Link copied to clipboard # Kissmetrics vs Mixpanel Comparison - What are their main differences? Share [ Export ](/compare/kissmetrics/mixpanel/export.csv) KissmetricsMixpanel[+ Add Product](#) Pricing **Kissmetrics** Free Trial **Free** Per Month · Starter **Mixpanel** Free Trial **Free** Per Year · Free **Pricing Insights** from reviews Time to Implement **Kissmetrics** 1 month Based on 26 responses **Mixpanel** 1 month Based on 194 responses Return on Investment **Kissmetrics** 14 months Based on 16 responses **Mixpanel** 12 months2 months sooner Based on 144 responses Perceived Cost **Kissmetrics** $$$$$ **Mixpanel** $$$$$ Average Discount **Kissmetrics** 15% **Mixpanel** 18%3% more ![Kissmetrics](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_058174144e3a16cb961af681248433a2/kissmetrics.png "Kissmetrics") ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Kissmetrics** Not enough data **Mixpanel** [ Ease of Use (96) ](https://www.g2.com/products/mixpanel/reviews?filters%5Bsentiment_snippet%5D=1518580&qs=pros-and-cons#reviews)[ Insights (81) ](https://www.g2.com/products/mixpanel/reviews?filters%5Bsentiment_snippet%5D=1517645&qs=pros-and-cons#reviews)[ Learning Curve (37) ](https://www.g2.com/products/mixpanel/reviews?filters%5Bsentiment_snippet%5D=1518028&qs=pros-and-cons#reviews)[ Steep Learning Curve (37) ](https://www.g2.com/products/mixpanel/reviews?filters%5Bsentiment_snippet%5D=1518009&qs=pros-and-cons#reviews) Integrations **Kissmetrics** Not enough data **Mixpanel** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-redshift.jpg "Product Avatar Image") Amazon Redshift ](https://www.g2.com/products/amazon-redshift/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-s3-glacier.jpg "Product Avatar Image") Amazon S3 Glacier ](https://www.g2.com/products/amazon-s3-glacier/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png "Product Avatar Image") Amplitude ](https://www.g2.com/products/amplitude-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_26aec82a6bfbf92bdf0f4fcff08718cb/appcues%282%29.png "Product Avatar Image") Appcues ](https://www.g2.com/products/appcues/reviews)[ View all ](https://www.g2.com/products/mixpanel/integrations) Screenshots **Kissmetrics** ![Kissmetrics screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/62497/expirable-direct-uploads_2F934c439f-9309-47cb-a11c-87371bd3cde5_2FScreen_Shot_2017-05-11_at_6.58.57_AM.png) **Mixpanel** ![Mixpanel screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/85865/Dashboards.png) **Ratings** from reviews Meets Requirements **Kissmetrics** 7.9 7.9154 **Mixpanel** 8.8 8.81,056 Ease of Use **Kissmetrics** 7.4 7.4155 **Mixpanel** 8.5 8.51,067 Ease of Setup **Kissmetrics** 6.7 6.762 **Mixpanel** 8.2 8.2521 Ease of Admin **Kissmetrics** 7.8 7.867 **Mixpanel** 8.6 8.6379 Quality of Support **Kissmetrics** 8.3 8.3135 **Mixpanel** 8.4 8.4811 Has the product been a good partner in doing business? **Kissmetrics** 8.4 8.468 **Mixpanel** 8.8 8.8347 Product Direction (% positive) **Kissmetrics** 7.8 7.8155 **Mixpanel** 8.6 8.6966 **Features** ratings from reviews E-Commerce Analytics 8.7 10 8.5 120 Digital Analytics 8.0 132 8.4 476 Product Analytics 8.1 10 7.9 643 Mobile App Analytics 9.2 5 8.7 346 Mobile Analytics 9.4 5 8.7 278 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 55.6% Mid-Market(51-1000 emp.) 35.0% Enterprise(\> 1000 emp.) 9.4% Small-Business(50 or fewer emp.) 55.6% Mid-Market(51-1000 emp.) 35.0% Enterprise(\> 1000 emp.) 9.4% Small-Business(50 or fewer emp.) 52.5% Mid-Market(51-1000 emp.) 37.6% Enterprise(\> 1000 emp.) 9.9% Small-Business(50 or fewer emp.) 52.5% Mid-Market(51-1000 emp.) 37.6% Enterprise(\> 1000 emp.) 9.9% **Reviewers' Industry** [![Kissmetrics](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_058174144e3a16cb961af681248433a2/kissmetrics.png "Kissmetrics")](https://www.g2.com/products/kissmetrics/reviews) Kissmetrics Computer Software 22.6% Internet 18.3% Marketing and Advertising 12.8% Information Technology and Services 7.9% Retail 3.7% Other 34.8% [![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel")](https://www.g2.com/products/mixpanel/reviews) Mixpanel Computer Software 25.1% Information Technology and Services 11.6% Financial Services 9.3% Internet 6.1% Health, Wellness and Fitness 5.2% Other 42.7% Alternatives **Kissmetrics Alternatives** ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") [ Heap by Contentsquare ](/products/heap-by-contentsquare/reviews) ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") [ Amplitude ](/products/amplitude-analytics/reviews) ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics") [ Google Analytics ](/products/google-analytics/reviews) ![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics") [ Adobe Analytics ](/products/adobe-analytics/reviews) **Mixpanel Alternatives** ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") [ Heap by Contentsquare ](/products/heap-by-contentsquare/reviews) ![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory") [ Fullstory ](/products/fullstory/reviews) ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox") [ Glassbox ](/products/glassbox/reviews) ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") [ Amplitude ](/products/amplitude-analytics/reviews) ## Kissmetrics vs Mixpanel FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Kissmetrics vs Mixpanel? Mixpanel stands out from Kissmetrics with a higher G2 rating, stronger Ease of Setup and Quality of Support scores, and a top-cited strength in ease of use. | [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) | [Mixpanel](https://www.g2.com/products/mixpanel/reviews) | | --- | --- | | 4.1/5 (168 reviews) | 4.5/5 (1371 reviews) | | Small-Business | Small-Business | | 6.7 | 8.1 | | 8.3 | 8.4 | | — | Ease of Use (96 all-time mentions) | ### How do the pricing models of Kissmetrics and Mixpanel compare? Mixpanel is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost structure. - **Kissmetrics:** Reviewers describe Kissmetrics as a cost-effective analytics solution, with several noting it as "the best value for your money" and a "low-cost alternative" for those not needing more complex solutions. - **Mixpanel:** Mixpanel is praised for being cost-effective for growing businesses, with reviewers highlighting its strong ROI and value for the features provided, though some mention that pricing can scale steeply as event volume increases. - **Switching reasons:** Reviewers have considered switching from Mixpanel due to concerns about pricing as their product grows, but many still cite its value and feature set as strong positives. ### What are the best alternatives to Kissmetrics and Mixpanel? The top three alternatives to Kissmetrics and Mixpanel are Heap by Contentsquare, Fullstory, and Amplitude. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) | 4.1/5 (168 reviews) | Small-Business | Described as cost-effective and a low-cost alternative | Granular customer behavior tracking | | [Mixpanel](https://www.g2.com/products/mixpanel/reviews) | 4.5/5 (1371 reviews) | Small-Business | Praised for strong ROI, but pricing can scale steeply | Ease of use and intuitive analytics (96 all-time mentions) | | [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) | 4.4/5 (1097 reviews) | Mid-Market | — | — | | [Fullstory](https://www.g2.com/products/fullstory/reviews) | 4.5/5 (1052 reviews) | Mid-Market | — | — | | [Amplitude](https://www.g2.com/products/amplitude-analytics/reviews) | 4.5/5 (2977 reviews) | Mid-Market | — | — | ### Which E-Commerce Analytics features should I prioritize when comparing Kissmetrics and Mixpanel? Buyers comparing Kissmetrics and Mixpanel should prioritize Ease of Setup, Ease of Use, Integrations, Reporting, and Administration Alerts. - **Ease of Setup:** Mixpanel scores 8.1, Kissmetrics 