# Kissmetrics vs Mixpanel Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Kissmetrics excels in its ability to track and analyze customer data, with users highlighting its effectiveness in segmenting audiences and providing secure web data analytics. One user noted, "Kissmetrics shines when it comes to its features," indicating a strong performance in this area.
- **Users say** that Mixpanel offers a more intuitive and flexible analytics dashboard, making it easier to set up and integrate with existing products. A recent user mentioned, "The analytics dashboard is very intuitive to set up and flexible to use," which suggests a smoother onboarding experience compared to Kissmetrics.
- **Reviewers mention** that Kissmetrics provides excellent customer service, with one user stating, "They also have great customer service and would definitely recommend." This highlights a strong support system that can be crucial for small businesses navigating analytics.
- **According to verified reviews** , Mixpanel's live demos are particularly valuable, allowing users to visualize user interactions effectively. One user appreciated the ability to see "exactly where users click and what they don't click," which enhances understanding of user behavior.
- **G2 reviewers indicate** that while Kissmetrics has a solid feature set, it may struggle with ease of setup compared to Mixpanel, which received higher ratings in this area. Users have noted that Kissmetrics can present configuration challenges, which may impact the overall user experience.
- **Users highlight** that Mixpanel's new web analytics features, including heat maps and conversion funnels, significantly aid in understanding customer behavior. A user remarked on how these features help in viewing the entire user journey, showcasing Mixpanel's strength in providing actionable insights.



---
## Frequently Asked Questions

### What is the difference between Kissmetrics vs Mixpanel?

Mixpanel stands out from Kissmetrics with a higher G2 rating, stronger Ease of Setup and Quality of Support scores, and a top-cited strength in ease of use.

| [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) | [Mixpanel](https://www.g2.com/products/mixpanel/reviews) |
| --- | --- |
| 4.1/5 (168 reviews) | 4.5/5 (1371 reviews) |
| Small-Business | Small-Business |
| 6.7 | 8.1 |
| 8.3 | 8.4 |
| — | Ease of Use (96 all-time mentions) |



### How do the pricing models of Kissmetrics and Mixpanel compare?

Mixpanel is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost structure.

- **Kissmetrics:** Reviewers describe Kissmetrics as a cost-effective analytics solution, with several noting it as "the best value for your money" and a "low-cost alternative" for those not needing more complex solutions.
- **Mixpanel:** Mixpanel is praised for being cost-effective for growing businesses, with reviewers highlighting its strong ROI and value for the features provided, though some mention that pricing can scale steeply as event volume increases.
- **Switching reasons:** Reviewers have considered switching from Mixpanel due to concerns about pricing as their product grows, but many still cite its value and feature set as strong positives.



### What are the best alternatives to Kissmetrics and Mixpanel?

The top three alternatives to Kissmetrics and Mixpanel are Heap by Contentsquare, Fullstory, and Amplitude.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) | 4.1/5 (168 reviews) | Small-Business | Described as cost-effective and a low-cost alternative | Granular customer behavior tracking |
| [Mixpanel](https://www.g2.com/products/mixpanel/reviews) | 4.5/5 (1371 reviews) | Small-Business | Praised for strong ROI, but pricing can scale steeply | Ease of use and intuitive analytics (96 all-time mentions) |
| [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) | 4.4/5 (1097 reviews) | Mid-Market | — | — |
| [Fullstory](https://www.g2.com/products/fullstory/reviews) | 4.5/5 (1052 reviews) | Mid-Market | — | — |
| [Amplitude](https://www.g2.com/products/amplitude-analytics/reviews) | 4.5/5 (2977 reviews) | Mid-Market | — | — |



### Which E-Commerce Analytics features should I prioritize when comparing Kissmetrics and Mixpanel?

Buyers comparing Kissmetrics and Mixpanel should prioritize Ease of Setup, Ease of Use, Integrations, Reporting, and Administration Alerts.

- **Ease of Setup:** Mixpanel scores 8.1, Kissmetrics 6.7.
- **Ease of Use:** Mixpanel scores 8.5 (96 all-time mentions for ease of use), Kissmetrics 7.4.
- **Integrations:** Mixpanel is frequently cited for integrations with Google Analytics (45 all-time mentions) and Slack (17 all-time mentions); Kissmetrics receives fewer integration mentions.
- **Reporting:** Mixpanel is cited for reporting (33 all-time mentions); Kissmetrics is praised for robust reporting in recent reviews.
- **Administration Alerts:** Mixpanel offers Administration Alerts, which Kissmetrics does not.



### What are the pros and cons of Kissmetrics vs Mixpanel?

Mixpanel's headline strength is ease of use, while Kissmetrics is noted for granular customer behavior tracking.

