Mynewsdesk Features
Database (3)
Media Database
Provides tools to help identify and house media oppurtunties and potential influencers.
Contact/Campaign Management
As reported in 12 Mynewsdesk reviews.
Allows users to manage campaigns, as well and media opportunities and influencer information.
Newsroom
As reported in 18 Mynewsdesk reviews.
Provides a centralized hub for all media opportunities and current news regarding relevant influencers.
Outreach (3)
Media Distribution
Based on 20 Mynewsdesk reviews.
Gives visability into multiple media channels, allowing for optimal media exposure.
PR Planner
Helps the public relations process with planning tools to capatilize on media opportunities.
Social Media Services
This feature was mentioned in 10 Mynewsdesk reviews.
Provides tools that help engage influencers and increase media contacts.
Reporting (7)
Monitoring
This feature was mentioned in 14 Mynewsdesk reviews.
Provides analysis on media and influencer contacts, as well as the effectiveness of each action.
Response Desk
This feature was mentioned in 10 Mynewsdesk reviews.
Helps respond to media inquires through automation features.
Impact Measurement
This feature was mentioned in 13 Mynewsdesk reviews.
Measures the full impact of campaigns, as well as each individual influencer and media opportunity.
Keyword Targeting
This feature was mentioned in 12 Mynewsdesk reviews.
Enables users to search media channels for specific keywords, brand mentions, or topics
Custom Feeds and Alerts
This feature was mentioned in 10 Mynewsdesk reviews.
Allows users to create custom feeds and/or receive real-time alerts for relevant media mentions
Custom Reports
This feature was mentioned in 12 Mynewsdesk reviews.
Allows users to build custom reports that can be shared with clients and stakeholders
Dashboards
Based on 13 Mynewsdesk reviews.
Provides dashboards for quick visualizations of relevant media coverage and analytics
User Rights/Roles (2)
Version Control
Helps establish a permissions workflow, allowing and restricting access to different company materials.
Team Collaboration
As reported in 10 Mynewsdesk reviews.
Gives visability and allows team members to communicate effectively and collaboratively.
Content Distribution (4)
Distribution
As reported in 53 Mynewsdesk reviews.
Press releases are distributed to multiple media outlets and online channels
Contact List
As reported in 51 Mynewsdesk reviews.
Tools for filtering a searchable database of relevant media contacts
Social Sharing
This feature was mentioned in 38 Mynewsdesk reviews.
Ability to share press releases via email and/or social media
Analytics
This feature was mentioned in 42 Mynewsdesk reviews.
Measure and report on campaign results such as views and clicks
Content Creation (4)
Press Release Creation
Based on 54 Mynewsdesk reviews.
Tools for uploading, creating, and designing a press release
Multimedia
As reported in 42 Mynewsdesk reviews.
Ability to embed videos, photos, or other rich media in a press release
Newsrooms
Based on 50 Mynewsdesk reviews.
Allows for creation of a branded online newsroom
SEO
As reported in 31 Mynewsdesk reviews.
Press releases are optimized for SEO
Contact Management (4)
Media Database
Provides a searchable database of potential PR leads and industry-relevant media contacts
Record Management
Allows users to manage, sort, filter, and update contact records
Relationship Management
Records and consolidates all conversations and interactions with PR contacts
Segmentation
Allows users to create and segment distribution lists to deliver PR content to the appropriate contacts
PR Management (4)
Communications
Provides one or more channels for communicating with media influencers and stakeholders
Campaign Management
Allows users to create, manage, and distribute PR campaigns
Engagement Tracking
Measures and reports on contact engagement with PR content
PR Analytics
Provides reports on the effectiveness of PR campaigns
Workflow Automation (4)
Lead Scoring
Automatically generates a score for each contact based on their previous engagement with PR content
Pitching
Provides email templates and/or tools for customizing PR pitches
Campaign Scheduling
Allows users to schedule PR campaigns to be distributed at a later date or time
Follow-ups
Automates reminders and follow-up communication to contacts who haven’t engaged with content
Media Channels (1)
Online Media
This feature was mentioned in 15 Mynewsdesk reviews.
Monitors online media such as blogs, websites, and social media
Geographic Coverage (3)
Local Media
Based on 16 Mynewsdesk reviews.
Monitors media channels at the local level
National Media
As reported in 17 Mynewsdesk reviews.
Monitors media channels at the national level
International Media
Monitors international news coverage
Management (5)
Content Management
Organize and manage digital assets.
Customization
Creates a themed newsroom that aligns with a brand's image.
White Label
Offers a white labeling service to customize platform branding.
Media Kits
Explains the key information about a business readily packaged for media teams to reference.
Contact Management
Organize and manage contact lists.
Distribution & Reporting (5)
Omnichannel Distribution
Allows content to be directly shared to multiple social platforms.
Analytics
Reports on key content and visitor metrics.
Publication
Publish press releases and newstories
Scheduling Tools
Automates the release of scheduled content.
Media Monitoring
Provides features to track mentions, tag and sort digital events.
Generative AI (3)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Agentic AI - Media Monitoring (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Media and Influencer Targeting (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Press Release Distribution (2)
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Regulatory Change Management (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting





