metricool Reviews & Product Details

Metricool is a platform that allows you to analyze, schedule, and manage your social networks like a real pro. The tool designed to take your social networks to the moon. Schedule your posts, analyze the data that matters and create a winning strategy. From PC or mobile device Save time daily by scheduling, analyzing, and measuring your social media work with metricool. Over 1 million people, agencies, and brands use metricool as their social media and digital ads management hub every day.

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Metricool

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German, English, French, Japanese, Portuguese, Spanish

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Isabel Romero

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metricool Media

metricool Demo - Metricool Calendar Planner

Metricool Planner

Analyze all your social media networks individually, take an overall look at your digital presence and analyze your competitors.

Metricool Reports

Metricool Smartlinks

Manage messages

Create and manage your Facebook Ads and Google Ads campaigns

Metricool A-Z MEGA Tutorial: The Complete Road Map of Metricool's Platform

We'll give you an in-depth look at all the amazing functionalities Metricool's planner has to offer. Whether you're a content creator or social media manager, our planner will revolutionize the way you schedule and share your content.

Metricool’s Autolists are a set of posts that you can schedule and share on your social networks automatically over time. You can manually create these posts from a CSV file or an RSS feed.

Social media planning is vital to stay organized with your content. It can get overwhelming trying to keep track of all your posts, so we’re here to help. Learn how to schedule your social media content in an efficient manner

Get the most out of your LINK IN BIO with Metricool SmartLinks

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Verified User in Education Management

Small-Business (50 or fewer emp.)

2/12/2026

"Manage Multiple Regional Social Accounts in One Place with Helpful Analytics"

4/5

What do you like best about metricool?

As far as social media schedulers go, Metricool feels pretty standard overall. I do like that my team can manage all of our social accounts in one place, including multiple Instagram accounts. The link shortener is enormously helpful. The metrics dashboard is useful as well, since it gives us insight into our analytics and makes it easier to understand how our accounts are performing. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I have to reconnect my accounts more often than I should, which can be really annoying. Review collected by and hosted on G2.com.

What problems is metricool solving and how is that benefiting you?

Managing different regional accounts has really streamlined our work and solved something that used to cause friction. It helps us centralize everything for brand continuity, even while still supporting localized accounts. I also like that my team can manage all of our social accounts in one place, including multiple Instagram accounts. Since we have different regional Instagram accounts, that’s especially helpful for our use case and makes day-to-day management much smoother. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thank you for taking the time to share your experience. We’re really glad to know Metricool is helping your team coordinate multiple regional accounts more efficiently and keep everything aligned under one brand. Having all your profiles in a single place, along with tools like the link shortener and performance analytics, can make a big difference in day to day management.

We understand how frustrating frequent reconnections can be. Social network tokens expire periodically or permissions may be revoked for security reasons, and unfortunately that’s something we can’t prevent on our end. That said, we’re always working to make the reconnection process as smooth as possible.

We truly appreciate your feedback. It helps us continue improving so Metricoolers like you can manage everything with less friction and more confidence.

See how metricool improved

Robyn-Lee S.

LinkedIn Marketing Consultant

Marketing and Advertising

Small-Business (50 or fewer emp.)

11/26/2025

"Powerful Social Media Tool with Stellar Analytics and Intuitive Setup"

5/5

What do you like best about metricool?

I really value the analytics feature in Metricool because it informs me about the times when my audience is most likely to be online, providing helpful percentages. This aspect of the software impresses me, and I find the analytics overall to be fantastic. I appreciate the freemium offering of Metricool, which enables me to manage a month's worth of content. The planning tool available in Metricool is one of my favorites due to its efficiency and usability. Metricool's platform stands out to me in terms of look, feel, and pricing when compared to other tools I've tried, like Buffer, Hootsuite, and Social Curator. As someone managing multiple brands, its features remain invaluable, particularly the ability to view conversations in the inbox and respond to them. Additionally, the initial setup of Metricool was straightforward and intuitive for me, enhancing its usability. Overall, the value it provides makes it a worthy tool in my social media management arsenal. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I wish Metricool offered the capability to post directly to LinkedIn from the premium plan. Additionally, it would be beneficial if LinkedIn personal accounts could access analytics. As a LinkedIn marketing consultant, having these features would likely persuade me to subscribe to an annual plan or upgrade to the premium version. Without the ability to get necessary analytics for my personal LinkedIn account, the motivation to upgrade isn't strong. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thanks so much for such a thoughtful and detailed review. We’re really glad Metricool is helping you streamline planning, manage multiple brands, and get clear insights into audience behavior and performance across platforms.

Regarding LinkedIn, we wanted to clarify that it’s currently possible to both publish content and access analytics for personal LinkedIn profiles, a feature available since October. We understand how important this is for your work, especially as a LinkedIn marketing consultant.

If you’d like to explore a premium plan or make sure you’re getting the most out of these features, feel free to reach out via our support chat and we’ll be happy to help you find the best option.