- **Kissmetrics strengths:** Reviewers highlight granular customer behavior tracking, robust funnel and cohort analysis, and strong onboarding support.
- **Kissmetrics trade-offs:** Reviewers note a learning curve, slower report loading for large datasets, and challenges with integrations and setup complexity.
- **Mixpanel strengths:** Mixpanel is cited for ease of use (96 all-time mentions), intuitive analytics (44), strong reporting (33), and easy setup (29). Reviewers also praise its real-time insights, flexible dashboards, and integrations.
- **Mixpanel trade-offs:** Reviewers mention a steep learning curve (37 all-time mentions), data management issues (18), and that pricing can become expensive as usage scales (22).



### Is Kissmetrics or Mixpanel better for small businesses?

Mixpanel is the better fit for small businesses, with a higher G2 rating and stronger small-business reviewer sentiment.

- **Kissmetrics:** Largest segment is Small-Business; reviewers appreciate its value and onboarding support but note a steeper learning curve and setup complexity.
- **Mixpanel:** Largest segment is Small-Business; reviewers consistently praise its ease of use, intuitive interface, and quick setup, making it highly accessible for small teams.



### Which E-Commerce Analytics platform has better integrations?

Mixpanel is favored for integrations, with more reviewer-cited integrations and higher all-time mention counts.

- **Kissmetrics:** Reviewers mention integrations with HubSpot and Segment in recent reviews, but with fewer all-time mentions.
- **Mixpanel:** Integrates with Google Analytics (45 all-time mentions), Slack (17), and Tableau (6), with 1,100+ G2 reviews mentioning its Slack integration.



### How do Kissmetrics and Mixpanel compare on customer support?

Mixpanel and Kissmetrics are rated at parity for Quality of Support, with scores of 8.4 and 8.3 respectively.

- **Kissmetrics:** Reviewers describe prompt and helpful customer service, strong onboarding support, and professional assistance, though a few note slower response times for complex issues.
- **Mixpanel:** Reviewers highlight helpful support, smooth onboarding, and detailed documentation, with many citing positive experiences and quick resolutions.



### Which is easier to implement, Kissmetrics or Mixpanel?

Mixpanel is easier to implement than Kissmetrics, with a 1.4-point higher Ease of Setup score (8.1 vs 6.7).

- **Kissmetrics:** Reviewers note a learning curve and setup complexity, with some describing the process as requiring technical expertise and significant time investment.
- **Mixpanel:** Reviewers consistently praise its fast and straightforward setup, with many citing easy integration and minimal development effort required.



### Which product has better Reports?

Mixpanel is favored for Reports, with more reviewer-cited strengths and higher mention counts.

- **Kissmetrics:** Reviewers praise robust reporting and visualization options, with recent reviews highlighting funnel and cohort reports as valuable features.
- **Mixpanel:** Reporting is a top-cited strength (33 all-time mentions), with reviewers highlighting intuitive dashboards, flexible report building, and real-time insights.



| | Kissmetrics | Mixpanel | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 168 | 1,372 | 
| **Largest Market Segment** | Small-Business (55.6% of reviews) | Small-Business (52.6% of reviews) | 
| **Entry Level Price** | Free Per Month | Free Per Year | 

---
## Top Pros & Cons

### Kissmetrics

**Not enough data**

### Mixpanel

Pros:
- Ease of Use (97 reviews)
- Insights (81 reviews)

Cons:
- Steep Learning Curve (37 reviews)
- Learning Curve (35 reviews)

---
## Ratings Comparison
| Rating | Kissmetrics | Mixpanel | 
|---|---|---|
  | **Meets Requirements** | 7.9 (154 reviews) | 8.8 (1047 reviews) | 
  | **Ease of Use** | 7.4 (155 reviews) | 8.5 (1057 reviews) | 
  | **Ease of Setup** | 6.7 (62 reviews) | 8.1 (514 reviews) | 
  | **Ease of Admin** | 7.8 (67 reviews) | 8.6 (374 reviews) | 
  | **Quality of Support** | 8.3 (135 reviews) | 8.4 (803 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (68 reviews) | 8.8 (342 reviews) | 
  | **Product Direction (% positive)** | 7.8 (155 reviews) | 8.6 (959 reviews) | 

---
## Pricing

### Kissmetrics

#### Entry-Level Pricing

Plan: Starter

Price: Free Per Month

Description: Setup your agentic KISSmetrics workspace for free. Track up to 100,000 events per month and start analyzing your traffic

