FCC Ads Manager Features
Channel Functionality (1)
Display Functionality
17 reviewers of FCC Ads Manager have provided feedback on this feature.
Overall product functionality for display advertising.
Campaign Management (13)
Campaign Dashboard
Based on 17 FCC Ads Manager reviews.
Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
This feature was mentioned in 17 FCC Ads Manager reviews.
Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
This feature was mentioned in 17 FCC Ads Manager reviews.
Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
This feature was mentioned in 17 FCC Ads Manager reviews.
Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
17 reviewers of FCC Ads Manager have provided feedback on this feature.
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety
18 reviewers of FCC Ads Manager have provided feedback on this feature.
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection
This feature was mentioned in 18 FCC Ads Manager reviews.
Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping
As reported in 17 FCC Ads Manager reviews.
Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing
As reported in 18 FCC Ads Manager reviews.
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
This feature was mentioned in 17 FCC Ads Manager reviews.
Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
As reported in 16 FCC Ads Manager reviews.
Supports rich media display and video ads that involve user interaction.
In-App Ads
Based on 17 FCC Ads Manager reviews.
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
18 reviewers of FCC Ads Manager have provided feedback on this feature.
Supports rich media mobile ads that involve user interaction.
Targeting (4)
Targeting
As reported in 17 FCC Ads Manager reviews.
Able to target desired audiences based on demographics and behavior variables.
Retargeting
As reported in 17 FCC Ads Manager reviews.
Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
17 reviewers of FCC Ads Manager have provided feedback on this feature.
Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
17 reviewers of FCC Ads Manager have provided feedback on this feature.
Able to match the marketer's ad with specific content on a site or page.
Platform (9)
API / Integrations
As reported in 16 FCC Ads Manager reviews.
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
This feature was mentioned in 17 FCC Ads Manager reviews.
Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Based on 17 FCC Ads Manager reviews.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
This feature was mentioned in 18 FCC Ads Manager reviews.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
This feature was mentioned in 17 FCC Ads Manager reviews.
Provides features to allow scaling for large organizations.
Customization
Based on 18 FCC Ads Manager reviews.
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
This feature was mentioned in 17 FCC Ads Manager reviews.
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
This feature was mentioned in 17 FCC Ads Manager reviews.
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
As reported in 17 FCC Ads Manager reviews.
Alerts marketer of the performance of particular campaigns.
Platform Additional Functionality (7)
Dashboard
Has a centralized dashboard for users to interact with
Cloud
Provides a cloud based version of the platform
On-Premise
Provides an on-premise version of the platform
Offline Ads
As reported in 10 FCC Ads Manager reviews.
Ability to serve ads to bring targeted audiences back to partner retailer sites.
Video Ads
Based on 11 FCC Ads Manager reviews.
Ability to create and launch video ads on retail media networks.
Team Collaboration
As reported in 11 FCC Ads Manager reviews.
Provides capabilities for team collaboration to manage spend limits and billing control for retail media ads.
Integrations
This feature was mentioned in 11 FCC Ads Manager reviews.
Ability to integrate with data management platforms (DMPs).
Platform Data (7)
Visualization
Contains tools to visalize data sets or workflows
Platform Search
Find important content or files using keywords, metadata, tags, etc.
Dashboard
Has a centralized dashboard for users to interact with
Alerts and Notifications
Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.
Reporting Performance Metrics
This feature was mentioned in 10 FCC Ads Manager reviews.
Provides data for campaigns, products, keywords and teams to help users understand performance across websites and which suppliers are active.
Data Filtering
Based on 11 FCC Ads Manager reviews.
Ability to filter data by specific performance data based on preset and customizable timeframes.
Reporting Dashboards
Based on 11 FCC Ads Manager reviews.
Provides the ability to create a reporting dashboard to give brands insights into key performance indicators (KPIs), like ad impressions, click-through-rate, can campaign-level reports.
Platform Basics (7)
Reporting
Provides analytics tools that reveal important business metrics and track progress.
Interoperability
Connects to external systems and applications as needed to complete team workflows.
Performance
Is consistently available (uptime) and allows users to complete tasks reliably.
Ad Serving Rules
This feature was mentioned in 11 FCC Ads Manager reviews.
Ability to control how many ads and ad types are served to each retailer page.
Sponsored Product Listing Ads
Based on 11 FCC Ads Manager reviews.
Ability to deliver sponsored product ads that seamlessly blend in with organic content.
Banner Ads
As reported in 11 FCC Ads Manager reviews.
Ability to deliver banner ad that can be configured based on each individual retailers needs.
Display Ads
11 reviewers of FCC Ads Manager have provided feedback on this feature.
Ability to deliver display ads that can be personalized based on consumer's online shopping and browsing behavior.
Platform Interoperability (1)
Close Ecosystem API
This feature was mentioned in 14 FCC Ads Manager reviews.
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Agentic AI - Display Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Retail Media Advertising Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Cross-Channel Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives



