# Lob Reviews **Vendor:** Lob.com, Inc. **Category:** [Direct Mail Automation Software](https://www.g2.com/categories/direct-mail-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 256 ## About Lob Lob is a technology-driven solution designed to streamline and enhance the print and mail workflows for businesses. By replacing outdated manual processes, Lob enables organizations to programmatically send and personalize direct mail at scale. This innovative approach addresses the inefficiencies that have historically plagued traditional mail systems, ultimately helping businesses save time, reduce costs, and unlock new growth opportunities. Targeted primarily at businesses looking to optimize their marketing and communication strategies, Lob caters to a diverse range of industries. Companies that rely on direct mail for customer engagement can benefit significantly from Lob's capabilities. Specific use cases include automated marketing campaigns, customer retention initiatives, and personalized outreach efforts. By leveraging Lob's technology, businesses can ensure that their mail is not only timely but also tailored to the preferences and behaviors of their target audiences. One of the key features of Lob is its automation capabilities, which minimize the risk of human error and enhance operational efficiency. Automated campaigns allow businesses to send large volumes of mail quickly while maintaining a high level of personalization. Additionally, Lob provides valuable insights into engagement metrics, return on investment (ROI), and consumer buying patterns. This data-driven approach empowers businesses to make informed decisions and refine their marketing strategies based on real-time feedback. Lob stands out in the direct mail category by integrating measurement, personalization, and predictability into the mailing process. The platform transforms traditional direct mail into intelligent mail, allowing businesses to track the effectiveness of their campaigns and adjust their tactics accordingly. With over 12,000 businesses having adopted Lob since its inception in 2013, the company has established itself as a trusted partner in the realm of direct mail. Backed by prominent investors such as Y Combinator and Polaris Partners, Lob continues to innovate and expand its offerings, ensuring that businesses can connect with their audiences in meaningful ways. ## Lob Pros & Cons **What users like:** - Users find Lob's platform incredibly **easy to use** , benefiting from responsive support and intuitive features. (26 reviews) - Users value the **efficiency improvement** of Lob, enjoying streamlined processes and seamless integration with their systems. (14 reviews) - Users value the **automation capabilities** of Lob, significantly reducing manual work and enhancing direct mail campaign efficiency. (9 reviews) - Users appreciate the **seamless integrations** of Lob, finding it easy and effective for various mailing API use cases. (8 reviews) - Users appreciate the **user-friendly and accessible platform** of Lob, making it easy to manage packages and documents. (8 reviews) - Users value the **ease of managing campaigns** with Lob, appreciating its user-friendly interface and efficient project tracking. (7 reviews) - Users praise Lob's **excellent customer support** , highlighting the team's proactive and knowledgeable assistance in their campaigns. (7 reviews) - Time-saving (6 reviews) - Customization (5 reviews) - Features (5 reviews) **What users dislike:** - Users note that Lob can be **more expensive** than traditional bulk mail providers for large-scale campaigns. (5 reviews) - Users feel that **high prices** for Lob could be more competitive, especially for high-volume usage. (5 reviews) - Users experience **organization difficulty** due to cryptic error messages and complicated billing processes, hindering troubleshooting efforts. (5 reviews) - Users feel the **UI is not intuitive** and suffers from bugs, complicating their overall experience with Lob. (4 reviews) - Users find Lob's platform to have a **steep learning curve** , making it challenging for non-developers to use effectively. (3 reviews) - Users struggle with **poor customer support** , facing long feedback loops and unhelpful responses that hinder problem resolution. (3 reviews) - Users experience **printing issues** such as bugs, limited design flexibility, and challenges with compliance and cancelation. (3 reviews) - Users report persistent **shipping delays** with Lob, experiencing issues that hinder their overall satisfaction and reliability. (3 reviews) - Users experience **delay issues** with Lob, including cancelled mails and slow payment processing affecting their usage. (2 reviews) - Design Difficulty (2 reviews) ## Lob Reviews ### 1. Seamless Mailer Integration with Technical Strengths **Rating:** 4.0/5.0 stars **Reviewed by:** Andrew L. | Senior Director Product Management, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Lob?** I like Lob for its technical integration, which allows us to connect to our system and manage things programmatically. The quick production time is a huge plus since it lets us time our mailers with precision, especially because our mailers have a dated call to action. The accurate data provided by Lob is another thing I appreciate a lot because it ensures that our mailers are reaching the right audience effectively. **What do you dislike about Lob?** The admin interface is horrible. It is slow and doesn't allow paging through and finding letters easily. The table interface is particularly bad, not allowing you to open up new windows. Clicking into letters and then going back to search resets the search experience. I started using Claude through the API interface to navigate instead of the web UI. **What problems is Lob solving and how is that benefiting you?** I use Lob to send mailers at scale, seamlessly integrated into our system. It connects and manages programmatically, time mailers precisely, and helps enroll patients into our program. ### 2. Figma‑Driven Templates Make Lob Actually Enjoyable to Use **Rating:** 4.5/5.0 stars **Reviewed by:** Khakan I. | Salesforce Developer, Enterprise (> 1000 emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Lob?** I really like that I can build out our HTML templates in Figma now and push cleaner, more consistent designs into Lob. It takes a lot of the guesswork out of layout work, and it’s way easier to collaborate with non‑technical folks before anything ever hits production. **What do you dislike about Lob?** Still thinking through the “official” dislike, but the main friction point for me is that when something fails, the error messages can be pretty cryptic. You usually end up digging into logs or reverse‑engineering what Lob meant instead of what it actually said. It slows down troubleshooting more than it should. **What problems is Lob solving and how is that benefiting you?