Key Features:
- Events: 100,000 per month
- Setup: automatic, scans your site and configures tracking
- AI chat: builds metrics, reports, dashboards and writes SQL from a plain-language question

[Browse all 3 editions](https://www.g2.com/products/kissmetrics/pricing)

#### Free Trial

Yes

### Mixpanel

#### Entry-Level Pricing

Plan: Free

Price: Free Per Year

Description: Essentials to find product-market fit

Key Features:
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly

[Browse all 3 editions](https://www.g2.com/products/mixpanel/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Kissmetrics** | 8.0/10 | 132 |
| **Mixpanel** | 8.4/10 | 475 |

#### Metrics

| Feature | Kissmetrics | Mixpanel | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.3 (102 reviews) | 8.8 (279 reviews) | 
| **Engagement** | 8.1 (102 reviews) | 8.8 (346 reviews) | 
| **Entry and Exit Pages** | 7.7 (94 reviews) | 8.3 (295 reviews) | 
| **Standard Event Tracking** | 8.7 (111 reviews) | 8.9 (358 reviews) | 
| **Custom Event Tracking** | 8.6 (111 reviews) | 8.9 (356 reviews) | 
| **Retention** | 8.0 (93 reviews) | 8.5 (320 reviews) | 
| **Return** | 7.7 (96 reviews) ✓ Verified | 8.4 (292 reviews) | 
| **Conversions** | 8.7 (109 reviews) | 8.8 (321 reviews) | 
| **Funnels** | 8.4 (109 reviews) | 8.9 (346 reviews) | 

#### Reporting

| Feature | Kissmetrics | Mixpanel | 
|---|---|---|
| **Real-Time Reporting** | 8.0 (108 reviews) | 8.8 (313 reviews) | 
| **Trending** | 7.6 (90 reviews) | 8.6 (292 reviews) | 
| **Retroactive Reporting** | 8.0 (63 reviews) | 8.4 (213 reviews) | 
| **Segmentation** | 8.1 (100 reviews) | 8.7 (335 reviews) | 
| **Mobile Reporting** | 7.1 (57 reviews) | 8.3 (241 reviews) | 
| **Unification Across Devices** | 8.0 (66 reviews) | 8.2 (242 reviews) | 
| **Custom Reports and Dashboards** | 8.1 (107 reviews) | 8.6 (337 reviews) | 

#### Other

| Feature | Kissmetrics | Mixpanel | 
|---|---|---|
| **User Data** | 8.3 (105 reviews) | 8.8 (331 reviews) | 
| **Site Search Reporting** | 7.6 (58 reviews) | 8.2 (182 reviews) | 
| **Load Time Monitoring** | Feature Not Available | 8.0 (175 reviews) | 
| **Campaign Tracking** | 8.2 (91 reviews) | 8.3 (234 reviews) | 
| **E-Commerce** | 7.9 (61 reviews) | 8.1 (181 reviews) | 
| **Promotional Messages** | 7.4 (39 reviews) | 7.9 (175 reviews) | 
| **Administration Alerts** | Feature Not Available | 8.0 (185 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Kissmetrics | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (21 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (17 reviews) | 
| **Decision Making** | Not enough data | 7.7 (20 reviews) | 

#### Administration

| Feature | Kissmetrics | Mixpanel | 
|---|---|---|
| **API / Integrations** | 7.8 (88 reviews) | 8.5 (280 reviews) | 
| **QA Testing** | 7.6 (57 reviews) | 8.2 (247 reviews) | 
| **Performance and Reliability** | 8.1 (98 reviews) | 8.7 (342 reviews) | 
| **User, Role, and Access Management** | 8.7 (98 reviews) | 8.8 (284 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Kissmetrics** | 9.2/10 | 5 |
| **Mixpanel** | 8.7/10 | 345 |

#### User Identification

| Feature | Kissmetrics | Mixpanel | 
|---|---|---|
| **Demographics** | 9.0 (5 reviews) | 8.3 (256 reviews) | 
| **User Segmentation** | 9.3 (5 reviews) | 8.8 (277 reviews) | 
| **Geolocation** | 9.7 (5 reviews) | 8.4 (264 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | 

#### Tracking & Reporting

| Feature | Kissmetrics | Mixpanel | 
|---|---|---|
| **Custom Event Tracking** | 8.7 (5 reviews) | 9.2 (302 reviews) | 
| **Real-Time Insights** | 9.0 (5 reviews) | 8.8 (290 reviews) | 
| **Attribution** | 9.0 (5 reviews) | 8.3 (242 reviews) | 
| **Activity Dashboard** | 9.0 (5 reviews) | 8.9 (304 reviews) | 
| **User Path Tracking** | 9.3 (5 reviews) | 8.6 (252 reviews) | 
| **User Activity History** | 9.3 (5 reviews) | 8.9 (291 reviews) | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **In-App Events Tracking** | Not enough data | Not enough data | 

