacturing
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"Excellent Reporting Features"

What do you like best?

The reporting is by far the best of any email tool I have used, (compared to Mail Chimp, Constant Contact). We are able to review details of contacts opening emails, where they are globally, and the email service provider they use so that we can fine tune our emails to our customers. We've been able to see what times work best for sending, and increase open rates.

What do you dislike?

OpenMoves templates are a bit limiting. It is not easy to make fine adjustments, or create an interactive email to engage customers. Everything has to be linked. Text boxes are not easily manipulated to wrap text around an image so everything is in a block format.

Recommendations to others considering the product:

You will have an easier time manipulating the template if you have at least some coding experience as well as using Pantone or hexidecimal codes to personalize branding aspects of the email.

What problems are you solving with the product? What benefits have you realized?

We have been able to increase unique open rates by identifying and scheduling blasts for ideal times. Our sales team is also making great use of the reporting following up with contacts that have showed interest through multiple opens, clicks, forwards.

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General Manager
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"Extremely Happy with Open Moves's Services!"

What do you like best?

Open Moves took the time to understand our business and appreciate our goals. A key to this success was a solid understanding of our marketplace. This knowledge and understanding allowed them to remove some of the time and resource challenges that we faced in facilitating our marketing programs. Because of this dedication, we regard Open Moves as one of our most valuable assets.

What do you dislike?

At this time, we do not have any problems or challenges with Open Moves. We are looking forward to a very long working relationship with their company.

What problems are you solving with the product? What benefits have you realized?

Open Moves is helping with our monthly digital publication distribution by cleaning our contact database list, providing and assisting with our monthly publication announcement, sending out our publication announcement to over 30,000 e-mails, assisting with our website development and program, etc.

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Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"Strong collaborator - Strong outreach "

What do you like best?

Customer service and outreach are excellent.

What do you dislike?

This has been a very successful experience for us - no dislikes to report

Recommendations to others considering the product:

I would for sure recommend OpenMoves to others - we have had a very positive experience these last years around support and customer service, ability to assist (immediately) and for us, having a representative on the team that is "ours' is a huge asset.

What problems are you solving with the product? What benefits have you realized?

The goal of our outreach is information sharing and updates. We are reaching our network to the fullest potential and growing our network with each outreach. This provides awareness around the Forum we design each year to honor and lift up the work of the Nobel Peace Prize laureates.

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VP at DiveAssure
Insurance
Validated Reviewer
Verified Current User
Review Source
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"User friendly and simple, yet packed with great features"

What do you like best?

The OM system is very easy to use, even if you have no past experience or any programming knowledge. After a few minutes you'll get the hang of it. There are many options and features that allows you to create professional newsletters and email campaigns. Whether you are choose one of the many ready-made templates or create one yourself just by dragging and dropping the different sections of your new template. There are many options that help you send your newsletter to the right crowed, by using different segments of your address book. Once the newsletter is sent, the amount of information you can view in the reports section is very comprehensive, allowing you to learn a lot about the success of your newsletter, and how to improve the next ones. There are other services and features that will help you increase your sales and earnings, such as their Lasso Back option and more. In case you ever need it, their customer service is great, fast and very efficient, and their marketing team is always happy to give advice.

What do you dislike?

Haven't found something I dont like yet.

What problems are you solving with the product? What benefits have you realized?

After using other newsletter platforms in the past, today our newsletters are better, which our customers love. We are also using their services to send all of our system's automatic emails, as well as using the Lasso Back feature which allows us to bring back people who abandon their shopping cart before completing their purchase.

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A
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
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"Open Moves great tool for small B2B ERP consultancy "

What do you like best?

We migrated from Pardot to Open Moves last year because of the easy, intuitive functionality and flexibility for html designed emails. Since Open Moves integrated with Salesforce, we were happy to find a platform that fit our sales and marketing requirements, and gave our small company the flexibility to design whatever our hearts desired. Certain functionalities like the 're-mail button' cut precious minutes off of every campaign. Great tool!

What do you dislike?

The Salesforce integration could use improvement for the cost. Salesforce had to be the source of truth for data always, which was limiting when our marketing staff were adding or changing data in Open Moves and it didn't carry through to SF.

