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Integral Ad Science Reviews & Provider Details

Integral Ad Science (IAS) is a global measurement and analytics company that specializes in building verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device.

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Integral Ad Science

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Integral Ad Science Reviews (10)

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Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

9/13/2022

"Powerful tool, bit on the expensive side"

4/5

What do you like best about Integral Ad Science?

Ability to measure the brand safe and is easy to do the setup Review collected by and hosted on G2.com.

What do you dislike about Integral Ad Science?

Price is not great and reporting is a bit tricky to understand Review collected by and hosted on G2.com.

Recommendations to others considering Integral Ad Science:

make sure to have all the serverside integrations ready. else it be tricky with PMI and non PMI measurements Review collected by and hosted on G2.com.

What problems is Integral Ad Science solving and how is that benefiting you?

It is a great tool to measure brandsafe. And great Customer service.

The cost is not suitable for small business Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

1/31/2023

"Customer service is great, but their tech has a lot of flaws"

2/5

What do you like best about Integral Ad Science?

Their customer service is decent and they provide quarterly wrap-ups, though it is poorly written. Review collected by and hosted on G2.com.

What do you dislike about Integral Ad Science?

Their tech has obvious flaws. We use their pre-bid solutions in platform but yet, we still have high fail rates with IVT and suitability and IAS takes no accountability. Review collected by and hosted on G2.com.

Recommendations to others considering Integral Ad Science:

I would recommend testing multiple ad tech partners or test certain features. Their competitors may have more advance tech in some features such as IVT brand safety. Review collected by and hosted on G2.com.

What problems is Integral Ad Science solving and how is that benefiting you?

We use their ad tech solution for prebid and post bid blocking to ensure our ads are not running adjacent to unsavory content. Review collected by and hosted on G2.com.

Selvam V.

Recruitment Specialist

Mid-Market (51-1000 emp.)

2/7/2023

"Increase audience and brand value"

5/5

What do you like best about Integral Ad Science?

Content creation is very excellent work for us side. Review collected by and hosted on G2.com.

What do you dislike about Integral Ad Science?

Nothing dislikes any task; I get full support. Review collected by and hosted on G2.com.

Rahul N.

Mid-Market (51-1000 emp.)

6/20/2022

"Best third party verification tool."

5/5

What do you like best about Integral Ad Science?

The user interface of IAS is very simple and self-explanatory. Review collected by and hosted on G2.com.

What do you dislike about Integral Ad Science?

As working on IAS is very easy I did not find anything to dislike in it. Review collected by and hosted on G2.com.

Recommendations to others considering Integral Ad Science:

Best verification tool for Brand safety, and viewability measurement also we can reach out to support with one click and can mention our concerns in-depth, the support team will reach out via email with the best solution in stipulated time. Review collected by and hosted on G2.com.

What problems is Integral Ad Science solving and how is that benefiting you?

IAS has many formats of tag downloading such as Unified video pixel, and unified monitoring tag which helps the Publisher to fulfill the client's requirements. Review collected by and hosted on G2.com.

Bushra M.

Senior Associate

Mid-Market (51-1000 emp.)

6/16/2022

"IAS"

5/5

What do you like best about Integral Ad Science?

User Interface even because it ensures that ads are viewable by real people in safe and suitable environments. Review collected by and hosted on G2.com.

What do you dislike about Integral Ad Science?

IAS is a good platform to work on, hard to describe dislike about it. Review collected by and hosted on G2.com.

Recommendations to others considering Integral Ad Science:

As its helps both publishers and agencies so it's highly recommended. Review collected by and hosted on G2.com.

What problems is Integral Ad Science solving and how is that benefiting you?

Helping the clients to get rid of fraud ad calls and Take control of your media spend Innovative solution for digital ads Review collected by and hosted on G2.com.

Sabrina T.

Senior Investment Associate

Small-Business (50 or fewer emp.)

1/12/2022

"Great"

5/5

Describe the project or task Integral Ad Science helped with:

they manage brand safety, invalid traffic etc Review collected by and hosted on G2.com.

What do you like best about Integral Ad Science?

our weekly meetings when they call out which partner is showing IVT, brand safety issues etc Review collected by and hosted on G2.com.

What do you dislike about Integral Ad Science?

I have to be the one to reach out to each partner it would be easier if they just directly sent their data excels to each underperforming partner Review collected by and hosted on G2.com.

What problems is Integral Ad Science solving and how is that benefiting you?

IVT, Brand safety issues, viewability issues with campaigns Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

5/11/2019

"IAS in Media Planning"

5/5

Describe the project or task Integral Ad Science helped with:

IAS is a great verifier that we use on almost all of our programmatic display campaigns. Review collected by and hosted on G2.com.

What do you like best about Integral Ad Science?

I love that it’s so easy to access brand safe metrics and out of geo metrics, both which are important to our campaigns. Plus our reps are great to work with. Review collected by and hosted on G2.com.

What do you dislike about Integral Ad Science?

I wish there was a better way to pull data for each partner by placement without having to pull individually, and then again for out of geo. Review collected by and hosted on G2.com.

Recommendations to others considering Integral Ad Science:

I definitely recommend! I have used other verifiers and have been disappointed with the ease of their product and responsiveness of their teams. Thankfully with IAS, I haven’t had that issue at all. Review collected by and hosted on G2.com.

What problems is Integral Ad Science solving and how is that benefiting you?

Ad verification, and this benefits us when it comes to billing because we use these numbers to exclude out of geo/NHT/Unsafe ads from our billable spend. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

3/30/2019

"IAS: highly recommended"

4.5/5

Describe the project or task Integral Ad Science helped with:

As campaigns run via a big agency. Review collected by and hosted on G2.com.

What do you like best about Integral Ad Science?

Very personal feel with account managers to hand, and a client service team that are second to none. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/9/2018

"IAS - A Better, Cleaner Product"

4.5/5

Describe the project or task Integral Ad Science helped with:

Integral Ad Science, or IAS, is a 3rd party vendor which can help both publishers and agencies within the advertising industry better understand the instances of brand safety, fraud, and viewability as it relates to their advertising creatives. Review collected by and hosted on G2.com.

What do you like best about Integral Ad Science?

IAS has a very simple and easy to use and understand interface. Review collected by and hosted on G2.com.