#### Metrics

| Feature | Kissmetrics | Mixpanel | 
|---|---|---|
| **Engagement** | 9.3 (5 reviews) | 9.0 (257 reviews) | 
| **Exit Tracking** | 9.3 (5 reviews) | 8.3 (214 reviews) | 
| **Retention** | 9.3 (5 reviews) | 8.7 (246 reviews) | 
| **Return** | Not enough data | 8.7 (217 reviews) | 
| **Conversions** | 9.7 (5 reviews) | 9.0 (237 reviews) | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Uninstall Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Location Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Retention Tracking** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Revenue Tracking** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Kissmetrics | Mixpanel | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Push Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **Funnel Analysis** | Not enough data | Not enough data | 
| **For Marketers** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Session Recording** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Root Cause Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 
| **Issue Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Kissmetrics** | 8.2/10 | 10 |
| **Mixpanel** | 7.9/10 | 625 |

#### Product Analytics

| Feature | Kissmetrics | Mixpanel | 
|---|---|---|
| **Account-Level Analytics** | 8.1 (9 reviews) | 8.6 (421 reviews) | 
| **User-Level Analytics** | 8.3 (10 reviews) | 9.0 (540 reviews) | 
| **Segmentation** | 7.7 (10 reviews) | 8.6 (463 reviews) | 
| **Funnels** | 8.2 (10 reviews) | 8.8 (522 reviews) | 
| **Alerts** | 8.1 (9 reviews) | 7.4 (337 reviews) | 
| **Multi-Product Analytics** | 9.2 (8 reviews) | 8.3 (373 reviews) | 
| **User Scoring** | 8.0 (9 reviews) | 7.5 (304 reviews) | 
| **Integrations** | 7.6 (9 reviews) | 7.9 (382 reviews) | 
| **Usage Tracking/Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Kissmetrics | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.3 (77 reviews) | 
| **Cross-system Integration** | Not enough data | 6.4 (79 reviews) | 
| **Adaptive Learning** | Not enough data | 5.8 (74 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (76 reviews) | 
| **Machine Learning** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Kissmetrics | Mixpanel | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | 9.5 (29 reviews) | 
| **Account level Analytics** | Not enough data | 9.4 (8 reviews) | 
| **Segmentation** | Not enough data | 9.8 (15 reviews) | 
| **Funnels** | Not enough data | 9.8 (33 reviews) | 

#### Platform Infrastructure - Product Analytics

| Feature | Kissmetrics | Mixpanel | 
|---|---|---|
| **Cross System integrations** | Not enough data | 7.7 (5 reviews) | 
| **Alerts** | Not enough data | 7.3 (5 reviews) | 
| **Integrations** | Not enough data | 8.7 (25 reviews) | 

#### AI driven optimization - Product Analytics

| Feature | Kissmetrics | Mixpanel | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | 5.7 (5 reviews) | 
| **Autonomous task execution** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Kissmetrics | Mixpanel | 
|---|---|---|
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Funnel Analysis** | Not enough data | Not enough data | 
| **Product Data Management** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 
| **Session Recording** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Interactive Reports** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Kissmetrics** | 8.7/10 | 10 |
| **Mixpanel** | 8.5/10 | 120 |

#### Analytics

| Feature | Kissmetrics | Mixpanel | 
|---|---|---|
| **Reports** | 9.7 (10 reviews) | 9.3 (110 reviews) | 
| **Dashboard** | 8.7 (10 reviews) | 8.9 (112 reviews) | 
| **Web Analytics** | 9.2 (10 reviews) | 9.0 (99 reviews) | 
| **Campaign Tracking** | 9.5 (10 reviews) | 8.8 (89 reviews) | 
| **Customer Demographics** | 8.3 (9 reviews) | 8.7 (94 reviews) | 
| **Predictive Analytics** | 7.8 (10 reviews) | Feature Not Available | 

#### Administration

| Feature | Kissmetrics | Mixpanel | 
|---|---|---|
| **Data Storage** | 8.5 (10 reviews) | 8.7 (83 reviews) | 
| **A/B Testing** | 8.2 (10 reviews) | 8.3 (84 reviews) | 
| **Integrations** | 8.2 (10 reviews) | 8.7 (88 reviews) | 

#### Generative AI

| Feature | Kissmetrics | Mixpanel | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.9 (13 reviews) | 