Recommendations to others considering the product:

I'd equate Open Moves to a mail chimp - easy, intuitive and good for a small to mid-size company. Pricing is great. Support is very flexible, we're actually based in Australia, but always got the help we needed. Salesforce integration was patchy at times, but worked.

What problems are you solving with the product? What benefits have you realized?

We've experienced improvements to our corporate branding, as Open Moves enabled us to better showcase ourselves visually. We also experienced a better corporate communications strategy, as Open Moves became a necessary tool for corporate comms as we opened offices in new countries.

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Owner
Publishing
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"OpenMoves delivers "

What do you like best?

OpenMoves platform has been reliable, which is extremely important. We've had no performance issues. We also like the ability to segment our list and deliver targeted content to several segments using the same basic email. We've also been using their cart abandonment system, which has helped us recover some customers that otherwise might have been lost.

What do you dislike?

Managing segments has become a bit complicated, as we have many many segments. It would be good if you could automatically hide a segment not used in the past six months.

Recommendations to others considering the product:

If you create a lot of content or have e-commerce on your site, this is a good option.

What problems are you solving with the product? What benefits have you realized?

Our two main goals in switching to OpenMoves was to reduce the amount of time creating separate emails for each segment and instead use dynamic content. This has been achieved. I would say we spend half as much time on this tedious task. Our second goal was to recover customers who abandon their cart and we have achieved an ROI just on this benefit alone.

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Managing Partner
Management Consulting
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"Powerful Tools - Easy to Use"

What do you like best?

OpenMoves has been supporting our email marketing and outreach efforts for many years. We are delighted by the ease of use and love using Open Moves applications. They are easy to use to our unique needs and provide fast, attractive and informative communications. They are particularly well suited for the government sector and which has high standards and barriers. Open Moves always comes through.

Daniel S

President, Stewards of Change Institute

What do you dislike?

Would like to see an event registration/management feature.

Recommendations to others considering the product:

Great product, great support, go for it!

What problems are you solving with the product? What benefits have you realized?

We work in the government and nonprofit health and human sectors. Clear communications, that breaks through the clutter (and firewalls) is mission critical for us. OpenMoves is by far the best platform and tool we have used. No need to change!

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Ceo & Founder
Farming
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"Open Moves - powerful and easy to use"

What do you like best?

I evaluated several platforms for our email marketing campaigns. After a very thorough review and testing of several platform I decided that Open Moves was the platform for my company Sea & Reef Aquaculture. The program is powerful, intuitive and easy to use. The customer service is amazing. My questions and problems get answered and solved fast by a real person. Also, they don't nickle and dime you after you have signed up. I am really impressed about this company and it easily outperforms other more known platforms I tested. try it out - you will not be disappointed.

What do you dislike?

So far I have not encountered anything I dislike. The service cost money even at the entry level after the 30 day free trial.However,it is so worth it for the power of the program and customer service.

Recommendations to others considering the product:

Sign up for the 30 day free trial and experience the difference for yourself.

What problems are you solving with the product? What benefits have you realized?

managing email campaigns to current and prospective customer. The major benefits for us include the powerful delivery reports so we can get feedback about who is reading our newsletters and click links etc.

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President
Industrial Automation
Mid-Market
(51-200 employees)
Validated Reviewer
Review Source
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"Marketing with OpenMoves"

What do you like best?

I started using OpenMoves 4 years ago to run a monthly Enews letter. The response was so good, that we expanded our activity to having OpenMoves manage our SEO activity, ultimately to move our entire website to their platform with a completely new website layout.

The team at OpenMoves has the experience and professionalism to manage our transition and generate web results that were tremendous. Readership, links and web optimization has generated new business and new leads, at a level that was 10x more than previous.. We continue to look for new ways to use OpenMoves, in conjunction with our other marketing initiatives to expand our presence in our marketplace.

Their team of experts are well positioned to optimize our exposure and work effectively with our overall marketing plans, growing our business together.

What do you dislike?

Nothing at all. Easy to work with, great support and reasonable cost.

Recommendations to others considering the product:

Absolutely worth the effort to see what they can do for you.

What problems are you solving with the product? What benefits have you realized?

Clearly, OpenMoves has been able to improve our website layout and increase the viewership, allowing potential customers to navigate more effectively and connect us with a variety of E-Marketing tools that have resulted in new business.