** Lob takes a lot of the manual, error‑prone work out of generating and sending physical mail. Before we used it, every letter template, address issue, and formatting change turned into a mini‑project. Now the whole process is standardized and automated. I can focus on building the logic in Salesforce instead of babysitting PDFs or worrying about whether a mail piece will render correctly. It also solves the consistency problem. Using Figma to design the HTML templates means our letters actually look the way we intended — clean, branded, and predictable — instead of relying on old Word docs or one‑off edits. And because everything is API‑driven, we get better visibility into failures, delivery tracking, and address validation, which cuts down on rework and support tickets. Overall, it removes a ton of friction from the communication workflow and lets us scale mail generation without adding more manual steps or people. ### 3. Easy Setup, Feature-Rich Platform with Clear Performance Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Lob?** What I like most is how easy it is to get everything set up, how feature-rich the platform is in terms of available options, and how clearly I can trace performance. I never have to guess what’s working and what isn’t, which makes it simple to adjust and make sure every dollar spent is generating a return. **What do you dislike about Lob?** Honestly, it’s hard to point to anything I dislike. That said, cost is always a factor, but the company has been very flexible with their pricing models, so we were able to find an option that works for both them and us. **What problems is Lob solving and how is that benefiting you?** We were looking for a turnkey solution that could handle everything from mail production and delivery through to performance tracking. We didn’t want to juggle multiple vendors, deal with compounding costs, or manage complex integrations. Lob made all of that really easy. ### 4. Flexible Post-Pay Billing That Simplifies Budget Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Lob?** What I like best about Lob is the post-pay billing model. As a Marketing Operations Manager, I’m responsible for closely monitoring our budget and managing spend across multiple vendors and campaigns. Lob’s post-pay structure provides significantly more flexibility than pre-funded accounts because it allows us to scale our usage as needed without having to estimate and allocate funds in advance. This approach simplifies budget management, reduces administrative overhead, and makes it easier to align expenses with actual campaign activity. It also improves cash flow by ensuring we are billed only for the services we use. Overall, Lob’s post-pay system is a practical and efficient solution that supports better financial control and operational agility for our marketing team. **What do you dislike about Lob?** Haven't found anything yet but we are pretty new to the platform. **What problems is Lob solving and how is that benefiting you?** Automation, easier billing, and onboarding was a breeze! ### 5. Effortless API Integration with Needs for Print Quality Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew L. | Head of Product, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Lob?** I like Lob's programmatic interface and minimal management overhead because I can integrate once and not think about the interface—it just works as expected. I appreciate that there are no underlying processes to manage or people to talk to get things to work. Additionally, the well-documented API made the setup fairly easy. **What do you dislike about Lob?** The quality of the printing is not as good as other vendors. The paper is thinner and less high quality, and the ink and printing quality, especially with images, hasn't been as crisp. The admin interface is bad. Scrolling using pagination, search doesn't seem to refresh and creates clunky interactions, filtering lacks options that are actually useful, tables can't be sorted. **What problems is Lob solving and how is that benefiting you?** I use Lob to send enrollment mailers. It simplifies patient acquisition as our primary mechanism. The programmatic interface and minimal management overhead allow seamless integration and operation without managing processes or contacting support. ### 6. Automates Mailings, Needs Better Webhook Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Kira S. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Lob?** I use Lob for automating important notices via mail, which is really helpful. I particularly like using webhooks via Iterable. We have a lot of communications to send for compliance and legal, and being able to automate those via webhooks with Iterable events instead of sending things out manually is a big plus for us. **What do you dislike about Lob?** I wish that they had an integration with Iterable so we could get more information about failure reasons for webhooks specifically. If a webhook fails, our view is very limited. We only get information about a webhook failure if the webhook makes it to Lob. Since there isn't an integration, if the webhook fails while in Iterable, we aren't notified and we don't know what went wrong. I think an integration would bring more clarity to our setup. **What problems is Lob solving and how is that benefiting you?** I use Lob to automate important notices via mail, which helps with compliance and legal communications. Webhooks with Iterable make this automation efficient, reducing manual efforts. ### 7. Intuitive, User-Friendly Platform That Keeps Workflows Smooth **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Lob?** What I like best about Lob is how easy and user-friendly the platform is. The tool is intuitive, simple to navigate, and does not require a lot of extra training to use effectively. I appreciate that the layout is straightforward and makes it easy to complete tasks without unnecessary confusion or extra steps. Overall, Lob helps create a smoother workflow because it feels accessible, efficient, and reliable for day-to-day use. **What do you dislike about Lob?** There is very little that I dislike about Lob overall. The main opportunity would be continuing to expand helpful integrations and support resources so users can get even more value out of the platform. While the tool itself is easy to navigate and very user-friendly, having more built-in guidance, examples, or quick-reference resources could make the experience even smoother for newer users or teams using Lob less frequently. **What problems is Lob solving and how is that benefiting you?