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Compare Kissmetrics and Mixpanel 
Featured Products
At a Glance
Market Segments
Small-Business (55.6% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
$299.00 Per Month
Free Per Year
Kissmetrics
Star Rating
(168)4.1 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$299.00 Per Month
Browse all 3 pricing plansMixpanel
Star Rating
(1,260)4.6 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mixpanel excels in user experience, particularly with its intuitive interface and robust reporting capabilities. Users appreciate the ability to build reports on the fly and the seamless integration with various tools, making it a favorite among product managers for tracking user behavior and conversion funnels.
- Users say that Kissmetrics stands out for its powerful tracking and segmentation features, which have significantly transformed how organizations analyze customer data. Reviewers highlight its effectiveness in tracking website visitors and behaviors, often comparing it favorably to Google Analytics.
- According to verified reviews, Mixpanel's ease of setup is a major advantage, with many users noting a straightforward onboarding process that allows teams to quickly start analyzing data. This contrasts with Kissmetrics, where some users have reported challenges in configuration and setup.
- Reviewers mention that while Kissmetrics offers strong customer support, Mixpanel's support is also highly rated, with users appreciating the responsiveness and helpfulness of the support team. This aspect is crucial for teams that rely on timely assistance for analytics-related queries.
- G2 reviewers highlight that Mixpanel's recent updates and features, such as session replay functionality, enhance its usability and provide deeper insights into user interactions. In comparison, Kissmetrics has received less recent feedback, indicating a potential lag in feature updates and user engagement.
- Users report that both platforms cater well to small businesses, but Mixpanel's free entry-level pricing makes it more accessible for startups and smaller teams. Kissmetrics, while offering valuable features, has a higher starting price point, which may be a barrier for some users.
Pricing
Entry-Level Pricing
Kissmetrics
Silver
$299.00
Per Month
Best for smaller businesses - up to 10,000 monthly tracked users
- Analyze Reports: Metrics, People, Funnel, Cohort, A/B, Power
- Populations: Up to 10 active
- Campaigns: Unlimited Profiles, Unlimited Emails
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Kissmetrics
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
7.9
154
8.8
960
Ease of Use
7.4
155
8.5
969
Ease of Setup
6.7
62
8.1
431
Ease of Admin
7.8
67
8.5
366
Quality of Support
8.3
135
8.4
742
Has the product been a good partner in doing business?
8.4
68
8.8
334
Product Direction (% positive)
7.8
155
8.6
879
Features by Category
Metrics
8.3
102
8.8
266
8.1
102
8.8
337
7.7
94
8.2
293
8.7
111
8.9
350
8.6
111
8.9
347
8.0
93
8.5
313
7.7
96
|
Verified
8.4
287
8.7
109
8.8
316
8.4
109
8.9
338
Reporting
8.0
108
8.7
308
7.6
90
8.6
291
8.0
63
8.4
212
8.1
100
8.7
329
7.1
57
8.3
239
8.0
66
8.2
245
8.1
107
8.6
332
Other
8.3
105
8.7
328
7.6
58
8.2
182
Feature Not Available
8.0
174
8.2
91
8.3
232
7.9
61
8.1
180
7.4
39
7.9
175
Feature Not Available
8.0
186
Agentic AI - Digital Analytics
Not enough data
7.3
19
Not enough data
7.4
19
Not enough data
7.5
18
Not enough data
7.7
19
Administration
7.8
88
8.5
277
7.6
57
8.3
245
8.1
98
8.7
340
8.7
98
8.8
285
User Identification
9.0
5
8.3
255
9.3
5
8.8
275
9.7
5
8.4
264
Tracking & Reporting
8.7
5
9.1
299
9.0
5
8.8
288
9.0
5
8.2
243
9.0
5
8.9
303
9.3
5
8.5
248
9.3
5
8.9
291
Metrics
9.3
5
9.0
254
9.3
5
8.3
211
9.3
5
8.7
244
Not enough data
8.7
215
9.7
5
9.0
235
Product Analytics
8.1
9
8.6
413
8.3
10
8.9
502
7.7
10
8.6
451
8.2
10
8.8
486
8.1
9
7.5
334
9.2
8
8.3
370
8.0
9
7.6
306
7.6
9
7.8
359
Agentic AI - Product Analytics
Not enough data
5.4
76
Not enough data
6.4
77
Not enough data
5.9
74
Not enough data
5.9
74
Analytics
9.7
10
9.2
109
8.7
10
8.9
111
9.2
10
9.0
100
9.5
10
8.8
90
8.3
9
8.7
95
7.8
10
Feature Not Available
Administration
8.5
10
8.7
84
8.2
10
8.3
85
8.2
10
8.6
88
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.3
5
9.0
254
9.3
5
8.3
211
9.3
5
8.7
244
Not enough data
8.7
215
9.7
5
9.0
235
Variation Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Kissmetrics and Mixpanel are categorized as Product Analytics, Digital Analytics, Mobile App Analytics, and E-Commerce Analytics
Unique Categories
Kissmetrics is categorized as Mobile App Optimization
Mixpanel has no unique categories
Reviews
Reviewers' Company Size
Kissmetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.6%
Internet
18.3%
Marketing and Advertising
12.8%
Information Technology and Services
7.9%
Retail
3.7%
Other
34.8%
Computer Software
25.2%
Information Technology and Services
11.5%
Financial Services
9.4%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.0%
Discussions
Are there other similar products on the market?
1 Comment
Official Response from Kissmetrics
Hi Ben,
Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to...Read more
Kissmetrics has no more discussions with answers
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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