--- title: FormAssembly Reviews meta_title: 'FormAssembly Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 401 reviews by the users' company size, role or industry to find out how FormAssembly works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 401 scale: '5' date_modified: '2026-07-18' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # FormAssembly Reviews **Vendor:** FormAssembly Inc. **Category:** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder) **Average Rating:** 4.4/5.0 **Total Reviews:** 401 ## About FormAssembly FormAssembly is an enterprise data collection and automation platform that enables organizations to capture clean, compliant data from the start. FormAssembly turns secure web forms into governed data collection workflows. From the moment information is submitted, it is validated, structured, and routed reliably into systems of record, like Salesforce. With AI-assisted guidance from Fai, teams can design sophisticated workflows faster without sacrificing control or compliance. ## FormAssembly Pros & Cons **What users like:** - Users value the **user-friendly interface** of FormAssembly, enabling easy customization and quick implementation for their needs. (10 reviews) - Users praise the **excellent customer support** from FormAssembly, highlighting their helpfulness and timely responses. (9 reviews) - Users value the **seamless integrations** with Salesforce, enabling efficient data handling and enhancing overall user experience. (9 reviews) - Users value the **easy integrations** of FormAssembly, enabling seamless data collection and efficient Salesforce connectivity. (6 reviews) - Users love the **user-friendly interface and drag-and-drop capabilities** , making form updates and data collection seamless and efficient. (6 reviews) - Users appreciate the **seamless Salesforce integration** of FormAssembly, enhancing data management and customization for client needs. (6 reviews) - Intuitive (5 reviews) - Connectivity (4 reviews) - Customization (4 reviews) - Customization Options (4 reviews) **What users dislike:** - Users experience **limited customization** options, frustrating branding flexibility and efficiency when managing multiple forms with FormAssembly. (6 reviews) - Users find the **missing features** of FormAssembly, like CRM connectors and PDF attachments, limit their efficiency. (5 reviews) - Users find FormAssembly **expensive** , particularly when accessing advanced features that are essential for their projects. (4 reviews) - Users experience **limitations in features and flexibility** , particularly with advanced options and customization capabilities. (3 reviews) - Users find **pricing issues** limiting, as advanced features often come at a premium, restricting access for smaller teams. (3 reviews) - Technical Issues (3 reviews) - Coding Challenges (2 reviews) - Users find the **complexity of licensing and advanced features** frustrating, as it complicates their experience with FormAssembly. (2 reviews) - Complex Logic (2 reviews) - Users find the **form design options inflexible** , leading to difficulties in personalization and integration with complex systems. (2 reviews) ## FormAssembly Reviews ### 1. FormAssembly Equals Unparalleled Power and Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Starla W. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2020 **What do you like best about FormAssembly?** I love that FormAssembly integrates with Salesforce, but that it is so powerful on it's own. FormAssembly is absolutely a standalone powerhouse. We use FormAssembly for paid for registrations, free data collections, applications, multiple organizations, and it's all branded and well integrated with Salesforce. Our reporting power is limitless with this combination. We find that FormAssembly has saved us insane amounts of time and money. **What do you dislike about FormAssembly?** I wish that the thematic elements were more easily to manipulate, but there are so many that it doesn't bother me to have to dig a bit for them. I wish FormAssembly reporting was more consistent and user-friendly. I can always get the information I need, just sometimes not within the reporting page. I also wish when errors were encountered by people that it more readily notified me; we used to have this setting and now I can't find it. **Recommendations to others considering FormAssembly:** Take the time to watch the webinars! A lot of tips and inspiration to be found there. I have frequently been able to beef up our FormAssembly experience after watching one. **What problems is FormAssembly solving and how is that benefiting you?** We've reduced our paper use by over 50,000 sheets of paper and we've enabled the ability to track our participants across many years, a feature not previously possible. ### 2. Great, Intuitive Tool for Connecting to Salesforce **Rating:** 3.5/5.0 stars **Reviewed by:** Susan D. | Salesforce Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2020 **What do you like best about FormAssembly?** Easy to set up form and connect to SFDC. **What do you dislike about FormAssembly?** Large response volumes cause API problems. **What problems is FormAssembly solving and how is that benefiting you?** We collect customer information and survey responses to streamline business processes and create leads. The lead creation has been extremely helpful. We also use it on our website to collect cases from our user, and route them to our customer service team. Creating forms and surveys is very straightforward. It is easy to conditionally show and hide fields, and add some other logic. Mapping the fields to Salesforce is also intuitive. On occasion our connectors can get a little complicated, since there are several conditions we need ot check to avoid creating duplicates. Our web design team usually adds styling to the form after it is embedded into a web page. So I do not have much experience with adding styles to the form. The few times I have added it, it was simple and easy to use. There have been a few difficulties because we embed our forms on our web pages, which limits a few (not many) of FormAssembly's features. The only difficulty we have had is when there is a large response volume to a survey in a short period of time, the connector to our Salesforce instance has hit API limits. But when the volume is low enough, or spread out across a length of time, it works well. ### 3. Simple to Use, Lots of Possibilities **Rating:** 5.0/5.0 stars **Reviewed by:** Zach L. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2020 **What do you like best about FormAssembly?** It's an easy-to-use system with a user friendly interface. However, unlike most simple systems there are many ways to leverage FormAssembly. We use FormAssembly to track events, memberships, and surveys with Salesforce. We've been able to use custom logic so that certain options only appear to certain levels of donors, sponsors, and members. As a small nonprofit, this customization in this pricing tier has allowed us to develop a solution we didn't think possible. Additionally, any time we have had an issue, their support has been quick to reply and help. I wouldn't recommend this tool to somebody without Salesforce, but if you're looking for a native Salesforce app, you can't do any better in my opinion. **What do you dislike about FormAssembly?** While most of it is simple to use, there are some areas that require more complex technical knowledge. You can easily skirt around this as we have, but if you're an API knowledgable person, you'll have an even easier time leveraging the full power of the tool. **What problems is FormAssembly solving and how is that benefiting you?** We use FormAssembly for surveys, memberships, sponsorships, and event attendance. Now, all of our events and attendance information is fed into Salesforce rather than an external system. We had used Eventbrite previously, but the link to Salesforce was clunky. Outside of a Salesforce connector, we've also connected PayPal. This allows for donors to pay for membership, sponsorships, or tickets directly through the FormAssembly form they're filling out. And, by using the pre-fill and conditional logic features, we're then able to tailor the form they see based on information entered into the "look-up" form. ### 4. Pretty Great Service! **Rating:** 4.0/5.0 stars **Reviewed by:** Elaine J. | Data Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2020 **What do you like best about FormAssembly?** I like how well Salesforce and Stripe and FormAssembly work together. This makes things in my org so much easier than if they were less connected. **What do you dislike about FormAssembly?** I don't love that FormAssembly is so minimally able to be customized for style. My users' biggest complaint is that they don't want to look at the forms -- we all know they work, but it would be amazing if we could have more (easy) customization options. **Recommendations to others considering FormAssembly:** If you're looking for a way to gather information from folks and store it within a CRM that FA works with, FA is an amazing choice! **What problems is FormAssembly solving and how is that benefiting you?** We are allowing all of our event registration and data collection to happen through FormAssembly. This saves a huge amount of time in uploading and cleaning data. This has decreased the number of duplicate contacts we end up with -- which was previously a HUGE issue. In addition to this, FA is being integrated on our website, so it makes things so easy for our participants. ### 5. Robust tool that is fairly easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Matt H. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2020 **What do you like best about FormAssembly?** There is a lot of flexibility in the form design and function. The repeatable form section in particular works quite well, and makes team sign ups about as easy as possible. **What do you dislike about FormAssembly?** The payment processor options with Form Assembly integrations are a little limited. For instance, we were using Stripe until we found out that they don't have an ACH integration for FormAssembly only a credit card integration. Now we use iATS but that presents other challenges. It would be nice if FormAssembly worked with these companies to create more integration options. **Recommendations to others considering FormAssembly:** Have a very clear use case and plan that you want FormAssembly to solve and make sure it can accomplish that in a demo. **What problems is FormAssembly solving and how is that benefiting you?** The biggest problem we've solved is the registration and RSVP forms for our non-profit's learning community events, and we've been able to automatically capture these RSVPs in Salesforce via FormAssembly. ### 6. help to connect with Salesforce **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2021 **What do you like best about FormAssembly?** Easy form building and connecting with salesforce **What do you dislike about FormAssembly?** Lookup from salesforce is not available in standard version **Recommendations to others considering FormAssembly:** N/A **What problems is FormAssembly solving and how is that benefiting you?** Getting data from all internal users without salesfroce license ### 7. Amazing tool for rapid, professional iteration of web based forms. A must in 21st century. **Rating:** 5.0/5.0 stars **Reviewed by:** Adam F. | Principal Solutions Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** April 13, 2020 **What do you like best about FormAssembly?** Formassembly combines the utilities of ease of use alongside sophisticated technological capabilities. You can basically create and craft any web form, with complex, conditional logic and formulaic calculation in a secure environment and tie back to mission critical systems. It allows any person, regardless of skill or background, to create stunning and meaningful experiences for the end user. **What do you dislike about FormAssembly?** There are no downsides to this software. Rare to say in technology, but I have yet to see a limitation on what it enables you to do. **Recommendations to others considering FormAssembly:** Don't think about this one. It's a must have tool in your CRM implementation toolbelt. **What problems is FormAssembly solving and how is that benefiting you?