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Fullcast

By Fullcast, Inc.

4.6 out of 5 stars

How would you rate your experience with Fullcast?

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Fullcast Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the exceptional support and robust features of Fullcast, enhancing team performance and efficiency. (34 mentions)
Users appreciate the ease of use of Fullcast, benefiting from intuitive dashboards and streamlined data integration. (31 mentions)
Users find the actionable insights from Fullcast invaluable for enhancing sales strategies and monitoring team performance effectively. (21 mentions)
Users rave about the helpful customer support at Fullcast, ensuring effective training and assistance for success. (19 mentions)
Users find the intuitive interface of Fullcast helpful for monitoring progress and making informed decisions effortlessly. (14 mentions)
Users value the seamless Salesforce integration of Fullcast, enhancing process efficiency and ease of policy creation. (7 mentions)
Users report a challenging learning curve in mastering Fullcast's features, potentially impacting initial productivity. (12 mentions)
Users find the limited customization options in Fullcast restrict their ability to tailor content to specific needs. (8 mentions)
Users desire improved Salesforce integration for smoother updates and clearer visibility of Fullcast metadata. (8 mentions)
Users find the content quality lacking depth, often requiring manual adjustments to avoid plagiarism issues. (7 mentions)
Users face data management issues, including inaccurate metrics and challenges with CRM connections affecting their coaching effectiveness. (7 mentions)
Users find Fullcast's limitations frustrating, citing issues with flexibility, data delays, and unnecessary Salesforce integration challenges. (7 mentions)
Users express concern over data inaccuracy, noting it leads to incorrect calculations and targets in Fullcast. (5 mentions)
Users find missing features in Fullcast, such as node movement and enhanced metadata visibility in Salesforce. (5 mentions)
Users find Fullcast's interface not intuitive, suggesting usability updates for better collaboration with sales management. (5 mentions)
Users find certain aspects of Fullcast to be more complex than necessary, affecting usability during collaboration. (4 mentions)

Top Pros or Advantages of Fullcast

1. Helpful
Users appreciate the exceptional support and robust features of Fullcast, enhancing team performance and efficiency.
See 34 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Atrium - a great sales tool to add to your tech stack for coaching/management"

What do you like about Fullcast?

Atrium has built out detailed dashboards for our team to see actionable insights as well as AI analysis in comparing the results teamwide. This will h

Verified User
U

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Great for Setting and Measuring Your Goals"

What do you like about Fullcast?

Attrium helps me track my teams progress against their quota, pipeline and meeting goals. They have easy to use dashboards that make it easy for my te

2. Ease of Use
Users appreciate the ease of use of Fullcast, benefiting from intuitive dashboards and streamlined data integration.
See 31 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Great for Setting and Measuring Your Goals"

What do you like about Fullcast?

Attrium helps me track my teams progress against their quota, pipeline and meeting goals. They have easy to use dashboards that make it easy for my te

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Actionable data in an easy, digestible, format"

What do you like about Fullcast?

Atrium is a great tool for sales leaders to use to monitor sales activities, train on sales skills and make informed decisions on sales strategies at

3. Insights
Users find the actionable insights from Fullcast invaluable for enhancing sales strategies and monitoring team performance effectively.
See 21 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Atrium - a great sales tool to add to your tech stack for coaching/management"

What do you like about Fullcast?

Atrium has built out detailed dashboards for our team to see actionable insights as well as AI analysis in comparing the results teamwide. This will h

James R.
JR

James R.

Mid-Market (51-1000 emp.)

5.0/5

"Atrium isn't just a Tool, it's a Solution fueled by an energized team of people who actually care."

What do you like about Fullcast?

We broke up with Clari because they no longer paid attention to us and stopped keeping their promises. Peter sold us on the vision of how Atrium could

4. Customer Support
Users rave about the helpful customer support at Fullcast, ensuring effective training and assistance for success.
See 19 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Great for Setting and Measuring Your Goals"

What do you like about Fullcast?

Attrium helps me track my teams progress against their quota, pipeline and meeting goals. They have easy to use dashboards that make it easy for my te

Verified User
E

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Must have to create and manage balanced territories in environments with any degree of complexity"

What do you like about Fullcast?

I am most impressed with their "Smart Territories". This feature allows you to use a combination of ANY fileds or formulas in your CRM to define very

5. Intuitive
Users find the intuitive interface of Fullcast helpful for monitoring progress and making informed decisions effortlessly.
See 14 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Great for Setting and Measuring Your Goals"

What do you like about Fullcast?

Attrium helps me track my teams progress against their quota, pipeline and meeting goals. They have easy to use dashboards that make it easy for my te

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Actionable data in an easy, digestible, format"

What do you like about Fullcast?

Atrium is a great tool for sales leaders to use to monitor sales activities, train on sales skills and make informed decisions on sales strategies at

6. CRM Integration
Users value the seamless Salesforce integration of Fullcast, enhancing process efficiency and ease of policy creation.
See 7 mentions

See Related User Reviews

Verified User
U

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Great for Setting and Measuring Your Goals"

What do you like about Fullcast?

Attrium helps me track my teams progress against their quota, pipeline and meeting goals. They have easy to use dashboards that make it easy for my te

Verified User
E

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Must have to create and manage balanced territories in environments with any degree of complexity"

What do you like about Fullcast?

I am most impressed with their "Smart Territories". This feature allows you to use a combination of ANY fileds or formulas in your CRM to define very

Top Cons or Disadvantages of Fullcast

1. Learning Curve
Users report a challenging learning curve in mastering Fullcast's features, potentially impacting initial productivity.
See 12 mentions

See Related User Reviews

Kristian V.
KV

Kristian V.

Mid-Market (51-1000 emp.)

4.0/5

"Sales Performance Management tool with bright future"

What do you dislike about Fullcast?

Despite its intuitive design, some users may find that there is still a learning curve associated with mastering all of Atrium's features and function

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"What you can't get with your CRM"

What do you dislike about Fullcast?

Configuration takes a minute and because it's pulling in data from other parties sometimes where to start with the customization can be confusing. Sma

2. Limited Customization
Users find the limited customization options in Fullcast restrict their ability to tailor content to specific needs.
See 8 mentions

See Related User Reviews

DT

Divyanshi T.

Small-Business (50 or fewer emp.)

5.0/5

"Writing made easy to Copy.ai"

What do you dislike about Fullcast?

Sometimes it's pretty clear that AI-generated content lacks the human touch or nuance that some users desire. Plus, the customization options within e

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Atrium is a great tool for data insights"

What do you dislike about Fullcast?

It's less flexible than I'd like it to be, I like to work with quite advance metrics and it's limited in it's abilities. Another things is that it tak

3. Salesforce Integration
Users desire improved Salesforce integration for smoother updates and clearer visibility of Fullcast metadata.
See 8 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Great especially for enterprise teams and only getting better"

What do you dislike about Fullcast?

I thought the UI needed a facelift - and it seems the new leadership team there agreed and made it a top priority! The next thing I'd like to see i

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Actionable data in an easy, digestible, format"

What do you dislike about Fullcast?

Atrium is only as good as the data you feed to it. If you don't have great salesforce hygiene, it may be difficult to identify trends.

4. Content Quality
Users find the content quality lacking depth, often requiring manual adjustments to avoid plagiarism issues.
See 7 mentions

See Related User Reviews

Opeyemi O.
OO

Opeyemi O.

Small-Business (50 or fewer emp.)

3.5/5

"A must have tool for content marketers"

What do you dislike about Fullcast?

You need to be very careful when using Copy.ai. It should be used as a guide for content creation. This is because some of its content might be pulled

DT

Divyanshi T.

Small-Business (50 or fewer emp.)

5.0/5

"Writing made easy to Copy.ai"

What do you dislike about Fullcast?

Sometimes it's pretty clear that AI-generated content lacks the human touch or nuance that some users desire. Plus, the customization options within e

5. Data Management Issues
Users face data management issues, including inaccurate metrics and challenges with CRM connections affecting their coaching effectiveness.
See 7 mentions

See Related User Reviews

Tim B.
TB

Tim B.

Mid-Market (51-1000 emp.)

5.0/5

"It is a world class system and provides a world class level of support"

What do you dislike about Fullcast?

I wish it helped to improve our data quality, it is not Fullcast's fault but it is garbage in / garbage out

Jesse F.
JF

Jesse F.

Enterprise (> 1000 emp.)

4.5/5

"Great KPI tool and keeps teams on track"

What do you dislike about Fullcast?

In order to scrape the activity it needs the end user email alias, but we work through the channel, so a better way to lock the activity to the correc

6. Limitations
Users find Fullcast's limitations frustrating, citing issues with flexibility, data delays, and unnecessary Salesforce integration challenges.
See 7 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"What you can't get with your CRM"

What do you dislike about Fullcast?

Configuration takes a minute and because it's pulling in data from other parties sometimes where to start with the customization can be confusing. Sma

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

2.0/5

"Not good, not bad, just kinda there?"

What do you dislike about Fullcast?

