---
title: metricool Reviews
meta_title: 'metricool Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 98 reviews by the users' company size, role or industry to
  find out how metricool works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 98
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Social Media Marketing
  url: https://www.g2.com/categories/social-media-marketing
---

# metricool Reviews
**Vendor:** Metricool  
**Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 98
## About metricool
Metricool is a social media management platform trusted by more than 3.5 million professionals, agencies, and brands including Adidas, BMW, Burger King, and Havas. It combines scheduling, analytics, competitor tracking, ads management, and AI-powered reporting in a single dashboard, available on both desktop and mobile. Schedule content across 11 social networks. Plan and publish posts on Instagram, TikTok, LinkedIn, Facebook, X (formerly Twitter), YouTube, Pinterest, Threads, Bluesky, Google Business Profile, and Twitch from one unified content calendar. Instagram Reels with trending audio can be scheduled directly from the planner. Know the best time to post. Metricool&#39;s Best Time to Post feature identifies when your audience is most active on each social network based on your actual account data, helping you maximize reach and engagement without relying on generic industry benchmarks. Track up to 100 competitors. Compare engagement rates, posting frequency, audience growth, and top-performing content alongside your own performance metrics. Manage paid and organic content together. Analyze Meta Ads, Google Ads, and TikTok Ads campaigns in the same dashboard where you manage your organic social content. No need to switch between multiple platforms. Create reports in seconds with AI. Metricool Studio transforms a simple prompt into charts, tables, and actionable insights. Campaign Dashboards combine paid and organic performance for a complete view of your results. Export reports as branded PDFs or PowerPoint presentations, or connect to Looker Studio to build fully customized dashboards. Connect your favorite AI tools through MCP. Metricool&#39;s official MCP server integrates with ChatGPT, Claude, Cursor, Make, n8n, and other AI platforms. Ask questions in plain language, schedule content, retrieve analytics, identify the best posting times, or analyze competitors without opening the Metricool dashboard. Built for agencies and teams. Manage multiple brands, assign role-based permissions, streamline collaboration with content approval workflows, respond to comments and direct messages from a shared inbox, create link-in-bio pages with SmartLinks, and access white-label options on custom plans.



## metricool Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of Metricool, praising its intuitive setup and efficient scheduling tools. (9 reviews)
- Users appreciate the **easy scheduling** with Metricool, benefiting from user-friendly features across multiple social media platforms. (9 reviews)
- Users highly value the **fantastic analytics** in Metricool, providing essential insights into audience engagement and optimal posting times. (8 reviews)
- Users value the **centralized management** of social accounts in Metricool, enhancing workflow across multiple platforms effortlessly. (8 reviews)
- Users value the **multi-platform support** of Metricool, seamlessly managing all social networks in one place. (8 reviews)
- Analytics Focus (7 reviews)
- Users appreciate the **easy multi-platform post scheduling** of Metricool, enhancing their social media management experience. (6 reviews)
- Scheduling Posts (6 reviews)
- Helpful (5 reviews)
- Intuitive (5 reviews)

**What users dislike:**

- Users find Metricool to be **expensive** , especially with unexpected charges and additional costs for essential features. (4 reviews)
- Users find the **missing features** in Metricool, like direct LinkedIn posting and personal account analytics, limiting. (4 reviews)
- Users express concerns over **plan limitations** , citing lack of features like LinkedIn analytics and poor post performance. (4 reviews)
- Users have noted the need for **improved connectivity** as frequent disconnections from social media accounts are frustrating. (3 reviews)
- Users express frustration over **inadequate support** , citing delayed responses and unhelpful customer service experiences. (3 reviews)
- LinkedIn Limitations (3 reviews)
- Linking Issues (3 reviews)
- Users express frustration with Metricool&#39;s **poor customer support** , especially regarding auto-renewal issues and refund requests. (3 reviews)
- Users experience **scheduling issues** with Metricool, finding multi-account management and notification overload inconvenient and frustrating. (3 reviews)
- Lack of Analytics (2 reviews)

## metricool Reviews
  ### 1. A really great tool which would be my pick if there was no free replacement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Alejandro G. | CEO &amp; Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 21, 2024

**What do you like best about metricool?**

It has a lot of functionality, it's very reliable and it has a chrome extension which is something that I really need for my workflow.

**What do you dislike about metricool?**

There are free tiered replacements that offer just what I need right now.

**What problems is metricool solving and how is that benefiting you?**

You can post in different sites at once using their extension, which is a real time saver.

**Official Response from Cristina Fernandez:**

> Thanks for your feedback! We're glad to hear you find Metricool reliable and that the Chrome extension fits seamlessly into your workflow. We understand the appeal of free options, but we’re always working to offer the best value with powerful features and support. If you ever want to explore more of what Metricool can do, feel free to reach out! 😊

  ### 2. An indispensable tool for social media management

**Rating:** 5.0/5.0 stars

**Reviewed by:** Fabrice C. | Enseignant chercheur, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 23, 2024

**What do you like best about metricool?**

It is an easily usable tool, very well designed, and saves a lot of time.

**What do you dislike about metricool?**

Nothing particular to report, especially since the last updates.

**What problems is metricool solving and how is that benefiting you?**

It allows for planning and tracking various social media posts (+ tracking a WordPress site)

**Official Response from Cristina Fernandez:**

> Thank you very much for your positive feedback! We are delighted that you find Metricool easy to use and effective. It's great to know that our recent updates fully satisfy you. We are happy that our tool helps you plan and track your posts as well as the tracking of your WordPress site. Your satisfaction is our priority. Thank you for your trust!

  ### 3. Tool for measuring metrics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Diego  C. | Ejecutivo de Marketing, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 03, 2023

**What do you like best about metricool?**

It is a very comprehensive and easy-to-use tool. It allows me to connect various accounts like Facebook, Instagram, LinkedIn, YouTube, among others. It has graphs that summarize the interaction well according to each social network. I like that it also identifies which countries the profile visitors usually come from and provides the corresponding statistics based on their views. I use it every 15 days for my reports.

**What do you dislike about metricool?**

I don't like that in the trial version it only allows tracking of 5 competitors and you can't change them, meaning if you made a mistake then you won't be able to change it later. Therefore, you must choose carefully which competition you want to track.

**What problems is metricool solving and how is that benefiting you?**

I used to make my reports in Excel with the statistical data provided by Facebook or Instagram. However, in Metricool I have all the platforms integrated, and that allows me to speed up the time to make the report with all the statistical data. It is very useful that these reports also include graphs. It benefits me by saving time and presenting relevant information in my reports.

**Official Response from Cristina Fernandez:**

> Thank you very much for your five stars, Diego. We are glad to assist you in managing your social networks. We will pass your suggestion to the product team.

  ### 4. The best partner in Social Media for a CMO & Press Relations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Iván J. M. | Press Relations Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 13, 2024

**What do you like best about metricool?**

It's easy to summarize: Metricool works for me and makes my life easier. At my agency we manage numerous corporate account profiles, hence monitoring and analyzing KPIs is one of my tasks and for years (and after the trial of a huge range of other tools) I have trusted Metricool to obtain reliable reports and data with which to draw conclusions for the management of the accounts and make decisions about them. It's the most professional way to convey information to clients about their brand's performance!

As a Media and Press Relations Agency that we are, the possibility of measuring mentions, keywords or words is especially valuable when carrying out reputation strategies.

In terms of management in a daily basis, the ease that its panels provide for scheduling and managing publications, even when they have to go through different levels of supervision before being approved, is total.

**What do you dislike about metricool?**

There is nothing I miss at Metricool. It has everything a CMO - Press Relations could need and I would never change it!

**What problems is metricool solving and how is that benefiting you?**

Time savings in monitoring and analysis, in addition to great value in the metrics it provides. The generation of reports for individual or team decision-making is also very useful, grouping the KPIs of all social networks in one place.

**Official Response from Cristina Fernandez:**

> Thank you very much for your review, Ivan. We appreciate your detailed feedback, absolutely, reports are key to decision making. We are proud to be your best social media partner. Let's keep growing together! 

  ### 5. The only tool you'll need

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jose I. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 12, 2024

**What do you like best about metricool?**

Once I found Metricool the search was over, I use this tool every day and all of it's features come in handy. It's super easy to keep track of my metrics, to keep up with my comments and messages, to schedule and see at a glance all of my social media presence... All super easy to use. I can even track the metrics of my website within the tool.

**What do you dislike about metricool?**

I feel like every month they add new features, so there's nothing I don't trust Metricool will implement in the near future.

**What problems is metricool solving and how is that benefiting you?**

I can schedule and manage all my social media networks in one place.

**Official Response from Cristina Fernandez:**

> We are so glad you found us, Jose, we won't let you go! We will keep working hard to offer the best. Thank you for your kind words, metricoolers' feedback mean a lot.



  ### 6. One of the 4 tools that every digital content creator must use daily

**Rating:** 5.0/5.0 stars

**Reviewed by:** Raúl O. | Profesor de Marketing Digital, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 02, 2024

**What do you like best about metricool?**

- ease of use
- integration with social networks
- seriousness
- professionalism
- innovation

**What do you dislike about metricool?**

- changes in the APIs of the platforms that affects the service

**What problems is metricool solving and how is that benefiting you?**

I am a content creator with over one and a half million followers on platforms like TikTok or Instagram. Metricool helps me plan and schedule posts and monitor the evolution of my accounts.

**Official Response from Cristina Fernandez:**

> Thanks a million for your highlights  about Metricool.  We are glad to help you in your social management, let's keep growing together! 

  ### 7. I love Metricool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Joeri B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 26, 2024

**What do you like best about metricool?**

Great reports and stats. I use it more than Google Analytics.
Clear and user-friendly interface.
Fast-reacting support team
Easy to set-up and integrate with social media platforms
The Hashtag tracker feature is really cool.

**What do you dislike about metricool?**

I can not think of anything.
At a certain moment I had an issue with using the Brave browser but that is solved.

**What problems is metricool solving and how is that benefiting you?**

I win a lot of time and get an overview of my social media calendar and analytics in one place.

**Official Response from Cristina Fernandez:**

> Thanks a million for your positive and clear review, Joeri. We appreciate you took the time to share your experience. We love our metricoolers too. Let's keep growing together! 

  ### 8. Metricool as a content management tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ingrid A. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 26, 2024

**What do you like best about metricool?**

Metricool makes my job easier as a community manager, it helps me see the best times to post and the reports are very good, the best part is that I can see the countries where my audience is from, even in organic content.

**What do you dislike about metricool?**

I would like there to be more affordable packages.

**What problems is metricool solving and how is that benefiting you?**

It helps me prepare reports that would otherwise take me hours.

**Official Response from Cristina Fernandez:**

> Thank you very much for your review, Ingrid. We are glad to help you optimize your time.

  ### 9. Without a doubt. BEST Social Media Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andy W. | Content Creator, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 08, 2024

**What do you like best about metricool?**

It was my greatest discovery this year. I used to have several different tools for managing social media: for measuring, responding messages, scheduling, creating reports...
I tried several all-in-one tools, but they always fell short of their promises.
Finally, I found Metricool.
I can't live without Metricool now, and it truly delivers on its promises.

**What do you dislike about metricool?**

I would like to have threads on Metricool, but I thinks it's not allowed yet.

