Compare Google Analytics and Kissmetrics 
Featured Products
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
No pricing available
$299.00 Per Month
Google Analytics
Star Rating
(6,740)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsKissmetrics
Star Rating
(168)4.1 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$299.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in user experience, with many praising its refined UX that allows for seamless dashboard management. Users appreciate features like audience segmentation, which helps them break down user behavior and demographics effectively.
- Users say that Kissmetrics stands out for its robust feature set, particularly in tracking and analyzing customer data. Reviewers highlight its ability to segment users and collect detailed behavioral insights, which they find transformative for their analytics processes.
- According to verified reviews, Google Analytics receives high marks for its comprehensive reporting tools, enabling users to track essential metrics such as page views, session length, and bounce rates. This depth of reporting is often cited as a key advantage for monitoring website performance.
- Reviewers mention that while Kissmetrics offers great customer service, it faces challenges in ease of setup compared to Google Analytics. Users have noted that Kissmetrics can be straightforward to install, but some still find the initial configuration less intuitive.
- G2 reviewers highlight that Google Analytics has a significantly larger user base, which contributes to its higher overall satisfaction ratings. With over 6,400 reviews, users feel more confident in the reliability and support of the platform compared to Kissmetrics, which has only 164 reviews.
- Users report that Kissmetrics shines in customer support, often receiving praise for its responsiveness and helpfulness. This aspect is particularly valued by users who prioritize direct assistance in navigating their analytics needs, making it a strong point for Kissmetrics despite its lower overall ratings.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableKissmetrics
Silver
$299.00
Per Month
Best for smaller businesses - up to 10,000 monthly tracked users
- Analyze Reports: Metrics, People, Funnel, Cohort, A/B, Power
- Populations: Up to 10 active
- Campaigns: Unlimited Profiles, Unlimited Emails
Free Trial
Google Analytics
No trial information availableKissmetrics
Free Trial is available
Ratings
Meets Requirements
9.0
5,597
7.9
154
Ease of Use
7.8
5,633
7.4
155
Ease of Setup
7.9
2,839
6.7
62
Ease of Admin
8.3
2,631
7.8
67
Quality of Support
7.5
4,663
8.3
135
Has the product been a good partner in doing business?
8.4
2,409
8.4
68
Product Direction (% positive)
8.5
5,469
7.8
155
Features by Category
Metrics
9.0
4063
8.3
102
8.8
4026
8.1
102
8.7
3946
7.7
94
8.6
3623
8.7
111
8.4
3401
8.6
111
8.4
3596
8.0
93
8.5
3644
7.7
96
|
Verified
8.6
3740
8.7
109
8.2
3316
8.4
109
Reporting
Feature Not Available
8.0
108
8.5
3550
7.6
90
8.2
3255
8.0
63
8.4
3506
8.1
100
8.5
3434
7.1
57
8.3
3114
8.0
66
8.5
3687
8.1
107
Other
8.5
3701
8.3
105
8.5
3496
7.6
58
8.3
3288
Feature Not Available
8.7
3470
8.2
91
8.5
2700
7.9
61
8.0
2423
7.4
39
8.2
2800
Feature Not Available
Agentic AI - Digital Analytics
7.8
84
Not enough data
8.0
86
Not enough data
7.8
86
Not enough data
8.5
91
Not enough data
Administration
8.5
2649
7.8
88
8.2
2333
7.6
57
8.9
3469
8.1
98
8.9
3567
8.7
98
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1176
9.0
5
8.8
1134
9.3
5
9.1
1150
9.7
5
Tracking & Reporting
8.6
1019
8.7
5
8.9
1164
9.0
5
8.5
1069
9.0
5
8.9
1178
9.0
5
8.7
1123
9.3
5
8.6
1096
9.3
5
Metrics
8.8
236
9.3
5
8.7
231
9.3
5
8.8
225
9.3
5
8.6
235
Not enough data
8.8
238
9.7
5
Product Analytics
Not enough data
8.1
9
Not enough data
8.3
10
Not enough data
7.7
10
Not enough data
8.2
10
Not enough data
8.1
9
Not enough data
9.2
8
Not enough data
8.0
9
Not enough data
7.6
9
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.7
10
Not enough data
8.7
10
Not enough data
9.2
10
Not enough data
9.5
10
Not enough data
8.3
9
Not enough data
7.8
10
Administration
Not enough data
8.5
10
Not enough data
8.2
10
Not enough data
8.2
10
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.5
14
Not enough data
9.2
14
Not enough data
Management
9.3
14
Not enough data
9.3
14
Not enough data
8.9
14
Not enough data
9.2
14
Not enough data
Tools
8.3
1122
Not enough data
8.9
1495
Not enough data
8.3
1255
Not enough data
Metrics
8.9
1464
Not enough data
8.9
1501
Not enough data
8.9
1499
Not enough data
8.7
1416
Not enough data
8.7
1431
Not enough data
8.4
1366
Not enough data
Agentic AI - Content Analytics
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Not enough data
Metrics
8.8
236
9.3
5
8.7
231
9.3
5
8.8
225
9.3
5
8.6
235
Not enough data
8.8
238
9.7
5
Variation Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Kissmetrics are categorized as Mobile App Analytics and Digital Analytics
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kissmetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.4%
Retail
2.9%
Other
56.7%
Computer Software
22.6%
Internet
18.3%
Marketing and Advertising
12.8%
Information Technology and Services
7.9%
Retail
3.7%
Other
34.8%
Discussions
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How would you compare google analytics with something else
4 Comments
WM
There are other alternatives out there but they are more difficult to use and not free. Adobe has a analytics but bang for the buck GA is pretty solid....Read more
Are there other similar products on the market?
1 Comment
Official Response from Kissmetrics
Hi Ben,
Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to...Read more
Kissmetrics has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
or continue with
By proceeding, you agree to our Terms of Use and Privacy Policy
