# Top 10 Lead Scoring Alternatives & Competitors **Average Rating:** 4.0/5 **Total Number of Reviews:** 1 Explore the best alternatives to Lead Scoring for users who need new software features or want to try different solutions. Lead Scoring Software is a widely used technology, and many people are seeking easily administered, innovative software solutions with lead management and analysis. Other important factors to consider when researching alternatives to Lead Scoring include ease of use and reliability. The best overall Lead Scoring alternative is Agentforce Sales (formerly Salesforce Sales Cloud). Other similar apps like Lead Scoring are ActiveCampaign, Apollo.io, GTM Studio - Powered by ZoomInfo, and Zoho CRM. Lead Scoring alternatives can be found in [Lead Scoring Software](https://www.g2.com/categories/lead-scoring) but may also be in [CRM Software](https://www.g2.com/categories/crm) or [Marketing Automation Software](https://www.g2.com/categories/marketing-automation). ## Best Paid & Free Alternatives to Lead Scoring - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Thryv](https://www.g2.com/products/thryv/reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - [Freshsales](https://www.g2.com/products/freshsales/reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) ## Top 10 Alternatives to Lead Scoring Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Lead Scoring stacks up to the competition, check reviews from current & previous users in industries like Chemicals, and find the best product for your business. ### 1. [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) By Salesforce **Average Rating:** 4.4/5 **Total Reviews:** 25,834 Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud. Categories in common with Lead Scoring: [Lead Scoring](https://www.g2.com/categories/lead-scoring) **Compare:** [Lead Scoring vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-lead-scoring) **Compare Agentforce Sales (formerly Salesforce Sales Cloud) with other alternatives:** - [Agentforce Sales (formerly Salesforce Sales Cloud) vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-agentforce-sales-formerly-salesforce-sales-cloud) - [Agentforce Sales (formerly Salesforce Sales Cloud) vs Apollo.io](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-apollo-io) - [Agentforce Sales (formerly Salesforce Sales Cloud) vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-gtm-studio-powered-by-zoominfo) - [Agentforce Sales (formerly Salesforce Sales Cloud) vs Zoho CRM](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-zoho-crm) - [Agentforce Sales (formerly Salesforce Sales Cloud) vs Thryv](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-thryv) - [Agentforce Sales (formerly Salesforce Sales Cloud) vs Demandbase One](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-demandbase-one) - [Agentforce Sales (formerly Salesforce Sales Cloud) vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-agentforce-sales-formerly-salesforce-sales-cloud) - [Agentforce Sales (formerly Salesforce Sales Cloud) vs Freshsales](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-freshsales) - [Agentforce Sales (formerly Salesforce Sales Cloud) vs LocaliQ](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-localiq) ### 2. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) By ActiveCampaign **Average Rating:** 4.4/5 **Total Reviews:** 14,703 ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can create deeper automations than the competition, faster. Categories in common with Lead Scoring: [Lead Scoring](https://www.g2.com/categories/lead-scoring), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps) **Compare:** [Lead Scoring vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-lead-scoring) **Compare ActiveCampaign with other alternatives:** - [ActiveCampaign vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/activecampaign-vs-agentforce-sales-formerly-salesforce-sales-cloud) - [ActiveCampaign vs Apollo.io](https://www.g2.com/compare/activecampaign-vs-apollo-io) - [ActiveCampaign vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/activecampaign-vs-gtm-studio-powered-by-zoominfo) - [ActiveCampaign vs Zoho CRM](https://www.g2.com/compare/activecampaign-vs-zoho-crm) - [ActiveCampaign vs Thryv](https://www.g2.com/compare/activecampaign-vs-thryv) - [ActiveCampaign vs Demandbase One](https://www.g2.com/compare/activecampaign-vs-demandbase-one) - [ActiveCampaign vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-activecampaign) - [ActiveCampaign vs Freshsales](https://www.g2.com/compare/activecampaign-vs-freshsales) - [ActiveCampaign vs LocaliQ](https://www.g2.com/compare/activecampaign-vs-localiq) ### 3. [Apollo.io](https://www.g2.com/products/apollo-io/reviews) By Apollo.io **Average Rating:** 4.7/5 **Total Reviews:** 9,673 Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises. Categories in common with Lead Scoring: [Lead Scoring](https://www.g2.com/categories/lead-scoring) **Compare:** [Lead Scoring vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-lead-scoring) **Compare Apollo.io with other alternatives:** - [Apollo.io vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-apollo-io) - [Apollo.io vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-apollo-io) - [Apollo.io vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/apollo-io-vs-gtm-studio-powered-by-zoominfo) - [Apollo.io vs Zoho CRM](https://www.g2.com/compare/apollo-io-vs-zoho-crm) - [Apollo.io vs Thryv](https://www.g2.com/compare/apollo-io-vs-thryv) - [Apollo.io vs Demandbase One](https://www.g2.com/compare/apollo-io-vs-demandbase-one) - [Apollo.io vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-apollo-io) - [Apollo.io vs Freshsales](https://www.g2.com/compare/apollo-io-vs-freshsales) - [Apollo.io vs LocaliQ](https://www.g2.com/compare/apollo-io-vs-localiq) ### 4. [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) By ZoomInfo **Average Rating:** 4.5/5 **Total Reviews:** 3,512 GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace - enabling RevOps and marketing teams to launch proven plays, enrich data automatically, and activate sellers fast, with no engineering support and no ticket queues. Categories in common with Lead Scoring: [Lead Scoring](https://www.g2.com/categories/lead-scoring) **Compare:** [Lead Scoring vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-lead-scoring) **Compare GTM Studio - Powered by ZoomInfo with other alternatives:** - [GTM Studio - Powered by ZoomInfo vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs Zoho CRM](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-zoho-crm) - [GTM Studio - Powered by ZoomInfo vs Thryv](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-thryv) - [GTM Studio - Powered by ZoomInfo vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs Freshsales](https://www.g2.com/compare/freshsales-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs LocaliQ](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-localiq) ### 5. [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) By Zoho **Average Rating:** 4.1/5 **Total Reviews:** 2,931 Zoho CRM helps you to attract, retain, delight customers and grow your company into a customer-focused organization. Categories in common with Lead Scoring: [Lead Scoring](https://www.g2.com/categories/lead-scoring) **Compare:** [Lead Scoring vs Zoho CRM](https://www.g2.com/compare/lead-scoring-vs-zoho-crm) **Compare Zoho CRM with other alternatives:** - [Zoho CRM vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-zoho-crm) - [Zoho CRM vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-zoho-crm) - [Zoho CRM vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-zoho-crm) - [Zoho CRM vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-zoho-crm) - [Zoho CRM vs Thryv](https://www.g2.com/compare/thryv-vs-zoho-crm) - [Zoho CRM vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-zoho-crm) - [Zoho CRM vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-zoho-crm) - [Zoho CRM vs Freshsales](https://www.g2.com/compare/freshsales-vs-zoho-crm) - [Zoho CRM vs LocaliQ](https://www.g2.com/compare/localiq-vs-zoho-crm) ### 6. [Thryv](https://www.g2.com/products/thryv/reviews) By Thryv **Average Rating:** 4.3/5 **Total Reviews:** 2,009 Thryv’s AI-powered sales and marketing platform gives you the tools you need to market smarter, sell more, and grow your business faster. Built on a powerful growth framework, Thryv helps you get found online, capture and convert new leads, and turn happy customers into repeat business. Categories in common with Lead Scoring: [Lead Scoring](https://www.g2.com/categories/lead-scoring) **Compare:** [Lead Scoring vs Thryv](https://www.g2.com/compare/lead-scoring-vs-thryv) **Compare Thryv with other alternatives:** - [Thryv vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-thryv) - [Thryv vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-thryv) - [Thryv vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-thryv) - [Thryv vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-thryv) - [Thryv vs Zoho CRM](https://www.g2.com/compare/thryv-vs-zoho-crm) - [Thryv vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-thryv) - [Thryv vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-thryv) - [Thryv vs Freshsales](https://www.g2.com/compare/freshsales-vs-thryv) - [Thryv vs LocaliQ](https://www.g2.com/compare/localiq-vs-thryv) ### 7. [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) By Demandbase **Average Rating:** 4.4/5 **Total Reviews:** 1,991 The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view of the account, making it easy for revenue teams to stay coordinated across the entire buying journey, from prospect to customer. Categories in common with Lead Scoring: [Lead Scoring](https://www.g2.com/categories/lead-scoring) **Compare:** [Lead Scoring vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-lead-scoring) **Compare Demandbase One with other alternatives:** - [Demandbase One vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-demandbase-one) - [Demandbase One vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-demandbase-one) - [Demandbase One vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-demandbase-one) - [Demandbase One vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/demandbase-one-vs-gtm-studio-powered-by-zoominfo) - [Demandbase One vs Zoho CRM](https://www.g2.com/compare/demandbase-one-vs-zoho-crm) - [Demandbase One vs Thryv](https://www.g2.com/compare/demandbase-one-vs-thryv) - [Demandbase One vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-demandbase-one) - [Demandbase One vs