It was very easy to set up and is rather intuitive. The robust marketing analytics collects your data and presents it in a way that you can understand so it is usable. You can create segments using certain parameters to understand your customers, and thus better target your customers. This has improved the efficiency of our campaigns.
We found it difficult to generate reports that met our complex analytics. Other than that, it is a great software and very competitively priced.
We were looking for a flexible and customizable analytics platform. It can integrate with several other software, thus making it easy to improve existing workflow and work with your business structure to improve efficiency. It has been a great tool to personalize experiences of customers and improve how we target customers.