See how metricool improved

Linda L.

Mid-Market (51-1000 emp.)

2/20/2026

"A Social Media Manager's best friend for 3 years already"

5/5

What do you like best about metricool?

I like that with Metricool, I can tag people in LinkedIn posts, which was not available on other scheduling platforms 3 years ago. The platform has great UX, making it easy to schedule posts and check analytics. The calendar's feature that shows thematic holidays is also a nice touch for post inspiration. Their support team responds quickly to any questions, and they often roll out new features, which is great. Their pricing is also quite reasonable compared to Hootsuite and SproutSocial for a medium-sized company. st Review collected by and hosted on G2.com.

What do you dislike about metricool?

Sometimes LinkedIn PDFs are too big to publish, but it might be because they're too heavy. Just allow uploading design-heavy files if possible. I can upload those files on LinkedIn, so it shouldn't be an issue for Metricool to allow it too. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thank you so much for being with us for three years and for sharing such a detailed review. It means a lot to know Metricool has become your go to tool for scheduling, analytics, and LinkedIn tagging. We are especially happy to hear that the UX, holiday calendar, pricing, and our support team have made a difference in your day to day work.

Regarding LinkedIn PDFs, what we can publish through Metricool depends on what LinkedIn allows via its API, which can sometimes differ from what is possible natively on the platform. File size and technical limitations may vary for that reason. That said, we would love to take a closer look at your specific case. Please reach out to us via chat or at help@metricool.com and we will review it together.

Thanks again for trusting Metricool to simplify your workflow. We are always working to keep improving and support social media managers like you every step of the way.

See how metricool improved

Farley T.

Social Media Manager

Marketing and Advertising

Small-Business (50 or fewer emp.)

12/1/2025

"Visual Calendar and Accessible Rates: Ideal for SMEs"

5/5

What do you like best about metricool?

What I value most is its visual scheduling calendar, as it makes organizing posts simple and clear. I also highlight that its plans and rates are accessible for SMEs. Additionally, the integration with Google Ads and Facebook Ads campaigns allows me to get a comprehensive view of both organic and paid performance from a single dashboard. Review collected by and hosted on G2.com.

What do you dislike about metricool?

Certain advanced analytics and benchmarking features are restricted in the basic plans, making it necessary to opt for a higher plan if a more detailed analysis is sought. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thanks so much for the five stars! We really appreciate you taking the time to rate your experience. If there's ever anything we can help you with or anything you'd like to explore in Metricool, we're here for you.

Yesica F.

Executive Peoject Manager

Mid-Market (51-1000 emp.)

11/12/2025

"Streamlined Social Media Management, Needs Stability Fix"

5/5

What do you like best about metricool?

I genuinely appreciate Metricool's capability to streamline social media management by allowing me to create a single post and effortlessly replicate it across various social media platforms. This feature saves me a significant amount of time and effort, as I do not need to individually post on each platform, enhancing my efficiency. Moreover, I find the analytics provided by Metricool to be highly valuable, giving me insightful data and metrics to better understand my social media performance. Additionally, the initial setup process of Metricool was surprisingly straightforward and user-friendly, making it easy for me to both set up and learn how to effectively use the platform. These aspects greatly contribute to the positive experience I have with Metricool, and I'm very satisfied with its performance. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I think lately, some accounts for certain social media platforms have been getting disconnected very frequently. I don't know the underlying issue, but this is something that definitely needs improvement. It's crucial that the social media accounts remain connected consistently without frequent disconnections. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thanks for sharing such a detailed review. It’s great to hear that Metricool helps you streamline your posting across platforms and that the analytics and setup experience support your daily work.

About the disconnections, we know how frustrating they can be. These are triggered by the social networks themselves when permissions expire or are revoked for security reasons. While this isn’t something Metricool can prevent, users can reduce how often it happens by following the steps in our article on Best practices to minimize disconnections on social networks. If you’re still running into frequent issues, feel free to reach out to us through the chat so we can look into your case together.

Thanks again for trusting Metricool to manage multiple accounts in one place. Your feedback really helps us keep improving.

See how metricool improved

Sait T.

Mid-Market (51-1000 emp.)

10/15/2025

"Auto-renew charge, missing core features, and unresponsive support"

0/5

What do you like best about metricool?

Clean UI and a low learning curve. but very basic Review collected by and hosted on G2.com.

What do you dislike about metricool?

Auto-renew charged my card on October 14, 2025 even though I was not actively using the product.

Cannot connect two Instagram accounts at the same time. To switch, you have to disconnect and reconnect, which is slow and error-prone.

Support did not provide a timely or actionable response to my refund request. The renewal policy feels opaque and not customer-centric. Review collected by and hosted on G2.com.

What problems is metricool solving and how is that benefiting you?

Problem we hoped to solve: centralize social scheduling and basic analytics for multiple Instagram profiles under one brand.

What worked: quick onboarding, clean calendar view, basic post scheduling and reporting for a single profile helped us keep a consistent cadence for a short period.

Limited benefit: we could not keep two Instagram accounts connected simultaneously, so our team spent time disconnecting/reconnecting accounts, which killed the workflow gains.

Net impact: minor help for single-account scheduling, but overall benefits were outweighed by multi-account limitations and slow support on a refund request. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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We understand how frustrating it can be to forget to cancel a renewal on time, and we’re sorry for the inconvenience this caused. However, managing the subscription is the user’s responsibility. All users have 24/7 access to their account settings to review, modify, or cancel their plan at any time. Metricool’s automatic renewal system is designed to ensure uninterrupted service, and all details about how subscriptions work are clearly explained in our Terms and Conditions and Help Center, both publicly available.

Regarding your comment about connecting Instagram accounts, it’s not necessary to disconnect and reconnect profiles —in fact, we don’t recommend doing so. Metricool is structured by “brands,” and each brand allows you to connect one profile per social network. This means that with any premium plan, you can connect as many Instagram accounts as the number of brands included in your plan—one per brand—without any need to disconnect existing ones.

We understand your disappointment and regret that your experience didn’t meet expectations. While Metricool only provides the service and cannot take responsibility for monitoring individual usage or managing cancellations, our support team is always available via chat to clarify any doubts and ensure you have the information you need.

See how metricool improved

Stacy B.

Director of Marketing & CRM

Mid-Market (51-1000 emp.)

1/29/2026

"Easy Implementation & Approvals, but Commenting During Review Feels Cumbersome"

3.5/5

What do you like best about metricool?

Product is easy to implement across a wide array of clients. Easy to get multiple approvals when necessary. Review collected by and hosted on G2.com.

What do you dislike about metricool?

The commenting feature when reviewing is cumbersome to ensure you have placed comments in the correct areas. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thanks for sharing such a thoughtful review. We’re glad to hear that Metricool makes it easy to roll out across multiple clients and streamline approvals, especially when different stakeholders are involved.

We also appreciate your honest feedback about the commenting experience during reviews. That kind of insight is really valuable for our product team as we continue refining collaboration features to make feedback clearer and smoother.

It’s great to know that Metricool is helping you distribute social content internally in a way that feels authentic and engaging. If you ever want to share more ideas or need support, our team is always here to help.

Filippo O.

1/14/2026

"Intuitive Automation and Exceptional Support"

4.5/5

What do you like best about metricool?

I like the APIs and the automation possibilities offered by Metricool. I consider it a 'white hat' tool. I find the documentation sufficiently good and the initial setup quite easy. But above all, I would recommend the exceptional advice I received from Astrid. Truly a person of rare availability and competence, extremely proactive and highly collaborative. Better than any expectation. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I don't know it well enough to respond, but I would like to be able to use its APIs to publish content without having to 'upload' my editorial calendar on the platform but push it directly to social media. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thanks for taking the time to rate us!

Olga Z.

Community Relations Manager

Mid-Market (51-1000 emp.)

9/30/2025

"My first experience with a social media scheduler"

4.5/5

What do you like best about metricool?

I really like that everything is in one place, especially the feature that suggests the best posting times for Facebook. I’m not sure how it’s calculated, but it’s very helpful and makes planning easier. Review collected by and hosted on G2.com.

What do you dislike about metricool?

When I manage several brands that are closely connected, I have to switch into each account separately to see their schedules. It would be much more convenient to have one combined calendar view that shows all brand accounts together. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thanks so much for sharing your experience! We love hearing that Metricool makes your planning easier and that the best times feature is helping you post more confidently.

We understand your point about having a combined calendar view and have shared your feedback with our team. It’s always exciting to hear insights from our first Metricool experiences. Feedback like yours helps us keep improving the experience for all Metricoolers.Thanks again for trusting us with your content strategy!

Martha María D.

Producción de audiovisuales y fotografía.

Small-Business (50 or fewer emp.)

8/20/2025

"A simple and very useful tool for social media"

5/5

What do you like best about metricool?

What I like the most is how easy it is to plan posts for my clients. The calendar view is very clear and intuitive, I can schedule content for different platforms without getting lost. It really makes my job faster. Review collected by and hosted on G2.com.

What do you dislike about metricool?

The free version is a bit limited if you manage more than one client. But overall I’m very happy with it and use it almost every day. Review collected by and hosted on G2.com.

What problems is metricool solving and how is that benefiting you?

The reports are a big plus for me. Every month I get a full report of all the social media accounts I manage, and it looks professional enough to send directly to clients. It saves me a lot of time creating manual reports. Also, the interface is very friendly and I didn’t need a lot of training to understand it. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thanks for sharing such a thoughtful review. We’re glad to hear Metricool makes your planning faster and that the calendar view and reports help you work more efficiently with your clients. The free plan does have its limits, but if you ever feel curious, you might want to give Premium a try—it could be a good fit for managing multiple clients. Great to know you’re finding value in using Metricool almost every day!