** Lob helps solve the challenge of managing traditional mail in a more modern, efficient way. Instead of relying on manual printing, mailing, and tracking processes, Lob helps digitize the “snail mail” experience and makes it much easier to send physical mail at scale. This benefits our workflow by saving time, reducing manual steps, and making the process feel more streamlined and reliable. It allows teams to manage mail-related tasks more efficiently while still reaching customers through a traditional mail channel when needed. ### 8. Easy Integration, Modern UI, and Exceptionally Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Lob?** They offer a unique product that’s easy to integrate with other parts of a digital marketing stack. Their support team is also very helpful, responsive, and easy to reach when I need them. The campaign builder functions and UI are also modern and easy to use. Reasonable priced as well. **What do you dislike about Lob?** There wasn’t much to dislike, honestly. The software was a bit confusing at first, but that was to be expected since it blends print media initiatives with the digital marketing stack. Even so, their support team was very helpful and made it much easier to understand. **What problems is Lob solving and how is that benefiting you?** The need to offer multi-channel marketing campaigns for national franchises with multiple territories across regional divides, some of which still need to be reached with physical mail pieces. ### 9. Cost-Effective Mass Mailings with Easy Content Uploads **Rating:** 4.5/5.0 stars **Reviewed by:** Nichole M. | Marketing & Design, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Lob?** I love how cost-effective it is for our mass-mailings on behalf of our agents. Very easy to upload your content as well. **What do you dislike about Lob?** It's more on the accounting side, it takes forever for our credits to process. Sometimes we barely use them and sometimes we fly through them. Nothing worse than not having credits when we need to send out a time-sensitive mailer. **What problems is Lob solving and how is that benefiting you?** They are helping us solve the issue of cost in postage. I appreciate we can send out these mailers at the price we do. ### 10. Integration Is Great, But Allotment-to-LOB Sending Is Time Consuming and Inefficient **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Lob?** That it integrates with our system and it is easy to view. **What do you dislike about Lob?** When we send our allotment to LOB, it does 3 things. 1. sends the mail 2. rejects for bad address or 3. rejects over cap. The problem with this is that it rejects over cap when the allotment is not filled yet. Due this, we have to either 1. Go in and pull a list of ones that were sent, exclude them from our targeting, and then send the targeting again or 2. keep adjusting the segment until it hits the allotment. This is very time consuming and requires a lot of back and forth. The best way to fix this would be for it to go back to the ones that were rejected over cap until the allotment is filled. **What problems is Lob solving and how is that benefiting you?** It is solving sending our direct mail allotments for the month. ### 11. Easy-to-Use APIs, Clear Docs, and Reliable Performance **Rating:** 5.0/5.0 stars **Reviewed by:** Everton C. | Tech Leader of Payout Team, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Lob?** Everything I need is readily available. The interface and APIs are easy to use, and the documentation is clear enough that I don’t need to reach out to the support team just to figure out how to use something. Performance has never been an issue for me. **What do you dislike about Lob?** Haven't found a single point to dislike. **What problems is Lob solving and how is that benefiting you?** Easily managing checks and their delivery. ### 12. Helpful Account Management and Meaningful Data-Driven Personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Lindsey M. | Marketing Channel Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Lob?** The account management team is very helpful. We’re able to use data to personalize in meaningful ways and work with mail distributors across the nation to help expedite the process. **What do you dislike about Lob?** I don't have anything I dislike about Lob. **What problems is Lob solving and how is that benefiting you?** With Real Estate marketing, we need to be able to personalize to our customers and geographic regions. Where other providers batch and blast, Lob helps us create a bespoke experience. ### 13. Great Automations, Tracking, and Figma Integration with Smooth Onboarding **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Lob?** Automations and tracking ability. The onboarding has been great too. We are utilizing figma so its nice to have that integration. We also love that it is post pay and price is comparable to other vendors. It seems to be performing well with just slight issues that I have noticed **What do you dislike about Lob?** It's hard to say now as we have just started using the platform. But I did notice some wonky things in the campaign flow. Error messages etc. **What problems is Lob solving and how is that benefiting you?** Automations ### 14. Quick, Communicative Support and a Great Product Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Lob?** Lob was quick to respond to our initial request, communicative and helpful during the process where we worked together, and saw our goals as their goals. **What do you dislike about Lob?** I don't have any downsides. The product is great, and the folks who supported getting us set up on the software were wonderful. **What problems is Lob solving and how is that benefiting you?** Our company hasn't done direct mail before, Lob is helping us stand up a B2B direct mail program with measurable results. ### 15. Reliable and Easy Automation for Direct Mail **Rating:** 5.0/5.0 stars **Reviewed by:** Mike S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Lob?** I use Lob for sending direct mail. I really like the automation it allows in direct mail, which our users love. What stands out to me is the simple integration that makes it reliable. Our developers found the setup work straightforward, and from what they told me, it wasn't complicated. **What do you dislike about Lob?** Improve smudging for mail pieces that have a colored background. **What problems is Lob solving and how is that benefiting you?** I use Lob for sending direct mail. It allows automation in direct mail, which our users love. ### 16. Reliable Platform with a Great Interface and Strong Product Offerings **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Lob?** Reliability, interface, and various product offerings. **What do you dislike about Lob?