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goTom Reviews & Product Details

goTom provides a comprehensive solution for digital advertising sales and execution across display, retail media, CTV, and digital audio. Designed for the sell-side, it functions as a CRM for managing contacts, customer data, and activities while handling complex media conditions. At its core, goTom manages complex product and pricing structures, creates media plans, and automates order processing, campaign monitoring, report generation, billing, and publisher payouts. With goTom, you can accelerate your productivity by a factor of four: The cloud platform integrates with various tech stacks, communicating with ad servers, SSPs, CRM- & ERP-Tools, and BI systems. Thus, it significantly reduces the workload for each order, streamlining workflows for better results. Popular Features: -CRM -Order Management -AdOps Automation -Publisher Management -Invoicing -Business Intelligence

Seller

goTom

Discussions

goTom Community

Languages Supported

German, English, French, Italian

Overview by

Jorge Vargas (International Account Manager at goTom)

Pricing

Pricing provided by goTom.

Publisher

Starting at €1,500.00

Per Month

Marketer Light

Starting at €2,200.00

Per Month

View More Pricing Information

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goTom Media

goTom helps you connect with advertisers and agencies. Contact data, tasks, and activities are stored in one place. The interactive dashboards make it easy to track your turnover and monitor your team's goal achievements. With a few clicks, you can even manage complex discount levels or agency co...

Our core: A tool that enables you to manage your products and rate cards, empowering you to plan extensive campaigns with ease. The modern user interface ensures that navigating your processes is simpler and more intuitive than ever before.

Seamlessly integrate our software with your ad server and SSP, conduct forecasts, push line items and programmatic deals. Need more? goTom even does screenshots automatically and keeps you informed about the performance of running campaigns.

goTom facilitates the handling of partner contracts, helps defining revenue share and the calculation of publisher payouts. The software manages blocklisting and shifts traffic priorities for running campaigns through live updates.

Streamline your order to cash process and reduce administrative overhead. Easily create and send invoices with just one click, choosing to bill monthly based on performance metrics or at the campaign's end.

The softwares' interactive dashboards allow visualization of thousands of data points. Check your current revenues and budgets, understand your products, and identify areas where optimization is needed.

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Umair A.

Research Scientist

Mid-Market (51-1000 emp.)

10/15/2025

"Promising Tool for Research, Needs Wider Access"

4.5/5

What do you like best about goTom?

I find goTom incredibly beneficial and useful for my citation and research purposes. The platform helps me connect and manage scattered data effectively. Interaction with the platform is a major feature I appreciate. Overall, everything about goTom feels beneficial and impactful. Review collected by and hosted on G2.com.

What do you dislike about goTom?

I wish goTom could be made free for everyone. Review collected by and hosted on G2.com.

Dilay M.

marketing communications expert

Enterprise (> 1000 emp.)

11/19/2022

"Platform of great management of Marketing in a digital way."

5/5

What do you like best about goTom?

It is a platform that drives us to be able to have better Technological development in that one of the activities that we want to carry out and have monitored permanently has an excellent interface since it is unique in each of its services in the system and to be able to manage immediately each of what we plan without inconvenience. Review collected by and hosted on G2.com.

What do you dislike about goTom?

It is software with a great mechanism to handle, it is nice to work with Gotom because it is a protection tool for what we want to do, but I would like its cost to decrease in order to work more reliably. Review collected by and hosted on G2.com.

Aira C.

Customer Service Representative

Mid-Market (51-1000 emp.)

11/19/2021

"Helpful software!"

5/5

What do you like best about goTom?

What I like about this, besides that it is easy to use, it has many features that I can use for my kind of work. It includes inventory, rating, trafficking, revenue reports which are fantastic because they do our job so much easier! I was delighted when we found out that this software exists. Review collected by and hosted on G2.com.

What do you dislike about goTom?

The service was good. I didn't have any nasty comments about it. Everything works well as of now. They improved a lot over the past year, I must say. It is an excellent improvement. Review collected by and hosted on G2.com.

Recommendations to others considering goTom:

I will highly recommend this one! Review collected by and hosted on G2.com.

What problems is goTom solving and how is that benefiting you?

They help us with our campaign workflows, such as tracking, inventorying, revenue reports, and every time we are using this, we can finish our work on time. It saves a lot of effort. Review collected by and hosted on G2.com.

Paul F.

Project Manager

Mid-Market (51-1000 emp.)

9/23/2021

"Excellent in management and automation."

5/5

What do you like best about goTom?

It is a software with a very easy and simple to use interface, in addition to allowing you to maintain a clean and orderly management of all advertising. Review collected by and hosted on G2.com.

What do you dislike about goTom?

I would like it to be able to create real-time reports, to be able to integrate with other software. Review collected by and hosted on G2.com.

Recommendations to others considering goTom:

It is a cloud-based CRM software that really as a company will help you in everything for your Marketing, the way it automates advertising campaigns saves you a lot of time, if you have a large workflow you will not feel overwhelmed since you can work with automations that will make your life easier, I recommend it Review collected by and hosted on G2.com.

What problems is goTom solving and how is that benefiting you?

I like goTom because I can create reports for my management analysis, know the statistics quickly, in addition to that the workflow in the company is high so I can control all the advertising spaces much easier, in addition to freeing up space from my teams since I can keep everything in the cloud Review collected by and hosted on G2.com.

Marco B.