It's not terrible but i find there's soo much clutter that it's hard to navigate. The numbers are ones i can find on salesforce, and i find the traini

7. Data Inaccuracy
Users express concern over data inaccuracy, noting it leads to incorrect calculations and targets in Fullcast.
See 5 mentions

See Related User Reviews

Tim B.
TB

Tim B.

Mid-Market (51-1000 emp.)

5.0/5

"It is a world class system and provides a world class level of support"

What do you dislike about Fullcast?

I wish it helped to improve our data quality, it is not Fullcast's fault but it is garbage in / garbage out

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Advance software catering many dimensions of a Sales Company"

What do you dislike about Fullcast?

Sometimes it doesnt calculate the values right and provide wrong targets.

8. Missing Features
Users find missing features in Fullcast, such as node movement and enhanced metadata visibility in Salesforce.
See 5 mentions

See Related User Reviews

Nathan F.
NF

Nathan F.

Mid-Market (51-1000 emp.)

5.0/5

"Simple and powerful tool for Sales managers"

What do you dislike about Fullcast?

Dashboards and reports lack some ability to group in ways that could be helpful.

Verified User
E

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Must have to create and manage balanced territories in environments with any degree of complexity"

What do you dislike about Fullcast?

I would like to be able to see more of the Fullcast metadata in Salesforce, and to be able to turn off the out of the box Salesforce functionality aro

9. Not Intuitive
Users find Fullcast's interface not intuitive, suggesting usability updates for better collaboration with sales management.
See 5 mentions

See Related User Reviews

Shubhankar D.
SD

Shubhankar D.

Small-Business (50 or fewer emp.)

1.5/5

"Doesn't have essential features and the output isn't good"

What do you dislike about Fullcast?

They don't have the ability to edit the input in a chat. I need to continue in the same tread formulate the input from the beginning again.

Jade C.
JC

Jade C.

Mid-Market (51-1000 emp.)

4.0/5

"Atrium is a lifesaver when you have limited SOPs resources"

What do you dislike about Fullcast?

Sometimes if you need a custom metric it can be a little bit difficult to figure out.

10. Complexity
Users find certain aspects of Fullcast to be more complex than necessary, affecting usability during collaboration.
See 4 mentions

See Related User Reviews

Thomas B.
TB

Thomas B.

Enterprise (> 1000 emp.)

4.0/5

"Great support"

What do you dislike about Fullcast?

The UI could use some simplifying, especially for when it comes time to collaborate with Sales Directors and above on territory assignments.

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Great solution for lean teams that help Sales org get off the ground"

What do you dislike about Fullcast?

1. Heavy on API call usage within SFDC. 2. This is less of a dislike but more of a axiom with any tool. Garbage in Garbage out in terms of data and c

Fullcast Reviews (449)

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Reviews

Fullcast Reviews (449)

View 1 Video Reviews
4.6
449 reviews
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G2 reviews are authentic and verified.
Rachel C.
RC
Director of Product Marketing
Marketing and Advertising
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Lacks Integration, Limits Marketing Potential"
What do you like best about Fullcast?

I appreciate that setting up a workflow on Copy.ai is relatively simple. Despite the technical challenges, the platform potentially aids in content creation and management across multiple platforms. I also see value in its intent to support marketers, even though it needs some expansions. Review collected by and hosted on G2.com.

What do you dislike about Fullcast?

I find Copy.ai challenging due to its lack of out-of-the-box integrations, which complicate the setup process and demand technical knowledge that not all marketers possess. This limitation makes it difficult to connect with existing tools and hinders workflow automation. The absence of an external trigger options in workflow management reduces its flexibility, forcing users to work only within the platform. Furthermore, the inability to integrate properly with my current ecosystem detracts from its usefulness, as it doesn't accommodate a full marketing stack effectively, particularly for small and medium-sized businesses (SMBs) lacking technical resources. Review collected by and hosted on G2.com.

Wyatt D.
WD
Salesforce Administrator
Computer Software
Mid-Market (51-1000 emp.)
"Perfect for territory management!"
What do you like best about Fullcast?

I would be hard pressed to come up with a software vendor that I have had a better customer success experience with. Both of the CSM's that have been assigned to our account have been absolutely amazing. Any questions or edits that we have had are always delt with super quickly and our rep Jason is extremely knowledgable with options for whatever business case we bring him. The platform is easy to navigate and straight forward to learn. Review collected by and hosted on G2.com.

What do you dislike about Fullcast?

N/A, any problems we have had are quickly resolved by the Fullcast team, I cant recommend them enough Review collected by and hosted on G2.com.

