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Missinglettr

By Missinglettr

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4.3 out of 5 stars

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Missinglettr Reviews & Product Details

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Missinglettr Reviews (30)

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Missinglettr Reviews (30)

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4.3
30 reviews

Pros & Cons

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Mark D.
MD
Business Consultant
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Automated Social Media Campaigns from Your Blog Content"
What do you like best about Missinglettr?

It automatically creates social media campaigns from my blog posts and has a way of submitting your blogs for other people to share with their followers. Review collected by and hosted on G2.com.

What do you dislike about Missinglettr?

All works fine, they've crowbarred in an AI writing tool for some reason, I don't both with it. Review collected by and hosted on G2.com.

MH
Digital Community Manager
Small-Business (50 or fewer emp.)
"Great possibility, Bad bugs"
What do you like best about Missinglettr?

The potential of this tool is insane. Scheduling calendar is powerful and easily toggles between different social media platforms. Editing posts was also very easy to do. Review collected by and hosted on G2.com.

What do you dislike about Missinglettr?

The bugs in the system can't be ignored. Reauthenticating tokens for platforms weekly, and the Curate library, while an awesome idea - did not net me any additional content. This tool is also best used for businesses or individuals that already have a lot of content banked that needs organization. Because of the automation involved in Missinglettr, we felt our newer social accounts were more often affected by suspensions to ensure we weren't bots. This happened very frequently with use of the Curate resources, another reason we felt the library wasn't functioning as promised or planned. Review collected by and hosted on G2.com.

MP
President
Small-Business (50 or fewer emp.)
"Continuously drive traffic to evergreen blog posts"
What do you like best about Missinglettr?

Missinglettr makes it easy to compose and schedule social media posts that promote blog articles and other content, driving traffic to the websites. I've tried other solutions, like Hoot Suite, that take three times longer and deliver less functionality.

With Missinglettr, I can set up multiple standard posting schedules for each account and choose the frequency and duration for each campaign. I might run most campaigns that post 18 times spread over 12 months. Other campaigns, such as those associated with an event, may run for only a few days.

The program also allows me to set up holiday schedules by account, so I don't post on holidays. Since I have clients in the US and Canada, the holidays differ. Within each account I can also designate default hash tags. I use these all the time and then add other contextual hash tags unique to each campaign.

The best part about Missinglettr is it extracts quotes and tidbits from blog articles which it uses to populate the social media posts. You can edit them (and I recommend you do), and choose the ones you want to use in your social media posts, but this saves a lot of time - no copying and pasting.

One thing Missinglettr does that I haven't seen in any other tool is create dynamic images. In addition to the textual portion of each social media post, I can display an image from the post that Missinglettr has uploaded for me, or I can upload images separately. I also set up several templates for each account that can contain images. Superimposed over these images can be the blog article title or one of the extracted quotes. I can edit each post individually, allowing me complete control over what followers see in social media.

Templates can include a logo, author photo, or company name. The colors, fonts, and transparency level of the quote bubble and text can all be controlled, allowing me to superimpose readable text without obscuring the image behind it.

The ability to include superimposed text allows me to create messages that exceed Twitter's character limits. I can use two related quotes from the blog article, one in the text portion of the post and one in the image portion. The superimposed text in the image isn't subject to the character limits.

Though Missinglettr is designed to extract quotes from a web page like a blog post, I have run campaigns to promote items such as eBooks. The Missinglettr short URL leads to a landing page. I compose the textual and quote bubble components by hand and upload my own images. Works like a charm and makes it easy to create long-term campaigns for evergreen content. Set it up once and it runs for a year. Review collected by and hosted on G2.com.

What do you dislike about Missinglettr?

Missinglettr at one point had some serious issues with their analytics. Clickthrough counts were wildly inaccurate in some cases, making it difficult to report on results. This has now been corrected.

If you post to lots of social media profiles, Missinglettr can get more expensive. It requires users to purchase additional profiles once the limit has been reached.

The latest interface upgrade has improved the usability of the product but I have noticed that sometimes quotes I did not choose show up in the posts. It's not a problem, as I simply edit them or change to a different stored quote, but I don't think it's working exactly as designed. Review collected by and hosted on G2.com.

Ahmed  Y.
AY
Founder and Managing Director
Small-Business (50 or fewer emp.)
"Automate your social media posts with ease!"
What do you like best about Missinglettr?

With Missinglettr, you can automate and schedule your social media posts up to a year in advance. Through their Analytics section, you can also track the social performance of your evergreen content. Review collected by and hosted on G2.com.

