Compare Kissmetrics and Moz Pro 
At a Glance
Market Segments
Small-Business (55.6% of reviews)
Small-Business (58.3% of reviews)
Entry-Level Pricing
$299.00 Per Month
$49.00 1 User Per Month
Kissmetrics
Star Rating
(168)4.1 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$299.00 Per Month
Browse all 3 pricing plansMoz Pro
Star Rating
(608)4.3 out of 5
Market Segments
Small-Business (58.3% of reviews)
Pros & Cons
Entry-Level Pricing
$49.00 1 User Per Month
Browse all 5 pricing plansKissmetrics vs Moz Pro
When assessing the two solutions, reviewers found Moz Pro easier to use, set up, and administer. Reviewers also preferred doing business with Moz Pro overall.
- Reviewers felt that Moz Pro meets the needs of their business better than Kissmetrics.
- When comparing quality of ongoing product support, reviewers felt that Moz Pro is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Moz Pro over Kissmetrics.
Pricing
Entry-Level Pricing
Kissmetrics
Silver
$299.00
Per Month
Best for smaller businesses - up to 10,000 monthly tracked users
- Analyze Reports: Metrics, People, Funnel, Cohort, A/B, Power
- Populations: Up to 10 active
- Campaigns: Unlimited Profiles, Unlimited Emails
Moz Pro
Starter
$49.00
1 User Per Month
$39/mo when you pay yearly. For small businesses or startups with only one website.
- User seats - 1
- MozBar Premium
- 24/7 Support
Free Trial
Kissmetrics
Free Trial is available
Moz Pro
Free Trial is available
Ratings
Meets Requirements
7.9
154
8.4
529
Ease of Use
7.4
155
8.6
532
Ease of Setup
6.7
62
8.8
325
Ease of Admin
7.8
67
8.9
248
Quality of Support
8.3
135
8.5
433
Has the product been a good partner in doing business?
8.4
68
8.9
238
Product Direction (% positive)
7.8
155
8.3
522
Features by Category
Metrics
8.3
102
Not enough data
8.1
102
Not enough data
7.7
94
Not enough data
8.7
111
Not enough data
8.6
111
Not enough data
8.0
93
Not enough data
7.7
96
|
Verified
Not enough data
8.7
109
Not enough data
8.4
109
Not enough data
Reporting
8.0
108
Not enough data
7.6
90
Not enough data
8.0
63
Not enough data
8.1
100
Not enough data
7.1
57
Not enough data
8.0
66
Not enough data
8.1
107
Not enough data
Other
8.3
105
Not enough data
7.6
58
Not enough data
Feature Not Available
Not enough data
8.2
91
Not enough data
7.9
61
Not enough data
7.4
39
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.8
88
Not enough data
7.6
57
Not enough data
8.1
98
Not enough data
8.7
98
Not enough data
User Identification
9.0
5
Not enough data
9.3
5
Not enough data
9.7
5
Not enough data
Tracking & Reporting
8.7
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
Metrics
9.3
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
9.7
5
Not enough data
Product Analytics
8.1
9
Not enough data
8.3
10
Not enough data
7.7
10
Not enough data
8.2
10
Not enough data
8.1
9
Not enough data
9.2
8
Not enough data
8.0
9
Not enough data
7.6
9
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
9.7
10
Not enough data
8.7
10
Not enough data
9.2
10
Not enough data
9.5
10
Not enough data
8.3
9
Not enough data
7.8
10
Not enough data
Administration
8.5
10
Not enough data
8.2
10
Not enough data
8.2
10
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Auditing & Monitoring
Not enough data
8.1
246
Not enough data
8.4
233
Not enough data
Feature Not Available
Not enough data
8.1
232
Agentic AI - SEO Tools
Not enough data
5.6
28
Not enough data
5.7
27
Not enough data
5.8
29
Not enough data
6.3
29
Not enough data
6.1
28
Not enough data
5.8
28
Not enough data
5.8
28
SEO Content & Rankings
Not enough data
7.8
450
Not enough data
8.5
460
Not enough data
8.6
450
Not enough data
7.4
240
Not enough data
7.5
221
SEO Reporting
Not enough data
8.4
453
Not enough data
7.8
242
Not enough data
7.4
241
Not enough data
6.8
225
Generative AI
Not enough data
6.0
202
Not enough data
6.1
202
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
AI Search Visibility Optimization ToolsHide 16 FeaturesShow 16 Features
Not enough data
Not enough data
AI Content Structuring - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Retrieval Optimization - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow & Platform Integrations - AI Search Visibility Optimization tools
Not enough data
Not enough data
Metrics
9.3
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
9.7
5
Not enough data
Variation Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Kissmetrics and Moz Pro share no categories
Unique Categories
Kissmetrics is categorized as Product Analytics, Digital Analytics, Mobile App Analytics, Mobile App Optimization, and E-Commerce Analytics
Moz Pro is categorized as Answer Engine Optimization (AEO), SEO Tools, and AI Search Visibility Optimization Tools
Reviews
Reviewers' Company Size
Kissmetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moz Pro
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.6%
Internet
18.3%
Marketing and Advertising
12.8%
Information Technology and Services
7.9%
Retail
3.7%
Other
34.8%
Marketing and Advertising
30.3%
Information Technology and Services
9.0%
Computer Software
8.1%
Internet
7.3%
Retail
2.9%
Other
42.4%
Discussions
Are there other similar products on the market?
1 Comment
Official Response from Kissmetrics
Hi Ben,
Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to...Read more
Kissmetrics has no more discussions with answers
How to get audit report of my website?
3 Comments
MR
This page shows Moz's site audit. https://moz.com/products/pro/site-crawl. The one page is the on-page optimization report. The site audit crawls your...Read more
What is Moz Pro used for?
2 Comments
SP
To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your...Read more
What is moz ranking?
2 Comments
MM
Ranking refers to the order of URLs on the search engine results page (SERP) and the process search engines use to determine these results. Search visibility...Read more
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