** That you need to learn the coding language and api system they use to take actions in bulk, and the support team won't do it for you, just tell you to get an engineer to do it on your end. **What problems is Lob solving and how is that benefiting you?** mail sending and check sending. ### 17. Easy-to-Use Interface with Improving Templates **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Security and Investigations | Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Lob?** Interface is easy to use, templates are relatively easy. I think they're improving a lot. I also like the analytics! **What do you dislike about Lob?** I wish they had drag and drop templates to build, sometimes html or integrations can be a pain to use. **What problems is Lob solving and how is that benefiting you?** Helping us connect our non email subscribers with direct mail. ### 18. Effortless Mail Automation, Needs Enhanced Features **Rating:** 4.0/5.0 stars **Reviewed by:** Sophia P. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2025 **What do you like best about Lob?** I like how user-friendly Lob is. It's just easy to use, which makes it nice to be able to log in and see everything in one place. This user-friendliness also makes scaling easier. **What do you dislike about Lob?** I would like it to help more with undeliverablilty of addresses, and be able to break down pricing by week instead of month. Would also like to have a feature that shows when the mail piece actually got delivered to the mail box, not just in one place where you see it was actually sent from USPS. There were some clunkiness with the account set up at the beginning but it's been resolved. **What problems is Lob solving and how is that benefiting you?** Lob automates mailing, providing real-time tracking and centralized pricing. It's user-friendly, helps with scaling, and allows hands-off operations. ### 19. LOB FOR DIRECT MAIL **Rating:** 4.5/5.0 stars **Reviewed by:** Deepak K. | Senior Manager Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Lob?** Lob is a powerful direct mail automation platform designed to simplify and scale physical mail workflows. best features like Automated Direct Mail, Address Verification, Tracking & Analytics, Templates & HTML Support & Custom Integrations **What do you dislike about Lob?** Lob is a powerful platform for direct mail, but it comes with a few limitations. It primarily focuses on U.S.-based mailing, with limited international support. While it supports HTML-based templates, design flexibility can be constrained for more complex layouts. Once mail is sent, it cannot be canceled or recalled, which makes real-time troubleshooting difficult. For large-scale campaigns, Lob can be more expensive compared to traditional bulk mail providers. Delivery times may vary depending on third-party print partners, and accurate data formatting is crucial—any inconsistency can lead to processing errors. Additionally, while Lob provides robust APIs, technical knowledge is often required to set up and manage integrations effectively. Lastly, it lacks built-in A/B testing tools, requiring manual effort to compare campaign performance. **What problems is Lob solving and how is that benefiting you?** As I work in insurance industry, we have compliance requirement of sending ### 20. Speedy Execution with Robust API Features **Rating:** 4.5/5.0 stars **Reviewed by:** Jason M. **Reviewed Date:** October 17, 2025 **What do you like best about Lob?** {"I appreciate the robust API that Lob provides, which is flexible enough to accommodate multiple types of pieces.","I value the ability to receive real-time events for letters via webhook data, which aids in building reporting and insights.","I find the setup process relatively easy, especially for individuals who are technically oriented and familiar with APIs.","I love how Lob allows us to send direct mail on demand, executing quickly compared to traditional mail houses.","I am impressed by the speed of execution Lob offers, enabling us to quickly test, iterate, and deploy new creatives effectively.","Lob's API is one of the better ones out there, being reliable and having a relatively complete feature set."} **What do you dislike about Lob?** I believe template management in Lob could be significantly improved. Currently, everything relies heavily on HTML, which poses a challenge, especially for marketing users who aren't developers. It essentially requires one to be an HTML developer to create or edit designs, which is not user-friendly for most. If Lob incorporated a Canva-like or drag-and-drop editor, it would lower the entry barrier and make interfacing with the platform much easier for the average user. **What problems is Lob solving and how is that benefiting you?** I find Lob enables on-demand direct mail, speeding execution compared to traditional methods. Its robust API and webhook data support quick creative testing and deployment, enhancing confidence and efficiency at scale. ### 21. Clear Real-Time Tracking and Easy Navigation **Rating:** 4.5/5.0 stars **Reviewed by:** Sheri S. | Injury Adjuster, Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Lob?** What I like most is the clear, real-time tracking and ease to navigate **What do you dislike about Lob?** My biggest concern is that a single inaccurate field can cascade across multiple layers of the business, leading to widespread errors. **What problems is Lob solving and how is that benefiting you?** Before Lob, our process required exporting files, coordinating with print vendors, and manually managing mail distribution, which was time-consuming and left room for errors and delays. ### 22. Incredibly Easy Direct Mail Campaigns with Lob **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Lob?** Lob is incredibly easy to use to generate direct mail campaigns and evaluate their success. Lob support is always available to jump on a call to help when needed. **What do you dislike about Lob?** There is a small learning curve but Lob was readily available to help orient me to the product and co-build my first campaign. **What problems is Lob solving and how is that benefiting you?** Lob makes it incredibly easy to send mailers to our patients and make them aware of a new benefit that's available to them. I can launch a campaign in mere minutes. ### 23. Easy-to-Use Platform That Streamlines Paperwork **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Lob?** It's so easy to use - I work in an industry where 'paper forms' still dominate but technology is growing fast - so being able to use Lob to handle the 'paperwork' as it were is such a great benefit. **What do you dislike about Lob?** nothing stands out to me that i dislike about the platform **What problems is Lob solving and how is that benefiting you?