** Complex conditional logic along with multipage screen forms. Also the ability to have repeatable sections that can properly populate data model into systems like salesforce declaratively. This can't be done easily in salesforce's native flow tool. ### 8. Generally intuitive platform, helpful Salesforce integration **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2021 **What do you like best about FormAssembly?** The SF connector is really important for us to have form data flow into our central database, and is pretty easy to set up. Also great to be able to customize themes. **What do you dislike about FormAssembly?** Sometimes question types and layout options feel a little limited. **What problems is FormAssembly solving and how is that benefiting you?** Data capture from constituents, automated data flow into Salesforce ### 9. Form Assembly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** December 07, 2017 **What do you like best about FormAssembly?** Form assembly is very easy to use. Very user friendly. The demo videos are a huge help when learning this system without any prior knowledge. I like that I was able to get the partner discount by using Sierra-Cedar. They are a great company to work with. **What do you dislike about FormAssembly?** That it is difficult to switch between question types without having to re-add the options. One thing that is a little glitchy is the list option (ie: where you can upload a list of schools for example). It tends to double the schools a lot. **Recommendations to others considering FormAssembly:** FormAssembly is one of the easiest-to-use web form tool that i have used. They have a trial account option, that is risk free. So you can check to see if it meets your needs. There is no downside to trying it. It is a fantastic tool to have at your disposal. **What problems is FormAssembly solving and how is that benefiting you?** The data that gets entered into the forms is clean and goes directly into Salesforce. It also has the data storied in the FA platform so if something with the connector goes wrong, the data is still there. I also love that it automatically creates charts and has the option to download the data into excel. ### 10. Great for Salesforce **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2021 **What do you like best about FormAssembly?** The easy integration with Salesforce and switching to different sandboxes if needed. **What do you dislike about FormAssembly?** Searching the logs can be a bit tricky when trying to debug. **What problems is FormAssembly solving and how is that benefiting you?** Custom form creation that validates and updates Salesforce ### 11. Easy To Use, Good Features **Rating:** 4.5/5.0 stars **Reviewed by:** Tim H. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2020 **What do you like best about FormAssembly?** I like the way the platform is setup from a user perspective. It makes things easy to find and easy to use. Help tools are VERY useful! **What do you dislike about FormAssembly?** The Salesforce connectors can be a little temperamental. **Recommendations to others considering FormAssembly:** If you want something easy to use that connects fairly easily to Salesforce, this is a good option. You don't have to be a developer to use it like you would if you were doing Visualforce pages or Apex classes. **What problems is FormAssembly solving and how is that benefiting you?** We are able to provide easy to use (and easy to configure) online forms to integrate with our Salesforce platform. This helps us avoid the use of Visualforce pages or apex classes. ### 12. Far too expensive for a small non-profit academic society **Rating:** 0.0/5.0 stars **Reviewed by:** Catherine G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2020 **What do you like best about FormAssembly?** Well, the up sides of using it are that you can develop forms without having to worry about configuring a mail server or providing any kind of back-end processing. **What do you dislike about FormAssembly?** The form builder, being on the web, is a bit clunky, but unfortunately you have removed the pay-as-you-go plan and we can't afford the other plans - even the cheapest, with 20% off is way too expensive for us - we were spending $25 a year, which was ridiculously inexpensive but the increase is too steep. Why not have something in between? **Recommendations to others considering FormAssembly:** Don't use it unless you can afford to pay for it. **What problems is FormAssembly solving and how is that benefiting you?** Implementation of recaptcha reduced spam to almost zero. Oh, the benefits of FormAssembly were immeasurable. I am struggling with a replacement solution although I expect I'll get it to work in the end. ### 13. Great system to collect information **Rating:** 4.0/5.0 stars **Reviewed by:** Fran H. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2020 **What do you like best about FormAssembly?** The feature that has been the most helpful for our organization is the Salesforce and Stripe connectors. This saves us a lot of time syncing data. **What do you dislike about FormAssembly?** Nothing immediately comes to mind for dislikes. We have had some issues with various errors, but their support is always really helpful in fixing them. **Recommendations to others considering FormAssembly:** If you need a system to collect info and share it with other services, FormAssembly is a great choice. **What problems is FormAssembly solving and how is that benefiting you?** One of our main uses is for our membership payments. By using FormAssembly we are able to take payments and add users to Salesforce all in one step. ### 14. review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2021 **What do you like best about FormAssembly?** Easy setup / configuration with salesforce. **What do you dislike about FormAssembly?** Error messages when form submissions fail. **What problems is FormAssembly solving and how is that benefiting you?** Eliminate need for external resources/vendors ### 15. Easy from start to finshe **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole P. | Executive Director of Enrollment Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2020 **What do you like best about FormAssembly?