--- title: goTom Reviews meta_title: 'goTom Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14 reviews by the users' company size, role or industry to find out how goTom works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 14 scale: '5' date_modified: '2026-06-04' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # goTom Reviews **Vendor:** goTom **Category:** [Other Publisher Management Software](https://www.g2.com/categories/other-publisher-management) **Average Rating:** 4.8/5.0 **Total Reviews:** 14 ## About goTom goTom provides a comprehensive solution for digital advertising sales and execution across display, retail media, CTV, and digital audio. Designed for the sell-side, it functions as a CRM for managing contacts, customer data, and activities while handling complex media conditions. At its core, goTom manages complex product and pricing structures, creates media plans, and automates order processing, campaign monitoring, report generation, billing, and publisher payouts. With goTom, you can accelerate your productivity by a factor of four: The cloud platform integrates with various tech stacks, communicating with ad servers, SSPs, CRM- & ERP-Tools, and BI systems. Thus, it significantly reduces the workload for each order, streamlining workflows for better results. Popular Features: -CRM -Order Management -AdOps Automation -Publisher Management -Invoicing -Business Intelligence ## goTom Reviews ### 1. Promising Tool for Research, Needs Wider Access **Rating:** 4.5/5.0 stars **Reviewed by:** Umair A. | Research Scientist , Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2025 **What do you like best about goTom?** I find goTom incredibly beneficial and useful for my citation and research purposes. The platform helps me connect and manage scattered data effectively. Interaction with the platform is a major feature I appreciate. Overall, everything about goTom feels beneficial and impactful. **What do you dislike about goTom?** I wish goTom could be made free for everyone. **What problems is goTom solving and how is that benefiting you?** I use the product for citation and research purposes, especially to solve the problem of distributed research papers that are not claimed. ### 2. Platform of great management of Marketing in a digital way. **Rating:** 5.0/5.0 stars **Reviewed by:** Dilay M. | marketing communications expert, Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2022 **What do you like best about goTom?** It is a platform that drives us to be able to have better Technological development in that one of the activities that we want to carry out and have monitored permanently has an excellent interface since it is unique in each of its services in the system and to be able to manage immediately each of what we plan without inconvenience. **What do you dislike about goTom?** It is software with a great mechanism to handle, it is nice to work with Gotom because it is a protection tool for what we want to do, but I would like its cost to decrease in order to work more reliably. **What problems is goTom solving and how is that benefiting you?** We can work concretely since the task management is very safe for each client and to be able to carry out activities in a more creative way, have ideal monitoring and thus have as a priority each one of the projects in already planned teams. ### 3. Helpful software! **Rating:** 5.0/5.0 stars **Reviewed by:** Aira C. | Customer Service Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2021 **What do you like best about goTom?** What I like about this, besides that it is easy to use, it has many features that I can use for my kind of work. It includes inventory, rating, trafficking, revenue reports which are fantastic because they do our job so much easier! I was delighted when we found out that this software exists. **What do you dislike about goTom?** The service was good. I didn't have any nasty comments about it. Everything works well as of now. They improved a lot over the past year, I must say. It is an excellent improvement. **Recommendations to others considering goTom:** I will highly recommend this one! **What problems is goTom solving and how is that benefiting you?** They help us with our campaign workflows, such as tracking, inventorying, revenue reports, and every time we are using this, we can finish our work on time. It saves a lot of effort. ### 4. Excellent in management and automation. **Rating:** 5.0/5.0 stars **Reviewed by:** Paul F. | Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2021 **What do you like best about goTom?** It is a software with a very easy and simple to use interface, in addition to allowing you to maintain a clean and orderly management of all advertising. **What do you dislike about goTom?** I would like it to be able to create real-time reports, to be able to integrate with other software. **Recommendations to others considering goTom:** It is a cloud-based CRM software that really as a company will help you in everything for your Marketing, the way it automates advertising campaigns saves you a lot of time, if you have a large workflow you will not feel overwhelmed since you can work with automations that will make your life easier, I recommend it **What problems is goTom solving and how is that benefiting you?