**What problems is metricool solving and how is that benefiting you?**

I win a lot of time in my daily social media tasks.
Also allowed me to manage multiple clients at the same time

**Official Response from Cristina Fernandez:**

> Thank you so much for your great review, Andy. You metricoolers are the best.  Indeed, the connection to Threads through the API for third parties is not available yet. As soon Meta provides the documentation, we will proceed with the integration into Metricool.

  ### 10. The best tool to manage and measure social networks

**Rating:** 5.0/5.0 stars

**Reviewed by:** Samuel S. | Freelance, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 11, 2024

**What do you like best about metricool?**

What I like most about Metricool is that you can manage different social networks from a single platform. It is very easy to use and connect, and the analytics part is very well designed. A very useful tool.

**What do you dislike about metricool?**

That it is not yet integrated with Meta Threads.

**What problems is metricool solving and how is that benefiting you?**

Metricool solves the problem of having to manage each social network from its own platform to measure and publish. Metricool benefits us by saving us a lot of time, making our work more productive.

**Official Response from Cristina Fernandez:**

> Thank you very much for your fantastic review, Samuel. Our goal is to facilitate the management of your online presence, and we are glad to know that Metricool optimizes your time. At the moment, the connection to Threads via the API for third parties is not available. As soon as Meta provides the documentation, we will proceed with the integration into Metricool.

  ### 11. Excellent tool for my day to day tasks, social strategy and analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Cristina M. | Freelance ✨ Growth Marketing Manager | Project Manager , Small-Business (50 or fewer emp.)

**Reviewed Date:** February 14, 2024

**What do you like best about metricool?**

It's an all in one tool, my Bible for my day-to-day work and tasks.

In one same place, I can answer all my social networks, program my publications and check the data.

I've tried many, and without the shadow of a doubt, the best one, better tan Hootsuite even).

**What do you dislike about metricool?**

Nothing by the moment, everything runs smoothly.

**What problems is metricool solving and how is that benefiting you?**

Programming, answering faster and analysing.

**Official Response from Cristina Fernandez:**

> Thanks a million for your positive review, Cristina. We are happy to help in your daily work. Metricoolers are the best, let's keep growing together! 

  ### 12. Very complete and reliable

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marcos G. | Enterprise (> 1000 emp.)

**Reviewed Date:** February 12, 2024

**What do you like best about metricool?**

Metricool is an extremely effective tool with high data reliability. I would highlight its connector to Google Looker Studio, which is tremendously comprehensive, reliable, and allows us to create customized reports of all kinds.

**What do you dislike about metricool?**

It could gain flexibility to adapt the visualizations within the interface itself and combine data from different brands.

**What problems is metricool solving and how is that benefiting you?**

Metricool helps us automate the reporting of hundreds of social media profiles. This is a task that would be impossible without a tool of this kind. Having such a high volume of data allows us to subsequently provide recommendations to the different teams.

**Official Response from Cristina Fernandez:**

> Thank you very much for your review, Marcos. We agree, the connector to Looker Studio is one of the standout features, as it allows you to customize your reports with all the data that Metricool offers. We will pass your suggestion to the product team.

  ### 13. Metricool is underrated and incredible

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 29, 2024

**What do you like best about metricool?**

It's such a useful and easy tool! The platform is intuitive and aesthetically pleasing, and they are always adding more features and updates to it. It's, honestly, beyond its competitors. The customer support has always been very quick and helpful, and setting up your acounts are also really easy. I highly recommend Metricool!

**What do you dislike about metricool?**

I can't think of anything, honestly, unless there were a way to get more new features faster!

**What problems is metricool solving and how is that benefiting you?**

Analytics and reporting all in one place, finding the best times to post, etc.

**Official Response from Cristina Fernandez:**

> Thanks a million for sharing your experience with Metricool and recommending us, we really appreciate it.  Let's keep growing together! 



  ### 14. BEST all in one social media management Tool for me

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nando O. | Abogado, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about metricool?**

The best Tool I found so far. I habe spent months searchinc for The perfect Tool to manager, analyze and schedule my social media accounts.
So there is too much to speak from here, just go and try It yourself, it's worth It with The best affordable price in entire industry.

**What do you dislike about metricool?**

They improve features every month, so theres nothing to complain about It.

**What problems is metricool solving and how is that benefiting you?**

Metricool allows me to keep my social networks running when I,m bussy and also hemos me to take better decisions analyzing what it's performance better

**Official Response from Cristina Fernandez:**

> Thanks a million for your great review, Nando. We love knowing that we are your all-in-one tool. Analyzing is key to the success of your social media strategy, we are happy to help you with it.

  ### 15. For the past 4 years, Metricool has become my main tool for creating content and analyzing  content

**Rating:** 5.0/5.0 stars

**Reviewed by:** Guillermo G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 13, 2024

**What do you like best about metricool?**

It's a very easy tool to handle, which provides me with very relevant analytics, and most importantly, they listen to the users and are constantly updating.

**What do you dislike about metricool?**

That they have not yet been able to connect with personal LinkedIn accounts.

**What problems is metricool solving and how is that benefiting you?**

Centralizing the scheduling of content and analytics from different digital channels.

**Official Response from Cristina Fernandez:**

> Thanks a million for your review and for choosing us, Guillermo. Let's keep growing together! Regarding LinkedIn, it is possible to connect personal profiles, however LinkedIn does not provide stats through its API. 

  ### 16. Complete and excellent platform for manage social media

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sebastián V. | Strategic Customer Relationship Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 05, 2024

**What do you like best about metricool?**

The white label experience that we have with Metricool is unique. Best experience for users

**What do you dislike about metricool?**

Nothing at all, everything works perfect

**What problems is metricool solving and how is that benefiting you?**

They are improving the white label experience making it even better for us.