Jesse F.
JF
World Wide Inside Sales Manager
Computer Software
Enterprise (> 1000 emp.)
"Great KPI tool and keeps teams on track"
What do you like best about Fullcast?

I like the dashboards to use as Weekly Expectations for the team, also helps with Pipeline Hygiene, see where your untouched opps are. Review collected by and hosted on G2.com.

What do you dislike about Fullcast?

In order to scrape the activity it needs the end user email alias, but we work through the channel, so a better way to lock the activity to the correct opportunity to get the credit for the meeting or activity. If the end user isn't on the email or meeting it can't find the opp. So if there was a way to go back to associate or true up activities somehow, it's a big ask, brought it up in the beginning may not be possible. Another thing that I would fix is when looking at the Poor opps the account/opp owner isn't there, you have to drill into each one to see who owns the account. Review collected by and hosted on G2.com.

Sandra C.
SC
Director of Sales and Client Success
Mid-Market (51-1000 emp.)
"Atrium makes sales management so much easier!"
What do you like best about Fullcast?

Atrium has genuinely simplified my day-to-day work as a sales manager. I love how easy it is to get a clear view of everything I need about my team—no digging around required. The graphs are intuitive and let me see where everyone stands at a glance. Plus, I can quickly adjust filters to look at specific areas, which is perfect for switching up perspectives on the fly. It’s a tool I rely on daily, and it makes a big difference in how smoothly I can run things. ***And bonus points to Atrium for their team being so helpful! Review collected by and hosted on G2.com.

What do you dislike about Fullcast?

My one wish is for Atrium to have the ability to manage Salesforce cases as seamlessly as I can manage opportunities. Adding this functionality would make an already excellent tool even better! Review collected by and hosted on G2.com.

Ralph B.
RB
Owner
Mid-Market (51-1000 emp.)
"Atrium provides me the insights needed to coach my team to excellence"
What do you like best about Fullcast?

I have been using Atrium for a few years now and as a sales leader, it is indispensable to me. The data visualization provides me instant feedback on what is happening and the AI Sales Coach offers insightful context to help guide the team members towards an accelerated sales cycle. It is one of the few applications that I reference multiple times daily.

The application saves me hours each week and helps me frame my one-on-one coaching sessions with more targeted and meaningful data. I am also able to easily use the charts and graphs in my operational reviews with senior leaders, highlighting quickly our successes and opportunities for improvement.

I also greatly appreciated the initial onboarding experience, getting up and running in minutes not days! Connecting to our instance of Salesforce and GMail was as effortless on our end as imaginable, and did not require additional resources from our IT group.

The Customer Success team is A1, with ongoing support and scheduled meetings at a frequency that matches our requirements and availability. Review collected by and hosted on G2.com.

What do you dislike about Fullcast?

It is tough to find anything to dislike. A small improvement I'd like to see would be the ability to customize the chart color palettes a little so that there is less of the blues and I could call out specific values with conditional colors. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Mid-Market (51-1000 emp.)
"Actionable data in an easy, digestible, format"
What do you like best about Fullcast?

Atrium is a great tool for sales leaders to use to monitor sales activities, train on sales skills and make informed decisions on sales strategies at both a team and individual level daily. Atrium makes digesting hundreds of data points easy with metric cards for all levels. The user interface is simple and includes metric charts that are great for many different levels of presentations and/or discussion. The goals page is great for 1 on 1 discussions with sellers to performance manage before issues arrise. Insights are spot on and provide actionable points. Review collected by and hosted on G2.com.

What do you dislike about Fullcast?

Atrium is only as good as the data you feed to it. If you don't have great salesforce hygiene, it may be difficult to identify trends. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market (51-1000 emp.)
"Absolutely would think twice before implementing"
What do you like best about Fullcast?

The idea of Atrium - conceptually - is cool. Look! -- AI can make a sales manager more productive by providing valuable insights to help coach reps! Review collected by and hosted on G2.com.

What do you dislike about Fullcast?

It's not just that Atrium is a bad piece of software (it is - in my opinion). If you were a sales manager and actively used the insights Atrium gave you and relied on them as the gospel to coach your reps, you would actually make your reps worse than if you were to manage them without Atrium.

The "insights" that it generates are complete noise. For example, I received a message this week, "Outstanding Prospecting Activity! Hats off for securing a 40% increase in accounts touched for prospecting this this month." In my current sales role, I do not do any prospecting. Zero. I have no idea where this data is coming from, but this is a good example of the majority of insights that they produce. Sure, you can just ignore it, which we do at my company, but if you actually are relying on this software your management team is going to be so distracted with these fake insights that they won't be able to actually diagnose their rep's needs on their own. A good sales manager should be able to sit on a call with their reps (or in today's age, watch a recording) and be able to discern why they are doing well or what they need to work on. Of course - data is a piece of that, but the data Atrium puts out is not helpful and I wouldn't recommend. Review collected by and hosted on G2.com.