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AH
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"First-rate email service provider"

What do you like best?

We have been using Open Moves as our primary service for mass email announcements for years. OM has evolved over time into a first-rate email service provider, with a friendly user interface and an excellent array of options for list segmentation and reporting. I design numerous html email announcements, and their WSIWYG editor is full-featured and easy to use to create great looking emails. OM support is very responsive. I always receive a prompt, helpful answer to my questions.

What do you dislike?

There is not much to dislike! There may be a bit of a learning curve to figure out where things are (which screen / which menu), but then the interface is very powerful.

Recommendations to others considering the product:

Have a plan in place for which list(s) you want to import, and have a field or fields that differentiate multiple lists if applicable so that you can easily see how each one performs. If you have existing images that you plan to use, assemble them in a folder before you upload them to your Open Moves image library. You can always easily add more, but if you have a group to start with, it is helpful to have them all in one place on your computer (or in the cloud).

What problems are you solving with the product? What benefits have you realized?

We are able to create email campaigns targeted to various list segments quickly. The list segments are extremely easy to create ad hoc with extensive variables. We frequently have trade show visitors mention they received our emails and would like to learn more about our services. One thing that is a problem for us, but probably not under Open Moves control to solve, is that we regularly see large numbers of click-throughs immediately after emails are delivered, but they are not "real." We eventually learned that these clicks represent emails that are intercepted and clicked on automatically on the recipients's side to vet the links for security before the emails actually reach the recipient, which skews our tracking and stats.

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Vice President
Wholesale
Small-Business
(11-50 employees)
Validated Reviewer
Review Source
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"A Very Happy Customer"

What do you like best?

They provide personalized service. I get immediate support and they are attentive to details for each of our scheduled campaigns. Digital marketing has too many facets for a small business to manage without a partner like Open Moves on your team to take initiative to help you succeed.

What do you dislike?

I think it is critical that they take more time to educate customers on the software and success. Proactive initiators of marketing as a member of your strategic team is wonderful, but results need to be evaluated for successful execution of market results. Reports are helpful, but they know more about what can work best to adapt your program to get the best results. This needs to be enhanced for a comprehensive ROI.

What problems are you solving with the product? What benefits have you realized?

Big problems are solved by this service because it's more than just access to a software program to manage digital marketing. Open Moves becomes a strategic partner on your team. They keep your projects on schedule and care about the results. This is clear by their focus on details and suggestions. Our business partners are very impressed with our continued communications about their products and our customers are very responsive to our continued promotions and professional exposure. The services that Open Moves Performs is vital to any business that is evolving to meet new demands of successful branding.

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Managing Partner
Financial Services
Small-Business
(11-50 employees)
Validated Reviewer
Review Source
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"OpenMoves Email Marketing Platform"

What do you like best?

As a Professional Services organization, our ability to communicate effectively with strong content is integral to our ability to succeed. OpenMoves' email marketing platform has truly served as a critical component to our business development efforts. Our business has grown exponentially since our inception in 2013. The input and support of OpenMoves has been instrumental in our growth strategy. Their team serves as a de facto extenstion of our team. They are partners in every sense of the word.

What do you dislike?

I don't have many dislikes as it relates to the OpenMoves email marketing platform. The creative input they provide is definitely a value-add to our organization. It is always beneficial to have a partner that can serve as a sounding board when it comes to maintaining our focus and strategic vision. I wish I had unlimited budget to spend with OpenMoves. As we continue to grow - I'm certtain our relationship will grow, as well.

Recommendations to others considering the product:

There are a lot of providers in this space. To us, the most critical component of a strong partnership is good communication. We have forged a great relationship with OpenMoves. This has not only been predicated on the great work they do - but there constant efforts to always improve.

What problems are you solving with the product? What benefits have you realized?

Our organization provides critical insight and services specific to Compliance Risk Management within the Financial Services sector. The primary benefit we've derived from the OpenMoves email marketing platform is the brand recognition we've established in a very short period of time. Our strategic approach to communication (with the help of OpenMoves) has clearly been critical component to our early success.

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eCommerce & Online Marketing Consultant
Marketing and Advertising
Small-Business
(2-10 employees)
Validated Reviewer
Review Source
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"A real enterprise email platform"

What do you like best?

