--- title: Kissmetrics Reviews meta\_title: 'Kissmetrics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 168 reviews by the users' company size, role or industry to find out how Kissmetrics works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 168 scale: '5' date\_modified: '2026-08-09' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Kissmetrics Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Kissmetrics but has limited features. Are you part of the Kissmetrics team? [Upgrade your plan](https://my.g2.com/kissmetrics/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Deeply understand and uniquely engage each customer from prospect to advocate. Built to help marketers and product teams increase conversions, engagement and retention. * * * Seller [Kissmetrics](https://www.g2.com/sellers/kissmetrics) Discussions [Kissmetrics Community](https://www.g2.com/products/kissmetrics/discuss) Languages Supported English Solution Type All-in-One Overview by Jenn Steele Show More ## Pricing Pricing provided by Kissmetrics. ### Starter Free Per Month ### Growth Starting at $99.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/kissmetrics/pricing) ## Top-Rated Alternatives [ ![Heap by Contentsquare](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heap by Contentsquare") Heap by Contentsquare 4.4/5(1,097) ](https://www.g2.com/products/heap-by-contentsquare/reviews) [ ![Mixpanel](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mixpanel") Mixpanel 4.5/5(1,371) ](https://www.g2.com/products/mixpanel/reviews) [ ![Amplitude Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amplitude Analytics") Amplitude Analytics 4.5/5(2,975) ](https://www.g2.com/products/amplitude-analytics/reviews) [ View All Alternatives ](https://www.g2.com/products/kissmetrics/competitors/alternatives) ## User Insights Average based on 168 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Mid-Market (51-1000 emp.) 11/11/2016 "Initially using KM for AB testing data/analytics." 3.5/5 What do you like best about Kissmetrics? I like the ability to report on AB tests we are running within our product, and the responsiveness by the Support & Product teams. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? I am currently only using KM for AB test reports, so I don't have a wide area of experience. Specifically with AB testing, I was a little shocked by the minimal current functionality and lack of API integration availability. To KM's credit, they quickly worked with me and my business needs to tweak the API and allow my dev team to mold KM's data into a dashboard that greatly cut's down reporting/analytics time. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? See above. Using KM for reporting on our AB testing data as we scale up our tests. It's very important that we get quick, accurate data that allows us to view all of our tests' data at a glance and with a proper statistical significance (& proper sample size) calculation. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Nick J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nick J.") NJ Nick J. SEO Specialist Marketing and Advertising Mid-Market (51-1000 emp.) 7/6/2016 "Valuable for ALL ecommerce sites" 4/5 What do you like best about Kissmetrics? KISSmetrics is the ultimate way for digital marketers to track their progress. Often other tools don't dive in depth on how campaigns are working, or not. With KISSmetrics marketers can easily show clients or team members how campaigns have impacted the business. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? It does take some poking around to get a feel for the software. There's lots of data to sift through and if it's not set up correctly it can be difficult to locate what you need. When there's multiple campaigns and tracking going on it can become very difficult to keep track of what's going on. It's beneficial to perform some housekeeping, which is time consuming. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: Try a trial and make sure it's what you're looking for. Before committing to the software make sure it will fit your needs. The software is not necessary for every agency. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? With all the detailed data we are able to provide clients with some excellent reports. How many people actually review the CRO reports is another question. However, in house the digital marketing reports have proven very helpful. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Braden H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Braden H.") BH Braden H. Chief of Staff Computer Software Mid-Market (51-1000 emp.) 11/10/2016 "Great tool to keep track of website analytics. Use it every day." 4.5/5 What do you like best about Kissmetrics? I love the fact that Kissmetrics allows me to track the full funnel. It allows me to make great decisions around what to do next to optimize my site. I also love the filtering to only look at data that's applicable to my use case. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? The Kissmetrics date range is frustrating (you can't type in a date...you have to use the back arrow endlessly to go back in time). Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? Solving for what customers are doing on the website. It's super helpful to be able to understand what people do before they register for the product. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Dave C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dave C.") DC Dave C. Insights Director Small-Business (50 or fewer emp.) 3/15/2016 "Using Kissmetrics to understand individual site visitor behaviours" 4/5 What do you like best about Kissmetrics? We use Kissmetrics to understand how individual visitors interact with the learning resources on our site to help them build digital marketing strategies. Through knowing how individuals interact we can use the API to integrate with our Marketing Automation system to score leads and follow-up with email or phone conversatons. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? There is a fee compared to the free version of Google Analytics, but we think it's worthwhile for the insights that we get. As with all SaaS there may be some downtime, but we don't find this a problem in practice. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? We also use Kissmetrics for business reporting - our financial performance from different member plans. We also use it for Conversion Rate Optimisation (CRO). For SmartInsights.com, not only are we able to increase traffic to basic membership by 214% but we now have ways to increase our monthly recurring revenue significantly by converting more free members to paid. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Brandon W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon W.") BW Brandon W. Vice President of Marketing Computer Software Mid-Market (51-1000 emp.) 3/10/2016 "Saves us a lot of costly mistakes by providing relevant customer behavior data we can act on" 4.5/5 What do you like best about Kissmetrics? Extremely easy to slice and dice the data. It's amazing that we survived without a powerful tool like KM to track user behavior throughout the entire web and buying cycle of our product. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? A big chunk of the data shows as coming from "homepage", but I'd like to figure out how the user got to the homepage in the first place. I'm not sure if this is a product limitation or just a knowledge gap on the capabilities, but we're looking into how to tie Google Analytics data better into KissMetrics. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: Get is set up on all the customer actions you care about, and it will give you a ton of great information to optimize your signup flows. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? We are using the product to track what users visit the site, then come back later to buy the product. What their first and last touch attribution is, so we can better determine where customers are finding out about us. We're also using KM to track user behavior as they visit different sites and go through the purchase flow. As well as when and how they upgrade to a paid product. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ben R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben R.") BR Ben R. Co-founder & Product Developer Retail Small-Business (50 or fewer emp.) 3/29/2016 "A few killer features and nice UI" 4/5 What do you like best about Kissmetrics? The funnel reports are easy to build and provide a tonne of value. Also the 'user path' reports are awesome but locked to pro users only. It's very easy to set up, especially if using Segment.io or similar service. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? The dashboard frequently takes a long time to load, and occasionally hangs (does not load at all). Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: KISSmetrics can give you some valuable insights and reports that are hard to find in other products. I love the daily/weekly email summary. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? More visibility into our conversion funnel.. from a visitor on our website to a paid user. Using Kissmetrics allows us to identify common traits with cohorts of users... this is extremely valuable to us. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 6/8/2016 "Love the ease-of-use" 4.5/5 What do you like best about Kissmetrics? Kissmetrics makes it really easy to analyze the data. I love that they send email summary reports so you can keep track of things without having to log in daily. You can never have too much data - and Kissmetrics does so in a way that even a beginner can understand. The interface is clean and easy to navigate. I can't imagine using another platform. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? More automation options would be ideal. And the ability to integrate directly with other services. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: If you're a beginner or looking for a platform that is simple and easy-to-understand, give Kissmetrics a try. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? Tracking conversion rates, how people are using our product, A/B test results Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Joseph W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joseph W.") JW Joseph W. Growth Computer Software Mid-Market (51-1000 emp.) 3/9/2016 "We use KISSmetrics daily" 5/5 What do you like best about Kissmetrics? KISSmetrics is incredibly fast at queries most the time and does a great job at maintaining data on a large number of users in a fairly easily accessed way with a great variety of reports to view your data. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? While KISSmetrics has a large variety of reports, there are a few that a far less useful than others. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? Understanding our users all the way through how they find us, what influences them to sign up, and how they behave after so we can improve the experience for them. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Joseph R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joseph R.") JR Joseph R. Senior Designer Small-Business (50 or fewer emp.) 1/14/2016 "Powerful Tool with Helpful Insights" 3.5/5 What do you like best about Kissmetrics? We signed up and used their free trial. During the trial I was able to see what a powerful tool this could be for someone looking to find holes in their funnel. The interface in the backend is gorgeous and easy to navigate and the reporting is amazing. I loved how specific you could get, we were actually able to track our users down to an individual user to see what event the triggered or what device they were using. This sort of information is crucial when your trying to define your funnel. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? There's a couple things I wish KISSmetrics had. I understand that this tool is different from HubSpot, but I wish I had more ways to automate events that were in the future. I also wish that it had some more documentation on setting up your account and how to use all of the events and properties. We were relatively new to this mindset when we signed up so some of these things were tough to figure out for us. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: When you signup for KISS, make sure you really understand what you want to track. This software is so popular so if you don't come in with a plan it can seem overwhelming. Also try figuring why you actually want this data and how its going to benefit you. It all really comes back to make sure you have a plan before hopping in. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? KISSmetrics can solve for some many different problems. We were trying to use it to see if there were any holes in our funnel and see how our visitors would interact with our site. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Mike H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mike H.") MH Mike H. President Marketing and Advertising Small-Business (50 or fewer emp.) 9/18/2015 "Over 3 Years and IN LOVE with KISS Metrics!" 