** I'm in a regulated industry that requires paper forms to be sent to our customers based upon certain conditions and criteria. Lob allows our technology stack to easily generate these documents. ### 24. Lob Keeps Me in the Loop with Helpful Updates **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2026 **What do you like best about Lob?** What I like most about Lob is that it keeps me in the loop. I check my inbox every day for emails from Lob so I can stay on top of what’s happening in my organization. **What do you dislike about Lob?** Other than receiving notifications, I don't use the actual platform too much. I use it more like a modern RSS feed. **What problems is Lob solving and how is that benefiting you?** Lob assists me with staying up to date with the latest news and seminars at my organization that I may normally not notice as Lob is their preferred method to inform us of latest events. ### 25. Automates Payments and Communication Effortlessly **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew K. | Head of Accounting, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Lob?** I like that Lob is automated and easy to use. It makes sending checks and letters so straightforward. The initial setup was very easy and user-friendly, which I really appreciate. **What do you dislike about Lob?** It can get quite expensive with high volume **What problems is Lob solving and how is that benefiting you?** I use Lob to send checks and letters. It solves the problem of sending payments to providers and EOBs to members. Lob is automated and easy to use, making the setup very user-friendly. ### 26. Effortless Mail Automation, Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Lob?** I appreciate the automation features of Lob, which make triggering mail campaigns smooth and hassle-free. The platform is very easy to use, and setting it up was very simple. **What do you dislike about Lob?** Nothing at the moment **What problems is Lob solving and how is that benefiting you?** I use Lob for automation in sending and printing daily mail, making the platform very easy to use. ### 27. Easy Mail Scheduling with Handy Personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Lob?** It’s so easy to schedule mail, and I like that you can personalize it too. **What do you dislike about Lob?** I don’t like that I can’t add two QR codes, and I also don’t like that I can’t see the full mailing lists when I’m approving the collateral. **What problems is Lob solving and how is that benefiting you?** We are avoiding doing everything manually, which is a huge win because now we have time for other things ### 28. Fast and Versatile Tool for Client Communication **Rating:** 5.0/5.0 stars **Reviewed by:** Jherica J. **Reviewed Date:** December 11, 2025 **What do you like best about Lob?** I use Lob for my job and find it amazing. Lob helps me move really quickly when I need to get out different packages and information to my clients. I like that it's easily accessible and offers many different options to select from. There are many different products on the platform that I find very valuable. The setup was very easy, and I think Lob is great as I don't have any suggestions for improvement. **What do you dislike about Lob?** I don't have any dislikes I love LOB **What problems is Lob solving and how is that benefiting you?** Lob helps me move quickly when sending packages and information to clients, making the process efficient. ### 29. Efficient Log Checks and Great Support with Lob **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Lob?** From the support manager perspective, I typically use Lob to check logs, verify whether mailings were delivered, and sometimes to cancel sends. I am able to do all of these very easily, and I'm happy with the support I get if I need further assistance. **What do you dislike about Lob?** The one frustration I sometimes come across is one I've set a filter, say, within Letters, and I then click into a specific letter to view the details, if I then go back to the list all of the filters are removed and I have to add them back again. **What problems is Lob solving and how is that benefiting you?** Specifically I find it useful in being able to check tracking logs, and determine if and when letters were sent. ### 30. Best Way to Automate Mass and Custom Check Sending—Huge Time Savings **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Lob?** Lob is the best way to automate sending out a mass quantity of checks as well as one off custom checks. There is detailed excel/csv output we can use for data verification and auditing. The amount of manual hours saved from this process is no small feat. Would highly recommend. **What do you dislike about Lob?** The monthly cost is a bit high but worth the time savings. **What problems is Lob solving and how is that benefiting you?** Automated mailing of a mass quantity of checks. ### 31. works OK, but support is bad **Rating:** 2.5/5.0 stars **Reviewed by:** Ido M. | Backend Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2025 **What do you like best about Lob?** well, it is working... we are using it for the last 8 years, and we didn't have issue with sending letters. **What do you dislike about Lob?** 1. we are using Java SKD, and there is no much support for this. 2. LOB SKD had a major version change about 2 years ago, and we had to completely rewrite our integration with LOB. 3. This version had several bugs, and it took some times to fix it. 4. about a year ago, I found a bug on the SDK. Support persom admitted that there is a bug (and this is a simple one to fix), but it did not get into the priorities. Still no fix for this. **What problems is Lob solving and how is that benefiting you?** sending physical letters and certified letters, as required by legal. ### 32. Everything to Love, Nothing to Hate **Rating:** 4.0/5.0 stars **Reviewed by:** Akshay V. | Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Lob?** Its user friendly and easy to access at all the time. **What do you dislike about Lob?** As of now I did nit find any such as we use it only for certain seraches **What problems is Lob solving and how is that benefiting you?** Searching the Check details ### 33. Lob helped us scale our direct mail marketing with ease **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew B. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Lob?** Lob provides the flexibility and control we need to successfully manage our direct mail campaigns with ease! We were able to connect their system with our CRM and database to make mail send incredibly easy and quick for us to implement. Within a month of setting up our system, we were flying and ready to send multiple mail pieces to people through an entire 4 month campaign. We have built out the system to send mail daily and have it almost completely automated at this point. Their team was incredibly helpful throughout the entire process of set up and continue to be helpful as we grow. **What do you dislike about Lob?