--- title: Integral Ad Science Reviews meta_title: 'Integral Ad Science Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 10 reviews by the users' company size, role or industry to find out how Integral Ad Science works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 10 scale: '5' date_modified: '2026-06-21' parent_category: name: Advertising Agencies url: https://www.g2.com/categories/advertising-agencies --- # Integral Ad Science Reviews **Vendor:** Integral Ad Science **Category:** [Digital Marketing Services](https://www.g2.com/categories/digital-marketing) **Average Rating:** 4.3/5.0 **Total Reviews:** 10 ## About Integral Ad Science Integral Ad Science (IAS) is a global measurement and analytics company that specializes in building verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device. ## Integral Ad Science Reviews ### 1. Powerful tool, bit on the expensive side **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2022 **What do you like best about Integral Ad Science?** Ability to measure the brand safe and is easy to do the setup **What do you dislike about Integral Ad Science?** Price is not great and reporting is a bit tricky to understand **Recommendations to others considering Integral Ad Science:** make sure to have all the serverside integrations ready. else it be tricky with PMI and non PMI measurements **What problems is Integral Ad Science solving and how is that benefiting you?** It is a great tool to measure brandsafe. And great Customer service. The cost is not suitable for small business ### 2. Customer service is great, but their tech has a lot of flaws **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2023 **What do you like best about Integral Ad Science?** Their customer service is decent and they provide quarterly wrap-ups, though it is poorly written. **What do you dislike about Integral Ad Science?** Their tech has obvious flaws. We use their pre-bid solutions in platform but yet, we still have high fail rates with IVT and suitability and IAS takes no accountability. **Recommendations to others considering Integral Ad Science:** I would recommend testing multiple ad tech partners or test certain features. Their competitors may have more advance tech in some features such as IVT brand safety. **What problems is Integral Ad Science solving and how is that benefiting you?** We use their ad tech solution for prebid and post bid blocking to ensure our ads are not running adjacent to unsavory content. ### 3. Increase audience and brand value **Rating:** 5.0/5.0 stars **Reviewed by:** Selvam V. | Recruitment Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2023 **What do you like best about Integral Ad Science?** Content creation is very excellent work for us side. **What do you dislike about Integral Ad Science?** Nothing dislikes any task; I get full support. **What problems is Integral Ad Science solving and how is that benefiting you?** integral provide our agency with brand marketing and Contextual services, and this agency writes content and publishes unique technic-based marketing campaign and get genuine and reputed traffics. ### 4. Best third party verification tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul N. | A, Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2022 **What do you like best about Integral Ad Science?** The user interface of IAS is very simple and self-explanatory. **What do you dislike about Integral Ad Science?** As working on IAS is very easy I did not find anything to dislike in it. **Recommendations to others considering Integral Ad Science:** Best verification tool for Brand safety, and viewability measurement also we can reach out to support with one click and can mention our concerns in-depth, the support team will reach out via email with the best solution in stipulated time. **What problems is Integral Ad Science solving and how is that benefiting you?** IAS has many formats of tag downloading such as Unified video pixel, and unified monitoring tag which helps the Publisher to fulfill the client's requirements. ### 5. IAS **Rating:** 5.0/5.0 stars **Reviewed by:** Bushra M. | Senior Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2022 **What do you like best about Integral Ad Science?** User Interface even because it ensures that ads are viewable by real people in safe and suitable environments. **What do you dislike about Integral Ad Science?** IAS is a good platform to work on, hard to describe dislike about it. **Recommendations to others considering Integral Ad Science:** As its helps both publishers and agencies so it's highly recommended. **What problems is Integral Ad Science solving and how is that benefiting you?