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Compare Google Analytics and Kissmetrics 
Featured Products
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
No pricing available
$299.00 Per Month
Google Analytics
Star Rating
(6,681)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsKissmetrics
Star Rating
(168)4.1 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$299.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive analytics dashboard, allowing users to track visitor behavior in detail. Many users appreciate the depth of information available, such as visitor demographics and traffic sources, which enhances their understanding of website performance.
- Users say that Kissmetrics stands out for its robust customer tracking and segmentation capabilities. Reviewers highlight its ability to analyze customer behavior effectively, which has transformed how they interpret data and make decisions, making it a valuable tool for businesses focused on customer insights.
- According to verified reviews, Google Analytics is praised for its quick implementation process and intuitive onboarding features. Users mention that the setup is straightforward, allowing them to start analyzing data with minimal delay, which is crucial for businesses needing immediate insights.
- Reviewers mention that while Kissmetrics offers strong customer support, Google Analytics has a larger community and more resources available for troubleshooting and learning. This can be a significant advantage for users who prefer self-service options and extensive documentation.
- G2 reviewers highlight that Google Analytics provides superior performance and reliability, with users noting its low latency and advanced research capabilities. This reliability is essential for businesses that rely on real-time data to make informed decisions.
- Users report that Kissmetrics has a user-friendly interface that simplifies data analysis, but some find it less comprehensive than Google Analytics in terms of overall features. While Kissmetrics shines in specific areas like customer behavior tracking, users may miss the broader analytics capabilities offered by Google Analytics.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableKissmetrics
Silver
$299.00
Per Month
Best for smaller businesses - up to 10,000 monthly tracked users
- Analyze Reports: Metrics, People, Funnel, Cohort, A/B, Power
- Populations: Up to 10 active
- Campaigns: Unlimited Profiles, Unlimited Emails
Free Trial
Google Analytics
No trial information availableKissmetrics
Free Trial is available
Ratings
Meets Requirements
9.0
5,556
7.9
154
Ease of Use
7.8
5,591
7.4
155
Ease of Setup
7.9
2,795
6.7
62
Ease of Admin
8.3
2,620
7.8
67
Quality of Support
7.5
4,625
8.3
135
Has the product been a good partner in doing business?
8.3
2,399
8.4
68
Product Direction (% positive)
8.5
5,434
7.8
155
Features by Category
Metrics
9.0
4045
8.3
102
8.8
4014
8.1
102
8.7
3944
7.7
94
8.6
3622
8.7
111
8.4
3396
8.6
111
8.4
3598
8.0
93
8.5
3646
7.7
96
|
Verified
8.6
3728
8.7
109
8.2
3311
8.4
109
Reporting
Feature Not Available
8.0
108
8.5
3551
7.6
90
8.2
3257
8.0
63
8.4
3503
8.1
100
8.5
3437
7.1
57
8.3
3117
8.0
66
8.5
3680
8.1
107
Other
8.5
3697
8.3
105
8.5
3500
7.6
58
8.3
3293
Feature Not Available
8.7
3448
8.2
91
8.5
2702
7.9
61
8.0
2427
7.4
39
8.2
2803
Feature Not Available
Agentic AI - Digital Analytics
7.8
86
Not enough data
8.0
87
Not enough data
7.8
87
Not enough data
8.5
93
Not enough data
Administration
8.5
2636
7.8
88
8.2
2335
7.6
57
8.9
3463
8.1
98
8.9
3568
8.7
98
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
9.0
5
8.8
1136
9.3
5
9.1
1151
9.7
5
Tracking & Reporting
8.6
1021
8.7
5
8.9
1166
9.0
5
8.5
1071
9.0
5
8.9
1180
9.0
5
8.7
1123
9.3
5
8.6
1098
9.3
5
Metrics
8.8
238
9.3
5
8.7
233
9.3
5
8.8
227
9.3
5
8.6
237
Not enough data
8.8
240
9.7
5
Product Analytics
Not enough data
8.1
9
Not enough data
8.3
10
Not enough data
7.7
10
Not enough data
8.2
10
Not enough data
8.1
9
Not enough data
9.2
8
Not enough data
8.0
9
Not enough data
7.6
9
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.7
10
Not enough data
8.7
10
Not enough data
9.2
10
Not enough data
9.5
10
Not enough data
8.3
9
Not enough data
7.8
10
Administration
Not enough data
8.5
10
Not enough data
8.2
10
Not enough data
8.2
10
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
9.4
17
Not enough data
9.4
17
Not enough data
Data as a Service
9.4
17
Not enough data
9.2
17
Not enough data
9.6
16
Not enough data
9.3
16
Not enough data
Management
9.2
16
Not enough data
9.4
16
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1124
Not enough data
8.9
1496
Not enough data
8.3
1257
Not enough data
Metrics
8.9
1466
Not enough data
8.9
1501
Not enough data
8.9
1500
Not enough data
8.7
1418
Not enough data
8.7
1432
Not enough data
8.4
1368
Not enough data
Agentic AI - Content Analytics
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Not enough data
Metrics
8.8
238
9.3
5
8.7
233
9.3
5
8.8
227
9.3
5
8.6
237
Not enough data
8.8
240
9.7
5
Variation Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Kissmetrics are categorized as Mobile App Analytics and Digital Analytics
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kissmetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.4%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.4%
Retail
2.8%
Other
56.6%
Computer Software
22.6%
Internet
18.3%
Marketing and Advertising
12.8%
Information Technology and Services
7.9%
Retail
3.7%
Other
34.8%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Are there other similar products on the market?
1 Comment
Official Response from Kissmetrics
Hi Ben,
Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to...Read more
Kissmetrics has no more discussions with answers
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