** The reporting of the delivery of the mail send has become a bit confusing as we send more mail pieces. However, this may not be in Lob's control but more on a reporting issue with the USPS system. **What problems is Lob solving and how is that benefiting you?** It helps us to automate our processes and have complete control over the mail system without the need to manage a complicated system. **Official Response from Aaron Gingras:** > Thank you for sharing your positive experience with Lob! We're thrilled to hear that our platform has helped you scale your direct mail marketing efforts with ease and efficiency. We appreciate your feedback about the reporting of mail delivery and will look into ways to improve this aspect for you. Our goal is to provide a seamless experience for our customers, and we're committed to addressing any issues that may arise. If you have any further questions or need assistance, please don't hesitate to reach out to our team: support@lob.com We're here to support you every step of the way as you continue to grow your campaigns. Thank you for choosing Lob! ### 34. Great product. Love working with the lob team -- they are proactive, knowledgable collaborators **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2024 **What do you like best about Lob?** I like lob's advanced product that allows us to make our direct mail campaigns as targeted and dynamic as our digital campaigns. I like that lob has an excellence customer success team that has been extremely helpful, proactive and knowledgeable. I like that lob is always trying to improve their product and help give us the best deal. **What do you dislike about Lob?** Some opportunities for improvement: 1. The UI does encounter lots of bugs. It's comes up several times before when theoretically the UI could do something, but because of certain stipulations, we can’t use the UI and the Lob team has to do it for us anyway. Ie. hard to see what the final print design looks like without stitch lines. File capacity limits. limited functionality when seeing costs and sends over time. 2. Sometimes feels like the use case of the end user, someone who is not a developer and wants a simplier experience, and their experience and needs are not taken to account. **What problems is Lob solving and how is that benefiting you?** Lob helps us creates automated, targeted, and fast, direct mail campaigns. Lob solves the need for additional manual intervention, and we can automate our campaigns. Lob allows us to convert creative into tech files, eliminating the need for additional tech-support. Lob helps educate us on direct mail practices and how to be the best in the industry. Lob is a good thought partner and helps us develop ideas and workflows for our camp campaigns. **Official Response from Aaron Gingras:** > Thank you for sharing your positive experience with Lob! We're thrilled to hear that our advanced product and customer success team have been instrumental in helping your team achieve its objectives. We appreciate your feedback on areas for improvement, particularly regarding the UI and user experience. Rest assured, we take your comments seriously and will work diligently to address these issues. Your insights are invaluable to us as we strive to enhance our product and provide a seamless experience for all users. If you have any specific suggestions or encounter any further challenges, please don't hesitate to reach out: support@lob.com We are here to support you every step of the way. Thank you for choosing Lob as your direct mail partner! ### 35. LOB is easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2025 **What do you like best about Lob?** Instructions are easy to understand and the flow is great. **What do you dislike about Lob?** Some features I don't know how to use just yet. **What problems is Lob solving and how is that benefiting you?** We do not have to send any mail ourselves. ### 36. Same-Day, Holiday-Ready Support That Delivers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Lob?** Lob's customer support team was quick to jump in and help resolve issues same day! Even during the holidays they were responsive and helpful. **What do you dislike about Lob?** Not much to dislike, however their Figma plug in is still in Beta and looking forward to that finally being released with all sizes/specs. **What problems is Lob solving and how is that benefiting you?** Lob helped enable our team to refine our direct mail specs further. ### 37. Simple and Reliable for Sending Checks **Rating:** 3.5/5.0 stars **Reviewed by:** Nithish D. | Associate Product Manager **Reviewed Date:** January 15, 2026 **What do you like best about Lob?** I like that Lob is simple and reliable, making check processes easy. **What do you dislike about Lob?** Could make the UI user friendly **What problems is Lob solving and how is that benefiting you?** I used Lob for sending checks to vendors, solving check-related issues with US vendors. What I like most is its simplicity and reliability, making check processes easy. ### 38. Excellent Tracking Event Visibility and Easy Webhook Delivery **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Lob?** The visibility of the tracking events and ability to send them as webhooks back to my platform **What do you dislike about Lob?** I want to use it internationally. As of now we only use it for USA **What problems is Lob solving and how is that benefiting you?** It solves the problem of sending mailder for our clients customers with transparency on event tracking. ### 39. Convenient and Efficient—A Real Time-Saver **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2026 **What do you like best about Lob?** The convenience and efficiency when sending a mailer **What do you dislike about Lob?** There isn’t anything I personally dislike **What problems is Lob solving and how is that benefiting you?** It is taking the hassle and cost out of reaching our target audience ### 40. An excellent software and direct mail partner **Rating:** 5.0/5.0 stars **Reviewed by:** Joey S. | Real Estate Analyst / Software Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Lob?