5/5 What do you like best about Kissmetrics? I love the raw data manipulation ability that KISS provides. Even if we have no clue what we will use the data for, we pass the properties into KISS for future use. Time and time again we have thought "oh thank God we passed that value in", because at some point KISS releases a new feature that makes data we passed invaluable! The metrics dashboard, power reports, funnel reports, ab test reports, (and the ability to then segment the reports by any property value for further drill down) are beyond valuable! The new path reports, engage, and the other features just put this analytics tool as our MUST for any client engagement. Not joking, its a 100% requirement for our agency, no KISS, no deal! I am available for anyone who would like to ask best practice questions or possible use scenarios. In 15 years of media buying, this is the ONE tool that has the largest impact on our ROI through intelligent analysis. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? The name is a lie. KISS is anything but "simple". Its like trying to describe a formula one racecar as "a car" that anyone can drive. Sure we can all drive, but only some of us have the skill and knowledge to know how to get the most out of it. Here is my list of things I don't like: 1. Needs better set up documentation on WHY you are doing all of the events, properties and values you are setting and HOW you will use these in the future. 2. The new filters are great, but only ONE filter in the "metrics" area is frustrating (will likely be updated soon though). 3. Emailing only five metrics is a joke. Come on guys, let me email as many metrics as I want to anyone I choose. 4. No deletion of past events for good "housekeeping" is a huge PITA. We have now told all clients, "set up the first site knowing you will delete it and make a new one that is not screwed up". 5. Have outsourced people who really get it and can set KISS up would be awesome! Not sure if Ive missed this somewhere?? BUT even with these issues, its still recommended and required for our agency. Its just too damn valuable. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: Ask yourself WHY do you want the data you are going to collect and what purpose will it serve? If you don't know, you will likely not see value for some time. If you know HOW you will use the data, then KISS is going to be a great tool. Setup is a little tough, but use BOTH the java and the PHP level implementations. Do NOT use url triggering unless you absolutely have to, it is no where near as reliable as a server side event. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? its hard to identify a single problem we solve because we use KISS for everything. We identify and optimize media buys by reviewing placements, targeting, and any tags we can pass into the system. We also identify weak points in tech that had previously been thought to be "perfect" by tech teams. Optimizing mobile has become a dream with KISS reporting. And of course with the API level pass through, our optimization that we use to count on VWO or Optimizely, we now ONLY look at KISS data as definitive due to the increase insights (income from day 0 - day 180, etc). Its not just about what did that test do for our CR, its how did that test affect overall value per customer or lead. I can geek out on this all day long, but the real value has to be experienced for yourself and will only be there if you know how to pull the right reports from KISS. Hire someone who gets and lives numbers to help you! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Kissmetrics? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Kissmetrics ](https://www.g2.com/products/kissmetrics/discussions/new) BS Ben Sailer • Last activity almost 6 years ago Are there other similar products on the market? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/31082-are-there-other-similar-products-on-the-market) GU Guest User • Last activity over 2 years ago What is Kissmetrics used for? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-kissmetrics-used-for) [ View all Discussions ](https://www.g2.com/products/kissmetrics/discuss) ## Pricing Options Pricing provided by Kissmetrics. ### Starter Free Per Month ### Growth Starting at $99.00 Per Month ### Silver Starting at $299.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/kissmetrics/pricing) Kissmetrics Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image") Mixpanel 4.5/5(1,371) [ Compare Now ](https://www.g2.com/compare/kissmetrics-vs-mixpanel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics 4.5/5(6,862) [ Compare Now ](https://www.g2.com/compare/google-analytics-vs-kissmetrics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_395dbcbb63f9f8fd2ba6d818a69b5e25/moz-pro.png "Product Avatar Image") Moz Pro 4.3/5(608) [ Compare Now ](https://www.g2.com/compare/kissmetrics-vs-moz-pro) ##### ##### Kissmetrics Features Metrics Sessions - Digital Analytics Engagement Entry and Exit Pages Reporting Real-Time Reporting Segmentation Custom Reports and Dashboards Other User Data Administration Performance and Reliability User, Role, and Access Management [ View More Features ](https://www.g2.com/products/kissmetrics/features) ##### Categories on G2 [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Product Analytics](https://www.g2.com/categories/product-analytics) [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Product Analytics](https://www.g2.com/categories/product-analytics)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[Mobile App Optimization](https://www.g2.com/categories/mobile-app-optimization) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What ETO ERP platforms are genuinely affordable for a 20-50 person custom fabrication shop that cannot justify an SAP-level investment but has outgrown QuickBooks?](https://www.g2.com/discussions/what-eto-erp-platforms-are-genuinely-affordable-for-a-20-50-person-custom-fabrication-shop-that-cannot-justify-an-sap-level-investment-but-has-outgrown-quickbooks)[Is a dedicated decision intelligence tool worth it for a mid-size operations team?](https://www.g2.com/discussions/is-a-dedicated-decision-intelligence-tool-worth-it-for-a-mid-size-operations-team)[What is the most affordable work management software for SMBs?](https://www.g2.com/discussions/what-is-the-most-affordable-work-management-software-for-smbs) [Which MEP tools maintain ease of setup and performance when handling large, complex project files?](https://www.g2.com/discussions/which-mep-tools-maintain-ease-of-setup-and-performance-when-handling-large-complex-project-files)[Which retail media advertising platforms have the most reliable performance and transparent management fees so brands actually know what they are paying for?](https://www.g2.com/discussions/retail-media-advertising-platforms-which-retail-media-advertising-platforms-have-the-most-reliable-performance-and-transparent-managemen)[Which encryption key management platforms automate certificate lifecycle and key rotation scheduling?](https://www.g2.com/discussions/which-encryption-key-management-platforms-automate-certificate-lifecycle-and-key-rotation-scheduling%20) [Show MoreShow Less](javascript:void(0);)