6.7. - **Ease of Use:** Mixpanel scores 8.5 (96 all-time mentions for ease of use), Kissmetrics 7.4. - **Integrations:** Mixpanel is frequently cited for integrations with Google Analytics (45 all-time mentions) and Slack (17 all-time mentions); Kissmetrics receives fewer integration mentions. - **Reporting:** Mixpanel is cited for reporting (33 all-time mentions); Kissmetrics is praised for robust reporting in recent reviews. - **Administration Alerts:** Mixpanel offers Administration Alerts, which Kissmetrics does not. ### What are the pros and cons of Kissmetrics vs Mixpanel? Mixpanel's headline strength is ease of use, while Kissmetrics is noted for granular customer behavior tracking. - **Kissmetrics strengths:** Reviewers highlight granular customer behavior tracking, robust funnel and cohort analysis, and strong onboarding support. - **Kissmetrics trade-offs:** Reviewers note a learning curve, slower report loading for large datasets, and challenges with integrations and setup complexity. - **Mixpanel strengths:** Mixpanel is cited for ease of use (96 all-time mentions), intuitive analytics (44), strong reporting (33), and easy setup (29). Reviewers also praise its real-time insights, flexible dashboards, and integrations. - **Mixpanel trade-offs:** Reviewers mention a steep learning curve (37 all-time mentions), data management issues (18), and that pricing can become expensive as usage scales (22). ### Is Kissmetrics or Mixpanel better for small businesses? Mixpanel is the better fit for small businesses, with a higher G2 rating and stronger small-business reviewer sentiment. - **Kissmetrics:** Largest segment is Small-Business; reviewers appreciate its value and onboarding support but note a steeper learning curve and setup complexity. - **Mixpanel:** Largest segment is Small-Business; reviewers consistently praise its ease of use, intuitive interface, and quick setup, making it highly accessible for small teams. ### Which E-Commerce Analytics platform has better integrations? Mixpanel is favored for integrations, with more reviewer-cited integrations and higher all-time mention counts. - **Kissmetrics:** Reviewers mention integrations with HubSpot and Segment in recent reviews, but with fewer all-time mentions. - **Mixpanel:** Integrates with Google Analytics (45 all-time mentions), Slack (17), and Tableau (6), with 1,100+ G2 reviews mentioning its Slack integration. ### How do Kissmetrics and Mixpanel compare on customer support? Mixpanel and Kissmetrics are rated at parity for Quality of Support, with scores of 8.4 and 8.3 respectively. - **Kissmetrics:** Reviewers describe prompt and helpful customer service, strong onboarding support, and professional assistance, though a few note slower response times for complex issues. - **Mixpanel:** Reviewers highlight helpful support, smooth onboarding, and detailed documentation, with many citing positive experiences and quick resolutions. ### Which is easier to implement, Kissmetrics or Mixpanel? Mixpanel is easier to implement than Kissmetrics, with a 1.4-point higher Ease of Setup score (8.1 vs 6.7). - **Kissmetrics:** Reviewers note a learning curve and setup complexity, with some describing the process as requiring technical expertise and significant time investment. - **Mixpanel:** Reviewers consistently praise its fast and straightforward setup, with many citing easy integration and minimal development effort required. ### Which product has better Reports? Mixpanel is favored for Reports, with more reviewer-cited strengths and higher mention counts. - **Kissmetrics:** Reviewers praise robust reporting and visualization options, with recent reviews highlighting funnel and cohort reports as valuable features. - **Mixpanel:** Reporting is a top-cited strength (33 all-time mentions), with reviewers highlighting intuitive dashboards, flexible report building, and real-time insights.