** Lob is a very powerful software with excellent documentation and resources to help you achieve your customized direct mail goals no matter how large or small your operation is. From a software side, the documentation and api is top notch and we have had no issues ordering significants amount of mail. It was easy to use and I was able to quickly develop a solution for our team with Lob. Within a matter of two weeks we had a fully functioning mail system with customized pieces, ready to deliver over 1M pieces a year! The customer support team at Lob has also been fantastic! They have assisted us with software questions as well as best practices for direct mail. They are also extremely communicative and always looking to help us be as cost efficient and effective as possible with our direct mail strategies. I cannot say enough about Lob! From their software solutions to their team they are a top notch company and a critical partner for our team! **What do you dislike about Lob?** One thing that has been slightly confusing for us has been the reporting dashboard, and some of the different codes from the web hooks seeming to be a bit random. I don't know all the inner workings of where these webhooks and statuses come from, my guess is that Lob is just processing them and not generating them, but they seem to be inconsistent. **What problems is Lob solving and how is that benefiting you?** Lob allows us to have total control of our direct mail system down to the individual mail piece. This is extremely important for us because of how our business operates and we need the ability to be extremely flexible and report on each mail piece. **Official Response from Aaron Gingras:** > Thank you for your glowing review of Lob! We are thrilled to hear that our software and customer support have met your expectations. We appreciate your feedback regarding the reporting dashboard and web hooks, and we will certainly look into improving the consistency of these features for a better user experience. It's great to hear that Lob has helped you develop a fully functioning mail system and achieve your direct mail goals efficiently. We are committed to providing top-notch solutions and support to help our customers succeed. If you have any further questions or need assistance with anything, please don't hesitate to reach out: support@lob.com We are here to support you every step of the way. Thank you for choosing Lob as your direct mail partner! ### 41. Tech forward solution for old school communication channel **Rating:** 4.5/5.0 stars **Reviewed by:** Trent C. | Head Of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2022 **What do you like best about Lob?** Lob has continued to improve the experience with better analytics and more integration options. **What do you dislike about Lob?** No suggestions at this time. It meets our current needs well. **Recommendations to others considering Lob:** Lob offers a great API that is easy to use. Their website is mostly easy to use though there are some weird nuances that can be difficult to figure out. **What problems is Lob solving and how is that benefiting you?** Health insurance company sending explanation of benefits to members and checks to providers. ### 42. Easy mailing, credit system **Rating:** 4.5/5.0 stars **Reviewed by:** Tim S. | Senior Manager, Claims Operations, Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2025 **What do you like best about Lob?** Easy to work with on integrations, they are consistently available and up to date with postal regulations and offering insight/advice **What do you dislike about Lob?** The switch to the credit based system was a little frustrating over a traditional invoice ingested/paid. The lob team did their best to make the change as least frustrating as possible. **What problems is Lob solving and how is that benefiting you?** Eliminating the need for a process department for mailing in house. ### 43. Lob Review **Rating:** 3.5/5.0 stars **Reviewed by:** Lovo K. | Implementing, Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Lob?** I like that it is easy to use and laid out well. **What do you dislike about Lob?** I would like to be able to preview multiple PDFs at the same time. As in put multiple HTML links and generate them all at once instead of one by one **What problems is Lob solving and how is that benefiting you?** Being able to view letters in a format that clients will receive. ### 44. Lob Is Very Helpful! **Rating:** 5.0/5.0 stars **Reviewed by:** Nadia G. | Customer Service Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Lob?** Lob makes it easy breezy to find notices that were sent out to our customers. I love being able to pull them up to get an exact idea of what's going on. It makes my job run smoothly. And keeps me up to date with changes being made, cancellations (reason for it) and much more. I use it everyday its a very handy app! **What do you dislike about Lob?** I have yet to find a downside! I am loving it so far! **What problems is Lob solving and how is that benefiting you?** It helps me to be on my toes with keeping up with communication between the carriers and our customers. Making it easy for me to assist them. **Official Response from Aaron Gingras:** > Thank you for your glowing review! We're thrilled to hear that Lob is helping you stay organized and up-to-date with customer communications. We're committed to providing a seamless experience for our users, and we're delighted to hear that you find our platform handy and efficient. If you ever have any questions or need assistance, please don't hesitate to reach out: support@lob.com We're here to support you every step of the way. Thank you for choosing Lob! ### 45. Provide Quality reviews of documents prepared by our teams **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** September 09, 2025 **What do you like best about Lob?** The ease of use and user friendly, easy to surface documents to QC **What do you dislike about Lob?** In my experience I haven't found anything I particuraly dislike **What problems is Lob solving and how is that benefiting you?** LOB solves and benefits our workflow as our solution to our need to automate direct mail to customer in a regulatory industry ### 46. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Rio L. | Licensed Agent, Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2025 **What do you like best about Lob?** Lob seems pretty easy to use I dont have any issues with it as of yet **What do you dislike about Lob?** i really haven't experienced any negatives yet **What problems is Lob solving and how is that benefiting you?** helping locate letters we have sent to customers ### 47. Clean interface and easy to work with **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2025 **What do you like best about Lob?** We have found Lob's website has been very easy to use. Their documentation to integrate via an API has been good. And they have been responsive when we reach out to their support team. We have had a very good experience. **What do you dislike about Lob?** I can't think of anything at the moment that I dislike. **What problems is Lob solving and how is that benefiting you?