** I really enjoy how easy it is to use FormAssembly. From the creation of a form, to navigating the "Help" section, to the webinars, and then to the collection and presentation of the results. **What do you dislike about FormAssembly?** I wish with the predefined questions set, there was more description between each type. **What problems is FormAssembly solving and how is that benefiting you?** No asking questions to my clients about data I already have able to bring into the form via the Salesforce connector. The benefits is that its quick and easy for the users and also clean data for me. A win win solution in my eyes! ### 16. I've been using form assembly for close to 5 years and it's amazing! **Rating:** 5.0/5.0 stars **Reviewed by:** Tanis I. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2020 **What do you like best about FormAssembly?** They improve and add features all the time. **What do you dislike about FormAssembly?** I cannot delete older forms from our instance. **Recommendations to others considering FormAssembly:** Form assembly is flexible to meet most any need I can think of since we use it with Salesforce. Whenever we need a new process to collect the information we simply draft up a form and connect it to a new object in Salesforce. It is so easy! **What problems is FormAssembly solving and how is that benefiting you?** Dynamic forms have solved a ton of problems over the years, allowing respondents to be well informed about any process we publish. ### 17. Form Assembly **Rating:** 4.0/5.0 stars **Reviewed by:** Brandon J. | Operations Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2020 **What do you like best about FormAssembly?** Form Assembly makes it incredibly easy to make web forms. It takes little/to no coding skill to create a form and add it to your web page. **What do you dislike about FormAssembly?** It is difficult to customize fields to get them to look the way that you want to. **What problems is FormAssembly solving and how is that benefiting you?** We now collect Leads using Form Assembly and they are inputted directly into Salesforce. We now don't have to upload them form a spreadsheet. ### 18. A game changer **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2020 **What do you like best about FormAssembly?** It's versatile, flexible, and using it internally (in addition to publicaly/externally) saves us a ridiculous amount of time and effort **What do you dislike about FormAssembly?** It takes a significant amount of time and knowledge in order to use it to it's fullest extent **Recommendations to others considering FormAssembly:** Make sure your administrator has adequate time to learn how to use Form Assembly -- it's incredibly useful if you know how to use it to its fullest extent, but using just the basics probably doesn't seem worth the cost **What problems is FormAssembly solving and how is that benefiting you?** We've been able to use it extensively as an internal tool to cut down on data entry time/effort, to schedule appointments and follow-ups, etc ### 19. FormAssembly is by far my #1 recommended must-have integration with Salesforce. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2020 **What do you like best about FormAssembly?** The integration to and from Salesforce is unmatched. It is easy to use as a beginner and allows for powerful automations for those looking to be more advanced. It has enabled our organization to grow and automated hours of data entry that would not have been possible without it. **What do you dislike about FormAssembly?** Honestly, there are no downsides to using FormAssembly. **Recommendations to others considering FormAssembly:** It is a great form builder, and if you want to integrate with Salesforce, it's by far your best option. **What problems is FormAssembly solving and how is that benefiting you?** Our organization runs programs and awards grants; FormAssembly has enabled us to move all of our program applications, registrations, surveys, and more online and easily integrated with our database for instant data updates. It has eliminated the need for paper and data entry (and thus improved data quality, not to mention efficiency). ### 20. Very useful tool for creating forms. Easy for integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Gor N. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2020 **What do you like best about FormAssembly?** drag and drop editor, easy settings and integration **What do you dislike about FormAssembly?** May be integration errors (like with salesforce) can be more clear **Recommendations to others considering FormAssembly:** I would certainly recommend FA as a good tool! Strong in the market and good for the price! **What problems is FormAssembly solving and how is that benefiting you?** have many different surveys, public applications. All in one place sorted and organized ### 21. FormAssembly - Forms for Salesforce **Rating:** 4.5/5.0 stars **Reviewed by:** kalman s. | solutions architect, Enterprise (> 1000 emp.) **Reviewed Date:** April 14, 2020 **What do you like best about FormAssembly?** Matching logic with just about no limitation. **What do you dislike about FormAssembly?** UI is a bit tough for new users. Logic for matching also hard for new users. Support is good but at times not available. **What problems is FormAssembly solving and how is that benefiting you?** Subscription lists, lead inquiry forms, project request forms, donation forms. ### 22. Great product! Highly recommend **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2020 **What do you like best about FormAssembly?** It's so easy to use and is easy to fill out on the front end. **What do you dislike about FormAssembly?** Some more help with formulas would be really great, it's not always super intuitive. **What problems is FormAssembly solving and how is that benefiting you?** This product has given us so many benefits. I work for Higher Education and we use it to automatically sign students up for events, information requests, and so much more. Internally we have created forms to help processes go smoother. It's been great. ### 23. Helps meet our org's needs but technical experience required **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Program Development | Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2020 **What do you like best about FormAssembly?