---
title: Kissmetrics Reviews
meta_title: 'Kissmetrics Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 168 reviews by the users' company size, role or industry
  to find out how Kissmetrics works for a business like yours.
aggregate_rating:
  rating_value: 4.1
  review_count: 168
  scale: '5'
date_modified: '2026-08-09'
parent_category:
  name: E-Commerce
  url: https://www.g2.com/categories/e-commerce
---


# Kissmetrics Reviews
**Vendor:** Kissmetrics  
**Category:** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)  
**Average Rating:** 4.1/5.0  
**Total Reviews:** 168
## About Kissmetrics
Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Deeply understand and uniquely engage each customer from prospect to advocate. Built to help marketers and product teams increase conversions, engagement and retention.





## Kissmetrics Discussions
  - [Are there other similar products on the market?](https://www.g2.com/discussions/31082-are-there-other-similar-products-on-the-market) - 1 comment, 1 upvote

- [View Kissmetrics pricing details and edition comparison](https://www.g2.com/products/kissmetrics/reviews?page=6&section=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A40%3A49+-0500&secure%5Bsession_id%5D=910ac45a-a836-44a7-9862-bb2fb0decc74&secure%5Btoken%5D=2f9d18da8dfeb036600c2155323cd6ab7be9411ab06df801ed89fe5d85d2482d&format=llm_user)

## Kissmetrics Features
**Metrics**
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Return
- Conversions
- Funnels

**User Identification**
- Demographics
- User Segmentation
- Geolocation
- Predictive Analytics

**Product Analytics**
- Account-Level Analytics
- User-Level Analytics
- Segmentation
- Funnels
- Alerts
- Multi-Product Analytics
- User Scoring
- Integrations
- Usage Tracking/Analytics

**Analytics**
- Reports
- Dashboard
- Web Analytics
- Campaign Tracking
- Customer Demographics
- Predictive Analytics

**Reporting**
- Real-Time Reporting
- Trending
- Retroactive Reporting
- Segmentation
- Mobile Reporting
- Unification Across Devices
- Custom Reports and Dashboards

**Tracking & Reporting**
- Custom Event Tracking
- Real-Time Insights
- Attribution
- Activity Dashboard
- User Path Tracking
- User Activity History
- Multi-Channel Attribution
- In-App Events Tracking

**Administration**
- Data Storage
- A/B Testing
- Integrations

**Agentic AI - Product Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Machine Learning

**Other**
- User Data
- Site Search Reporting
- Campaign Tracking
- E-Commerce
- Promotional Messages

**Metrics**
- Engagement
- Exit Tracking
- Retention
- Return
- Conversions
- Engagement Tracking
- Uninstall Tracking
- Conversion Tracking
- Location Tracking
- ROI Tracking
- Retention Tracking
- Visitor Tracking
- Behavior Tracking
- Revenue Tracking

**Generative AI**
- AI Text Generation

**Behavioral Analytics - Product Analytics**
- Multi-Product Analytics
- User level Analytics
- Account level Analytics
- Segmentation
- Funnels

**Additional Functionality**
- Monitoring
- Push Notifications
- Access Controls/Permissions
- Campaign Management
- Data Modeling
- Funnel Analysis
- For Marketers
- Single Sign On
- Workflow Management
- Customer Experience Management
- Trend Analysis
- Mobile Access
- Third-Party Integrations
- Alerts/Escalation
- Data Import/Export
- Collaboration Tools
- Session Recording
- Data Visualization
- Root Cause Analysis
- Drag & Drop
- Performance Metrics
- Generative AI
- Cohort Analysis
- Issue Management
- Compliance Management
- Heatmaps
- Customizable Branding
- Search/Filter
- AI Copilot
- Event Triggered Actions
- API
- Reporting/Analytics
- A/B Testing

**Agentic AI - Digital Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Decision Making

**Agentic AI - E-Commerce Analytics**
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Platform Infrastructure - Product Analytics**
- Cross System integrations
- Alerts
- Integrations

**AI driven optimization - Product Analytics**
- User scoring
- Adaptive learning
- Automated insights
- Autonomous task execution

**Additional Functionality**
- Conversion Tracking
- Funnel Analysis
- Product Data Management
- Engagement Tracking
- Alerts/Notifications
- Cohort Analysis
- Session Recording
- AI Copilot
- Data Visualization
- Customer Journey Mapping
- Generative AI
- Interactive Reports
- A/B Testing

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

**Variation Testing**
- A/B Testing
- WYSIWYG Editor
- Conversion Goal
- Percentage of Traffic
- Confidence Level
- Multivariant Testing

**Reporting**
- Segmentation
- Reports and Dashboards

**Personalization**
- Standard Targeting
- Custom Targeting
- Data Segmentation

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

## Top Kissmetrics Alternatives
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  - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,329 reviews)
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