--- title: Kissmetrics Reviews meta\_title: 'Kissmetrics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 168 reviews by the users' company size, role or industry to find out how Kissmetrics works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 168 scale: '5' date\_modified: '2026-08-09' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Kissmetrics Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Kissmetrics but has limited features. Are you part of the Kissmetrics team? [Upgrade your plan](https://my.g2.com/kissmetrics/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Deeply understand and uniquely engage each customer from prospect to advocate. Built to help marketers and product teams increase conversions, engagement and retention. * * * Seller [Kissmetrics](https://www.g2.com/sellers/kissmetrics) Discussions [Kissmetrics Community](https://www.g2.com/products/kissmetrics/discuss) Languages Supported English Solution Type All-in-One Overview by Jenn Steele Show More ## Pricing Pricing provided by Kissmetrics. ### Starter Free Per Month ### Growth Starting at $99.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/kissmetrics/pricing) ## Top-Rated Alternatives [ ![Heap by Contentsquare](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heap by Contentsquare") Heap by Contentsquare 4.4/5(1,097) ](https://www.g2.com/products/heap-by-contentsquare/reviews) [ ![Mixpanel](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mixpanel") Mixpanel 4.5/5(1,371) ](https://www.g2.com/products/mixpanel/reviews) [ ![Amplitude Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amplitude Analytics") Amplitude Analytics 4.5/5(2,974) ](https://www.g2.com/products/amplitude-analytics/reviews) [ View All Alternatives ](https://www.g2.com/products/kissmetrics/competitors/alternatives) ## User Insights Average based on 168 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") UB Verified User in Banking Mid-Market (51-1000 emp.) 8/31/2018 "Great Experience" 4/5 What do you like best about Kissmetrics? Kissmetrics lives up to its name. They have made insights into metrics extremely usable and easy. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? The fact that the paid accounts are required for certain indispensable requirements. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? I have used it to extract insights for the company I interned for. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Javier J. H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Javier J. H.") JH Javier J. H. Marketing Operations Manager Small-Business (50 or fewer emp.) 9/18/2015 "Great data frustrating service" 3/5 What do you like best about Kissmetrics? The amount of data and options are amazing. Really powerful tool. This without a doubt the best feature about Kiss Metrics. But the fact that all that data can be combine with different search levels really makes this tool one of the best out there. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? The service of KissMetrics is not that great we have a lot of doubts and we never got an answer. They are hard to reach and even harder to get a feedback from them. This is the most frustrating aspect of Kiss Metrics. The other aspect that we dislike is the fact that when we do a funnel search then you can't click on the users of a certain group and have a deeper look at them. Their path tool is just useless, needs to be improve. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? We solve funnel questions and more information about the behavior of our customers. The best part if being able to see all users and the events that they have trigger. Or doing event search and seeing users behavior. Review collected by and hosted on G2.com. Show More Response from Tomasz Borys of Kissmetrics [Editedit](https://www.g2.com/survey_responses/kissmetrics-review-63072/official_response/edit) Thank you so much for your valuable feedback, Javier! It's great that you see our product as a powerful tool for your organization; although on the level of service, this should never happen to any of our customers and I'm sure it's a frustrating feeling trying to get an answer. I will be personally reaching out to you, as I would like to get to the bottom of this. 7/30/2017 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Furniture](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Furniture") UF Verified User in Furniture Small-Business (50 or fewer emp.) 9/20/2017 "Great tool, but maybe outdated" 2.5/5 What do you like best about Kissmetrics? The fact that you can follow a customer's journey step by step is wonderful. It really helped us understand how affiliate marketing fits into our customer journey. With Kissmetrics we were able to see that people instead of using affiliates as a source to find Apt2B used it to google for coupon codes while they were already checking out. Therefore, we were paying the affiliates money for nothing. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? Everyone started clearing their cookies. So tracking people by that method has proven to be a bit spotty. Also, there is no feature that let's you map your customer's journey in one aggregated form. There is something like a multi-path function, but due to the fact that everyone is clearing their cookies it's hard to tell what's true and what's not. It would also be great if it would be easier to search for specific people. It takes very long to load them and the NEW person search look is horrible. It would be great to see important metrics at a glance, i.e. when did they first visit the site, when did they purchase, how did they keep coming back. I would love to look at a specific customer and see: "visited site through google the first time and then came back through direct 3 times and then purchased 10 days after initial visit". However, just to reiterate, the biggest issue for us was that people are clearing their cookies and 50% of our customers were having their first site visit shown as "direct", which definitely can't be true. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: Understand what the software can really do and what the limitations are. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? We wanted to understand attribution better and partially it helped. Other benefits are more on the increasing sales side by identifying customer groups and up-/cross-selling to them. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Aaron T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aaron T.") AT Aaron T. VP of Marketing Mid-Market (51-1000 emp.) 9/20/2017 "Took months to get approval, but was worth the wait" 4.5/5 What do you like best about Kissmetrics? The data--it is everything I wanted and more! The funnel report is worth the cost (for us at least) alone! I also have to do a shout out to the Kissmetric team--everyone that I have worked with has been extremely knowledgeable and helpful. I can't recommend the support team at KM enough! Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? Long report loading times and there are some issues with finding the correct pages when filtering. (You need to know the "exact" name of the page or campaign you want to filter. There is no drop down.) Sometimes it is a bit difficult to figure out why a report isn't loading data. (All minor issues though) Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: Don't wait as long as we did. We evaluated Kissmetrics for months and when we did finally sign up, we used the data to launch a highly successful top of the funnel lead campaign within 15 days. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? We were looking to get a better idea of how our customers and potential customers are using our website. What the funnel conversion rate to email submission is and social ROI Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Sanjit M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sanjit M.") SM Sanjit M. Digital Marketing Strategist, Founder Marketing and Advertising Small-Business (50 or fewer emp.) 7/28/2017 "Best web behavioral activity tracker - learn from your visitors" 4.5/5 What do you like best about Kissmetrics? It is great to see where visitors click and move around on a website. To understand the customers is the best way to learn how to grow a business, to better engage with them as well. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? cost :( I wish it was more economical for start-ups and entrepreneurs. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: A lower price point so all businesses can take advantage of the software to make more insightful business decisions. The information this software provides gives insight otherwise businesses would not be able to attain. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? You can use it to identify leaks in the funnel and understand the flow of the visitors' behavior. Review collected by and hosted on G2.com. Show More 12/23/2017 Validated ReviewerIncentivizedSource: G2 invite ![Shan H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shan H.") SH Shan H. Digital Marketing Manager Computer Software Mid-Market (51-1000 emp.) 1/4/2018 "Kissmetrics Google Spreadsheet plug-in is a must have for digital marketers " 5/5 What do you like best about Kissmetrics? It pulls data and refreshes itself. so anyone using it can manipulate the raw data into a customized dashboard or report, and connect your marketing data with your sales data in a single spreadsheet! (of course you need to plug in your sales data through an API or manually). Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? It could be hard to modify and save the query. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: The plugin is definitely a must have. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? Calculating ROI is a big one, and keeping track of how the campaigns are performing in different channels (like facebook, twitter, google adwords, etc) Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 9/20/2017 "Excellent platform" 5/5 What do you like best about Kissmetrics? A great modern design providing easy access to advanced features for building complex reports. Much easier to craft a detailed report than in Google Analytics and provides excellent summaries for the user flow through various features on the site being tracked. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? The individual person page could be more useful by showing properties over time and a table of the events which have occurred with all the properties shown together. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: Browse the support pages and knowledgebase for a far more detailed view on what Kissmetrics has to offer than their normal product pages on their site. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? The funnel reports make it easy to identify weaknesses in flow through features, where people ‘give up’ with configuring certain features. By identifying which areas to focus on, it was easier to dedicate development time to the areas which needed them the most. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Small-Business (50 or fewer emp.) 1/9/2018 "Closing the infamous loop of data from product to customer to web " 4.5/5 What do you like best about Kissmetrics? The easy integrations with our third party tools, hubspot and segment to create a tangible analytics platform to track customer behavior and make informed decisions. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? The UI can be sluggish and sometimes confusing with the logical statements. Also the logical statements can be limited on what you can and cannot do, but it is not a stopper. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? We are trying to solve user journey, customer ROI and event tracking from the front end of our website acquisition to purchase and then retention. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Small-Business (50 or fewer emp.) 9/20/2017 "Works well for basic SaaS use cases, but inflexible for more complex businesses/analyses" 2.5/5 What do you like best about Kissmetrics? Common growth marketing reports like funnels and cohort reports work well out-of-the box and are fast and easy to create. The platform is good for users with an intermediate level of comfort with data who want to begin looking at growth marketing metrics but don't yet have the data skills to build these reports themselves. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? Limited versatility for manipulating your data in custom ways. Some reports are missing filtering options that would be valuable. Funnel reports only allow user counts, not sums (like revenue, etc). Also, Kissmetrics seems to be pushing the product development in a direction focused on user interactions (like sending emails and triggering popup modals) while some basic analytics functionality is still missing. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? Ability to quickly build funnel and cohort reports to analyze conversion behavior. It does this very well. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Pascal v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pascal v.") PV Pascal v. Marketing & Sales Small-Business (50 or fewer emp.) 9/21/2017 "Powerful analytics tool" 4/5 What do you like best about Kissmetrics? How easy it is to set up events, properties, and reports. That's very important, because with other tools I've tried things became so complex, that you're not encouraged to dig deeper. The ease with which you can set up these things with Kissmetrics makes that you'll easily measure various aspects. The barrier is not high. Review collected by and hosted on G2.com. What do you dislike about Kissmetrics? The support for Single Page Applications is limited. Because of this, we still needed involvement of our developers to set it up. Besides that, I haven't run into something I didn't like. Review collected by and hosted on G2.com. Recommendations to others considering Kissmetrics: Start by going through their excellent support documentation. Learn the logic of their system before implementing. Review collected by and hosted on G2.com. What problems is Kissmetrics solving and how is that benefiting you? Answer: where do our best customers and signups come from? And how do they behave in our app? It helps us optimize our app in a more focused manner. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Kissmetrics? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Kissmetrics ](https://www.g2.com/products/kissmetrics/discussions/new) BS Ben Sailer • Last activity almost 6 years ago Are there other similar products on the market? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/31082-are-there-other-similar-products-on-the-market) GU Guest User • Last activity over 2 years ago What is Kissmetrics used for? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-kissmetrics-used-for) [ View all Discussions ](https://www.g2.com/products/kissmetrics/discuss) ## Pricing Options Pricing provided by Kissmetrics. ### Starter Free Per Month ### Growth Starting at $99.00 Per Month ### Silver Starting at $299.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/kissmetrics/pricing) Kissmetrics Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image") Mixpanel 4.5/5(1,371) [ Compare Now ](https://www.g2.com/compare/kissmetrics-vs-mixpanel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics 4.5/5(6,862) [ Compare Now ](https://www.g2.com/compare/google-analytics-vs-kissmetrics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_395dbcbb63f9f8fd2ba6d818a69b5e25/moz-pro.png "Product Avatar Image") Moz Pro 4.3/5(608) [ Compare Now ](https://www.g2.com/compare/kissmetrics-vs-moz-pro) ##### ##### Kissmetrics Features Metrics Sessions - Digital Analytics Engagement Entry and Exit Pages Reporting Real-Time Reporting Segmentation Custom Reports and Dashboards Other User Data Administration Performance and Reliability User, Role, and Access Management [ View More Features ](https://www.g2.com/products/kissmetrics/features) ##### Categories on G2 [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Product Analytics](https://www.g2.com/categories/product-analytics) [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Product Analytics](https://www.g2.com/categories/product-analytics)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[Mobile App Optimization](https://www.g2.com/categories/mobile-app-optimization) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What Wi-Fi and location analytics software best helps teams understand foot traffic and visitor behavior patterns in physical spaces?](https://www.g2.com/discussions/what-wi-fi-and-location-analytics-software-best-helps-teams-understand-foot-traffic-and-visitor-behavior-patterns-in-physical-spaces%20)[Which recruiting automation platform offers the fastest candidate sourcing?](https://www.g2.com/discussions/which-recruiting-automation-platform-offers-the-fastest-candidate-sourcing)[Best maintenance management software for medium-sized firms](https://www.g2.com/discussions/what-s-the-best-maintenance-management-software-for-medium-sized-firms) [CDP software highly recommended for data-driven apps](https://www.g2.com/discussions/cdp-software-highly-recommended-for-data-driven-apps)[What is the most affordable service desk software for SMBs?](https://www.g2.com/discussions/what-is-the-most-affordable-service-desk-software-for-smbs)[Leading accounts receivable software for financial services](https://www.g2.com/discussions/leading-accounts-receivable-software-for-financial-services) [Show MoreShow Less](javascript:void(0);)