** I like goTom because I can create reports for my management analysis, know the statistics quickly, in addition to that the workflow in the company is high so I can control all the advertising spaces much easier, in addition to freeing up space from my teams since I can keep everything in the cloud ### 5. The perfect Order Management for our digital advertising business **Rating:** 5.0/5.0 stars **Reviewed by:** Marco B. | Head of Digital Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2018 **What do you like best about goTom?** It is an intuitive system and very easy to use, and in our case they have integration with our finance system which make the invoicing process much faster and with no mistakes. I really like too the order management feature because there we can have full control of our campaigns and if there is a change in an order or reservation we can do it with in a few clicks. **What do you dislike about goTom?** I personally do not have much complaints about the system, it is a great improvement from what we had before, and we see how is helping our growing digital division. **What problems is goTom solving and how is that benefiting you?** An "order Management" system, is a great step ahead from only having a CRM, there is a big difference because they understand and have implemented workflows and aspects of the digital advertising business that you know only if you have experience in the industry, a normal CRM doest not have all of this. They do include a CRM module where you can manage contacts, activities and task but it’s also a step ahead because it’s capable to handle commissions for media agencies (important for revenue reports). Main benefits are the speed that we have, overview of our business, and and very specific reports that allow us to see every product or to evaluate the performance of our sales reps. ### 6. customer-oriented booking system **Rating:** 4.0/5.0 stars **Reviewed by:** Seline G. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2018 **What do you like best about goTom?** the structure of gotom is simple and easy to use, the gotom contains not only a booking system but also its own CRM, the task functions are very helpful and important for everyday, the statistics function is also an important component and very helpful, gotom is a complete solution tool, I can recommend the system to anyone who needs an order management system in digital business, through the statistics function in gotom I also learned some new applications and functions in Excel **What do you dislike about goTom?** the customer data is not clear, that means: you dont see more information like address when selecting in campaigns or in the customer search, the costs are relatively high, everything which one must have additionally in the tool one pays after expenditure, that is basically completely clear however nevertheless the costs for my opinion are for service which should be furnished high **Recommendations to others considering goTom:** the system is easy to use, includes many additional functions, has a good service, answers questions quickly and helps in case of problems, i recommend to thte whole business in the online, mobile or digital area. **What problems is goTom solving and how is that benefiting you?** We solve business processes like the whole booking process, we solve the IT problem of the interface to our conventional systems. gotom was actually the solution for all problems, so that we could start our business with a booking system at all, the settlement procedure in the partner contracts is currently not yet possible with the gotom, so it does not cover this business problem ### 7. Very helpful for adops, see daily tasks at a glance **Rating:** 5.0/5.0 stars **Reviewed by:** Marco H. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2018 **What do you like best about goTom?** - helps a lot to keep track of reserved, booked & running campaigns - serves as a hub for back office, adops & sales - comes with super helpful & friendly support - possibility to use an API with certain adservers **What do you dislike about goTom?** - workaround for certain product scenarios needed - some minimal slowdown's in performance from time to time, but nothing worth mentioning **Recommendations to others considering goTom:** Consider goTom if you're looking for a tool built to specifically support digital advertising needs. **What problems is goTom solving and how is that benefiting you?** - Improves workflow between back office & adops with lists of daily tasks (screenshots, underdelivery checks, reporting reminder etc) - helps to keep the overview by using flags ### 8. A system that supports simple campaign management of digital orders. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2018 **What do you like best about goTom?** goTom offers a simple, understandable architecture. It is extremely user-friendly and a campaign can be set up with just a few clicks. goTom gives us the possibility to view all campaign information (forecasts, reports, statistics, programmatic deals and much more) in one system. **What do you dislike about goTom?** There is nothing that can be judged badly. There is only potential for optimisation. The tariff recording in goTom is complex and the performance of goTom is very slow. **What problems is goTom solving and how is that benefiting you?