# pharosIQ Reviews **Vendor:** pharosIQ **Category:** [Email Marketing Services Providers](https://www.g2.com/categories/email-marketing-services) **Average Rating:** 4.2/5.0 **Total Reviews:** 17 ## About pharosIQ pharosIQ is revolutionizing B2B lead generation with its cutting-edge, proprietary first-party, permission-based "intent-to-purchase" targeting capabilities. Designed for technology and services vendors worldwide, pharosIQ provides a comprehensive suite of full-funnel solutions that harness deep, down-funnel engagement data to identify high-intent B2B buyers. At the core of pharosIQ is its advanced "intent-to-purchase" signal engine, which integrates proprietary engagement data from crucial buyer interactions. This includes monitoring the consumption of decision-driving content like pricing guides, case studies, and white papers, as well as analyzing review site engagements, such as comparison reviews and competitor analyses. Additionally, pharosIQ verifies project-specific intent data, including timelines, budget allocations, and buying group insights. Leveraging artificial intelligence and machine learning, the pharosIQ signal engine transforms this data into actionable insights, empowering vendors to deploy effective full-funnel lead generation campaigns. pharosIQ’s strategic full-funnel solutions include: • IQsyndicate: B2B Content Syndication • IQappend: Append Leads with Mobile Phone Data • IQdirect: Direct-to-Desk Mail • IQconnect: Full-funnel Leads • IQengage: B2B Display Advertising • IQconvert: High-Quality Leads • IQevents: Custom B2B Events • atlasIQ: Free “Intent-to-Purchase” Data For more information visit pharosIQ.com ## pharosIQ Reviews ### 1. They're pioneering the ABM space and will never outgrow us. **Rating:** 4.5/5.0 stars **Reviewed by:** Eric Brakebill🚦 J. | Member, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2020 **What do you like best about pharosIQ?** They cover a lot and it was a bit overwhelming initially because our collective knowledge of ABM strategy and intelligence were in the intermediate stages in the lifecycle. BUT, what was transformational for our explosive growth was the ability to quickly evolve as they really do seem to be pioneering the space. They're the only solution in both insights and actions Forrester leader quadrants. It seems like Forrester is using them as the innovator to help them design the next quadrant relative to ABM **What do you dislike about pharosIQ?** They do so much and offer so much from their platform but as they grow they no longer can have a resource dedicated to the specifics. **What problems is pharosIQ solving and how is that benefiting you?** Our lead gen and demand gen efforts can be KPI'd at a granular level throughout the funnel. I have one source of data and insights and analytics for the entirety of the customer research/evaluation/purchasing cycle. They're getting a lot better at democratizing access to the data and letting various business units have the power to make it actionable in realtime. ### 2. Complex and rewarding software for marketing, bus-dev and sales. **Rating:** 4.0/5.0 stars **Reviewed by:** Gianluca S. | New Business Acquisitions Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2019 **What do you like best about pharosIQ?** MRP offers you real-time insights on content consumption and allows you to monitor your accounts. By monitoring accounts, our teams are able to provide better service and predict our clients' needs and challenges before they service. This also allows us to stay ahead of the competition in regards to our product suite and service offering. **What do you dislike about pharosIQ?** It can be a little challenging to navigate and also the onboarding timeframe was a little longer than expected, however the trainings provided were really informative and you always have someone available to answer any and all questions. **Recommendations to others considering pharosIQ:** Allow your staff enough time to be onboarded properly. Devote the appropriate amount of time and you will reap the benefits long after. **What problems is pharosIQ solving and how is that benefiting you?** We're generating leads, gaining marketing and sales insights. Really it has helped us in all facets of our client facing and acquisition teams. **Official Response from Sarah Campbell:** > Thank you so much for your kind words, Gianluca! We really appreciate you taking the time out to share your experience with us— we're excited to hear we're helping to keep your business ahead of the competition! ### 3. Great insight! **Rating:** 4.5/5.0 stars **Reviewed by:** Scott A. | Director, Telecommunications, Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2019 **What do you like best about pharosIQ?** The Prelytix interface was easy to use and navigate with simple one click drill down on customer accounts or activity. Being able to see client search terms in real time gave us great advantage in planning our approach and marketing activities. **What do you dislike about pharosIQ?** The licence would not be issued for the same length of time as the campaign so i need to request reactivation. Also the password reset function didn't work for me. **What problems is pharosIQ solving and how is that benefiting you?