I love that along with their great email platform, they also have packages to help craft the email content. I have the option of doing everything on my own or using the help of Openmoves's email marketing experts to create compelling emails. The service the company offers is excellent. Their drag-and-drop editor makes it really easy to create email templates.

What do you dislike?

No major issues. (Any problem I had, though minor, was solved quickly by their support reps.)

What problems are you solving with the product? What benefits have you realized?

My clients were mostly e-commerce sites selling hundreds or thousands of products. They needed to segment their campaigns by season and product line. Openmoves helped me do that easily. Since a lot of my clients used Magento, it was really helpful that Openmoves integrates seamlessly with the platform. They synchronized really well and my clients were able to increase sales via cart abandonment emails and automated product promotions.

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Manager, Marketing Communications
Semiconductors
Mid-Market
(501-1000 employees)
Validated Reviewer
Review Source
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"OpenMoves platform, support, metrics absolutely A+ and top notch"

What do you like best?

OpenMoves has an easy-to-use platform, a user-friendly interface, wonderfully designed templates and most importantly invaluable metric reporting that enables us to make business decisions that impact the growth of our business. The support we receive is an extension of our in-house communications team in terms of unparalleled response time and strategic direction to ensure we are operating at the highest levels possible. I visit there site frequently even when not deploying customer-facing communications but also to check out their insightful blog postings and best practices guidelines.

What do you dislike?

I've been looking at this box for some time and nothing comes to mind.

Recommendations to others considering the product:

I suggest meeting with Amir and his team to discuss goals and expectations, and to answer any questions. They are an extension of our team and their care for our success is apparent off the bat. The entire team is extremely knowledgeable and quick to help. I recommend developing that comfort level and seeing the back-end system and the rest speaks for itself.

What problems are you solving with the product? What benefits have you realized?

My company is trying to reach members of the various markets we serve to introduce new services and products. We've found OpenMoves to be extremely beneficial once communication is deployed when we can measure our efforts with well-defined metrics at the click of a button. This had been lagging within the company prior to utilizing their services and the users (myself) through the executive sponsors are able to act on that information.

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Online Marketing Director
Education Management
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"OpenMoves Email Platform A+++"

What do you like best?

I have been using the OpenMoves email marketing platform, OM3 for over 5 years.The drag and drop editor is by far the best of all the email marketing platforms I have used. The advanced features of OM3 like A/B testing, list management, personalization, dynamic content , segmentation, automation, transactional marketing, surveys, landing pages, Google Analytics integration and outstanding support are what set it apart in my eyes.

What do you dislike?

Nothing to dislike. The dev/support team do an outstanding job of keeping OM3 ahead of the curve.

Recommendations to others considering the product:

Give it a test drive, you'll love it!

What problems are you solving with the product? What benefits have you realized?

The user friendly interface, email templates, image library and drag and drop editor is a huge time saver. It has made creating email campaigns faster and easier. Also we can readily manage: signups, email broadcasts, automation, transactions, re-engagement, surveys and events with OM3.

The in-depth reporting of unsubscribes, opens, clicks, clicks-to-open rate, bounces, email hot spots and comparison of campaign performance has enabled us to see what works best and fine tune our campaigns accordingly.

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Director of Internet Marketing
Internet
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"Review of OpenMoves' OM3 Email Platform"

What do you like best?

I use OpenMoves’ OM3 Email platform for 2 of my businesses: my vineyard and a non-profit animal rescue I manage. In both cases, the platform lets me easily store and manage new subscribers in an automated fashion. Sending out blasts is also extremely easy. I chose to code the email blasts myself, and copying the prior blast and applying edits is the way I choose to manage campaigns; however, I understand I could also use 1 of many free, available templates. I also haven’t used the inbox and spam filter tests, email blast review, auto responders, and triggered campaign features yet. OM3 is clearly full-featured for high-powered users, but also easy-to-use for running simpler campaigns as I do.

What do you dislike?

I would like to see more video and tutorials on the features, but I have found Support and their extensive Knowledge Base to be extremely helpful.

Recommendations to others considering the product:

If you want ease-of-use and good, fair pricing, as well as access to templates and advanced features, consider OM3!