** Ability to link to our Salesforce database and send out (and track) individualized surveys that are linked to existing data **What do you dislike about FormAssembly?** The interface is not super user-friendly; Need a high level of technical expertise to successfully create forms and link them with Salesforce without the help of external sources. **Recommendations to others considering FormAssembly:** I recommend having someone in house with technical expertise. **What problems is FormAssembly solving and how is that benefiting you?** We really appreciate the benefit of having form responses easily linked to existing participant data. ### 24. Able to do everything I need and some things I didn't know I needed! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2020 **What do you like best about FormAssembly?** I appreciate how easy it is to connect Form Assembly to our instance of Salesforce. **What do you dislike about FormAssembly?** I wish that Form Assembly had more robust reporting features rather than just downloading the data to analyze in an external system. **What problems is FormAssembly solving and how is that benefiting you?** Our survey platform integration was very expensive, but we have been able to replicate many of the survey collection questions in Form Assembly, allowing us to cut down on those extra expenses. ### 25. We use Form Assembly each day in our school and it's an integral part of our operation. **Rating:** 5.0/5.0 stars **Reviewed by:** Wendy B. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2020 **What do you like best about FormAssembly?** The ease of operation and the intuitive methods make it very user-friendly **What do you dislike about FormAssembly?** after deleting, your data disappears, no junk box - but I have managed to retrieve 'lost' information from the Support Team! **What problems is FormAssembly solving and how is that benefiting you?** We use Form Assembly in all aspects of school life, from absence to gauging parents' attendance at events. The benefits is having that information to hand almost instantly. ### 26. User Friendly and Great Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2020 **What do you like best about FormAssembly?** The dynamic/usability of the product. There is so much you can do with the product and it's super helpful when needing to create so many different records in Salesforce. **What do you dislike about FormAssembly?** Sometimes it's hard to figure out specific formulas and the documentation doesn't always exist for the problem you're facing. **Recommendations to others considering FormAssembly:** Utilize the documentation - it's very helpful **What problems is FormAssembly solving and how is that benefiting you?** We're using FormAssembly to create application records, do volunteer check-in, etc. It's helping us solve a lot of problems for people that we can't give Salesforce logins to but still need to be able to create records or view data! ### 27. Versatile and affordable solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2020 **What do you like best about FormAssembly?** You can customize your own flows with as many custom object as you need **What do you dislike about FormAssembly?** Wish the forms were more responsive and themes could be edited more simply **Recommendations to others considering FormAssembly:** If you have a good understanding of how your Salesforce objects are related you can easily create customized workflows. **What problems is FormAssembly solving and how is that benefiting you?** Helps us seamlessly integrate data into Salesforce ### 28. Formassembly is fantastic **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Religious Institutions | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2020 **What do you like best about FormAssembly?** Formassembly has a powerful integration with Salesforce that allows for the automation of complex processes. **What do you dislike about FormAssembly?** The form builder itself is a bit buggy and I sometimes have to refresh the page or delete and recreate field to get it to work. **Recommendations to others considering FormAssembly:** It can take some time to become familiar with the Salesforce connector, but once understood there’s really no limit to what you can create/automate. **What problems is FormAssembly solving and how is that benefiting you?** We have been able to cut down on data entry and migration using Formassembly to free up our staff to use their time more valuably. ### 29. Form Assembly is great, the Salesforce connector is invaluable **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2020 **What do you like best about FormAssembly?** Salesforce connector Salesforce Prefill The ease of building a form and flexibility for accommodating many different use cases. **What do you dislike about FormAssembly?** Lack of ability to template connectors. Would like more global, admin level abilities **Recommendations to others considering FormAssembly:** If you want to connect to Salesforce, this is a fantastic option. **What problems is FormAssembly solving and how is that benefiting you?** Getting data from our customers/clients/constituents into Salesforce. ### 30. Unmatched Flexibility **Rating:** 5.0/5.0 stars **Reviewed by:** David B. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2020 **What do you like best about FormAssembly?** The form connectors free up our business to do what we need to do between SASS platforms. Their Salesforce connector is a lifesaver! **What do you dislike about FormAssembly?** I would love to have more visual themes to pick from for the forms. **What problems is FormAssembly solving and how is that benefiting you?** Moving and manipulating data between our website and Salesforce, Zoom etc. ### 31. FormAssembly has enabled TACS to create program registrations and connect that data to SalesForce. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2020 **What do you like best about FormAssembly?** Capturing data and connecting it to our SalesForce instance. **What do you dislike about FormAssembly?