Lob Reviews & Product Details

I really like that I can build out our HTML templates in Figma now and push cleaner, more consistent designs into Lob. It takes a lot of the guesswork out of layout work, and it’s way easier to collaborate with non‑technical folks before anything ever hits production. Review collected by and hosted on G2.com.

Still thinking through the “official” dislike, but the main friction point for me is that when something fails, the error messages can be pretty cryptic. You usually end up digging into logs or reverse‑engineering what Lob meant instead of what it actually said. It slows down troubleshooting more than it should. Review collected by and hosted on G2.com.

I like how user-friendly Lob is. It's just easy to use, which makes it nice to be able to log in and see everything in one place. This user-friendliness also makes scaling easier. Review collected by and hosted on G2.com.

I would like it to help more with undeliverablilty of addresses, and be able to break down pricing by week instead of month. Would also like to have a feature that shows when the mail piece actually got delivered to the mail box, not just in one place where you see it was actually sent from USPS. There were some clunkiness with the account set up at the beginning but it's been resolved. Review collected by and hosted on G2.com.

Lob is a powerful direct mail automation platform designed to simplify and scale physical mail workflows. best features like Automated Direct Mail, Address Verification, Tracking & Analytics, Templates & HTML Support & Custom Integrations Review collected by and hosted on G2.com.

Lob is a powerful platform for direct mail, but it comes with a few limitations. It primarily focuses on U.S.-based mailing, with limited international support. While it supports HTML-based templates, design flexibility can be constrained for more complex layouts. Once mail is sent, it cannot be canceled or recalled, which makes real-time troubleshooting difficult. For large-scale campaigns, Lob can be more expensive compared to traditional bulk mail providers. Delivery times may vary depending on third-party print partners, and accurate data formatting is crucial—any inconsistency can lead to processing errors. Additionally, while Lob provides robust APIs, technical knowledge is often required to set up and manage integrations effectively. Lastly, it lacks built-in A/B testing tools, requiring manual effort to compare campaign performance. Review collected by and hosted on G2.com.

{"I appreciate the robust API that Lob provides, which is flexible enough to accommodate multiple types of pieces.","I value the ability to receive real-time events for letters via webhook data, which aids in building reporting and insights.","I find the setup process relatively easy, especially for individuals who are technically oriented and familiar with APIs.","I love how Lob allows us to send direct mail on demand, executing quickly compared to traditional mail houses.","I am impressed by the speed of execution Lob offers, enabling us to quickly test, iterate, and deploy new creatives effectively.","Lob's API is one of the better ones out there, being reliable and having a relatively complete feature set."} Review collected by and hosted on G2.com.

I believe template management in Lob could be significantly improved. Currently, everything relies heavily on HTML, which poses a challenge, especially for marketing users who aren't developers. It essentially requires one to be an HTML developer to create or edit designs, which is not user-friendly for most. If Lob incorporated a Canva-like or drag-and-drop editor, it would lower the entry barrier and make interfacing with the platform much easier for the average user. Review collected by and hosted on G2.com.

Lob is incredibly easy to use to generate direct mail campaigns and evaluate their success. Lob support is always available to jump on a call to help when needed. Review collected by and hosted on G2.com.

There is a small learning curve but Lob was readily available to help orient me to the product and co-build my first campaign. Review collected by and hosted on G2.com.

I like that Lob is automated and easy to use. It makes sending checks and letters so straightforward. The initial setup was very easy and user-friendly, which I really appreciate. Review collected by and hosted on G2.com.

It can get quite expensive with high volume Review collected by and hosted on G2.com.

I use Lob for my job and find it amazing. Lob helps me move really quickly when I need to get out different packages and information to my clients. I like that it's easily accessible and offers many different options to select from. There are many different products on the platform that I find very valuable. The setup was very easy, and I think Lob is great as I don't have any suggestions for improvement. Review collected by and hosted on G2.com.

I don't have any dislikes I love LOB Review collected by and hosted on G2.com.

From the support manager perspective, I typically use Lob to check logs, verify whether mailings were delivered, and sometimes to cancel sends. I am able to do all of these very easily, and I'm happy with the support I get if I need further assistance. Review collected by and hosted on G2.com.

The one frustration I sometimes come across is one I've set a filter, say, within Letters, and I then click into a specific letter to view the details, if I then go back to the list all of the filters are removed and I have to add them back again. Review collected by and hosted on G2.com.

Lob is the best way to automate sending out a mass quantity of checks as well as one off custom checks. There is detailed excel/csv output we can use for data verification and auditing. The amount of manual hours saved from this process is no small feat. Would highly recommend. Review collected by and hosted on G2.com.

The monthly cost is a bit high but worth the time savings. Review collected by and hosted on G2.com.

well, it is working... we are using it for the last 8 years, and we didn't have issue with sending letters. Review collected by and hosted on G2.com.

1. we are using Java SKD, and there is no much support for this.

2. LOB SKD had a major version change about 2 years ago, and we had to completely rewrite our integration with LOB.

3. This version had several bugs, and it took some times to fix it.

4. about a year ago, I found a bug on the SDK. Support persom admitted that there is a bug (and this is a simple one to fix), but it did not get into the priorities. Still no fix for this. Review collected by and hosted on G2.com.