** The biggest challenge we face is finding clients at the right time in their buying cycle. With Prelytix we can target accounts more effectively based on their activity and the easy to understand scoring. This has saved us time as we can now be more targeted in our activity rather than the general blanket approach. **Official Response from Sarah Campbell:** > Hi Scott, Thank you for taking the time to post this review and the positive feedback. User experience and ROI are our priority, and this review reaffirms that sentiment. We're sorry to hear you encountered difficulties when resetting your password, i have passed your feedback onto our product team who are actively working to improve this functionality. Thanks for sharing your review with us and the G2 community! ### 4. Unmatched Intent Data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2019 **What do you like best about pharosIQ?** The Prelytix solution provides my team with insight not found anywhere else. We're able to isolate target groups and identify signals that represent and help us model, the ideal buyer behaviors found in the early stages of their cycle. This is, and will continue to be, a core component of our ABM strategy and stack. **What do you dislike about pharosIQ?** Prelytix is VERY powerful - but the user interface and integration capabilities are the most lacking so far. We're still having to leverage n iFrame for salesforce which isn't ideal but the team at MRP is working with us to figure out the best way to map the intent models to our account records so we can roll it up into our scoring methodology. The user interface is a a bit clunky and while the on-boarding teams are awesome, it takes a lot of getting used to in order to truly get comfortable in the application. Some competitors have a bit more intuitive and modern UI but are lacking when it comes to value. **Recommendations to others considering pharosIQ:** this is a great product and a great company. They are easy to work with and genuinely interested in making you successful. The partnership is there and I would recommend them to anyone looking to take their ABM to the next level. **What problems is pharosIQ solving and how is that benefiting you?** As mentioned above, we're leveraging the Prelytix solution to help us identify and model behaviors representative of the "model" buying indicators for our ABM and sales programs. We have yet to really scratch the surface of how this can be integrated deeper into our strategy and organization so I'm thrilled to see where we go from here. **Official Response from Sarah Campbell:** > Thanks for the awesome review! We work hard to meet expectations like yours, and we’re happy to hear we hit the mark for you ### 5. Game changer for sales and marketing, once you're up and running **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2019 **What do you like best about pharosIQ?** Being able to make data-driven decisions to prioritize accounts, really understand your buyers' pain points, and develop strategic account plans with intent data. The Prelytix team is always willing and able to help, and if they don't know the answer, they work with their colleagues to figure it out. They are receptive to new ideas to make the user experience better, and help find creative solutions to make things work for us. **What do you dislike about pharosIQ?** The amount of work to prop up the program was definitely a lot more than I had anticipated, but again, their team has been invaluable in helping us work through the implementation and optimization of the tool. There are some little UI quirks that need improvement - like being able to click through an account name, etc. but they are working on those for upcoming releases. **Recommendations to others considering pharosIQ:** Assign a point person to own the program, and allocate time to work on keywords and account lists. Leverage their wonderful team to operationalize the tool and create the reports for your needs. **What problems is pharosIQ solving and how is that benefiting you?** Our biggest problem was the lack of timely intent data to make decisions on how to allocate our precious time, money and energy. We're a lean marketing and sales team, so being able to prioritize what accounts get our attention, which are most likely in a buying cycle, and what their pain points are has been huge for us. **Official Response from Sarah Campbell:** > Thanks for leaving us such a wonderful review! We're delighted that your experience has been a positive one; the team will definitely be happy to read what you have written! We put customer experience and satisfaction as our priority, and your review reaffirms the hard work we put in every day. ### 6. Flexible marketing platform that clients have the opportunity to create customized unique segments **Rating:** 4.0/5.0 stars **Reviewed by:** florence f. | data analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2019 **What do you like best about pharosIQ?** The timely delivery of goods to customers. This serves to create a rapport between the customers and the organization or company **What do you dislike about pharosIQ?** It requires alot of time and concentration to effectively plan and manage the accounts **Recommendations to others considering pharosIQ:** The collection of business data for analvysis and planning just got better wit MRP Prelytix **What problems is pharosIQ solving and how is that benefiting you?** We are able to acquire new customers for our products and services in a more faster way whic is also cost effective. Therefore, we are assured of hbaving a good business **Official Response from Sarah Campbell:** > Hi Florence, thanks for leaving such a positive review! We put customer experience and satisfaction as our priority, and your review reaffirms the hard work we put in every day. ### 7. Full Funnel Orchestration **Rating:** 5.0/5.0 stars **Reviewed by:** Koby A. | Director of Demand Generation - EMEA, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2019 **What do you like best about pharosIQ?** The MRP Prelytix platform is a great way to align sales & marketing teams to produce the best results! It doesn’t just produce raw data and that’s it, instead, their great teams around the world help us analyse and understand it so that we can take effective action. **What do you dislike about pharosIQ?** There is nothing that stands out as a point of dislike. **What problems is pharosIQ solving and how is that benefiting you?** If you’re new to ABM, there’s a learning curve for everyone. It will take time to get a sense of the best approach for your target accounts, in terms of your personalization strategy and the ability to align marketing with sales and the buyer’s journey. MRP’s extensive experience has been vital in this regard. **Official Response from Sarah Campbell:** > Hi Koby, First of all, thank you so much for your positive feedback and for taking the time to post this review. We put user experience and satisfaction as our priority, and your review reaffirms the hard work we put in every day. Thanks for sharing your review with us and the G2 community. ### 8. Brilliant ABM Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2019 **What do you like best about pharosIQ?** Prelytix is a great tool to ensure that sales and marketing are aligned to produce the best results. I love that I can scale and personalize as needed, and I am able to get deeper insights into my analytics than I could before **What do you dislike about pharosIQ?** The initial cost seemed to be high, but in the end we were able to gain a significant ROI. **Recommendations to others considering pharosIQ:** Take advantage of the resources MRP offers you. There was a learning curve for me to fully grasp the platform, but MRP was so helpful **What problems is pharosIQ solving and how is that benefiting you?** We are using MRP Prelytixs for customer acquisition, direct mail campaigns and pipeline management primarily. **Official Response from Sarah Campbell:** > Thank you for taking the time to post this review and the positive feedback. User experience and ROI are our priority, and this review reaffirms that sentiment. Thanks for sharing your review with us and the G2 community. ### 9. partnership leading to targeted account penetration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 13, 2019 **What do you like best about pharosIQ?** clear indications to define the most responsive segments to focus on **What do you dislike about pharosIQ?** setting up reports are not very intuitive and easy to get wrong. **What problems is pharosIQ solving and how is that benefiting you?** trying to determine timing and segmentation of who to contact at what point for new products. giving us strong ROI from our marketing investment **Official Response from Sarah Campbell:** > Thank you for taking the time to post this review and the positive feedback. User experience and ROI are our priority, and this review reaffirms that sentiment. That said, we are disappointed your experience of setting up reports has not been positive, please reach out to marketing@mrpfd.com and we can look to take action on this feedback. ### 10. Interesting insights, email reporting could be improved **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2019 **What do you like best about pharosIQ?** The insights and data available for each account are incredibly helpful to inform account prioritization **What do you dislike about pharosIQ?** Email reporting is limited in flexibility and has been difficult for us to set up and iterate. Some of the modules update with filtering but not all which can lead to confusion. **Recommendations to others considering pharosIQ:** Integration with Salesforce or other CRM will be very helpful. **What problems is pharosIQ solving and how is that benefiting you?** We are using MRP Prelytix to provide intel at target accounts and inform our ABM strategies. Still early in the program but hoping to generate engagement, pipeline, and revenue at target accounts. **Official Response from Sarah Campbell:** > Thank you so much for taking the time to post this review! MRP Prelytix offers excellent integrations with Salesforce and multiple CRM's. We put user experience and satisfaction as our priority, therefore please reach out to your account manager and we can get this set up for you. ### 11. Great analysis platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Networking | Enterprise (> 1000 emp.) **Reviewed Date:** September 25, 2019 **What do you like best about pharosIQ?** The dashboard which is really comprehensive in its analysis capabilities, our sales guys re really impressed **What do you dislike about pharosIQ?** The reporting setup and automatisation part can be improved **What problems is pharosIQ solving and how is that benefiting you?** Lead prequalification for different campaign (telemarketing, digital, paid media **Official Response from Sarah Campbell:** > Thanks for taking the time to leave a review! We are thrilled your sales team find Prelytix so comprehensive! Should you require any support with reporting set up please reach out to mrp-prelytix@mrpfd.com ### 12. A great platform for data insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2019 **What do you like best about pharosIQ?** The best thing about the platform is the actual results and the ROI along with the ease of use. **What do you dislike about pharosIQ?** The thing which holds me a little back is that the community support is not that strong. **What problems is pharosIQ solving and how is that benefiting you?** I wanted to gain some data insights along with account-based reporting, I can't reveal the data type for some personal reasons and I could gain the required insights. **Official Response from Sarah Campbell:** > Thank you for taking the time to post this review and the positive feedback. User experience and ROI are our priority, and this review reaffirms that sentiment. That said, we are disappointed your experience of community support has not been positive, please reach out to marketing@mrpfd.com and we can look to take action on this feedback. ### 13. Solid for finding sales and marketing channels **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2019 **What do you like best about pharosIQ?** I really like all the platforms it allows me to market on. **What do you dislike about pharosIQ?** I disliked the mobile platform, wish it was better **What problems is pharosIQ solving and how is that benefiting you?** I really use it to help my products sell on many platforms. ### 14. Cross channel marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2019 **What do you like best about pharosIQ?** I liked how it allowed me to market my products across many platforms. **What do you dislike about pharosIQ?** I didn’t like the server time delay I experienced. **What problems is pharosIQ solving and how is that benefiting you?** I am solving cross platform marketing! **Official Response from Sarah Campbell:** > Thank you for taking the time to post a review. We set a high standard for ourselves, and we’re so sorry to hear that was not met within certain aspects of our platform. That said, we are thrilled you are realizing the value of cross platform marketing with MRP Prelytix! ### 15. Awesome services **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2019 **What do you like best about pharosIQ?** The program runs fineX and its easy to use **What do you dislike about pharosIQ?** I dont really like the price i paid/ no discount **What problems is pharosIQ solving and how is that benefiting you?** Time managment **Official Response from Sarah Campbell:** > Thanks for taking the time to leave a review! We are thrilled you find Prelytix so user friendly, should you require any further support please reach out to mrp-prelytix@mrpfd.com ### 16. Good Service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2019 **What do you like best about pharosIQ?** it's an Account-Based Execution with Account-Based Reporting **What do you dislike about pharosIQ?** I disliked the Marketing Account Intelligence **Recommendations to others considering pharosIQ:** Thank you so much! **What problems is pharosIQ solving and how is that benefiting you?** Account-Based Execution Account-Based Reporting Attribution Marketing Account Intelligence **Official Response from Sarah Campbell:** > Thank you so much for taking the time to post this review. We put user experience and satisfaction as our priority, and your review reaffirms the hard work we put in every day. ### 17. Good tool, needs work **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2019 **What do you like best about pharosIQ?** Ability to understand buying intent and signals **What do you dislike about pharosIQ?** Not customizable from a self service standpoint **What problems is pharosIQ solving and how is that benefiting you?** Prioritizing target accounts **Official Response from Sarah Campbell:** > Thank you for taking the time to post a review. We set a high standard for ourselves, and we’re so sorry to hear that was not met within certain aspects of our platform. It's our customers that allow us to constantly improve the way we do business, and we hope you'll be happy to learn that the improvements you have suggested do form part of our future product development plans. ## pharosIQ Discussions - [Sales & Marketing Alignment](https://www.g2.com/discussions/sales-marketing-alignment) - 1 comment, 1 upvote - [Company](https://www.g2.com/discussions/company-8530c939-5a2b-4030-8269-d45a3c00ed9f) - 1 comment, 1 upvote - [ABM Programs](https://www.g2.com/discussions/abm-programs) - 1 comment, 1 upvote - [CRM & Automation](https://www.g2.com/discussions/crm-automation) - 1 comment, 1 upvote - [Competitor Differentiation](https://www.g2.com/discussions/competitor-differentiation) - 1 comment, 1 upvote - [View pharosIQ pricing details and edition comparison](https://www.g2.com/products/pharosiq/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-31+07%3A05%3A25+-0500&secure%5Bsession_id%5D=e6c48eec-c994-4ea8-8796-67daf51168dc&secure%5Btoken%5D=c7c0d5bb387ee74fbd9874dd89e3157ca402e291f2791c7f26691d33b82ba4f2&format=llm_user) ## pharosIQ Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Support** - Go Live Support - Documentation - Training - Metrics - Admin Services **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top pharosIQ Alternatives - [KlientBoost](https://www.g2.com/products/klientboost/reviews) - 4.8/5.0 (397 reviews) - [Winning by Design](https://www.g2.com/products/winning-by-design/reviews) - 4.8/5.0 (761 reviews) - [memoryBlue](https://www.g2.com/products/memoryblue/reviews) - 4.6/5.0 (307 reviews)