** Sometimes the documentation/help does not answer my questions for our form building needs. **Recommendations to others considering FormAssembly:** Sign up for a trial and try it. **What problems is FormAssembly solving and how is that benefiting you?** Program registration collecting data for SalesForce. Benefit: time savings. ### 32. FormAssembly review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2020 **What do you like best about FormAssembly?** user-friendly tools, great chat support. **What do you dislike about FormAssembly?** the form responses via email are clunky and unable to be customized (ie you can't choose whether to exclude certain fields from the responses). **What problems is FormAssembly solving and how is that benefiting you?** inquiry forms on our website provide clear avenues of communication for prospective customers. ### 33. Great tool for building forms quickly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2020 **What do you like best about FormAssembly?** Ease of building forms quickly and be able to revert changes. **What do you dislike about FormAssembly?** Integration to salesforce is limited and has minor glitches. **Recommendations to others considering FormAssembly:** If you're looking to build forms quickly use formassembly. **What problems is FormAssembly solving and how is that benefiting you?** Integration with salesforce custom objects was swift and easy. ### 34. A very useful tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2020 **What do you like best about FormAssembly?** A versatile tool. I have been using Formassembly for many years for customer satisfaction assessment and for collecting applications and reports. Every time I have received very enthusiastic feedback about the online form solution from my customers. I am really satisfied. **What do you dislike about FormAssembly?** Unfortunately, the new pricing policy has discontinued the pay per report former policy **Recommendations to others considering FormAssembly:** Restart the "pay as you go" price policy **What problems is FormAssembly solving and how is that benefiting you?** Customer satisfaction assessment and for collecting applications and reports ### 35. Full featured tool for form creation and integration with 3rd party tools **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** April 14, 2020 **What do you like best about FormAssembly?** Ease of use of form builder and integrations to 3rd party applications **What do you dislike about FormAssembly?** Still some use case limitations, but they're working on that! **What problems is FormAssembly solving and how is that benefiting you?** Creating easy-to-use custom forms for Salesforce ### 36. Versatile and easy to use software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2020 **What do you like best about FormAssembly?** Integrates easily with Salesforce, very customizable, extensive documentation and helpful customer support **What do you dislike about FormAssembly?** No HIPAA compliance for lower tiered plan, some of the Salesforce connections are clunky **Recommendations to others considering FormAssembly:** It's definitely worth it if you're integrating with Salesforce. **What problems is FormAssembly solving and how is that benefiting you?** We use it as an online feedback form system for our workshops, and also use it as a way to ensure all of our data entry is uniform. ### 37. Hundreds of ways to use it, if you can figure it them out. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** April 14, 2020 **What do you like best about FormAssembly?** The Enterprise version of the software enables various and detailed configuration control. **What do you dislike about FormAssembly?** Getting the forms to connect properly to other software (e.g., Salesforce) can be tedious. **What problems is FormAssembly solving and how is that benefiting you?** We collect RFIs on our website as well as event registrations. The FormAssembly connectors enable us to populate data in our CRM with more parameters than with the html forms we had been using previously. ### 38. Jose Rodarte's Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2020 **What do you like best about FormAssembly?** Direct sync with Salesforce made it easy to implement. **What do you dislike about FormAssembly?** Had some initial issues with cloning forms. **Recommendations to others considering FormAssembly:** N/A **What problems is FormAssembly solving and how is that benefiting you?** Cloning form renaming issues. ### 39. Form Assembly Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2017 **What do you like best about FormAssembly?** The ability to do some complex stuff, like show multiple values of one data type. **What do you dislike about FormAssembly?** The layout is a little limiting. Also, I've had some trouble with the repeated section - would like the section to dissapear if there is no data to return in a prefilled form. **What problems is FormAssembly solving and how is that benefiting you?** Online campus visit checkins with ipads. WOrks great! ### 40. Even a beginner can look like a pro! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2020 **What do you like best about FormAssembly?** How user friendly it is. When I am stuck or need assistance the icon is there to help **What do you dislike about FormAssembly?** I have been fortunate not to have an issue. **What problems is FormAssembly solving and how is that benefiting you?** Before we would hand out an evaluation, now we send a link to all that attend and have it all in one document. ### 41. FormAssembly is a timesaver! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2020 **What do you like best about FormAssembly?** Ease of use, complex features built in with simple drag and drop activities. Connectors are very easy to configure **What do you dislike about FormAssembly?** very few areas like lack of outof box support around handling salesforce error messages **What problems is FormAssembly solving and how is that benefiting you?** Web to case, Web o Lead ### 42. Outreach to students made easier! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2020 **What do you like best about FormAssembly?** FA’s easy to use interface and integration setup with Salesforce **What do you dislike about FormAssembly?