What problems are you solving with the product? What benefits have you realized?

I find it extremely convenient is that OM3 will auto-tag my outgoing URLs so that I can easily measure performance of my blasts in Google Analytics. For obvious reasons, this is extremely useful to me. Having thorough metrics available to me in the platform, and being able to supplement the results in Google Analytics makes it far easier for me to see what is and isn’t working.

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President
Music
Small-Business
(Myself Only)
Validated Reviewer
Verified Current User
Review Source
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"Getting the Word out in a Clear and Concise Manner"

What do you like best?

I have been using the OM3 Platform designed by OpenMoves for my music & entertainment business and I cannot begin to tell you how happy and content with the system I am. Not being overly sophisticated when it comes to hi-tech, I found their platform super easy to manipulate for my needs and logical too! One of their standout applications is their easy drag-and-drop editor used to create mobile templates. This is a very useful tool for my business and is an app that I find very easy to use and uncomplicated. Their 'segment builder' is a no-brainer, easy for a non-'geek' like myself. But probably the most endearing feature of this platform are the people behind the scenes. Their customer support is second to none. Within minutes a live representative is on the line responsively answering any questions or issues that you might be or are having. Their attentiveness to detail and willingness to 'go the extra mile' make OpenMoves an easy sell and I highly recommend this platform to all mid-market Enterprise level business's looking for an email marketing platform to bring their game to the next level. You will not be disappointed!

What do you dislike?

Nothing at all to dislike! Its attention to detail and accuracy is what makes this platform the right one for me.

What problems are you solving with the product? What benefits have you realized?

OpenMoves has shown me how easy it is to keeping in touch with my fanbase all over the world. They do a first-class job at making it easy to connect with my email followers with easy-to-use but highly professional looking and eye catching templates.

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Communications Associate
Public Policy
Small-Business
(11-50 employees)
Validated Reviewer
Review Source
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"The platform and services are a winning combo"

What do you like best?

My favorite part of the OM3 platform is the drag and drop editor and segmentation tools. Both are easy and powerful, but by far the most helpful is the support team headed by Rose. At the end of the day I just want to pick up a phone and talk with a human that can solve my email marketing challenges in a NY minute. The platform and the service is winning combo.

What do you dislike?

No major issues (there is great communication and technical support)

What problems are you solving with the product? What benefits have you realized?

Designing emails have become a lot easier by using OM3. The team was able to design a custom an email template for me from the ground up and I had no problem using the template for my future email campaigns.

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Project Manager/System Architect
Computer Software
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
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"Open moves is great!"

What do you like best?

Their emailer platform is great, very easy to use. Takes me under 10 minutes to create, proof and send out an email blast. I also think the A/B testing is very cool.

The ability to copy the format from one month to another month makes it super easy for us to reuse our templates. OpenMoves' reports also help to see what our users are clicking on.

What do you dislike?

I find it annoying that I have to change my email address so frequently, but I understand it keeps my account more secure.

Recommendations to others considering the product:

It's definitely worth your time to talk to these guys to see how they can help your business.

What problems are you solving with the product? What benefits have you realized?

We see the value of providing useful information to our clients. We primarily use OM for mass emails but we've also used them for creating drip campaigns.

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Franchise Development Manager
Professional Training & Coaching
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"Fantastic, easy to use marketing platform"

What do you like best?

I love how OpenMoves offers an easy to use email building tool.

What do you dislike?

I do wish there was a way to view who opened the email, and perhaps a scoring feature on that particular contact. Not a deal breaker.

Recommendations to others considering the product:

If you're able to add scoring, that would be ideal.

What problems are you solving with the product? What benefits have you realized?

Cultivating our leads with their easy to use email marketing tool.

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AP
Small-Business
(2-10 employees)
Validated Reviewer
Review Source
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"Great product- Self service or full service"

What do you like best?

I use OpenMoves for several years. I started with their full service (what they call We-do) and last year moved to self service (what they call I-do). They helped me create my strategy and mobile templates that i used on my own to send emails. I like the contacts section where i can segment my clients, patients, and referral sources and send them different emails. The editor is drag and drop and very easy and if i have a question i just call support and they walk me through it. Reporting is great and much better that what i had at constant contact. i can drill down to individual data as well as over time and compare email campaigns side by side.