**Official Response from Cristina Fernandez:**

> Thanks a million for your positive feedback, Sebastian. As you said, we keep improving the tool and white label is for sure on our roadmap, let's keep growing together!

  ### 17. Tool that provided totally necessary productivity in my work

**Rating:** 5.0/5.0 stars

**Reviewed by:** Borja d. | Social Media Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about metricool?**

Usability and time savings with a very successful interface

**What do you dislike about metricool?**

Failures in the mentions sometimes, but I understand that it is a failure of the platforms, not theirs.

**What problems is metricool solving and how is that benefiting you?**

Hours and hours of analysis on different platforms. Here in 5 minutes I have everything at hand

**Official Response from Cristina Fernandez:**

> Thanks a million for your positive feedback. We are happy Metricool helps you optimizing your time. 

  ### 18. POST ON SOCIAL MEDIA IN THE SHORTEST TIME WITH THE GREATEST IMPACT

**Rating:** 5.0/5.0 stars

**Reviewed by:** JOSE ENRIQUE C. | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 31, 2024

**What do you like best about metricool?**

The simplicity in its use and the time-saving in the automation of publications. The customer support is exquisite.

**What do you dislike about metricool?**

I hope they introduce some AI service soon.

**What problems is metricool solving and how is that benefiting you?**

It facilitates the centralized publication of communications on social networks.

**Official Response from Cristina Fernandez:**

> Thank you very much for your comments, Jose Enrique. We are glad to help you optimize your time. You have AI text generation available in the planner, if you have any questions, we will be happy to assist you through the online chat.

  ### 19. Multiplatform necessary

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aina S. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 13, 2023

**What do you like best about metricool?**

What I like the most is that you can do a lot of things in one place and you don't need several different platforms. When you are a Social Media Manager or Community Manager, you appreciate this a lot.

**What do you dislike about metricool?**

I would like it to integrate with an AI that helps you create content visually or ideas like ChatGPT.

**What problems is metricool solving and how is that benefiting you?**

Have everything organized in one place

**Official Response from Cristina Fernandez:**

> Thank you very much for your feedback, Aina. Our main goal is to facilitate your social media management. I would like to mention that we already offer the possibility of creating texts with AI.

  ### 20. An app with tremendous potential to manage and schedule your daily posts.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mario C. | Diseñador  web, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 14, 2023

**What do you like best about metricool?**

Well, what I like the most is the ability to schedule the content of all your social networks (or at least the most important ones) and have the assurance that everything will be published in perfect time and form.

**What do you dislike about metricool?**

Speaking of Instagram, which is what I use it for, you can't choose music from Instagram, so trying to go viral using trending music is impossible, and at the same time, you can't embed the stickers from that app either. In those areas, there is a lot of room for improvement.

**What problems is metricool solving and how is that benefiting you?**

It solves the problem of having to post every day. I sit down one day and schedule posts and stories for a month, in this way my time is optimized tremendously and it makes my work as a community manager much easier. Additionally, it provides me with very valuable metrics about these posts and shows me the design of them on the application's wall.

**Official Response from Cristina Fernandez:**

> Thank you very much for your 5 stars, Mario! Regarding Instagram, at the moment its API for third parties does not allow it, so we cannot offer it on Metricool. As an alternative, you can use posting via notification. If you have any questions, we will be happy to assist you in the online chat.

  ### 21. Excellent social media management tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lucía C. | Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 15, 2024

**What do you like best about metricool?**

Metricool is an exceptional platform that has revolutionized the way companies and digital marketing professionals manage their online strategies. We have been working with them for 7 years and all we can say is positive. The functionalities, the interface, the customer service... Metricool is an indispensable ally!

**What do you dislike about metricool?**

So far, I have nothing negative to say about Metricool.

**What problems is metricool solving and how is that benefiting you?**

-

**Official Response from Cristina Fernandez:**

> Thank you very much for your fantastic review, Lucía. You leave us speechless! Very happy to have you as a metricooler for 7 years, you encourage us to keep improving so that there are many more. Let's keep growing together!

  ### 22. Very good software to manage many brands

**Rating:** 4.5/5.0 stars

**Reviewed by:** Paula G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about metricool?**

The attention of your people, and the ease of use

**What do you dislike about metricool?**

There are no statistics for personal LinkedIn

**What problems is metricool solving and how is that benefiting you?**

He is adding more features each time, but we would need to have more analytics, especially on LinkedIn.

**Official Response from Cristina Fernandez:**

> Thank you very much for your comments, Paula, without a doubt, two key points of Metricool. Regarding LinkedIn, it does not provide personal profile data through its API for third parties, so we cannot offer those metrics.

  ### 23. Very intuitive and practical for managing all my social media accounts

**Rating:** 5.0/5.0 stars

**Reviewed by:** Celia Y. | Copywriter & Translator, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 15, 2024

**What do you like best about metricool?**

The best thing about Metricool is that you can schedule all posts on different social networks, taking into account the peak activity times for each one. Additionally, the interface is very intuitive and easy to navigate.

**What do you dislike about metricool?**

Currently, you can schedule stories, but with still limited functionalities.

**What problems is metricool solving and how is that benefiting you?**

It helps me plan content weeks in advance and provides a fairly exhaustive analysis of account engagement.

**Official Response from Cristina Fernandez:**

> Thank you so much for sharing, Celia. We love to help you plan and analyze. Unfortunately the limitations of the stories come from Instagram's API ,we hope they expand the features soon. 

  ### 24. Comfortable and decisive

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2024

**What do you like best about metricool?**

Graphics are very visual, updates are applied frequently, and customer service is prompt.