** It was difficult to complete some steps without direct support (setting up secure parameters). **What problems is FormAssembly solving and how is that benefiting you?** Virtual advising with students in K-12 ### 43. Seamless integration with Salesforce CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2019 **What do you like best about FormAssembly?** I like how I can send forms to people via a shortlink, and their responses will automatically populate in Salesforce to be used in Dashboards, reports, you name it! Forms can be built using text entry fields, dropdown menus, etc. **What do you dislike about FormAssembly?** There's really nothing to dislike here. Is that even possible? **Recommendations to others considering FormAssembly:** Really amazing integration with Salesforce CRM, just make sure the fields are named using a naming protocol. **What problems is FormAssembly solving and how is that benefiting you?** The problem of data entry is a daunting one, and FormAssembly makes it easier by erasing that step between ENTERING paper data and analyzing the data. You simply have your participants fill out the online form and it magically appears in Salesforce. I can export reports and make charts/graphs of the data much more quickly and accurately. ### 44. Amazing tool for many applications **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2019 **What do you like best about FormAssembly?** robust menu, reliable tool,easy reporting, excellent customer support **What do you dislike about FormAssembly?** would love some better reporting , outside of the CSV file . **Recommendations to others considering FormAssembly:** give this a try **What problems is FormAssembly solving and how is that benefiting you?** data collection, data import to Salesforce, order commitments, schedule submissions, product evaluations, etc ### 45. Very easy to access user data and responses. **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel A. | Program Recruiter , Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2019 **What do you like best about FormAssembly?** I like that I can see data from applicants in an organized way. I like that I can access from any device quickly and also keyword search specific data that I need. **What do you dislike about FormAssembly?** It is time-consuming to look for certain items in files. Some forms are shown to be "uncompleted" but they are complete. **Recommendations to others considering FormAssembly:** Non-profits should use form assembly to track client applications. **What problems is FormAssembly solving and how is that benefiting you?** Applicant tracking system. It helps me save money using an actual (ATS). ### 46. Great solution for Salesforce users! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2019 **What do you like best about FormAssembly?** Their pricing, particularly for nonprofits is hard to beat. I can’t imagine why competitors don’t attempt parity with them. **What do you dislike about FormAssembly?** The reporting capabilities aren’t much to write home about. You’re probably gonna export that data and analyze it elsewhere..: **Recommendations to others considering FormAssembly:** Must get for nonprofits! **What problems is FormAssembly solving and how is that benefiting you?** Dynamic and flexible form creation for Salesforce. The interface is easy to learn, and FA, while simple, gives you everything you need! ### 47. A lifesavor when connecting to saleforce **Rating:** 4.5/5.0 stars **Reviewed by:** Danny C. | Director of Finance, Operations, and Technology, Hospitality, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2017 **What do you like best about FormAssembly?** We use form assembly to connect our forms to salesforce. We even use it for "hacks" to make things more automated in sales-force. **What do you dislike about FormAssembly?** sometimes saving can be a little buggy. Ive lost my work on occasion **What problems is FormAssembly solving and how is that benefiting you?** Collecting data from users, internal forms, its connections/addons are the most helpful part. (google sheets) ### 48. Life saving **Rating:** 4.0/5.0 stars **Reviewed by:** Adedayo A. | Talent Manager, Hospital & Health Care, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2017 **What do you like best about FormAssembly?** Its ability to receive responses immediately. **What do you dislike about FormAssembly?** I am yet to see what I dislike in using the platform. **Recommendations to others considering FormAssembly:** I strongly recommend its use for all kinds of survey. **What problems is FormAssembly solving and how is that benefiting you?** Execution of Performance Appraisal in a seamless manner. Conducting Opinion polls effortlessly. ### 49. As Simple - Or As Complex - As You Like **Rating:** 5.0/5.0 stars **Reviewed by:** Gordon B. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2018 **What do you like best about FormAssembly?** FormAssembly is a very powerful tool. The combination of field logic, custom css, field types, support for javascript, and various "connectors" to other vendors (we use Salesforce for CRM and Chagent for credit card processing) through a straightforward point-and-click interface has allowed us to provide our customers with services that normally would only be available through businesses with much larger budgets than ours. The support is friendly and responsive. The pricing model is good, with no caps on responses or number of forms at our level (Professional). Their development team is regularly making improvements to the platform; the newest version of the form builder is GREAT. **What do you dislike about FormAssembly?