# Attentive vs Klaviyo vs Postscript: which SMS platform is actually worth it for a DTC brand doing over $5M in revenue?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Attentive vs Klaviyo vs Postscript: which SMS platform is actually worth it for a DTC brand doing over $5M in revenue? At that scale, the platform decision stops being about basic features and becomes about how much revenue the SMS channel actually contributes and whether the tool provides enough visibility to optimize it.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">We're looking at how DTC brands at this revenue level are making this call and what they'd change. What we're hoping to find:</p><ul>
<li>Attribution that connects SMS sends to actual revenue without a lot of manual reporting</li>
<li>Segmentation that draws on real purchase behavior, not just list demographics</li>
<li>A team or support structure that actively helps performance improve, not just answers support tickets</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">From the <a class="a a--md" elv="true" href="https://www.g2.com/categories/sms-marketing">SMS marketing software</a> category:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/attentive/reviews"><strong>Attentive</strong></a><strong>:</strong> Enterprise and mid-market DTC reviewers consistently credit the customer success team as genuinely invested in performance. One reviewer described it as a partnership rather than a vendor relationship. The two-way conversation tools and zero-party data collection are also highlighted as useful for personalization at scale.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/klaviyo/reviews"><strong>Klaviyo</strong></a><strong>:</strong> The strongest case for Klaviyo at this revenue level is when email and SMS are both active. Having both channels in one platform means the behavioral data powering segmentation is unified, which makes abandoned cart, winback, and loyalty sequences sharper. Reviewers describe clear ROI visibility through the analytics.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/postscript/reviews"><strong>Postscript</strong></a><strong>:</strong> Built for Shopify specifically, which means the store data integration is deeper than what general SMS platforms offer. DTC reviewers describe the Shopify sync as cleaner for abandoned cart and purchase triggers, with less setup time to get flows running accurately.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">If you've made this switch at the $5M-plus level, what did your SMS revenue look like before and after? And is there a feature or workflow that made the biggest difference?</p>

##### Post Metadata
- Posted at: about 1 month ago
- Author title: Writer
- Net upvotes: 2


## Comments
### Comment 1

&lt;p&gt;At that revenue level the attribution clarity is what actually matters for this comparison. Which one makes it easiest to see what SMS is contributing without having to build the reporting yourself?&lt;/p&gt;

##### Comment Metadata
- Posted at: 26 days ago
- Author title: Marketing Executive





## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: about 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: about 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: about 13 years ago
  - Comments: 4