Save these alternatives to your boardKeep these tools in one place and compare them anytime.

Top 10 Itheum Alternatives & Competitors

Thousands of users compare Itheum with other Data Management Platforms (DMP) tools to find the best fit for their team or business. In most cases, users compare alternatives based on reliability and ease of use.
The best overall alternative to Itheum is Salesforce Data 360 (formerly Data Cloud), rated ~4.3 stars on G2 from 237+ reviewers. It is frequently praised for platform integration and easy integration. Other well-known alternatives to Itheum are:

Simpli.fi – known for customer support and helpful (G2 star rating ~4.5)
Keboola – highly rated for data management and customer support (G2 star rating ~4.6)
MediaMath by Infillion – offers ad management and advertising management (G2 star rating ~3.9)
Lotame Spherical Platform – best suited for teams that need features and functionality (G2 star rating ~4.3)

Browse top options below. Based on G2 review data, Itheum is most commonly used in industries like Data Management Platforms (DMP), Demand Side Platform (DSP), Customer Data Platforms (CDP). Compare user ratings by vertical to find the best fit.

Show Less

Best Paid & Free Alternatives to Itheum

Salesforce Data 360 (formerly Data Cloud)
Simpli.fi
Keboola
MediaMath by Infillion
Lotame Spherical Platform
Plauti
Zeta Marketing Platform
Roku OneView (formerly Dataxu)

Top 10 Alternatives to Itheum Recently Reviewed By G2 Community

Browse options below. Based on reviewer data, you can see how Itheum stacks up to the competition and find the best product for your business.

Sponsored

G2 Advertising

Get 2x conversion than Google Ads with G2 Advertising!

G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments.

Learn More

You’re Seeing Part of the StoryLog in or create an account to access the full set of alternatives.

Create a Free Account

Lotame Spherical Platform

By Lotame

4.3/5

(117)

Product Description

• Actionable Customer Intelligence: Bring together your known and unknown first-party customer data for maximum benefit. Tap into built-in analytics to inform personalization, fuel audience growth markets, and inspire smarter planning. • Data Informed Audiences: Use flexible audience building to enrich and scale your first-party data. Access machine learning modeling, lookalike tools, and a trusted, global data marketplace for audience expansion, acquisition, and ROI. • Identity Powered Activation: Easily extend your audiences anywhere you need — campaign delivery, data visualization, revenue generation and more. Safeguard your addressable advertising and measurement needs with the market leader in identity.

Categories in common with Itheum:

Data Management Platform (DMP)

Plauti

By Plauti

4.5/5

(114)

Product Description

Plauti offers a powerful data management engine within Salesforce that ensures trusted data and enables confident action. It allows organizations to manipulate large datasets, verify data, eliminate duplicates, assign records and restore changes efficiently. Whether you're improving customer experience, achieving AI readiness, improving Data governance or driving operational efficiency, the solutions work together to turn scattered data into a trusted resource that fuels confident decision-making and business growth. Because when data is right, actions are right. And when actions are right, trust follows.

Categories in common with Itheum:

Data Management Platform (DMP)

Zeta Marketing Platform

By Zeta Global

4/5

(113)

Product Description

Zeta Global is a leading AI-powered marketing cloud that helps brands acquire, grow, and retain customers with greater efficiency. Headquartered in New York City and publicly traded (NYSE: ZETA), Zeta serves enterprises worldwide, delivering personalized marketing at scale. Our platform brings together identity, intelligence, and activation into a single solution enriched by one of the industry’s largest proprietary data sets.

Categories in common with Itheum:

Data Management Platform (DMP)

Roku OneView (formerly Dataxu)

By Roku

3.8/5

(86)

Product Description

Categories in common with Itheum:

Data Management Platform (DMP)

Permutive

By Permutive

4.5/5

(86)

Product Description

Permutive is a predictive data collaboration platform designed to facilitate the secure collaboration among publishers, advertisers, agencies, and retail media leaders. Their solution integrates clean room capabilities, curation, and first-party data activation into a single, privacy-first framework. By focusing on data security and compliance, Permutive allows users to leverage their data effectively while adhering to privacy regulations.

Categories in common with Itheum:

Data Management Platform (DMP)

Product Description

AdLib is a DSP-agnostic buying platform that helps you scale your programmatic campaigns smarter, faster, and more profitably. AdLib partners with emerging agencies and marketers to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. Our platform provides independent and emerging agencies the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%.

Categories in common with Itheum:

Data Management Platform (DMP)