** Fatal errors are possible: Occasionally, a form in development will develop a mysterious glitch that requires us to scrap everything. We have learned to save clones (copies) of forms in development regularly so we don't need to start over from scratch. No Survey analytic tools: I realize this isn't the primary use-case for FormAssembly, but we do use the platform for satisfaction surveys. Form Assembly provides only a rudimentary reporting capability. There is no ability to filter responses by questions, so you must look at all the data together. Therefore, we end up exporting data and analyzing data in Excel. **Recommendations to others considering FormAssembly:** THIS IS A TOOL: Make sure you have someone on staff or retainer who is a whiz at problem solving and systems thinking. Integrations are not for the faint of heart, and while your FormAssembly administrator needn't be a coder, she/he will need to have advanced problem-solving skills and creative thinking to customize the this tool to meet your business needs. JAVASCRIPT HELPS provide advanced functionality! WHEN DEVELOPING, BACK UP YOUR FORMS OFTEN - especially if you use complex integrations and/or javascript. Sometimes things go wrong, and even FormAssembly support will be unable to find the problem in your coding and customizations: It's much easier to revert to a former working version than to start over from scratch. **What problems is FormAssembly solving and how is that benefiting you?** As an educational non-profit, we use form assembly for almost every customer entry possible: Credit card updating for recurring billing, Lead Capture, Admissions Applications, course registrations, sophisticated and targeted fundraising, feedback surveys, direct web sales to customers, one-click email smile sheets, event registration... Additionally, we're using it more and more to provide our staff forms to simplify data entry (where complex object creation in CRM is necessary), greatly reducing errors. ### 50. User-friendly, cloud-based form solution **Rating:** 3.5/5.0 stars **Reviewed by:** Rebecca E. | Program Manager, Hospital & Health Care, Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2018 **What do you like best about FormAssembly?** At my organization we use FormAssembly to capture feedback from customers. Out field team provides customers with the link to the FormAssembly form or simply pulls up the form vis ipad to complete in real-time. I like that the Form may be accessed from anywhere with a reasonable wifi connection, and that it looks great on iphone and ipad as well as a desktop. **What do you dislike about FormAssembly?** Sometimes when making changes to my form I find it difficult to tell whether my changes have been made/ saved. I have been both in the position of not saving changes I meant to save, and in the position of accidentally saving a second copy of a form that already saved automatically. Then I need to compare both forms side by side and determine which I want to keep - this feels like a waste of time. **Recommendations to others considering FormAssembly:** I am not sure which other softwares exist out there to fill the same needs as FormAssembly, however based on my experience as a user of FormAssembly I would recommend it to others, particularly for those who are looking to integrate with Salesforce. **What problems is FormAssembly solving and how is that benefiting you?** As I mentioned above, we need to capture information from a geographically diverse client base. Additionally, because we use Salesforce as our CRM (customer relationship manager) we needed to be able to link our clients' Salesforce profiles with their survey responses. Form assembly allows us to do this. So far, the integration has been seamless. ## FormAssembly Discussions - [When can we create and format reports with the same ease and features as forms (formatting and images, etc. )](https://www.g2.com/discussions/40447-when-can-we-create-and-format-reports-with-the-same-ease-and-features-as-forms-formatting-and-images-etc) - 1 upvote - [How to lookup Salesforce data on Form](https://www.g2.com/discussions/40132-how-to-lookup-salesforce-data-on-form) - 1 upvote - [How to lookup salesforce data into Form](https://www.g2.com/discussions/40131-how-to-lookup-salesforce-data-into-form) - 1 upvote - [Can I embed the form on my site?](https://www.g2.com/discussions/form-embedding) - 1 upvote - [Is there a limit to the length of one form?](https://www.g2.com/discussions/form-length) - 1 upvote - [View FormAssembly pricing details and edition comparison](https://www.g2.com/products/formassembly/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-19+20%3A43%3A14+-0500&secure%5Bsession_id%5D=6a8a6264-fa4d-49f8-8dd7-5b6e4d3103fc&secure%5Btoken%5D=790595c9fb3a4e1784f65ffc4acbc6b89af965cc9bb5ec748b6081acbfe59d17&format=llm_user) ## FormAssembly Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Box](https://www.g2.com/products/box/reviews) - [Dropbox](https://www.g2.com/products/dropbox/reviews) - [Form-Wizard](https://www.g2.com/products/form-wizard/reviews) - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Microsoft SharePoint](https://www.g2.com/products/microsoft-sharepoint/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) ## FormAssembly Features **Lead Generation** - CRM Integration - Marketing Automation Integration - Data Import & Export Tools **Lead Monitoring** - Features - Performance **Survey Management** - Survey Builder - Question Types - Templates - Survey Distribution **Functionality** - Customized Branding - Application Templates **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **User Interface Design** - WYSIWYG Editor - Customized Branding - App Templates - Workflow Management **Data Capture** - Mobile - Websites - Social Media - Data **Survey Customization** - Branching/Skip Logic - Branding - Multimedia Support - Multilingual Surveys **Data Control** - Data Migration - Data Synchronization - Data Security **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments **Data Control** - Data Migration - Data Synchronization - Data Security **Analytics** - Export/Import - Reporting **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions **Agentic AI - Drag and Drop App Builder** - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Publishing** - Application Deployment - Platform Compatibility - Lifecycle Management **Customization** - Forms - Personalization - Templates - Integration **Agentic AI - No-Code Development Platforms** - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making ## Top FormAssembly Alternatives - [Jotform](https://www.g2.com/products/jotform/reviews) - 4.7/5.0 (5,078 reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) - 4.5/5.0 (992 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - 4.4/5.0 (23,404 reviews)