** Lob allows us to send postage as a means to help our customers interact with their customers. ### 48. Excellent product for executing mail campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Sophia C. | Business Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Lob?** The interface is very easy to use, even for someone who is not a power user of Lob. It has been easy to integrate with our internal tooling as well to automate sending out physical mail pieces. **What do you dislike about Lob?** The search function needs improvement. It's hard to locate mail pieces that were sent previously. **What problems is Lob solving and how is that benefiting you?** They provide a tech platform for executing physical mail campaigns **Official Response from Aaron Gingras:** > Thank you for your positive feedback on Lob's user-friendly interface and seamless integration capabilities! We appreciate your input on the search function and will work on enhancing it for a better user experience. We understand the importance of easily locating past mail pieces and will address this issue promptly. We are glad to hear that Lob is helping you automate physical mail campaigns efficiently. If you have any specific suggestions or further feedback, please feel free to reach out: support@lob.com We are here to assist you and ensure your experience with Lob is exceptional. ### 49. Best programmatic print and mail service **Rating:** 4.5/5.0 stars **Reviewed by:** Tarun E. | Co-founder and CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Lob?** Lob's API is well-documented and easy to use. Lob almost supports every mailing API use case. It took us just 2 weeks to integrate and its been seamless ever since. **What do you dislike about Lob?** The billing and top-up concept is very complicated, it could be much more straightforward. **What problems is Lob solving and how is that benefiting you?** Direct mail automation is a service what we offer to our clients and our solution is powered by Lob. Lob provides all the flexibility we have been looking for. **Official Response from Aaron Gingras:** > Thank you for sharing your positive experience with Lob's API integration and direct mail automation service. We're thrilled to hear that you found our API documentation easy to use and that the integration process was seamless for you. We appreciate your feedback regarding the billing and top-up process. We are constantly working to improve our services and will take your suggestion into consideration to make the billing process more straightforward for our customers. If you have any further feedback or need assistance with anything else, please feel free to reach out to us: support@lob.com We are here to help and ensure that your experience with Lob continues to meet your expectations. ### 50. Lob review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Lob?** It does it job. I can track my postal mails **What do you dislike about Lob?** The search is unbearable. It is a nightmare to search for a specific postal mail you have sent. It gives you the feeling that you cannot trust the results. **What problems is Lob solving and how is that benefiting you?** It helps test our postal mail before going to production. **Official Response from Aaron Gingras:** > Thank you for sharing your feedback with us. We appreciate your kind words about Lob's ability to track direct mail. We understand your frustration with the search function and apologize for any inconvenience it has caused. We are continuously working to improve our user interface and make it more intuitive for our customers. Your input is valuable, and we will take your comments into consideration as we strive to enhance the search feature. If you have any specific examples or suggestions for improvement, please feel free to share them with us: support@lob.com Thank you for choosing Lob to test your direct mail program and we look forward to serving you better in the future. ## Lob Discussions - [I need to get tracking information](https://www.g2.com/discussions/i-need-to-get-tracking-information) - 1 comment, 1 upvote - [Is there a way to print postcards on higher quality cardstock?](https://www.g2.com/discussions/is-there-a-way-to-print-postcards-on-higher-quality-cardstock) - 2 comments, 1 upvote - [What does Lob do?](https://www.g2.com/discussions/what-does-lob-do) - 2 comments - [View Lob pricing details and edition comparison](https://www.g2.com/products/lob/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-25+01%3A02%3A37+-0500&secure%5Bsession_id%5D=a56655bd-af59-45db-8c8b-b05666500afd&secure%5Btoken%5D=dbdd40af74f0032092acf2fbb3e440aa1ba6aa00ace81711f0ea26de32145cc5&format=llm_user) ## Lob Integrations - [Adobe InDesign](https://www.g2.com/products/adobe-indesign/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Agile CRM](https://www.g2.com/products/agile-crm/reviews) - [Blueshift](https://www.g2.com/products/blueshift/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [CDP Agent](https://www.g2.com/products/cdp-agent/reviews) - [Customer.io](https://www.g2.com/products/customer-io/reviews) - [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews) - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) - [Figma](https://www.g2.com/products/figma/reviews) - [Formstack](https://www.g2.com/products/formstack-llc-formstack/reviews) - [Freshsales](https://www.g2.com/products/freshsales/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HighLevel](https://www.g2.com/products/highlevel/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Listrak](https://www.g2.com/products/listrak/reviews) - [LoanPro](https://www.g2.com/products/loanpro/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [Optimove](https://www.g2.com/products/optimove/reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [Salesforce Marketing Cloud Suite](https://www.g2.com/products/salesforce-marketing-cloud-suite/reviews) - [Solar](https://www.g2.com/products/solar-solar/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Lob Features **Logistics** - Direct Mail Design - CRM & Marketing Automation Integration - Custom Batch Sizes - Delivery Speed **Management** - Scheduled Data Checks - Reporting **Logistics - Print Fulfillment** - Efficiency - Order Tracking **Testing & Tracking** - Mailing List Management - Dashboards & Reporting **Functionality** - Address Verification - Automation - Cleansing - International Verification **Customization - Print Fulfillment** - Integration - Flexibility - Templates ## Top Lob Alternatives - [Sendoso](https://www.g2.com/products/sendoso/reviews) - 4.5/5.0 (1,237 reviews) - [PostGrid Print & Mail](https://www.g2.com/products/postgrid-print-mail/reviews) - 4.9/5.0 (232 reviews) - [Alyce by Sendoso](https://www.g2.com/products/alyce-by-sendoso/reviews) - 4.7/5.0 (536 reviews)