** Helping the clients to get rid of fraud ad calls and Take control of your media spend Innovative solution for digital ads ### 6. Great **Rating:** 5.0/5.0 stars **Reviewed by:** Sabrina T. | Senior Investment Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2022 **Describe the project or task Integral Ad Science helped with:** they manage brand safety, invalid traffic etc **What do you like best about Integral Ad Science?** our weekly meetings when they call out which partner is showing IVT, brand safety issues etc **What do you dislike about Integral Ad Science?** I have to be the one to reach out to each partner it would be easier if they just directly sent their data excels to each underperforming partner **What problems is Integral Ad Science solving and how is that benefiting you?** IVT, Brand safety issues, viewability issues with campaigns ### 7. IAS in Media Planning **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2019 **Describe the project or task Integral Ad Science helped with:** IAS is a great verifier that we use on almost all of our programmatic display campaigns. **What do you like best about Integral Ad Science?** I love that it’s so easy to access brand safe metrics and out of geo metrics, both which are important to our campaigns. Plus our reps are great to work with. **What do you dislike about Integral Ad Science?** I wish there was a better way to pull data for each partner by placement without having to pull individually, and then again for out of geo. **Recommendations to others considering Integral Ad Science:** I definitely recommend! I have used other verifiers and have been disappointed with the ease of their product and responsiveness of their teams. Thankfully with IAS, I haven’t had that issue at all. **What problems is Integral Ad Science solving and how is that benefiting you?** Ad verification, and this benefits us when it comes to billing because we use these numbers to exclude out of geo/NHT/Unsafe ads from our billable spend. ### 8. IAS: highly recommended **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2019 **Describe the project or task Integral Ad Science helped with:** As campaigns run via a big agency. **What do you like best about Integral Ad Science?** Very personal feel with account managers to hand, and a client service team that are second to none. **What do you dislike about Integral Ad Science?** Quite expensive I guess, but otherwise there isn't a lot to dislike! **What problems is Integral Ad Science solving and how is that benefiting you?** Providing ad fraud protection, and viewability. ### 9. IAS - A Better, Cleaner Product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2018 **Describe the project or task Integral Ad Science helped with:** Integral Ad Science, or IAS, is a 3rd party vendor which can help both publishers and agencies within the advertising industry better understand the instances of brand safety, fraud, and viewability as it relates to their advertising creatives. **What do you like best about Integral Ad Science?** IAS has a very simple and easy to use and understand interface. **What do you dislike about Integral Ad Science?** Unfortunately, IAS' current reporting system needs some additional work. Their reporting system is overly complicated and not intuitive. **Recommendations to others considering Integral Ad Science:** Highly recommend, IAS is top-notch in the industry ### 10. Decent Platform, not great. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2018 **Describe the project or task Integral Ad Science helped with:** Decent platform but not the best reporting capabilities **What do you like best about Integral Ad Science?** I like the Overview views the best. Decent portal. **What do you dislike about Integral Ad Science?** I dislike the reporting platform/capabilities. I like to be able to select dimensions and metrics ## Integral Ad Science Discussions - [What are IAS tags?](https://www.g2.com/discussions/integral-ad-science-what-are-ias-tags) - [What are IAS tags?](https://www.g2.com/discussions/what-are-ias-tags) - [How much is integral AD science worth?](https://www.g2.com/discussions/how-much-is-integral-ad-science-worth) - [What is IAS firewall?](https://www.g2.com/discussions/what-is-ias-firewall) - [What do Integral Ad science do?](https://www.g2.com/discussions/what-do-integral-ad-science-do) - [View Integral Ad Science pricing details and edition comparison](https://www.g2.com/products/integral-ad-science/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-26+07%3A56%3A18+-0500&secure%5Bsession_id%5D=0004ca43-fb99-41d1-80e7-364501fe126a&secure%5Btoken%5D=da8384f69179fc03cb090d34259f7ef920495502af8c52a39c79d96254756c93&format=llm_user) ## Integral Ad Science Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Integral Ad Science Alternatives - [KlientBoost](https://www.g2.com/products/klientboost/reviews) - 4.8/5.0 (398 reviews) - [INFUSE](https://www.g2.com/products/infusemedia-infuse/reviews) - 4.5/5.0 (292 reviews) - [SmartSites](https://www.g2.com/products/smartsites/reviews) - 4.8/5.0 (252 reviews)