#### Agentic AI - E-Commerce Analytics

| Feature | Kissmetrics | Mixpanel | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.5 (6 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Kissmetrics** | 9.4/10 | 5 |
| **Mixpanel** | 8.7/10 | 278 |

#### Metrics

| Feature | Kissmetrics | Mixpanel | 
|---|---|---|
| **Engagement** | 9.3 (5 reviews) | 9.0 (257 reviews) | 
| **Exit Tracking** | 9.3 (5 reviews) | 8.3 (214 reviews) | 
| **Retention** | 9.3 (5 reviews) | 8.7 (246 reviews) | 
| **Return** | Not enough data | 8.7 (217 reviews) | 
| **Conversions** | 9.7 (5 reviews) | 9.0 (237 reviews) | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Uninstall Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Location Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Retention Tracking** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Revenue Tracking** | Not enough data | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Kissmetrics** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Variation Testing

| Feature | Kissmetrics | Mixpanel | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **Conversion Goal** | Not enough data | Not enough data | 
| **Percentage of Traffic** | Not enough data | Not enough data | 
| **Confidence Level** | Not enough data | Not enough data | 
| **Multivariant Testing** | Not enough data | Not enough data | 

#### Reporting

| Feature | Kissmetrics | Mixpanel | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **Reports and Dashboards** | Not enough data | Not enough data | 

#### Personalization

| Feature | Kissmetrics | Mixpanel | 
|---|---|---|
| **Standard Targeting** | Not enough data | Not enough data | 
| **Custom Targeting** | Not enough data | Not enough data | 
| **Data Segmentation** | Not enough data | Not enough data | 

#### Administration

| Feature | Kissmetrics | Mixpanel | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **QA Testing** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)

**Unique to Kissmetrics (1):** [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization)



---
## Reviewer Demographics

### By Company Size

| Segment | Kissmetrics | Mixpanel | 
|---|---|---|
| **Small-Business** | 55.6% | 52.6% | 
| **Mid-Market** | 35.0% | 37.4% | 
| **Enterprise** | 9.4% | 10.0% | 

### By Industry

#### Kissmetrics

- **Computer Software:** 22.6%
- **Internet:** 18.3%
- **Marketing and Advertising:** 12.8%
- **Information Technology and Services:** 7.9%
- **Retail:** 3.7%
- **Higher Education:** 2.4%
- **Health, Wellness and Fitness:** 2.4%
- **E-Learning:** 1.8%
- **Real Estate:** 1.2%
- **Publishing:** 1.2%
- **Other:** 25.6%

#### Mixpanel

- **Computer Software:** 25.1%
- **Information Technology and Services:** 11.7%
- **Financial Services:** 9.3%
- **Internet:** 6.2%
- **Health, Wellness and Fitness:** 5.3%
- **Marketing and Advertising:** 4.5%
- **Retail:** 2.7%
- **Consumer Goods:** 2.2%
- **Education Management:** 2.0%
- **Hospital & Health Care:** 1.9%
- **Other:** 29.3%

---
## Alternatives

### Alternatives to Kissmetrics

- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2989 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6869 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1246 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (599 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (345 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1808 reviews)
- [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews)
- [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (929 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)

### Alternatives to Mixpanel

- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1052 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2989 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1808 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (641 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (345 reviews)
- [Countly](https://www.g2.com/products/countly/reviews) — 4.1/5 stars (20 reviews)
- [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews)

---
## Top Discussions

### Kissmetrics

- Title: [Are there other similar products on the market?](https://www.g2.com/discussions/31082-are-there-other-similar-products-on-the-market) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Ben,

Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to..."

### Mixpanel

- Title: [Is mixpanel free?](https://www.g2.com/discussions/is-mixpanel-free) — 4 comments
  > **Top comment:** "No"
- Title: [What is Mixpanel used for?](https://www.g2.com/discussions/what-is-mixpanel-used-for) — 2 comments
  > **Top comment:** "Mixpanel is a tool that helps businesses track and understand how people use their websites, apps, or software. It collects data on user actions, like..."
- Title: [What can mixpanel do?](https://www.g2.com/discussions/what-can-mixpanel-do) — 1 comment
  > **Top comment:** "MixPanel is an event logging platform that you can use to understand how your users are engaging with your application."
- Title: [C](https://www.g2.com/discussions/mixpanel-c) — 1 comment, 1 upvote
  > **Top comment:** "C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential."
- Title: [Can I use mixpanel with for real-time data?](https://www.g2.com/discussions/can-i-use-mixpanel-with-for-real-time-data) — 1 comment, 1 upvote
  > **Top comment:** "Yes you can"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/kissmetrics-vs-mixpanel)