It's been two months since this profile received a new review

Ion Reviews & Product Details

Ion, by Rock Content, is a content experience platform that empowers marketers to engage, target, and convert higher quality leads using a code-free, data-driven solution. • Get a FREE content assessment when you talk to Ion today • Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours. Build brand awareness, increase conversions and lead generation enriching your contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours. Build brand awareness, increase conversions and lead generation enriching your contact database with declared, high intent data. Product Details Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences. Interactive content increases brand awareness by encouraging users to actively engage with the content. Marketers can create engaging personalized content experiences that address specific pain points. Segment how a single experience would look like for almost anything: Industry, Job title, company size, possibilities are endless. Significantly improve lead generation and customer acquisition. Armed with relevant insights, sales teams can accelerate the sales cycle and have more informed conversations. Our data collection and integration capabilities make sales teams and marketers love us. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey. PRIMARY USE CASES: * Demand Generation * Sales Enablement * Account-Based Marketing * Brand Awareness CONTENT FORMATS: * Assessments * Calculators * Interactive White Papers * Landing Pages & Microsites * Lookbooks & Tours * Interactive eBooks * Interactive Infographics * Solution Finders * Resource Libraries * Configurators * Quizzes * Fully Responsive Quick Start Templates

Seller

Rock Content

Discussions

Ion Community

Languages Supported

English, Portuguese, Spanish

Overview by

Fábio Miranda (Marketing Manager, Rock Content)

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

11 months

View More Pricing Information

Top-Rated Alternatives

Outgrow

4.7/5

(315)

Uberflip a PathFactory Company

4.2/5

(337)

Optimizely Web Experimentation

4.2/5

(399)

View All Alternatives

Ion Media

Our data collection and integration capabilities make sales teams and marketers love us. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey.

Marketers can start from a blank canvas, use fully-responsive Quick Start templates library that includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch, or leverage Rock Content's professional services team to plan, create, and lau...

The types of interactive experiences the Ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.

Ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.

Ion Demo - Rated 4+ Stars by Modern Marketers

See for yourself what our customers are saying about us.

Ion Reviews (251)

G2 reviews are authentic and verified.

Here's how.

Robert N.

Head of Digital

Enterprise (> 1000 emp.)

7/12/2016

"Amazingly powerful tool - but beware complexity!"

3.5/5

What do you like best about Ion?

Ion interactive is capable of creating a wide variety of interactive content - and has a large library of templated approaches to this content. This allows you to create a wide selection of interactive content - everything from animated infographics to calculators and quizzes. Review collected by and hosted on G2.com.

What do you dislike about Ion?

It is not immediately straightforward how to use the tools, whilst the graphics designer part is straightforward to any who have used an WYSWIG editor - the power of the tool lies in the more complex part of the system. This is not straight forward and requires a fair bit of time and patience to fill out!

Make sure you include that in training and any demos so that its clear how that works. Review collected by and hosted on G2.com.

Recommendations to others considering Ion:

Ensure you get a live demo of them utilizing the engine that puts in place the "interactivity" not just the graphics editor or the templates, as this will be the biggest pain point for you. Review collected by and hosted on G2.com.

What problems is Ion solving and how is that benefiting you?

Huge potential cost savings creating interactive content, supporting marketing automation and inbound marketing. Review collected by and hosted on G2.com.

Response from Fernanda Donnini of Ion

edit

We appreciate your feedback on Ion! It's great to hear that you find Ion a great tool capable of creating a wide variety of interactive content.

We understand that mastering the more complex aspects of the system may not be immediately straightforward. While the graphics designer part is user-friendly, utilizing the full power of the tool requires time and patience. We appreciate your recommendation to include more about this in training and demos.

Thank you for choosing Ion and sharing your experience. Please don't hesitate to reach out if you have any further feedback or questions.

Alex R.

Mid-Market (51-1000 emp.)

7/11/2023

"What We Love About ION"

5/5

What do you like best about Ion?

The thing that we love most about ION is the ability to easily roll out landing pages seamlessly to a large number of clients at once. We love the dynamic features that are available, and it's amazing that we can dynamically create tons of different landing pages by using data from our spreadsheets. This has really helps us scale more profitably, and produce better results for our clients. Review collected by and hosted on G2.com.

What do you dislike about Ion?

ION has a lot of great features and benefits that it can offer, and sometimes you might need to do a little bit of research to figure out how to do specific things. Because they have so many features available, sometimes you might need to work with their support team to do specific stuff. But its worth it, and their support team is great! Review collected by and hosted on G2.com.

What problems is Ion solving and how is that benefiting you?

ION helps us easily and seamlessly create new landing pages for hundreds of different franchises faster, cheaper, and easier. By using ION, we can roll out new landing pages to over 50 different clients in less than 24 hours of time. They have incredible features that help us rapidly build dynamic, custom landing pages, and even import data to the landing pages straight from our spreadsheets. It's a great platform, and we highly recommend it. Review collected by and hosted on G2.com.

