Growth Velocity Reviews & Provider Details

I really appreciate Growth Velocity's ability to capture direct, unbiased feedback from buyers, which provides valuable insights into product, pricing, and messaging. Their interviewing methodology and reporting are particularly valuable to me. The interviews are thorough, seeking truth and nuance, and their reporting platform is easy to interact with. I also love that interview reports are usually available within 24 hours. I'm impressed with Willem, who is a great interviewer with a solid understanding of sales and product in software contexts. He asks smart questions with our business context in mind and has been a good partner in every sense. Review collected by and hosted on G2.com.

No dislikes about Growth Velocity at this time. Review collected by and hosted on G2.com.

Growth Velocity will tell you the objective truth of what your customers think, which can make the difference between your business succeeding or failing. They are easy to work with and have real expertise in the product management and marketing process for technical products. They employ a rigorous, consistent and reliable method to interview customers and prospects unbiasedly. The process is transparent, with an agreed-upon moderator's guide, interview recordings, transcripts, and summaries. Most valuable are working sessions with the client team after conducting interviews to help understand insights and transfer knowledge so your team can develop an effective strategy. Review collected by and hosted on G2.com.

Less dislike, more of a disclosure: Growth Velocity works best when you have a senior internal champion to align the client team on what they want to learn and ensure that your team will listen to, ingest and act on the insights learned from the research. The truth can hurt, and the customer needs to be open and "ready to receive." Review collected by and hosted on G2.com.

We partnered with Growth Velocity to understand why prospects select or do not select our offering. We get granular and actionable insight into buyers' decision-making process, their experience with our organization, and our technology offering. We hear how and why our competitors were perceived by prospects to get a better understand the market dynamics. Review collected by and hosted on G2.com.

The insights we get are detailed, actionable, and well supported with transcripts. We have a tool that enables easy search of findings and allows a large group of users to access the findings on demand. The quarterly share-outs and regular check-ins also ensure good collaboration and information sharing. I see the Growth Velocity team as part of our GTM organization as they bring great insights for us to act on. Review collected by and hosted on G2.com.

We were having a really tough time understanding why a company would churn or why a company would not select us over another QA company that looked to do exactly what we did.

We needed to hear from our loses and really dig into what was causing a user to churn or just not use us at all.

Simply put, we lacked visibility and that was hurting the ROI of our go to market strategy. Review collected by and hosted on G2.com.

Willem is an incredibly gifted interviewer. Being able to run a good interview requires a deep knowledge of our platform but also a deep knowledge of the space. Willem takes a ton of time to understand both.

Not only is he great at interviewing, he is also amazing at keeping every valuable nugget organized and digestible from each interview. Review collected by and hosted on G2.com.

We have worked with Willem at Growth Velocity on a series of projects to understand the stages of our customer lifecycle. Why did they need a solution like ours? How did they go about researching various solutions? What were the factors they considered before adopting us? And what were the factors that ultimately led to them either becoming long-term customers or choosing a competitor?

While we interact with customers often and run NPS surveys a few times throughout the year, these interviews Willem conducted helped us understand the prospective customer mindset in a way we had not understood before. The analysis from his interviews has been invaluable as we try to close some gaps in our acquisition funnel. Review collected by and hosted on G2.com.

Willem is a master at remaining neutral, which I believe sets the customer at ease to give honest feedback, even if it’s painful for us to hear. He was also able to get up to speed on our product and even our competitive landscape to have an in-depth conversation with a customer about our industry. By the time his project was nearing completion, we viewed him as a customer expert and even included him in many projects beyond just his customer research. Review collected by and hosted on G2.com.

We were solving for several problems. First, to improve our understanding of why we win and why we lose. So that we can win, and exit earlier, on opportunities that we would otherwise have lost. And to find more of the prospect profiles where we do well, and be more consciously competent in closing those. We've completed that initial win-loss analysis of the bottom of the funnel, and now we’ve engaged Growth Velocity to analyze the top of the funnel and the middle of the funnel. We invest marketing, BDR, and sales resources to engage in a sales cycle with opportunities that we shouldn't invest in because they're not a good fit, and they continuously wash out. And then to understand the rest of the population. What assets, nurturing, etc can we provide to convert more of those or accelerate the conversion of those? Review collected by and hosted on G2.com.

There are three things I really like about Growth Velocity. First is Willem’s consultative manner. He’s helped transform the questions or issues we're asking about into: what data should we be looking at, how should we ask the questions, and how should we structure the process for the best outcomes. Second, I really appreciate the insightfulness of the readouts in terms of understanding the patterns and implications of the data, as well as having detailed feedback. And third, his work has given us an independent outside-of-the-organization look at what's going on that eliminates any bias or defensiveness. Review collected by and hosted on G2.com.