--- title: Hotjar by Contentsquare Reviews meta_title: 'Hotjar by Contentsquare Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 345 reviews by the users' company size, role or industry to find out how Hotjar by Contentsquare works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 345 scale: '5' date_modified: '2026-09-30' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools ---

Hotjar by Contentsquare Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Hotjar, finding it straightforward to set up and understand for improving UX. (12 mentions)
Users value the easy setup and insightful features of Hotjar, significantly enhancing their understanding of user experience. (10 mentions)
Users value the comprehensive heatmaps of Hotjar, which provide crucial visual insights into user interactions and issues. (9 mentions)
Users find Hotjar's helpful insights essential for identifying UX issues and improving website performance effectively. (8 mentions)
Users value the session replay feature of Hotjar for its intuitive insights into user interactions and UX improvements. (8 mentions)
Users often face a steep learning curve with Hotjar, which can hinder initial adoption and feature utilization. (5 mentions)
Users experience missing features in Hotjar, with inaccurate heatmaps and limited analytics hindering overall effectiveness. (4 mentions)
Users find the difficult filtering options in Hotjar frustrating, particularly when managing high volumes of recordings. (3 mentions)
Users note that Hotjar can be quite expensive, especially with pricing based on individual features for growing businesses. (3 mentions)
Users experience filtering issues with Hotjar, as data segmentation can be complicated and less intuitive. (3 mentions)

5 Pros or Advantages of Hotjar by Contentsquare

5 Cons or Disadvantages of Hotjar by Contentsquare

Verified User in Financial Services
IF
Verified User in Financial Services
Mid-Market (51-1000 emp.)
"Superb web analytics tool."
5/5
What do you like best about Hotjar by Contentsquare?

The best part of Hotjar is its ability to provide valuable insights into user behavior and website performance.

I really like visitors' session recordings. They are fun to watch and understand the user journey and behavior. Review collected by and hosted on G2.com.

What do you dislike about Hotjar by Contentsquare?

Hotjar's integration options with other marketing and analytics tools are limited, which sometimes makes it difficult to use in conjunction with other platforms. Review collected by and hosted on G2.com.

Yusuf D.
YD
Yusuf D.
IT Lead
Small-Business (50 or fewer emp.)
"Help to improve user experience"
4/5
What do you like best about Hotjar by Contentsquare?

Hotjar is easy to deploy and the features like screen recording, Heat map allow us to see the pattern of user on our website and help us to improve and optimize our website. We found how much time users stay on each page and in which section and then we optimize it for better user experience. Review collected by and hosted on G2.com.

What do you dislike about Hotjar by Contentsquare?

We generally use the screen recording and it works perfectly fine for us. No dislike about it. Review collected by and hosted on G2.com.

wallis l.
WL
wallis l.
Product Manager
E-Learning
Enterprise (> 1000 emp.)
"Great tool but could be better and hate the new pricing model"
5/5
What do you like best about Hotjar by Contentsquare?

Session recording is awesome and gives great insight into where your customers are struggling with visibility of u turns and rage clicks. It is really easy to implement, set and fine tune. The only other competitor product I have used is lucky orange and that was horrible. Review collected by and hosted on G2.com.

What do you dislike about Hotjar by Contentsquare?

I dislike the new pricing model and the separation of the various analytics across observe, ask etc. They are all important for product analytics. It would have been much better to keep an option for bundled deals. I am currently reviewing options at my new company and considering not implementing hotjar due the change in their pricing model. Review collected by and hosted on G2.com.

Francesco B.
FB
Francesco B.
Head of Digital & Ecommerce
Enterprise (> 1000 emp.)
"A good tool for tracking the UX"
4/5
What do you like best about Hotjar by Contentsquare?

I like the easiness of the dashboard and the tools you can use to track your website UX: the heatmaps, the recordings and funnels analysis. Surveys and the feedback module are also very useful to test your website UX Review collected by and hosted on G2.com.

What do you dislike about Hotjar by Contentsquare?

I don't dislike anything in particular. I would have appreciated to take advantage of a longer trial period in order to test better the tool Review collected by and hosted on G2.com.

