# Which mobile advertising agencies measure platform success by client ROI delivery rather than vanity metrics?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For anyone here who evaluates agency tools and agency work for a living: which mobile advertising agencies actually measure success by client ROI delivery rather than vanity metrics like impressions and CTR?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Agencies get judged on the results they hand back to clients, not on impressions served. Plenty of reviews in G2's<a class="a a--md" elv="true" href="https://www.g2.com/categories/mobile-advertising"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/mobile-advertising">Mobile Advertising</a> category come from agency users, and their measurement and reporting feedback is a good proxy:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/fluency-fluency/reviews"><strong>Fluency</strong></a>: 4.3 stars, 305+ reviews. Built specifically for agencies managing large client portfolios; reviewers rate its custom reports at 87% and budget pacing at 93%, and budget management is one of the most mentioned strengths in its reviews.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/simpli-fi/reviews"><strong>Simpli.fi</strong></a>: 4.5 stars, 150+ reviews. Popular with agencies running localized client campaigns; reviewers score its geo-targeting at 97% and budget pacing at 93%, and it holds an 85% satisfaction score in the overall grid.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/basis/reviews"><strong>Basis</strong></a>: 4.5 stars, 285+ reviews. Known for combining media buying with agency workflow automation, so planning, buying, and client measurement sit in one system; reviewers rate its frequency capping at 93%.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">The vanity-metric trap usually comes from optimizing whatever the dashboard shows by default. Platforms earn agency trust when measurement ties back to client outcomes like cost per acquisition and revenue, not clicks.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For agency-side folks who have evaluated these platforms, which measurement capabilities mattered most when proving ROI to clients?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 14 days ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;I’d ask clients what number actually makes it into their monthly business review. If the agency reports CTR while the client is discussing CAC, booked revenue, or store visits, something is disconnected. The strongest platform is probably the one that lets both sides argue over the same business outcome, not whose campaign dashboard looks better.&lt;/p&gt;

##### Comment Metadata
- Posted at: 7 days ago





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