What do you dislike about Missinglettr?

I have no issues with Missinglettr. Their add-on Curate section, however, needs improvement--I hope they add more languages for topics shared. Review collected by and hosted on G2.com.

Jena A.
JA
Owner, Chief Warfare Marketing Strategist
Marketing and Advertising
Small-Business (50 or fewer emp.)
"There are so many better options out there, content is repetitive"
What do you like best about Missinglettr?

I do like that it pulls your content for social directly from your existing content on your blog, and to a lesser degree, youtube. If you are not already leveraging Medium, it will repost your blog to a Medium Article Review collected by and hosted on G2.com.

What do you dislike about Missinglettr?

Repetitive. It makes a quote box and puts it in there. Visually apparent you are using a 'bot', better when mixed with other posters. Same visual quote boxes over and over and over again. Review collected by and hosted on G2.com.

Tammy D.
TD
Founder & CEO
Professional Training & Coaching
Small-Business (50 or fewer emp.)
"Amazing Evergreen Content Generator"
What do you like best about Missinglettr?

I LOVE this software product. It takes my blog articles and pulls quotes out and adds to a background image or color (you can load or choose) and then shares it to my social profiles!!! I've used it for years now and recommend it to all of my clients. Review collected by and hosted on G2.com.

What do you dislike about Missinglettr?

I wish the branding backgrounds were a little easier to set up but they have come a long way and really cannot complain much about it. They are always improving their products. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business (50 or fewer emp.)
"Aiyo! - User Experience Simplicity is Missing"
What do you like best about Missinglettr?

The fact that I have a chance to send multiple posts and set them up on autopilot for a 1 time costs after purchasing from AppSumo is certainly worth it. Review collected by and hosted on G2.com.

What do you dislike about Missinglettr?

When I have to learn anything like a whole new tool, I believe I choose an alternative - It needs a whole lot of improvements.

It does not have benefits with features added every now and then very frequently - and the UI is not inviting to chat with customer support.

What is natural has not been taken care of by Missing Lettr.

It is not intuitive which is why I thought of getting an alternative over it.

It does not GUIDE you to use it with a simple workflow.

- The UI is simply too basic. Review collected by and hosted on G2.com.

Peter G.
PG
Technology Manager
Small-Business (50 or fewer emp.)
"Save You Tons Of Time"
What do you like best about Missinglettr?

Missinglettr is an app that I absolutely love. It's great for bloggers who are looking to increase their social media posts without having to spend hours on them. The app is easy enough, especially with the helpful tutorial section, even for beginners. I'm looking forward to using this service more because it's really wonderful! Review collected by and hosted on G2.com.

What do you dislike about Missinglettr?

I wish they had more integrations with other social media scheduling platforms. But that's ok, I'm sure their team is working on developing more integrations in the future. Review collected by and hosted on G2.com.

Marilyn D.
MD
Founder
Small-Business (50 or fewer emp.)
"Missinglettr Means You Never Miss a Trick! It's a Powerhouse Application"
What do you like best about Missinglettr?

There are so many things I love about Missinglettr that it's challenging to know where to start. If I were summarising, it is intuitive and easy to use, and does exactly what it is designed to do, which is a way to give new life to your Blog posts. For those who haven't yet used it, you can take your Blogs and put them on an automated evergreen schedule for up to 12 months, and easily auto-generate different wording for each social media post, with the content drawn from the Blog. You can also write each social media post yourself, or edit the suggested text. Why would you do that? Previously I would write a blog, share it, move onto the next one. Missinglettr allows me to vary and adjust the audience and auto'magically' share it throughout the year.

I also love that you can choose either an extract of text, or an image for the social media posts.

Benjamin Dell and the team have designed something that works, and that also has a great UI. Review collected by and hosted on G2.com.

What do you dislike about Missinglettr?

Nothing to dislike. I like it all. I can't think of any downsides. Review collected by and hosted on G2.com.

Sara E.
SE
Freelance travel writer and blogger
Small-Business (50 or fewer emp.)
"Great automatic scheduling app"
What do you like best about Missinglettr?

I like being able to schedule posts up to a year in advance. Even better, is that the app creates unique content based on the URL you provide it with. Review collected by and hosted on G2.com.

What do you dislike about Missinglettr?

One can't specify the exact dates required for the post , only approximate dates. Also, it doesn't use the images provided very well, tending to use the same image repeatedly. Review collected by and hosted on G2.com.

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Missinglettr Features
Social Analytics
Social Publishing
Campaign Optimization