Neeraj S.
NS
Neeraj S.
Senior Digital Marketing Manager
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Best Heatmaps and Behavior Analytics Tools"
4.5/5
What do you like best about Hotjar by Contentsquare?

Recently we implemented on our landing page to track user activity and Hotjar provided us great results to optimize our LP and campaigns further. Review collected by and hosted on G2.com.

What do you dislike about Hotjar by Contentsquare?

All neat and clean, not found any dropping point till now. Review collected by and hosted on G2.com.

Nupur B.
NB
Nupur B.
Product Manager
Mid-Market (51-1000 emp.)
"Hotjar for User Session Recordings and Surveys for my website"
3.5/5
What do you like best about Hotjar by Contentsquare?

I like the fact that hotjar gives me clear visual data points about what's happening when my users are on my website. I also like the heatmaps that they have which helps me analyse which parts of the screen are my users going to the most. Review collected by and hosted on G2.com.

What do you dislike about Hotjar by Contentsquare?

The only thing I don't like about Hotjar is when I was using this tool between 2018-2021, they didn't offer user sessions recordings for mobile apps. Since my product offering was omnichannel and even the users would transition/keep traversing between the website and the app, it was hard to follow the whole journey which made it very difficult to get all the user data at a single place. Review collected by and hosted on G2.com.

Anandapadmanabh S.
AS
Anandapadmanabh S.
Content Marketer
Mid-Market (51-1000 emp.)
"A great tool for lead behaviour monitoring"
4.5/5
What do you like best about Hotjar by Contentsquare?

Hotjar was a really useful tool for us in the product and content marketing team. We used to it see how leads were behaving on our blogs, LPs and product pages. Using that info, we were able to make adjustments to our pages to make them more optimized for consumption. We also did see a drop in bounce rate which meant our optimization was useful in the end. Review collected by and hosted on G2.com.

What do you dislike about Hotjar by Contentsquare?

I personally didn't have any issues with it. It was a good platform with powerful features. Review collected by and hosted on G2.com.

Freddy Humberto M.
FM
Freddy Humberto M.
Ingeniero de soport
Small-Business (50 or fewer emp.)
"How to Hotjar"
3.5/5
What do you like best about Hotjar by Contentsquare?

Heatmaps: Clickmaps, movemaps and scrollmaps; to analyze how users interact with the different elements of the web. Visitor recordings: Video recordings of your visitors to see exactly what is happening in each of them. Conversion Funnels: Reports on where users leave within the conversion funnel. Form analysis: Reports that analyze how your visitors interact with the forms and each of their fields. Feedback: Opinion surveys, immediate feedback... Recruit testers: Select participants to participate in User tests. Review collected by and hosted on G2.com.

What do you dislike about Hotjar by Contentsquare?

There are points that could be improved, such as the analysis of the conversion funnel and forms, which, although it is not bad to have them included in the service, do not have the level of detail of other tools (some of them free, as is the case of Google Analytics for conversion funnels). Review collected by and hosted on G2.com.

Abhinav U.
AU
Abhinav U.
Small-Business (50 or fewer emp.)
"Awesome product"
4.5/5
What do you like best about Hotjar by Contentsquare?

One-stop tool to review qualitative aspects of your product and capture user experience Review collected by and hosted on G2.com.

What do you dislike about Hotjar by Contentsquare?

Very difficult to put it. You find issues, and you go about fixing them. Our site had few users, so we never faced problems with coverage. Review collected by and hosted on G2.com.

Valerie S.
VS
Valerie S.
Marketing consultant
Small-Business (50 or fewer emp.)
"Great tool to monitor web user experience"
5/5
What do you like best about Hotjar by Contentsquare?

I love the heatmap function, so it tells me where people click on my website and where do they stop scrolling. The recording of each visit is also pretty insightful. Review collected by and hosted on G2.com.

What do you dislike about Hotjar by Contentsquare?

I don't have anything I don't like about Hotjar at this stage. Review collected by and hosted on G2.com.