Response from Hannah White of Fullcast

Thank you for taking the time to share your feedback. We’re genuinely sorry to hear that your experience with Atrium hasn’t been positive. Reviews like this are hard to read, but they’re also incredibly valuable because they give us insight into where we need to improve.

First, we completely understand how frustrating it must have been to receive an insight that didn’t align with your role or responsibilities. Atrium’s automated sales coaching is built to provide statistically driven insights based on Salesforce data. If there’s a discrepancy in the insights, it’s often worth double-checking how data is mapped in Atrium or the underlying data hygiene in Salesforce. We’ve seen that this can sometimes be a struggle for many teams, and we’d be happy to support your RevOps or sales leadership team to troubleshoot and get things working properly.

Also, the goals - i.e. your prospecting goal - in Atrium are chosen in one of two ways, 1. your leadership team directly tell us what they want monitored from a KPI perspective or, 2. we deploy the standard Atrium KPI playbook if your leadership team wants to start with the basics - in both of these scenarios AE prospecting activity is a fairly common KPI.

You’re not wrong that Atrium is only as effective as the data that powers it. However, when everything is dialed in, our customers report that the insights help their managers coach more effectively and hold reps accountable in a scalable, data-driven way. If you’re interested, contact our support team and they will walk you through how to review and validate data alignment: support@atriumhq.com.

We also want to acknowledge your broader feedback about the role of a manager. You’re absolutely correct that a great manager is an irreplaceable part of a team’s success. Atrium isn’t designed to replace human judgment; it’s a tool to complement it by surfacing areas that need attention, backed by data. Managers still bring the critical context, empathy, and tactical support that only they can provide.

Finally, one quick tip for you as an AE: While prospecting might not be part of your current role, we’ve heard from about 98% of our customer base that their AEs are increasingly being asked to contribute to pipeline generation. If that’s not part of your current responsibilities, it could be worth preparing for in case it becomes an expectation down the line!

We deeply appreciate your feedback and invite you to connect with us if there’s anything we can do to improve your experience or support your team. Your input is invaluable as we strive to deliver a better product for all our users.

Thank you again for taking the time to share your perspective.

Jade C.
JC
Sales Manager
Mid-Market (51-1000 emp.)
"Atrium is a lifesaver when you have limited SOPs resources"
What do you like best about Fullcast?

My favorite thing about Atrium is how easy it is to pull analytics. Often I need to pull reports quickly that would be difficult to do in salesforce. I can easily build reports in Atrium without having to go to SOPs for help.

I also love the sales coach feature. It is great to get insights one each member of my team - it is something I look at every day! Review collected by and hosted on G2.com.

What do you dislike about Fullcast?

Sometimes if you need a custom metric it can be a little bit difficult to figure out. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market (51-1000 emp.)
"Not good, not bad, just kinda there?"
What do you like best about Fullcast?

Being able to see what everyone is at for contacts connected per account. Review collected by and hosted on G2.com.

What do you dislike about Fullcast?

It's not terrible but i find there's soo much clutter that it's hard to navigate. The numbers are ones i can find on salesforce, and i find the training isn't super helpful. At first I thought it was great, then it became repetitive and obsolete to use. Not sure if everything is fair because it shows where everyone is at in comparision but some people have a different amount of teammembers. It doesn't take into account the holidays so it keeps the same targets. This is annoying. It's not easy to use, and too many steps to create something easy that i can create in 5 seconds in salesforce. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market (51-1000 emp.)
"Great at-a-glance analytics tool"
What do you like best about Fullcast?

Atrium is an exceptionally accessible analytics tool. Its UI is intuitive and easy to pick up within a few days, but the tool is still able to provide strong insights. It's easy to put together dashboards that I can show reps and managers alike to help drive change based on actionable insights. The Atrium team also has done an incredible job helping me set up the platform to meet the unique needs of my org. Review collected by and hosted on G2.com.

What do you dislike about Fullcast?

Nothing really to dislike about the tool, but there are some realities of using a platform like this. With a low-code, no-code analytics tool like this with a limited number of custom metrics, it's tough to get the exact insight that I need, but the metrics I have access to give me a phenomenal indicator of where I need to dig deeper. Review collected by and hosted on G2.com.