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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
No pricing available
$299.00 Per Month
Google Analytics
Star Rating
(6,623)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsKissmetrics
Star Rating
(168)4.1 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$299.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in real-time reporting with a score of 8.8, allowing businesses to monitor their traffic and user behavior instantly, while Kissmetrics, with a score of 8.0, offers less immediacy in this area.
- Reviewers mention that Kissmetrics shines in user segmentation with a score of 9.3, providing detailed insights into user behavior, whereas Google Analytics scores slightly lower at 8.8, making Kissmetrics a better choice for businesses focused on targeted marketing strategies.
- G2 users highlight that Google Analytics offers superior custom reports and dashboards with a score of 8.5, enabling users to tailor their analytics experience, while Kissmetrics, scoring 8.1, has less flexibility in this regard.
- Users on G2 say that Kissmetrics provides better customer demographics insights with a score of 8.3, which is crucial for businesses looking to understand their audience, compared to Google Analytics' score of 8.3, which is on par but lacks the depth of Kissmetrics.
- Reviewers mention that Google Analytics has a more robust campaign tracking feature, scoring 9.5, which allows for comprehensive tracking of marketing efforts, while Kissmetrics, with a score of 8.2, does not offer the same level of detail.
- Users report that Kissmetrics excels in user path tracking with a score of 9.3, providing a clear view of user journeys, while Google Analytics, scoring 8.7, offers less granularity in tracking user interactions.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableKissmetrics
Silver
$299.00
Per Month
Best for smaller businesses - up to 10,000 monthly tracked users
- Analyze Reports: Metrics, People, Funnel, Cohort, A/B, Power
- Populations: Up to 10 active
- Campaigns: Unlimited Profiles, Unlimited Emails
Free Trial
Google Analytics
No trial information availableKissmetrics
Free Trial is available
Ratings
Meets Requirements
9.0
5,510
7.9
154
Ease of Use
7.8
5,542
7.4
155
Ease of Setup
8.0
2,746
6.7
62
Ease of Admin
8.2
2,602
7.8
67
Quality of Support
7.5
4,586
8.3
135
Has the product been a good partner in doing business?
8.3
2,383
8.4
68
Product Direction (% positive)
8.5
5,389
7.8
155
Features by Category
Metrics
9.0
4016
8.3
102
8.8
3996
8.1
102
8.7
3935
7.7
94
8.6
3616
8.7
111
8.4
3386
8.6
111
8.4
3594
8.0
93
8.5
3640
7.7
96
|
Verified
8.6
3706
8.7
109
8.2
3296
8.4
109
Reporting
Feature Not Available
8.0
108
8.5
3541
7.6
90
8.2
3251
8.0
63
8.4
3494
8.1
100
8.5
3433
7.1
57
8.3
3111
8.0
66
8.5
3660
8.1
107
Other
8.5
3683
8.3
105
8.5
3496
7.6
58
8.3
3288
Feature Not Available
8.7
3428
8.2
91
8.5
2697
7.9
61
8.0
2424
7.4
39
8.2
2799
Feature Not Available
Agentic AI - Digital Analytics
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2621
7.8
88
8.2
2330
7.6
57
8.9
3458
8.1
98
8.9
3564
8.7
98
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
9.0
5
8.8
1136
9.3
5
9.1
1150
9.7
5
Tracking & Reporting
8.6
1021
8.7
5
8.9
1166
9.0
5
8.5
1070
9.0
5
8.9
1180
9.0
5
8.7
1123
9.3
5
8.6
1098
9.3
5
Metrics
8.8
237
9.3
5
8.7
232
9.3
5
8.8
226
9.3
5
8.6
236
Not enough data
8.8
239
9.7
5
Product Analytics
Not enough data
8.1
9
Not enough data
8.3
10
Not enough data
7.7
10
Not enough data
8.2
10
Not enough data
8.1
9
Not enough data
9.2
8
Not enough data
8.0
9
Not enough data
7.6
9
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.7
10
Not enough data
8.7
10
Not enough data
9.2
10
Not enough data
9.5
10
Not enough data
8.3
9
Not enough data
7.8
10
Administration
Not enough data
8.5
10
Not enough data
8.2
10
Not enough data
8.2
10
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Not enough data
Metrics
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Not enough data
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Metrics
8.8
237
9.3
5
8.7
232
9.3
5
8.8
226
9.3
5
8.6
236
Not enough data
8.8
239
9.7
5
Variation Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Kissmetrics are categorized as Mobile App Analytics and Digital Analytics
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kissmetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Computer Software
22.6%
Internet
18.3%
Marketing and Advertising
12.8%
Information Technology and Services
7.9%
Retail
3.7%
Other
34.8%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Are there other similar products on the market?
1 Comment
Official Response from Kissmetrics
Hi Ben,
Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to...Read more
Kissmetrics has no more discussions with answers
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