Response from Fernanda Donnini of Ion

edit

We're delighted to hear about your positive experience with Ion! Thank you for choosing Ion and sharing your success story. Please don't hesitate to reach out if you have any further feedback or questions. We look forward to continuing to support your endeavors and helping you achieve even greater results.

Brittany M.

Mid-Market (51-1000 emp.)

6/30/2023

"Ion makes interactive design easy for a graphic designer"

5/5

What do you like best about Ion?

Ion makes creating interactive content for my team easy for me as a graphic designer without much coding experience. The interface itself is relatively easy to learn, and the educational materials they provide are everything you need to train yourself. The absolute best part about Ion is the support team. They are willing the chat you through any problem that comes up, and will even help figure out what went wrong and how to fix it. Their team goes above and beyond, being incredibly kind and helpful. Review collected by and hosted on G2.com.

What do you dislike about Ion?

We had trouble gathering and implementing the data from our quizzes and forms but could use forms from Pardot to integrate with our marketing interface seamlessly. I also wish the ability to affect multiple elements with the same styles at the same time was easier. It is still much faster and more effective than any other platform I have tried. Review collected by and hosted on G2.com.

Response from Fernanda Donnini of Ion

edit

We're glad Ion has made interactive content creation easy for you as a graphic designer. We recently launched the Multiple Selection feature that allows you to select many of the same elements of a page within Creative Studio and edit them all at once! Please check the document attached for more information. We appreciate your feedback and our team is committed to improving our data integration features. Thank you for choosing Ion, and feel free to reach out with any further suggestions or questions.

See how Ion improved

Cameron D.

Director of Digital Marketing

Mid-Market (51-1000 emp.)

6/28/2023

"A Steep Learning Curve, But Powerful Platform"

4/5

What do you like best about Ion?

There are several interactive elements that can be created with Ion. They listen to feedback and have continued to evolve the platform into something that can be used by more novice to intermediate level users. Review collected by and hosted on G2.com.

What do you dislike about Ion?

Some of the trainings are outdated. When they updated their platform, they removed certain elements (i.e. templates) that I found helpful before and were also mentioned in the trainings. The trainings could also be a bit more in depth with the platform. They sometimes seem to assume that everyone is already competent with the platform. Review collected by and hosted on G2.com.

What problems is Ion solving and how is that benefiting you?

Ion helps us with user engagement by allowing us to create interactive infographics, calculators, quizzes and more that tie into our CRM with relative ease. These allow us to amp up our lead generation and to become aware of the interest of various clients and potential clients into the services we offer. Review collected by and hosted on G2.com.

Response from Fernanda Donnini of Ion

edit

We appreciate your feedback on Ion! It's great to hear that you enjoy the variety of interactive elements Ion can create.

We sincerely apologize for any inconvenience caused by outdated template removal during platform updates. Our priority is to provide up-to-date and comprehensive training. We genuinely value your feedback, which will assist us in improving the content and depth of our training further. We recognize the significance of offering guidance, particularly for users still acquainting with the platform.

Thank you for choosing Ion and sharing your experience. If you have any further feedback or questions, please don't hesitate to reach out.

Daiane S.

Product Owner Especialista em Mídia Digital e Engajamento do Colaborador

Enterprise (> 1000 emp.)

7/15/2023

"I found my world of possibility"

4.5/5

What do you like best about Ion?

The platform gives me many possibilities to find the best solution, in a practical and easy way. With Íon I find different experiences to incorporate into day-to-day challenges Review collected by and hosted on G2.com.

What do you dislike about Ion?

Sometimes I find experiences that are more rigid, without the possibility of a great personalization. However, the team is always available to find the best solution Review collected by and hosted on G2.com.

Response from Fernanda Donnini of Ion

edit

We're thrilled to hear you've discovered a world of possibilities with Ion! The platform offers you numerous options to find the best solutions in a practical and user-friendly way. We're delighted to hear that this approach has resulted in increased participation conversion and has effectively captured your audience's attention.

While you've enjoyed the flexibility of Ion, we understand that some experiences may feel more rigid without extensive personalization options. However, our team is always available to assist you in finding the best solutions and making the most out of the platform's capabilities.

Thank you for choosing Ion and sharing your positive experience. Please don't hesitate to reach out if you have any further feedback or questions. We look forward to continuing to support your creative endeavors.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

6/29/2023

"Easy to use, especially if you already know HTML/CSS"

5/5

What do you like best about Ion?

Ion is easy to use. I especially like their variety of templates, which make launching a landing page faster. Getting used to the program takes a little time, but that's every software. What I'm most impressed by is their customer service. They helped me a lot when I ran into issues with the templates. Review collected by and hosted on G2.com.

What do you dislike about Ion?

Sometimes I want to fix/create something on the code level. While there are ways of doing that in Ion, it's not designed for that. You're better off trying to figure out how to make it happen within their tool design. Review collected by and hosted on G2.com.