What do you dislike?

I like the platform and its a great friendly team thats always available. Nothing really to dislike.

Recommendations to others considering the product:

OpenMoves is not Constant Contact which is more like Walmart. they are a smaller firm with a great platform and amazing service. they work with you to help with strategy and anything you need and without a fee. and then they audit my results for free and give me tips. i like that.

What problems are you solving with the product? What benefits have you realized?

I have a medium sized medical clinic and i use email marketing to stay in touch with my contacts.

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President and Area Developer The Alternative Board Southern California
Management Consulting
Small-Business
(11-50 employees)
Validated Reviewer
Review Source
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"They have been delivering my newsletter content for 3 years flawlessly. "

What do you like best?

Great communication. If I email Ed and team I get a response right away. Service as well. If I need something extra or have a need Open Moves is all over it. I love these guys.

What do you dislike?

Not a thing. I recommend them all the time.

Recommendations to others considering the product:

Being a business owner with a lot on my plate finding vendors to do things that cause you to have zero extra time or effort is a huge value. That's what I get with Open Moves. They do what I need them to do flawlessly. I'd recommend them to anyone.

What problems are you solving with the product? What benefits have you realized?

I'm raising visibility of my business and service through weekly and monthly newsletters. Simply gaining awareness of me and my viewpoints.

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Exec. Director of Marketing
Health, Wellness and Fitness
Small-Business
(11-50 employees)
Validated Reviewer
Review Source
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"Easy to Use Email Platform"

What do you like best?

The web platform is very easy to use and since a wide-array of templates are available, it showcases how creative you can get on the blasts. Theoretically, it should help with data integrity in our customer management system.

What do you dislike?

I would like to take advantage of the survey and form builder but do not like having to pay for these additional services if I am administrating.

Recommendations to others considering the product:

If you have multiple locations using the platform, set up one administrator portal to avoid multiple logins.

What problems are you solving with the product? What benefits have you realized?

We have multiple locations and the platform allows us to have multiple users. It is important to have a system that is easy to use for users on different skill levels.

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UF
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"OpenMoves Does it All!"

What do you like best?

I had no experience with email marketing platforms before using OpenMoves, and I couldn't believe how easy it was to pick up. After just a short training session, I was able to send sophisticated, visually appealing marketing emails to my target audience. The platform is extremely intuitive, and it provides clear and helpful messaging and instructions throughout the email creation and distribution process. And if there's ever something I can't figure out on my own, the OpenMoves support team always responds quickly and competently to my questions.

I love the drag and drop email creation tools and the in-depth reporting features. As soon as an email campaign is done sending, I can easily find out exactly how many people received it, opened it, and clicked through it, as well as which links they clicked. Accessing and downloading data on these recipients is a snap. In addition, the ROI tracker tells me how many conversions each campaign generated, which in my company's case means how many people filled out a lead form on our web site. It's a great indicator of how well our email marketing strategy is working.

In short, the OpenMoves platform does it all and provides a wonderful user experience from beginning to end! I would recommend it in a heartbeat.

What do you dislike?

Answering this question feels like nitpicking, because anything that I dislike about the platform is so minor that there are easy work-arounds.

What problems are you solving with the product? What benefits have you realized?

In the past, my company was using a one-size-fits-all approach to email marketing, such that everyone was receiving the same emails (both promotional and informational), whether they were customers, leads, or people who knew little about us. This approach was proving less and less effective at generating leads over time.

OpenMoves enabled us to easily segment mailing lists according to a variety of characteristics, including past email behaviors, which allows for more customized and targeted communications. For example, people who fill out a lead form on our web site will get a series of automated emails spaced one week apart that familiarize them with our product and services. This drip email campaign will serve to warm them up to what we have to offer and make them more inclined to sign up.

Another problem we faced was our limited budget, which prevented us from hiring a designer to help develop our emails. Fortunately, a series of beautifully designed email and e-newsletter templates come with the OpenMoves platform. We sent out our first e-newsletter yesterday using an OpenMoves template, and I was so excited about how professional it looked!

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CEO / Founder
Internet
Small-Business
(2-10 employees)
Validated Reviewer
Review Source
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"If ROI is what you're after, don't think twice!"

