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Compare Lob and PFL Direct Mail Platform 
Featured Products
At a Glance
Market Segments
Small-Business (59.3% of reviews)
Mid-Market (52.6% of reviews)
Entry-Level Pricing
Free Per Month
Contact Us Per Year
Lob
Star Rating
(226)4.3 out of 5
Market Segments
Small-Business (59.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Free Trial is available
Browse all 4 pricing plansPFL Direct Mail Platform
Star Rating
(174)4.2 out of 5
Market Segments
Mid-Market (52.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Learn more about PFL Direct Mail PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that PFL Direct Mail Platform excels in customer support, with users highlighting the platform's ease of use and the reliability of its service. One user mentioned, "The Direct Mail platform is easy to use and the customer support is second to none," indicating a strong trust in PFL's ability to deliver on schedule.
- Users say that Lob offers a robust API that enhances flexibility for various mailing needs. Reviewers appreciate the ability to receive real-time updates on mailings, which aids in building comprehensive reporting and insights, making it a strong choice for those who prioritize integration capabilities.
- According to verified reviews, PFL Direct Mail Platform is particularly beneficial for Salesforce users, as it seamlessly integrates with Salesforce and Marketo. This integration allows for efficient management of both 1:1 and 1:many sends, which is a significant advantage for teams looking to coordinate their marketing efforts.
- Reviewers mention that Lob is highly accessible and user-friendly, with one user stating, "I use Lob for my job and find it amazing." This ease of access is crucial for users who need to quickly send out various packages and information to clients, showcasing Lob's strength in day-to-day usability.
- Users highlight that while PFL Direct Mail Platform has a strong focus on direct mail design, Lob also provides a variety of options for users. However, PFL's design capabilities received a higher rating, with users noting the platform's effectiveness in creating tailored mail pieces.
- G2 reviewers indicate that Lob has a slight edge in ease of setup and overall usability, with users appreciating the straightforward process for managing mailings. One user mentioned the ease of checking logs and verifying deliveries, which contributes to a smoother operational experience.
Pricing
Entry-Level Pricing
Lob
DEVELOPER
Free
Per Month
Not ready to purchase yet?
- Test Lob's Print & Mail API with zero commitments
PFL Direct Mail Platform
PFL Direct Mail Platform
Contact Us
Per Year
Boost engagement with an end-to-end solution that personalizes and automates your direct mail programs.
- Personalized Direct Mail
Free Trial
Lob
Free Trial is available
PFL Direct Mail Platform
No trial information availableRatings
Meets Requirements
8.9
146
8.5
152
Ease of Use
8.9
149
8.1
151
Ease of Setup
8.8
97
7.1
79
Ease of Admin
9.0
78
7.7
83
Quality of Support
8.6
130
8.8
153
Has the product been a good partner in doing business?
8.6
75
8.7
84
Product Direction (% positive)
7.5
119
8.0
144
Features by Category
Logistics
8.4
69
8.9
46
8.4
54
8.5
52
8.5
53
8.7
42
8.3
80
8.3
50
Testing & Tracking
8.1
61
7.9
38
7.9
76
7.5
44
Feature Not Available
7.5
22
Agentic AI - Direct Mail Automation
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Management
7.5
14
Not enough data
8.0
19
Not enough data
Functionality
8.2
24
Not enough data
8.8
24
Not enough data
7.8
16
Not enough data
7.8
13
Not enough data
Platform Basics
Not enough data
9.0
14
Not enough data
8.1
14
Not enough data
8.9
17
Not enough data
8.6
15
Reporting
Not enough data
7.7
15
Not enough data
6.7
11
Platform Additional Functionality
Not enough data
7.8
12
Not enough data
7.9
16
Not enough data
8.5
14
Not enough data
7.8
12
Not enough data
7.5
12
Not enough data
7.5
8
Not enough data
8.2
13
Platform Basics
Not enough data
8.5
35
Not enough data
7.9
27
Platform Data
Not enough data
7.4
29
Platform Additional Functionality
Not enough data
8.2
35
Not enough data
8.3
38
Supporting Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics - Print Fulfillment
7.7
14
Not enough data
7.7
14
Not enough data
Agentic AI - Print Fulfillment Services
Feature Not Available
Not enough data
Customization - Print Fulfillment
8.2
14
Not enough data
7.1
14
Not enough data
7.3
14
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Lob and PFL Direct Mail Platform are categorized as Direct Mail Automation and Print Fulfillment Services
Unique Categories
Lob is categorized as Address Verification
PFL Direct Mail Platform is categorized as Account-Based Direct Mail, Promotional Product Management, Salesforce AppExchange Apps, and Print On Demand
Reviews
Reviewers' Company Size
Lob
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
PFL Direct Mail Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.6%
Real Estate
12.1%
Insurance
11.6%
Computer Software
8.4%
Information Technology and Services
5.1%
Other
50.2%
Computer Software
26.6%
Marketing and Advertising
12.7%
Information Technology and Services
8.7%
Financial Services
6.9%
Telecommunications
4.6%
Other
40.5%
Alternatives
Discussions
What does Lob do?
2 Comments
IA
We use lob mailing for mailing address validation and print automation. They also have other products.Read more
Is there a way to print postcards on higher quality cardstock?
2 Comments
MP
LOB has an Enterprise tier that does allow for variations to the standard stock quality & sizes, however this would have to be coordinated with them and I...Read more
I need to get tracking information
1 Comment
MP
Have you tested your API call outside of Zapier? What tracking info are you missing?Read more
How can I tell if the PFL solution is driving results?
2 Comments
Official Response from PFL Direct Mail Platform
With our tight CRM/MAP integrations, you can track operational performance (product deliverability) and campaign performance (response rates) right in your...Read more
Do you have international shipping?
1 Comment
Official Response from PFL Direct Mail Platform
Yes, we have distribution centers in North America, Asia, India and coming soon - Europe. Read more
Can I send alcohol?
1 Comment
Official Response from PFL Direct Mail Platform
PFL can send wine and champagne to most states. We have a process in place to scrub out attempted deliveries to dry states or counties, protecting you and...Read more
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