Head of Digital Advertising

Mid-Market (51-1000 emp.)

6/7/2018

"The perfect Order Management for our digital advertising business"

5/5

What do you like best about goTom?

It is an intuitive system and very easy to use, and in our case they have integration with our finance system which make the invoicing process much faster and with no mistakes. I really like too the order management feature because there we can have full control of our campaigns and if there is a change in an order or reservation we can do it with in a few clicks. Review collected by and hosted on G2.com.

What do you dislike about goTom?

I personally do not have much complaints about the system, it is a great improvement from what we had before, and we see how is helping our growing digital division. Review collected by and hosted on G2.com.

What problems is goTom solving and how is that benefiting you?

An "order Management" system, is a great step ahead from only having a CRM, there is a big difference because they understand and have implemented workflows and aspects of the digital advertising business that you know only if you have experience in the industry, a normal CRM doest not have all of this. They do include a CRM module where you can manage contacts, activities and task but it’s also a step ahead because it’s capable to handle commissions for media agencies (important for revenue reports).

Main benefits are the speed that we have, overview of our business, and and very specific reports that allow us to see every product or to evaluate the performance of our sales reps. Review collected by and hosted on G2.com.

Seline G.

Mid-Market (51-1000 emp.)

6/7/2018

"customer-oriented booking system"

4/5

What do you like best about goTom?

the structure of gotom is simple and easy to use, the gotom contains not only a booking system but also its own CRM, the task functions are very helpful and important for everyday, the statistics function is also an important component and very helpful, gotom is a complete solution tool, I can recommend the system to anyone who needs an order management system in digital business, through the statistics function in gotom I also learned some new applications and functions in Excel Review collected by and hosted on G2.com.

What do you dislike about goTom?

the customer data is not clear, that means: you dont see more information like address when selecting in campaigns or in the customer search, the costs are relatively high, everything which one must have additionally in the tool one pays after expenditure, that is basically completely clear however nevertheless the costs for my opinion are for service which should be furnished high Review collected by and hosted on G2.com.

Recommendations to others considering goTom:

the system is easy to use, includes many additional functions, has a good service, answers questions quickly and helps in case of problems, i recommend to thte whole business in the online, mobile or digital area. Review collected by and hosted on G2.com.

What problems is goTom solving and how is that benefiting you?

We solve business processes like the whole booking process, we solve the IT problem of the interface to our conventional systems. gotom was actually the solution for all problems, so that we could start our business with a booking system at all, the settlement procedure in the partner contracts is currently not yet possible with the gotom, so it does not cover this business problem Review collected by and hosted on G2.com.

Marco H.

Mid-Market (51-1000 emp.)

6/11/2018

"Very helpful for adops, see daily tasks at a glance"

5/5

What do you like best about goTom?

- helps a lot to keep track of reserved, booked & running campaigns

- serves as a hub for back office, adops & sales

- comes with super helpful & friendly support

- possibility to use an API with certain adservers Review collected by and hosted on G2.com.

What do you dislike about goTom?

- workaround for certain product scenarios needed

- some minimal slowdown's in performance from time to time, but nothing worth mentioning Review collected by and hosted on G2.com.

Recommendations to others considering goTom:

Consider goTom if you're looking for a tool built to specifically support digital advertising needs. Review collected by and hosted on G2.com.

What problems is goTom solving and how is that benefiting you?

- Improves workflow between back office & adops with lists of daily tasks (screenshots, underdelivery checks, reporting reminder etc)

- helps to keep the overview by using flags Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

6/13/2018

"A system that supports simple campaign management of digital orders. "

5/5

What do you like best about goTom?

goTom offers a simple, understandable architecture. It is extremely user-friendly and a campaign can be set up with just a few clicks.

goTom gives us the possibility to view all campaign information (forecasts, reports, statistics, programmatic deals and much more) in one system. Review collected by and hosted on G2.com.

What do you dislike about goTom?

There is nothing that can be judged badly. There is only potential for optimisation.

The tariff recording in goTom is complex and the performance of goTom is very slow. Review collected by and hosted on G2.com.

What problems is goTom solving and how is that benefiting you?

We were able to automate manual tasks with goTom and became more efficient in handling digital campaigns. Our biggest advantage is the automation of our campaign billing and the interface to our ad servers. This helps us extremely in campaign management and we are efficient because we don't have to use other tools, we see everything in goTom. Review collected by and hosted on G2.com.

Anna H.

Small-Business (50 or fewer emp.)

6/6/2018

"With goTom I have everything at a glance"

4.5/5

What do you like best about goTom?

I like the fact, that I can register our campaigns clearly and always be reminded of the services. Like that everything happens at the right time snd nothing gets forgotten. Review collected by and hosted on G2.com.

What do you dislike about goTom?

It's a bit of a hassle to get back to the dashboard. Most of the time I just open a new tab, but then I have so many tabs open. It would be easier to use if you simply get on the dashboard at any point without getting another tab open, because everything will be saved anyway. Review collected by and hosted on G2.com.

Simon J.

Mid-Market (51-1000 emp.)

6/6/2018

"The perfect order capture tool for online marketing"

5/5

What do you like best about goTom?

That there is finally a tool that was explicitly programmed for online marketing. The simple and clear structure as well as the great support! Review collected by and hosted on G2.com.

What do you dislike about goTom?

For certain products that we offer, we have to create special workarounds, which are not quite easy to implement. Review collected by and hosted on G2.com.