Response from Fernanda Donnini of Ion

edit

We appreciate your positive feedback about Ion! It's great to hear that you find Ion easy to use. Our variety of templates aims to expedite the launch of landing pages, saving you time. While there may be a learning curve with any software, we're pleased that our customer service team has been helpful in resolving any issues you encountered.

We recognize that there may be instances where you wish to personalize or edit at the code level. Although Ion does provide alternatives for that, its main objective is to simplify the process within its toolset. We suggest that you investigate how you can attain your preferred outcome by utilizing our Creative Studio design features. If you encounter any problems, please do not hesitate to reach out to our support team for assistance.

Thank you for choosing Ion and sharing your experience. If you have any further feedback or questions, please let us know.

Verified User in Computer Software

Enterprise (> 1000 emp.)

7/13/2023

"Very complicated and poor support"

1/5

What do you like best about Ion?

Can't say I like much. The staff are nice but often we feel nickeled and dimed when we hit a snag and they say that to fix the issue, we'll need to bill us for custom solution. The solution is very complex. There's a steep learning curve but eventually you get the hang of it. It's stable for simple use cases but has its share of limitations. It's also quite expensive. But it's a secure product Review collected by and hosted on G2.com.

What do you dislike about Ion?

we feel nickeled and dimed when we hit a snag and they say that to fix the issue, we'll need to bill us for custom solution. The solution is very complex. There's a steep learning curve but eventually you get the hang of it. It's stable for simple use cases but has its share of limitations. It's also quite expensive. Review collected by and hosted on G2.com.

Brian M.

Enterprise (> 1000 emp.)

8/11/2021

"An easy to use and surprisingly deep content solution for large orgs"

5/5

What do you like best about Ion?

Great customer service and easy to use UI Review collected by and hosted on G2.com.

What do you dislike about Ion?

Could be more user friendly to developers and those that want to code. Review collected by and hosted on G2.com.

Recommendations to others considering Ion:

If you're looking for a solution that allows users with technical front end knowledge and marketers to work in the same platform together, THIS IS FOR YOU! Review collected by and hosted on G2.com.

What problems is Ion solving and how is that benefiting you?

Using Ion for landing pages and lead generation. We realized it integrates well as a crutch for our CMS. Review collected by and hosted on G2.com.

Response from Taquanyia Boston of Ion

edit

Hi Brian,

Thank you for your thoughtful review of our Ion solution. We value our customer experience, and that's why we do everything within our power to ensure our customers receive the highest level of service they deserve.

Your ideas about our solution development have been submitted to our product and engineering team. They are working hard to make implementations that allow a more direct user experience with the technical functionality developers will love.

Again, we thank you for being a loyal Rock Content customer and providing us with your experience with Ion.

See how Ion improved

Chris M.

Small-Business (50 or fewer emp.)

7/9/2023

"FUSS"

5/5

What do you like best about Ion?

Build interactive content. The pages has an amazing look. An award for the best Support ever! Review collected by and hosted on G2.com.

What do you dislike about Ion?

Integrations features are too difficult make it works. The content knowledge base is veru poor. Review collected by and hosted on G2.com.

Response from Fernanda Donnini of Ion

edit

Thank you for your feedback about Ion! We appreciate your positive comments on our interactive content and visually appealing pages. We're proud to offer exceptional support. We apologize for any difficulties with integrations and the content knowledge base. We're continuously improving integration processes and working on expanding our knowledge base. We understand the challenges of building from scratch and are exploring ways to simplify the process. Your feedback is valuable to us. If you have further suggestions or questions, please let us know.

Brittany P.

Mid-Market (51-1000 emp.)

2/28/2023

"Great platform with awesome support"

5/5

What do you like best about Ion?

Ion has empowered myself and my team to be able to customize and scale landing pages. It takes a little while getting used to the system, but now I can teach anyone how to utilize the platform, even in a non-coding role. The support team has been great over the past few years we've been engaged with them. They are very knowledgeable and can troubleshoot more complex issues than most support teams at a company, who usually only know how to read from a script. Review collected by and hosted on G2.com.

What do you dislike about Ion?

We had a few technical issues in the past 6 months that we had to wait for their engineers to fix but those were the only ones in about a 3 year relationship. They added a few more great quick start pages and elements, I do wish there were a few more to choose from though. It would be nice if it integrated into some out of the box reporting platforms like some of their competitors do but over all I love the platform and their team. Review collected by and hosted on G2.com.

What problems is Ion solving and how is that benefiting you?

We are able to build and customize landing page experiences very quickly. On top of that we are able to run A/B tests on virtually any element, big or small. It's saved us money from paying a developer each time we need something custom and empowered many individuals on my teams to be able to react quickly and change things for themselves. Review collected by and hosted on G2.com.

Response from Fernanda Donnini of Ion

edit

Thanks for sharing your feedback on Ion! We're glad to hear that our platform has helped you and your team quickly customize and scale landing pages and run A/B tests on various elements. We're sorry to hear about the technical issues you've faced, but we're always working to improve our platform's performance and enhance our integrations. We are about to launch new Ion templates soon. Please share with us what other templates you want to see in Ion.