What do you like best?

I have worked with Open Moves' email marketing platform for quite a few years now - for my company, Lumina, and for our own clients as well. We use the automated drip marketing campaigns which help clients get new leads with a very high ROI compared to anything else we've tried.

In addition, they have the LassoBack sister platform which is a complete product in its own, and brings eCommerce to the next level. Lassoback helps eCommerce website incorporate cutting edge techniques such as shopping cart abandonment and browse abandonment - returning visitors to the website even if they hadn't purchased anything.

I feel like their service is definitely the best around - you choose your flavor: "We do", "I do", or "Honey do" - depending on the amount of control you want to have over the materials produced. Whichever way you go, you will feel like you are their number one client (because you are!).

What do you dislike?

Hard to say, really. There might be some things here and there that need improving, but these usually get addressed quickly, and are minor improvements that most companies deal with on a regular basis.

What problems are you solving with the product? What benefits have you realized?

eCommerce visitor visitor retention and acquisition, email marketing (all aspects), advanced tracking of URLs in emails.

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CEO
Marketing and Advertising
Small-Business
(11-50 employees)
Validated Reviewer
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"Open Moves is where you should move your mailings"

What do you like best?

After you get done with all the performance benefits, which are basically the same as their much larger competitors you have the secret ingredient - the people at Open Moves. My experience with each person that I deal with throughout the project to the upper management are the best. They care about every detail before they get the list and the creative, During the mailing they care about the time of day it goes out, how many are opened, how long people stayed on the page, whether they took action and more. After the mailing goes out they want to "lasso it" and resend it, can't wait to give a full analysis of what happened of what went right and what could be improved. THEY CARE!.

What do you dislike?

Really can't think of anything. That they are physically far away, I would like more in person dealings with their management. Sometimes the client feels that their pricing is too high but after their explanation it is understood as to the reasons why and appreciated.

Recommendations to others considering the product:

Couldn't have a better partner

What problems are you solving with the product? What benefits have you realized?

They are a "partner" to my work. They are not just a vendor. Real smarts reside at Open Moves. They know their business well and are always striving to improve their service

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UF
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
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"Email Marketing & Newsletter Software"

What do you like best?

OpenMoves is extremely easy to use and has taken me from a being a novice (using Outlook to send 20 emails at a time) to doing complex, e-mailouts to large contact lists. I've now progressed to sending automated campaigns (for instance, in response to a new lead signing up to a newsletter subscription).

Probably the best aspect is the high level of data / statistics you get regarding the success of a campaign, allowing you to quickly gauge which mailouts have engaged recipients and which haven't. These insights speed up the process of trial and error, allowing the user to improve the quality / design of their mailouts very quickly.

The level of support from OpenMoves is also very high and they are always on hand should there be any issues.

What do you dislike?

Difficult to say as the software covers so many bases.

What problems are you solving with the product? What benefits have you realized?

This has saved me a lot of time - the speed with which mailouts can be designed and sent to existing contacts lists is impressive.

The ability to track of campaigns (especially when links are 'tagged' using Google Analytics or sent to a bespoke landing page) is also a major benefit.

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CEO Owner
Management Consulting
Small-Business
(2-10 employees)
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Verified Current User
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"Great tool and service"

What do you like best?

The team supports us very well and has great ideas on how to get things out to our clients in a way that really works. Also, the tool is easy to use and provides all of the info I need to manage my campaigns

What do you dislike?

Nothing really ... I haven't found anything that doesn't work

What problems are you solving with the product? What benefits have you realized?

Marketing and keeping in contact with my clients and prospects ... and Open Moves fully supports that.

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President
Financial Services
Validated Reviewer
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"Open Moves has helped me grow my business"

What do you like best?

I like the fact that I can be very creative and that they help me whenever I'm not sure about how to proceed with something new

What do you dislike?

sometimes it can get a bit confusing because their platform is so robust...and at times frustrates me ...

Recommendations to others considering the product:

Open Moves provides a very high level of customer service...they are there to help you throughout the entire process...from helping you to import contacts to designing services that will help create that special image for your company

What problems are you solving with the product? What benefits have you realized?

I'm now getting professional email campaigns out on a regularly scheduled basis that look very professional without the need to hire additional people

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