Freshsales](https://www.g2.com/compare/demandbase-one-vs-freshsales) - [Demandbase One vs LocaliQ](https://www.g2.com/compare/demandbase-one-vs-localiq) ### 8. [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) By 6sense **Average Rating:** 4.3/5 **Total Reviews:** 1,438 6sense is an ABM/ABX platform that helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team, helping them know everything they need to know so they can do anything needed to compete and win more often. Categories in common with Lead Scoring: [Lead Scoring](https://www.g2.com/categories/lead-scoring) **Compare:** [Lead Scoring vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-lead-scoring) **Compare 6sense Revenue Marketing with other alternatives:** - [6sense Revenue Marketing vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/6sense-revenue-marketing-vs-agentforce-sales-formerly-salesforce-sales-cloud) - [6sense Revenue Marketing vs ActiveCampaign](https://www.g2.com/compare/6sense-revenue-marketing-vs-activecampaign) - [6sense Revenue Marketing vs Apollo.io](https://www.g2.com/compare/6sense-revenue-marketing-vs-apollo-io) - [6sense Revenue Marketing vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/6sense-revenue-marketing-vs-gtm-studio-powered-by-zoominfo) - [6sense Revenue Marketing vs Zoho CRM](https://www.g2.com/compare/6sense-revenue-marketing-vs-zoho-crm) - [6sense Revenue Marketing vs Thryv](https://www.g2.com/compare/6sense-revenue-marketing-vs-thryv) - [6sense Revenue Marketing vs Demandbase One](https://www.g2.com/compare/6sense-revenue-marketing-vs-demandbase-one) - [6sense Revenue Marketing vs Freshsales](https://www.g2.com/compare/6sense-revenue-marketing-vs-freshsales) - [6sense Revenue Marketing vs LocaliQ](https://www.g2.com/compare/6sense-revenue-marketing-vs-localiq) ### 9. [Freshsales](https://www.g2.com/products/freshsales/reviews) By Freshworks **Average Rating:** 4.5/5 **Total Reviews:** 1,234 Freshsales is a sales CRM built to help you stop juggling between multiple tools. It’s ideal for small businesses and refreshing for enterprises. Categories in common with Lead Scoring: [Lead Scoring](https://www.g2.com/categories/lead-scoring) **Compare:** [Lead Scoring vs Freshsales](https://www.g2.com/compare/freshsales-vs-lead-scoring) **Compare Freshsales with other alternatives:** - [Freshsales vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-freshsales) - [Freshsales vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-freshsales) - [Freshsales vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-freshsales) - [Freshsales vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/freshsales-vs-gtm-studio-powered-by-zoominfo) - [Freshsales vs Zoho CRM](https://www.g2.com/compare/freshsales-vs-zoho-crm) - [Freshsales vs Thryv](https://www.g2.com/compare/freshsales-vs-thryv) - [Freshsales vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-freshsales) - [Freshsales vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-freshsales) - [Freshsales vs LocaliQ](https://www.g2.com/compare/freshsales-vs-localiq) ### 10. [LocaliQ](https://www.g2.com/products/localiq/reviews) By USA TODAY Co. **Average Rating:** 4.5/5 **Total Reviews:** 1,071 Guided Marketing Solution for Small Business Owners Categories in common with Lead Scoring: [Lead Scoring](https://www.g2.com/categories/lead-scoring) **Compare:** [Lead Scoring vs LocaliQ](https://www.g2.com/compare/lead-scoring-vs-localiq) **Compare LocaliQ with other alternatives:** - [LocaliQ vs Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/compare/agentforce-sales-formerly-salesforce-sales-cloud-vs-localiq) - [LocaliQ vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-localiq) - [LocaliQ vs Apollo.io](https://www.g2.com/compare/apollo-io-vs-localiq) - [LocaliQ vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-localiq) - [LocaliQ vs Zoho CRM](https://www.g2.com/compare/localiq-vs-zoho-crm) - [LocaliQ vs Thryv](https://www.g2.com/compare/localiq-vs-thryv) - [LocaliQ vs Demandbase One](https://www.g2.com/compare/demandbase-one-vs-localiq) - [LocaliQ vs 6sense Revenue Marketing](https://www.g2.com/compare/6sense-revenue-marketing-vs-localiq) - [LocaliQ vs Freshsales](https://www.g2.com/compare/freshsales-vs-localiq) ## Explore Articles - [User Research Tools](https://www.g2.com/discussions/which-user-research-tools-are-helping-your-team-right-now) - [What is the most affordable website builder for SMBs?](https://www.g2.com/discussions/what-is-the-most-affordable-website-builder-for-smbs) - [Best-rated sales intelligence software for enterprises](https://www.g2.com/discussions/what-is-the-best-rated-sales-intelligence-software-for-enterprises) - [Which solution supports multi-location website performance testing?](https://www.g2.com/discussions/which-solution-supports-multi-location-website-performance-testing) - [Which HR platform has the best customer support](https://www.g2.com/discussions/which-hr-platform-has-the-best-customer-support) - [customer success software](https://www.g2.com/discussions/what-do-you-look-for-when-choosing-a-customer-success-software) ## Spotlight Categories - [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management) - [Threat Intelligence Software](https://www.g2.com/categories/threat-intelligence) - [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence)