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Compare Google Analytics and Kissmetrics 
Featured Products
At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
No pricing available
$299.00 Per Month
Google Analytics
Star Rating
(6,634)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsKissmetrics
Star Rating
(168)4.1 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$299.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in user experience, particularly with its intuitive dashboard that comes pre-loaded with essential metrics, making it easy for users to track website performance without extensive setup.
- Users say that Kissmetrics stands out for its robust features in customer data analysis, allowing for detailed tracking and segmentation of user behavior, which many find transformative for their analytics approach.
- Reviewers mention that Google Analytics offers a seamless integration with other Google tools, such as Google Ads and Search Console, enhancing its utility for users who rely on multiple platforms for product development.
- According to verified reviews, Kissmetrics is praised for its customer support, with users highlighting the responsiveness and helpfulness of the service team, which can be a significant advantage for businesses needing assistance.
- G2 reviewers indicate that while Google Analytics has a higher overall satisfaction score, Kissmetrics is noted for its strong capabilities in tracking user engagement and conversions, making it a solid choice for businesses focused on customer behavior.
- Users report that Google Analytics is favored for its free access and ease of setup, with many appreciating how quickly they can implement it across various platforms, whereas Kissmetrics, while feature-rich, comes with a higher entry price that may deter some small businesses.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableKissmetrics
Silver
$299.00
Per Month
Best for smaller businesses - up to 10,000 monthly tracked users
- Analyze Reports: Metrics, People, Funnel, Cohort, A/B, Power
- Populations: Up to 10 active
- Campaigns: Unlimited Profiles, Unlimited Emails
Free Trial
Google Analytics
No trial information availableKissmetrics
Free Trial is available
Ratings
Meets Requirements
9.0
5,520
7.9
154
Ease of Use
7.8
5,553
7.4
155
Ease of Setup
8.0
2,757
6.7
62
Ease of Admin
8.2
2,609
7.8
67
Quality of Support
7.5
4,594
8.3
135
Has the product been a good partner in doing business?
8.3
2,390
8.4
68
Product Direction (% positive)
8.5
5,399
7.8
155
Features by Category
Metrics
9.0
4026
8.3
102
8.8
4002
8.1
102
8.7
3938
7.7
94
8.6
3618
8.7
111
8.4
3389
8.6
111
8.4
3595
8.0
93
8.5
3642
7.7
96
|
Verified
8.6
3714
8.7
109
8.2
3301
8.4
109
Reporting
Feature Not Available
8.0
108
8.5
3545
7.6
90
8.2
3253
8.0
63
8.4
3497
8.1
100
8.5
3434
7.1
57
8.3
3112
8.0
66
8.5
3665
8.1
107
Other
8.5
3685
8.3
105
8.5
3497
7.6
58
8.3
3289
Feature Not Available
8.7
3435
8.2
91
8.5
2698
7.9
61
8.0
2425
7.4
39
8.2
2800
Feature Not Available
Agentic AI - Digital Analytics
7.8
86
Not enough data
8.0
87
Not enough data
7.8
86
Not enough data
8.5
92
Not enough data
Administration
8.5
2626
7.8
88
8.2
2331
7.6
57
8.9
3459
8.1
98
8.9
3565
8.7
98
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
9.0
5
8.8
1136
9.3
5
9.1
1150
9.7
5
Tracking & Reporting
8.6
1021
8.7
5
8.9
1166
9.0
5
8.5
1070
9.0
5
8.9
1180
9.0
5
8.7
1123
9.3
5
8.6
1098
9.3
5
Metrics
8.8
237
9.3
5
8.7
232
9.3
5
8.8
226
9.3
5
8.6
236
Not enough data
8.8
239
9.7
5
Product Analytics
Not enough data
8.1
9
Not enough data
8.3
10
Not enough data
7.7
10
Not enough data
8.2
10
Not enough data
8.1
9
Not enough data
9.2
8
Not enough data
8.0
9
Not enough data
7.6
9
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.7
10
Not enough data
8.7
10
Not enough data
9.2
10
Not enough data
9.5
10
Not enough data
8.3
9
Not enough data
7.8
10
Administration
Not enough data
8.5
10
Not enough data
8.2
10
Not enough data
8.2
10
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1124
Not enough data
8.9
1495
Not enough data
8.3
1257
Not enough data
Metrics
8.9
1466
Not enough data
8.9
1500
Not enough data
8.9
1500
Not enough data
8.7
1418
Not enough data
8.7
1432
Not enough data
8.4
1368
Not enough data
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Metrics
8.8
237
9.3
5
8.7
232
9.3
5
8.8
226
9.3
5
8.6
236
Not enough data
8.8
239
9.7
5
Variation Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Kissmetrics are categorized as Mobile App Analytics and Digital Analytics
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kissmetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Computer Software
22.6%
Internet
18.3%
Marketing and Advertising
12.8%
Information Technology and Services
7.9%
Retail
3.7%
Other
34.8%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Are there other similar products on the market?
1 Comment
Official Response from Kissmetrics
Hi Ben,
Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to...Read more
Kissmetrics has no more discussions with answers
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