**What do you dislike about metricool?**

Data should not be collected for complete closed months and should be for the last X days.

**What problems is metricool solving and how is that benefiting you?**

It provides more data than the statistics of the social networks themselves and facilitates the processes.

**Official Response from Cristina Fernandez:**

> Thank you for your comments, we keep working to optimize the tool. Regarding data, it is collected daily from the Social Media platforms and reflected on your account everyday, if you have any questions about metrics, please contact us in the live chat. 

  ### 25. Very useful tool for social media professionals, and analytics.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Cristina A. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 13, 2024

**What do you like best about metricool?**

You can plann your social media post in a full media tool, optimize and analyse.

**What do you dislike about metricool?**

Maybe the price is a bit hight, but for me it is ok.

**What problems is metricool solving and how is that benefiting you?**

Plannification in contents, and programming. 
Make every month an full social media report.

**Official Response from Cristina Fernandez:**

> Thank you very much for your feedback, Cristina. We are happy to help with the monthly reports. 

  ### 26. Measuring data and understanding data, key to our success, thanks to Metricool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lorena H. | Co Founder & CMO, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 16, 2024

**What do you like best about metricool?**

The user experience, very easy to use and implement All data is in the same place

**What do you dislike about metricool?**

nothing so far, integrate it with Google Analytics?

**What problems is metricool solving and how is that benefiting you?**

having all the data in a same place, metrics, reports

**Official Response from Cristina Fernandez:**

> Thanks a million for your positive comments, Lorena.  We take the user experience very seriously, we're glad you enjoy it.  Our website tracker is an alternative to analytics, i.e. they are complementary data collection methods (as an example, we don't use cookies). With the connector to Looker Studio, you could combine both if you find it interesting to measure visitor traffic flow and conversions. 
Feel free to contact us in the live chat for more details. 

  ### 27. It works

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 15, 2024

**What do you like best about metricool?**

It allows us to work without worrying about scheduling posts. The attention when things fail.

**What do you dislike about metricool?**

We did not find major deficiencies... in general, everything is quite good.

**What problems is metricool solving and how is that benefiting you?**

There is nothing like it for the value for money it offers.

**Official Response from Cristina Fernandez:**

> Thank you very much for your positive comments about Metricool.

  ### 28. Great analysis and insights tool for social networks.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Pedro R. | Director de Màrqueting i consultor en estratègia digital amb enginyeria de prompts de IA, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 14, 2024

**What do you like best about metricool?**

Easy to use, implement, integration and customer support.

**What do you dislike about metricool?**

Reports, because some seems to be ment for kids, not for companies.

**What problems is metricool solving and how is that benefiting you?**

Analysis and KPI data.

**Official Response from Cristina Fernandez:**

> Thank you for your feedback, Pedro. We are happy you find Metricool easy to use, as it is one of our main goals. If you need custom reports, there is available the Google Looker Studio Connector. Feel free to contact us in the live chat to get more details. 

  ### 29. Useful and simple

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 04, 2024

**What do you like best about metricool?**

The possibility of planning content and analyzing metrics from a single place

**What do you dislike about metricool?**

Sometimes it doesn't schedule Instagram stories correctly and doesn't allow adding buttons.

**What problems is metricool solving and how is that benefiting you?**

Being able to plan content comfortably

**Official Response from Cristina Fernandez:**

> Thank you very much for your comments. The publication is subject to what social media allows through its third-party API, in this case, Instagram does not allow adding additional elements to stories.

  ### 30. Metricool Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 29, 2024

**What do you like best about metricool?**

This tool lives up to its name very well. It's a real Swiss army knife. With many advantages. All accompanied by strategic advice.

**What do you dislike about metricool?**

I find this tool comprehensive and it continues to improve.

**What problems is metricool solving and how is that benefiting you?**

Statistical analysis.

**Official Response from Cristina Fernandez:**

> Thank you very much for your comments, we are happy to assist you in the analysis of your networks.

  ### 31. Very useful if you don't want to waste time on social media

**Rating:** 4.5/5.0 stars

**Reviewed by:** Borja O. | Profe, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 16, 2022

**What do you like best about metricool?**

I'm not a fan of social media at all. With Metricool, I can publish on practically all of them in a centralized way to give visibility to my business. Another great point about Metricool is its statistics, especially the website visits. Google Analytics seems quite confusing and excessive for my needs, so Metricool is a great solution.

**What do you dislike about metricool?**

For a while, they announced that you could post on Instagram from their tool without any issues, but in reality, what they did was send the post to your phone for you to publish it yourself. Now you can post directly, but I found it a bit dishonest on their part.

**What problems is metricool solving and how is that benefiting you?**

It allows me to save time when publishing content on social media and also to have an overview of my business's traffic metrics.

  ### 32. A Solid, Mostly Free Social Scheduler

**Rating:** 4.0/5.0 stars

**Reviewed by:** Charmayne H. | Social Media Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 20, 2022

**What do you like best about metricool?**

Because I use Metricool on behalf of a nonprofit, I truly appreciate the free aspect. We all use one login to access the account (info@medicinehorse.org) in order to allow us to maintain the free use.

**What do you dislike about metricool?**

I dislike that LinkedIn isn't part of the free package. I'll also say that the optimal times aren't very clear when it comes to scheduling. Some of the analytics (Reels and Stories on Instagram) could also use improvement, but I am impressed that they're available at all.

**What problems is metricool solving and how is that benefiting you?**

Metricool is solving the problem of me being able to schedule social media posts on multiple platforms without having to log in to each platform individually. It also gives my team the ability to see in a nice, visual way, the content that's going to be posted to our accounts.

**Official Response from Cristina Fernandez:**

> 
Hi Charmayne! Thanks for your review and still being a metricooler. Regarding the best time to post, for a more accurate data you can also get the percentage of active users. As you left your email account, we will get in touch to provide you more details. 

  ### 33. Amazing and would totally recommend to others

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kerry W. | Life Purpose & Mindset Coach, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 11, 2022

**What do you like best about metricool?**

I've been using Metricool for about seven months now, and I can say that it has made my life easier. I no longer spend hours every day posting on social media, because I can schedule and auto-post my content.

I've also found that I'm able to produce better content because I can spend more time planning and strategizing.

**What do you dislike about metricool?**

Would like to be able to use the auto list option for other things, rather than just standard posts (in my case, Instagram Stories would be handy).

**What problems is metricool solving and how is that benefiting you?**

Saving me so much time with making sure I post consistently on the various social media platforms, by bulk creating the content and scheduling through Metricool. 

I also love seeing when the best time is for me to post, for the highest chances of engagement.

**Official Response from Cristina Fernandez:**

> Thanks a million for your positive review, Kerry. Recommending to others is very metricooler. As you know, we add features regularly,but some of them rely on third-party APIs for each social platform. Finally, the autopost for Stories has arrived. We hope you enjoy it. 

  ### 34. By far the best Content Posting Software software we have used!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jason W. | Marketing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 12, 2022

**What do you like best about metricool?**

We like the clean and very functional layout of the dashboard. We have had zero issues with failed posts or glitches. We have only experienced reliability with using Metricool.

**What do you dislike about metricool?**

I don't like how the analytics page/Dashboard is not customizable. It would be nice to choose what metrics and data is presented on the dashboard.

**What problems is metricool solving and how is that benefiting you?**

Having a reliable Social Media Calendar that does not fail us. Easy to digest reports for the boss.

**Official Response from Cristina Fernandez:**

> Thanks a million for your review, Jason. We are glad you have a reliably experience , trust is a very goof value for us. Regarding custom dashboards, you can create them with the Looker Studio connector. If you want to know more, feel free to contact us on the live chat. 

  ### 35. Unsatisfied

**Rating:** 0.5/5.0 stars

**Reviewed by:** Olivia B. | Business Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 28, 2022

**What do you like best about metricool?**

I was very excited about using the metrics and analytics this system provides.

**What do you dislike about metricool?**

The system is not very user-friendly considering the cost. Which is very unfortunate. I was so excited to use the metrics and analytics that Metricool provides. However, the minimal amount of accounts and cost of adding more accounts on was not worth it.

**What problems is metricool solving and how is that benefiting you?**

So far there are no problems that Metricool has solved for me.

**Official Response from Cristina Fernandez:**

> Olivia we are sorry Metricool  did not meet your expectations. We have recently launched a new interface and  we add new features regularly, so maybe you can give us another chance. Feel free to contact us in our live chat if you have any questions. 

  ### 36. Good application for network metrics

**Rating:** 4.0/5.0 stars

**Reviewed by:** Mónica D. | Director of Golf Sales Europe, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 06, 2022

**What do you like best about metricool?**

The simplicity of publishing posts and viewing metrics, so you can work more towards objectives. It has the option to choose hashtags and posts on all networks.

**What do you dislike about metricool?**

The price seems quite high to me and very focused on agencies and less on entrepreneurs who can use it just as well. It would be ideal to have various pricing options so that we can purchase it.

**What problems is metricool solving and how is that benefiting you?**

Instagram business and personal account issues. Everything was successfully resolved.

**Official Response from Cristina Fernandez:**

> Thank you very much for your comments, Mónica. One of our goals is to make it easy for you to use. We try to offer plans to cover the different needs of our users, which is why you also have a free plan available forever.

  ### 37. Love the flexibility

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Photography | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 08, 2022

**What do you like best about metricool?**

We streamline our social statistics into Google Data Studio. With Metricool we can query the most essential metrics only and build custom dashboards.

**What do you dislike about metricool?**

I haven't found any issues yet, so nothing to dislike

**What problems is metricool solving and how is that benefiting you?**

We want to have a centralised dashboard which shows our social account's performance. But nothing else.

**Official Response from Cristina Fernandez:**

> Many thanks for your 5 stars! Looker Studio connector is a top feature, we are glad it is useful for you. 

  ### 38. Cool Platform!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Da’Merius F. | Executive Assistant, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 25, 2022

**What do you like best about metricool?**

I like being able to schedule my client's posts while also viewing the data on social media platforms.

**What do you dislike about metricool?**

I think sometimes the data can be overwhelming if you don't know how to use it.

**What problems is metricool solving and how is that benefiting you?**

I am able to plan ahead and post to multiple platforms.

**Official Response from Cristina Fernandez:**

> Thanks a lot for your 5 stars, Da’Merius.  As programs for your customers, don't miss the new Content Approval feature, we hope you find it useful.

  ### 39. Easy interface and clear information about social network grown and user interactions.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jonathan A. | Gerente, Internet, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 12, 2021

**What do you like best about metricool?**

The information is displayed in a very clear and simple way, and it is difficult not to understand what is happening with our social networks. You have the knowledge of most of the social networks and advertisements in one place. The planning tool is very useful to keep everything in order.

**What do you dislike about metricool?**

Not everything is free, there are several social networks that do not show information without paying first

**What problems is metricool solving and how is that benefiting you?**

It allows us to identify which strategy or content are the ones that generate the most interaction and acceptance by our followers, and with this make future decisions and move towards the correct path of digital growth.

**Official Response from Cristina Fernandez:**

> Thanks a million for your review! We appreciate you taking the time to update it. Except LinkedIn, all the connections are included in the free plan. Feel free to contact us in the live chat if you have any questions, we will be happy to assist you.  

  ### 40. Very good tool but not the best choice for Instagram

**Rating:** 3.5/5.0 stars

**Reviewed by:** Fernando S. | Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 16, 2021

**What do you like best about metricool?**

Pricing and be able to connect the most important Social Media platforms in one tool

**What do you dislike about metricool?**

The schedule and insights for Instagram would improve more

**What problems is metricool solving and how is that benefiting you?**

Have all the social media platforms to be more productive in one tool at a very competitive SaaS price

**Official Response from Cristina Fernandez:**

> Hi Fernando, thanks for your feedback. Recently the third party Instagram API has enabled more options for scheduling, so you now have it available in Metricool, we hope you find hem useful. 

  ### 41. Nice tool for social media positing

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 20, 2021

**What do you like best about metricool?**

Metricool is a one-stop way to handle all of your social media management needs. I can post my clients' content, schedule posts and monitor analytics from one easy interface.

**What do you dislike about metricool?**

There was a small learning curve, but it's easy to quickly get up to speed by reading the documentation.

**What problems is metricool solving and how is that benefiting you?**

Social media management and reporting for clients.

**Official Response from Cristina Fernandez:**

> Thanks for your positive comments. We are happy to be your one-stop way to handle all of your social media platforms.  We keep working to improve the tool, so don't miss out on new features like Content Approval or post with collaborators for Instagram.

  ### 42. Metricool, An essential tool to monitor your brand.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Oswar N. | Founder &amp; Social Media Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 11, 2020

**What do you like best about metricool?**

I started using metricool in the free version and the most that caught my attention is all the features that it had in its free version. After getting to know the app better, I decided to switch to the paid version as I could offer my clients a White label report so that they could see the results in real numbers. The simplicity required to synchronize the web with Metricool and the quality of the reports was what made me switch to the paid version. And I do not regret it!

**What do you dislike about metricool?**

Things that I do not like, it is difficult to find any fault, but I would say add more social networks and synchronization with other apps such as Google sheet etc.

**Recommendations to others considering metricool:**

Customer service is a very good one, they solve me super fast. If you need to see the data of your campaigns from multiple platforms such as Facebook, Instagram, Twitter, LinkedIn, GMB, Youtube, TikTok, Facebook ads and Google Ads, I recommend Metricool. And also it has a section to plan your publications on social media!

**What problems is metricool solving and how is that benefiting you?**

When I work with a client, I can sell an idea and a result in words, but the numbers are the ones that tell the truth. Being able to show the client the data of the campaigns is something that helps a lot to see if it works, improve and learn. And the reports are automatically sent to the client, so it's one less problem for me.

**Official Response from Cristina Fernandez:**

> Thanks a million for your wonderful review, Osward,  you leave us speechless.  As a metricooler, you know we add features regularly, so don't miss out the new ones as Content Approval or posting with collaborators for Instagram. 

  ### 43. Good dashboard for basic starts and social media planning

**Rating:** 3.5/5.0 stars

**Reviewed by:** Paul M. | Label Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 24, 2020

**What do you like best about metricool?**

I like the drag and drop planner and the fact you can preview your social posts. It is also handy you can tracks all your social accounts under one dashboard. Nice interface to show you the best time to post on each social account, just drag your post to the darker coloured areas. Their solution for posting on Instagram is straight forward too. The analytics do not give you any extra insight that you wouldn't already see from your dashboards within youtube, twitter etc.  It is easy to switch around between the stats, which saves you having to load up the dashboard of each website.

**What do you dislike about metricool?**

Its definitely lacking features that some of the bigger social planning apps have. Here's what I would like to see implemented:

-ability to save preset hashtags so you can automatically add them to posts that you schedule in the planner
-preset time slots in your calendar that get automatically filled when you add new posts (like what buffer have)
-chrome extension similar to buffer would be good

**What problems is metricool solving and how is that benefiting you?**

It's a cheap alternative to the high end social planning apps. It does 90% of what you need from a social planner app for a much cheaper price. If you are just running a social accounts like me its hard to justify spending 30,40,50 dollars per month just to schedule some posts. Metricool is very good value for money considering with the EUR10 plan you can queue 2000 posts!

**Official Response from Cristina Fernandez:**

> Thanks for you review Paul. We recently launched a new interface, we hope you like it. We did some of the implementations you mentioned,  you have available a chrome extension and you can also save texts in the planner, so you can optimize even more your time. Regarding a preset time slots, we will share the suggestion to the product team. 

  ### 44. Makes reporting super easy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Christina M. | Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 18, 2020

**What do you like best about metricool?**

I bought this specifically for the Google Ads. When you log into the back end, it's great if you know where to go and what you are looking for, but if you need a quick overshot, Metricool offers that. Also, the ability to integrate multiple platforms and then print a report every quarter makes you look like a superstar.

**What do you dislike about metricool?**

When creating a Google Ads, I don't prefer to use this. Great for reporting, but in terms of creation and the doing a 'in-depth', Metricool is just tip of the surface. I didn't buy this tool to actually create ads, but a 'quick report' run for clients.

**Recommendations to others considering metricool:**

This might be a repeat for anyone who already has reporting. However, if you've been looking for 'easy button reporting' for Google Ads, then definitely consider this. Reports look great.

**What problems is metricool solving and how is that benefiting you?**

I like the type of reporting it runs. Instead of compiling screenshots at the end of the month, I just click the date range and create a report with all the platforms on it.

**Official Response from Cristina Fernandez:**

> Thanks a million for your 5 stars, Christina.  Recently we launched a new interface for creating ads campaigns, with more options, we hope you find it useful.

  ### 45. disappointing tool

**Rating:** 0.0/5.0 stars

**Reviewed by:** Fathi S. | Growth Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 01, 2021

**What do you like best about metricool?**

metricooll is easy to use and  the pricing is okay.

**What do you dislike about metricool?**

metricool doesn't hold its promise. lot of format are not supported : stories, caroussel, reel, videos, etc.

**Recommendations to others considering metricool:**

pricing is okay but missing lot of features. deal breaker for me.

**What problems is metricool solving and how is that benefiting you?**

managing social  calendar can be challenging and this tool could have helped social post planning.

**Official Response from Cristina Fernandez:**

> We are sorry that Metricool has not met your expectations in the past. We keep working to improve the tool and add features regularly, but some of them depend on third party API, they set what can be done in an external tool like ours. Stories, carousels and reels are now supported, so we hope you can give it another try. 

  ### 46. Metricool, an essential tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Fernando Adrian O. | Consultor de marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 02, 2020

**What do you like best about metricool?**

What I use the most are the statistics, and I have launched a couple of advertising campaigns, which is amazing how easy they are to carry out. And for scheduling posts on social media, the best thing is the recommendation of the best time to post.

**What do you dislike about metricool?**

The interface for scheduling posts is very basic, it serves its purpose but if they could improve it, it would also be great if the campaigns allowed selecting audiences created from the Facebook Business Manager. The automatic promotion of posts on Facebook is done for the country where the business page has the most followers; you cannot choose or segment.

**What problems is metricool solving and how is that benefiting you?**

Monthly reports for clients on progress in Google My Business, Web, Facebook, and Advertising.

**Official Response from Cristina Fernandez:**

> Thank you very much for your comments, Ferrando Adrian. We continue working to optimize the tool, the planner is much more complete and the interface for creating ad campaigns has recently been improved. We hope they help you with the management of your social networks.

  ### 47. social network performance

**Rating:** 5.0/5.0 stars

**Reviewed by:** rafael a. | Marketing digital venta como afiliado, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 13, 2020

**What do you like best about metricool?**

with Metricool you can obtain the performance of your social network or website, visits, graphs, it gives you the opportunity to see how your website is doing

**What do you dislike about metricool?**

I don't think there's anything I don't like since it provides the service according to what it promises.

**What problems is metricool solving and how is that benefiting you?**

Well, what helps me is that I can see if something on my website, blog, or social media profile is not performing or not getting visits, the impact of the posts, or to attract potential customers in case your blog offers a service or you sell products. I have mentioned it before. Having statistics on the posts helps me create more attractive posts or better ads.

**Official Response from Cristina Fernandez:**

> Thank you very much Rafael for your 5 stars and your positive comments about Metricool. We hope you continue to enjoy the tool, don't miss the new features such as Content Approval and publishing with collaborators on Instagram.

  ### 48. Nice tool to know what's happening in your social channels

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Biotechnology | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 21, 2021

**What do you like best about metricool?**

Simple, easy to use interface with good value for money

**What do you dislike about metricool?**

A bit simplistic sometimes. But definitely not much negative to add

**What problems is metricool solving and how is that benefiting you?**

Knowing in depth what is driving performance in your social media channels. Although you can also add your website to measure traffic

**Official Response from Cristina Fernandez:**

> Thank you for your positive feedback. We recently launched a new interface, we hope you like it. Also, we keep working to improve the tool, so don't miss out on new features like Content Approval or post with contributors for Instagram.


## metricool Discussions
  - [What is metricool used for?](https://www.g2.com/discussions/what-is-metricool-used-for) - 2 comments

- [View metricool pricing details and edition comparison](https://www.g2.com/products/metricool/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-07-22+02%3A56%3A40+-0500&secure%5Bsession_id%5D=c44d35c2-4af4-4b44-b8c6-df7420e443dd&secure%5Btoken%5D=e8c3255efdf90c5471a5004e37dba66ca0463db210191067f07688c37df4965f&format=llm_user)
## metricool Integrations
  - [Adobe Express](https://www.g2.com/products/adobe-express/reviews)
  - [Canva](https://www.g2.com/products/canva/reviews)
  - [ChatGPT](https://www.g2.com/products/chatgpt/reviews)
  - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews)
  - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews)
  - [Google My Business](https://www.g2.com/products/google-my-business/reviews)
  - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews)
  - [LinkedIn Recruiter](https://www.g2.com/products/linkedin-recruiter/reviews)
  - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)
  - [Pinterest](https://www.g2.com/products/pinterest/reviews)
  - [Tiktok](https://www.g2.com/products/tiktok/reviews)
  - [Twitch](https://www.g2.com/products/twitch/reviews)
  - [X](https://www.g2.com/products/x/reviews)
  - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)

## metricool Features
**Social Analytics**
- Competitor Analysis
- Follower Analysis
- Post Performance
- Paid Campaign Tracking
- Attribution
- Hashtag Analytics

**Content & Collaboration**
- Content Calendar
- Content Library
- Shared Inbox
- Approval Workflows
- Users and Permissions
- Content Creation

**Platform Interoperability**
- Close Ecosystem API

**Social Management**
- Social Analytics
- Social Publishing
- Campaign Optimization
- Social Engagement
- Social Ads
- Campaign Planning
- Hashtag Capabilites

**Reports & Dashboards**
- Report Customizability
- Report Exporting
- Scalability
- White Label

**Agentic AI - Social Media Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Social Functionality**
- Social Functionality

**Agentic AI - Social Media Management**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Social Media Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Campaign Management**
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
- Creative Optimization
- Rich Media Capabilties
- In-App Ads
- Mobile Rich Media Capabilities

**Targeting**
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting

**Platform**
- API / Integrations
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Customization
- Workflow Capability
- Internationalization
- Notifications

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