** We were able to automate manual tasks with goTom and became more efficient in handling digital campaigns. Our biggest advantage is the automation of our campaign billing and the interface to our ad servers. This helps us extremely in campaign management and we are efficient because we don't have to use other tools, we see everything in goTom. ### 9. With goTom I have everything at a glance **Rating:** 4.5/5.0 stars **Reviewed by:** Anna H. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2018 **What do you like best about goTom?** I like the fact, that I can register our campaigns clearly and always be reminded of the services. Like that everything happens at the right time snd nothing gets forgotten. **What do you dislike about goTom?** It's a bit of a hassle to get back to the dashboard. Most of the time I just open a new tab, but then I have so many tabs open. It would be easier to use if you simply get on the dashboard at any point without getting another tab open, because everything will be saved anyway. **What problems is goTom solving and how is that benefiting you?** We regularly book placements on our website. I can now easily create these as campaigns, insert images and documents that belong to it and always know what's going on. Everyone in the team has access to it, which makes things a lot easier. ### 10. The perfect order capture tool for online marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Simon J. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2018 **What do you like best about goTom?** That there is finally a tool that was explicitly programmed for online marketing. The simple and clear structure as well as the great support! **What do you dislike about goTom?** For certain products that we offer, we have to create special workarounds, which are not quite easy to implement. **What problems is goTom solving and how is that benefiting you?** With goTom, we can implement our order management for online campaigns. goTom maps the entire journey, from the offer to invoicing. ### 11. GoTom Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2018 **What do you like best about goTom?** The user surface, it is a very userfriendly system. It is so much easier to store information. I really like the reporting option **What do you dislike about goTom?** Not much :-) the search engine could be improved and the overview for the campaigns when searching for one. **Recommendations to others considering goTom:** userfriendly surface, good overview, helpful tasklist, very good IT support, reporting functions, centralized information storage.... **What problems is goTom solving and how is that benefiting you?** overview, task list, centralized information storage (no information loss), professional representation to customers (invoice, reporting), reporting tools, very good and timely IT support, clear and reliable process.... ### 12. Best order management system **Rating:** 5.0/5.0 stars **Reviewed by:** Roger G. | Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2018 **What do you like best about goTom?** Simple "by practitioner for practitioners" **What do you dislike about goTom?** Handling with new pricing. API for pushing campaigns doen't work with every AdServer **What problems is goTom solving and how is that benefiting you?** With goTom we could replace Excel as an order system. Thereby our ratio of mistakes has reduced dramatically. ### 13. easy workflow **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2018 **What do you like best about goTom?** making easier and quickier invoices for all our clients and agencies **What do you dislike about goTom?** if I'm searching a campaign you will find just one to choose instead of all of them... **What problems is goTom solving and how is that benefiting you?** good overview of all campaigns, having statistic, proceeding invoices for clients ### 14. easy handling, quick support, development support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** June 07, 2018 **What do you like best about goTom?** the contact with goTom ist very easy, friendly and quick. the customers can indicate their wishes and accompany the development. oTom has a very great knowhow in digital advertising, so it's easy to talk with goTom about development ideas. goTom is very user friendly, and easy to lern working about goTom. **What do you dislike about goTom?** nothing :) **What problems is goTom solving and how is that benefiting you?** we have developed extremely much together. the most of them were customer specific change requests. Sometimes bigger developments, sometimes smaller ones. ## goTom Discussions - [What is goTom used for?](https://www.g2.com/discussions/what-is-gotom-used-for) - [View goTom pricing details and edition comparison](https://www.g2.com/products/gotom/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-05+19%3A08%3A03+-0500&secure%5Bsession_id%5D=94c236cf-10bb-4206-8999-cde3ef1d82aa&secure%5Btoken%5D=67d2b0241fbd1fd520e26bd9b286d02fb548828a12fc728af9722294b3420600&format=llm_user) ## Top goTom Alternatives - [Publuu](https://www.g2.com/products/publuu/reviews) - 4.8/5.0 (549 reviews) - [Aptitude Software Subscription Management](https://www.g2.com/products/aptitude-software-subscription-management/reviews) - 4.7/5.0 (6 reviews) - [QuickFill](https://www.g2.com/products/quickfill/reviews) - 4.6/5.0 (5 reviews)