--- title: Kissmetrics Reviews meta\_title: 'Kissmetrics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 168 reviews by the users' company size, role or industry to find out how Kissmetrics works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 168 scale: '5' date\_modified: '2026-08-09' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Kissmetrics Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Kissmetrics but has limited features. Are you part of the Kissmetrics team? [Upgrade your plan](https://my.g2.com/kissmetrics/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Deeply understand and uniquely engage each customer from prospect to advocate. Built to help marketers and product teams increase conversions, engagement and retention. * * * Seller [Kissmetrics](https://www.g2.com/sellers/kissmetrics) Discussions [Kissmetrics Community](https://www.g2.com/products/kissmetrics/discuss) Languages Supported English Solution Type All-in-One Overview by Jenn Steele Show More ## Pricing Pricing provided by Kissmetrics. ### Starter Free Per Month ### Growth Starting at $99.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/kissmetrics/pricing) ## Top-Rated Alternatives [ ![Heap by Contentsquare](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heap by Contentsquare") Heap by Contentsquare 4.4/5(1,097) ](https://www.g2.com/products/heap-by-contentsquare/reviews) [ ![Mixpanel](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mixpanel") Mixpanel 4.5/5(1,371) ](https://www.g2.com/products/mixpanel/reviews) [ ![Amplitude Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amplitude Analytics") Amplitude Analytics 4.5/5(2,974) ](https://www.g2.com/products/amplitude-analytics/reviews) [ View All Alternatives ](https://www.g2.com/products/kissmetrics/competitors/alternatives) ## User Insights Average based on 168 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ![Santiago C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Santiago C.") SC Santiago C. Digital Marketing Manager Internet Small-Business (50 or fewer emp.) 9/20/2017 "Great for analyzing user behavior on your website/app" 4/5 What do you like best about Kissmetrics? The two main things why I recommend Kissmetrics are: 1. How easily you can change from first touch to last touch attribution. It has never been so easy to discover the origin of a visit versus assisted conversions. 2. How you can fully understand groups of users behavior with the populations' report. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? The fact that everytime you want to export a report (which you do most of the time), you need to wait for an email. This makes things super slow. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: Keep in mind that for collecting data it's an amazing software, but you will have to use Excel for creating final reports Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? We are understanding our user's behavior in the app, this makes it easier to take desitions about where to go next. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Sante C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sante C.") SC Sante C. Clinical Research Coordinator Research Small-Business (50 or fewer emp.) 12/6/2017 "info oriented " 3.5/5 What do you like best about Kissmetrics? kissmetrics has a lot of useful info, Thue always lets us know about upcoming webinar. Every time I attend I take a lot of information. We have used some of the helpful tactics in our own planning. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? I don't have anything I dislike about Kissmetrics Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: n/a Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? Marketing Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Dylan P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dylan P.") DP Dylan P. Software Developer Legal Services Small-Business (50 or fewer emp.) 9/20/2017 "Awesome funnel and activity and filtering reports" 4.5/5 What do you like best about Kissmetrics? The best feature is the funnel report because it helps point out areas of improvement Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? I dislike the person look up tool. Sometimes I want to search by name and not just Id or email. Even once I get to the search results it's still hard to see all of that users personal information because the way it's displayed Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? Everything - we use it for our main tracking. Specifically my team is focused on growth and retention Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Thomas D R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Thomas D R.") TR Thomas D R. UX Intern Internet Mid-Market (51-1000 emp.) 9/20/2017 "The best data tracking tool and unrivalled customer support!" 5/5 What do you like best about Kissmetrics? I thoroughly enjoy the webinars hosted by Thue on Thursdays, these have opened up new areas of research and improved our optimisation processes. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? I dislike that sometimes data can take too long to update in the repots but the live tracking makes up for this. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: Try it, if you don't like it then tell them what you didn't like and they'll improve it! Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? We track user behaviour, mainly how the approach and learn about our company and the service it offers. We also use it for building AB tests, calculating how many people visit a page over a period of time and the conversion rates of customers coming from different traffic sources. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Jason C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jason C.") JC Jason C. Practice Manager and Senior Analyst Internet Small-Business (50 or fewer emp.) 9/20/2017 "Excellent person-based analytics solution" 5/5 What do you like best about Kissmetrics? I love how Kissmetrics goes beyond what we can do with the usual analytical tools and helps our customers to build profiles around individual users and the actions they take. This is hugely valuable information that our customers can then use to feed their marketing systems. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? It would be useful to have some more flexibility around eCommerce reporting. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? Feeding marketing systems with rich behavioral data in order to increase return on marketing spend. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 8/17/2017 "Powerful tool with a great support team" 4/5 What do you like best about Kissmetrics? The support team is Kissmetrics' best quality. Whenever I have a question I want to answer, I'll email my account manager and he'll help me build the right reports. It's like having an extra analytics expert on our team. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? Kissmetrics, like many powerful tools, has a high learning curve. Its reports will eventually answer the question you need to answer, but building the report to do so is not usually intuitive. I often have to email my account manager for help. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? Kissmetrics is excellent for helping us understand our midfunnel. Our products are considered purchases, so it's crucial that we are able to analyze and optimize assist channels (as well as acquisition). Kissmetrics makes that possible and vastly improves the quality of our data. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Rodrigo M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rodrigo M.") RM Rodrigo M. Business Development Executive Small-Business (50 or fewer emp.) 9/21/2017 "A super useful tool." 4.5/5 What do you like best about Kissmetrics? The granularity of all information. It allows me go deeper inside our operation. I also can check our performance almost in real time. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? The data are all there but the reports could be more friendly customized. I never saw the reports available in your premium plan but I believe you will let the user create more flexible reports very soon. We normally see you are always creating new features. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: I all conversation I have about our business, I mention we use and I do recommend the Kissmetrics solution. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? I can clearly track all my sources performance and take the decisions that matter. Review collected by and hosted on G2.com. Show More 9/25/2017 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Small-Business (50 or fewer emp.) 9/20/2017 "New User's Perspective on Kissmetrics" 3/5 What do you like best about Kissmetrics? The new interface is welcoming. I can pull most of the reports I need with little fuss. I feel that my company's information is the bulkiest part of the experience. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? I wish I knew more about how my company was using the data. Which data is really good to pull from vs. other tokens that have incomplete tables or amounts of information. Would be great to star or review certain pools of information so we know, as a team, how and what information to look at together. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: Capture good data as early as possible. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? Trying to market our product better to our customers. This seems to take a lot of time because there is a learning curve amount my peers and an additional layer of the KissMetrics to understand. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") AI Verified User in Internet Small-Business (50 or fewer emp.) 9/20/2017 "One of the most robust reporting and metrics apps available" 4.5/5 What do you like best about Kissmetrics? Power reports! Can slice and dice our data in endless ways. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? Pricing is a tad-bit high and the UI could use some updating. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: Take your time while onboarding to understand how Kissmetrics works. It's not the easiest app to setup initially, but well worth the time once it is setup correctly. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? Kissmetrics gives us deep insights into the behavior of our trial and paid users. With deep segmentation, we are able to customize our CX based on the behavior of micro-groups of users. Review collected by and hosted on G2.com. Show More 9/21/2017 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![HIMANSHU P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HIMANSHU P.") HP HIMANSHU P. Global Digital Marketing Manager Mid-Market (51-1000 emp.) 9/20/2017 "Awesome Product. Must have for growing business" 5/5 What do you like best about Kissmetrics? Nice Reporting Platform. Ability to uniquely identify a visitor. Constant effort to further improve the product with a new useful feature to further improve the analysis. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? Would be good to have more documentation of integration with other tools specially landing page building tools like ( Unbounce , Instapages, webflow) Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? We were able to track our TV campaign by integrating kissmetrics tracking data with TV report and our database thus saving us loads of money to purchase new tool for TV tracking. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Kissmetrics? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Kissmetrics ](https://www.g2.com/products/kissmetrics/discussions/new) BS Ben Sailer • Last activity almost 6 years ago Are there other similar products on the market? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/31082-are-there-other-similar-products-on-the-market) GU Guest User • Last activity over 2 years ago What is Kissmetrics used for? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-kissmetrics-used-for) [ View all Discussions ](https://www.g2.com/products/kissmetrics/discuss) ## Pricing Options Pricing provided by Kissmetrics. ### Starter Free Per Month ### Growth Starting at $99.00 Per Month ### Silver Starting at $299.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/kissmetrics/pricing) Kissmetrics Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image") Mixpanel 4.5/5(1,371) [ Compare Now ](https://www.g2.com/compare/kissmetrics-vs-mixpanel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics 4.5/5(6,862) [ Compare Now ](https://www.g2.com/compare/google-analytics-vs-kissmetrics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_395dbcbb63f9f8fd2ba6d818a69b5e25/moz-pro.png "Product Avatar Image") Moz Pro 4.3/5(608) [ Compare Now ](https://www.g2.com/compare/kissmetrics-vs-moz-pro) ##### ##### Kissmetrics Features Metrics Sessions - Digital Analytics Engagement Entry and Exit Pages Reporting Real-Time Reporting Segmentation Custom Reports and Dashboards Other User Data Administration Performance and Reliability User, Role, and Access Management [ View More Features ](https://www.g2.com/products/kissmetrics/features) ##### Categories on G2 [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Product Analytics](https://www.g2.com/categories/product-analytics) [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Product Analytics](https://www.g2.com/categories/product-analytics)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[Mobile App Optimization](https://www.g2.com/categories/mobile-app-optimization) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What Wi-Fi and location analytics software best helps teams understand foot traffic and visitor behavior patterns in physical spaces?](https://www.g2.com/discussions/what-wi-fi-and-location-analytics-software-best-helps-teams-understand-foot-traffic-and-visitor-behavior-patterns-in-physical-spaces%20)[Which recruiting automation platform offers the fastest candidate sourcing?](https://www.g2.com/discussions/which-recruiting-automation-platform-offers-the-fastest-candidate-sourcing)[Best maintenance management software for medium-sized firms](https://www.g2.com/discussions/what-s-the-best-maintenance-management-software-for-medium-sized-firms) [CDP software highly recommended for data-driven apps](https://www.g2.com/discussions/cdp-software-highly-recommended-for-data-driven-apps)[What is the most affordable service desk software for SMBs?](https://www.g2.com/discussions/what-is-the-most-affordable-service-desk-software-for-smbs)[Leading accounts receivable software for financial services](https://www.g2.com/discussions/leading-accounts-receivable-software-for-financial-services) [Show MoreShow Less](javascript:void(0);)