Epsilon Reviews & Product Details


What is Epsilon?

Epsilon provides a services including marketing data, insights-strategy, marketing technology, creative services and media reach to create connections between people and brands.

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Epsilon Profile Details

Epsilon Profile Details

Vendor
Epsilon
Company Website
Year Founded
1969
Total Revenue (USD mm)
7,138
HQ Location
Irving, TX
Phone
1-800-309-0505
Ownership
NYSE:ADS
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
7,836
Twitter
@EpsilonMktg
Twitter Followers
6,362
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Epsilon Reviews

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1-12 of 12 total Epsilon reviews

Epsilon Reviews

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1-12 of 12 total Epsilon reviews
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MI
Enterprise
(5001-10,000 employees)
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"Campaign implementation"

Describe the project or task the provider helped with:

To run marketing email and direct mail campaigns with target audience as customers

What do you like best?

1. access to data

2. huge workforce

3. end to end capabilities to run a campaign so dont have to go to multiple vendors

What do you dislike?

1. Poor time management

2. Do not use top in class technology.

3. very old school

4. very expensive and traditional

Recommendations to others considering the provider:

Please look for new firms. they provide end to end solution but very expensive and old school

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Talent Acquisition Specialist
Staffing and Recruiting
Mid-Market
(51-200 employees)
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"Easy to use, easy to learn "

Describe the project or task the provider helped with:

It helped organize tasks and data efficiently.

What do you like best?

The efficiency and how easy it is to use the system

What do you dislike?

I wish there were more options for tasks

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TM
Small-Business
(11-50 employees)
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"Epsilon Review"

Describe the project or task the provider helped with:

We use epsilon to give us customer data and insights that help target our campaigns.

What do you like best?

Ease of use, a lot of detailed data, I love their website design

What do you dislike?

I haven't ran in to anything that I've had an issue with yet.

Recommendations to others considering the provider:

As long as you provide the correct information they will get you what you need.

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MA
Mid-Market
(51-200 employees)
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"Substandard"

Describe the project or task the provider helped with:

At the dealership at which I'm employed, we are mandated to use Epsilon for email and direct mail marketing services for both service and sales. The creative provided is strict, unaesthetic and provides little to no room for individuality. In total, awful.

What do you like best?

Our rep is fantastic in that she responds quickly to communication and often will have or immediately seek the answer to our question.

What do you dislike?

It's Epsilon. See review above pointing to poor creative, symmetry across competition and lackluster delivery.

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A
Enterprise
(10,001+ employees)
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"Good Service, Short Staffed"

Describe the project or task the provider helped with:

Management of data collected in promotions

What do you like best?

Primary contact is knowledgeable and efficienf

What do you dislike?

If our primary contact is OOO then nothing gets done because he doesn’t have a backup that has been trained.

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MA
Small-Business
(2-10 employees)
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"Good product, setup of it was not so great"

Describe the project or task the provider helped with:

The product is great that they offer. We have Epsilon through a couple different manufacturers that use it. We have had several hiccups with the setup and mailers were sent to customers that should not have received them...

What do you like best?

Once setup correctly you can almost set and forget it.

What do you dislike?

Support and setup are not great, make sure you go over your setup very carefully before you implement anything.

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M
Mid-Market
(201-500 employees)
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"Epsilon is great"

Describe the project or task the provider helped with:

We utilize Epsilon for their Direct Mail services. We have always been very impressed with their professionalism, great feedback, and expert guidance. They are also very efficient and organized. We have also utilized them for a few email marketing campaigns, which were successful.

What do you like best?

We like their efficiency, professionalism, and customer service.

What do you dislike?

There is nothing we dislike at this time

Recommendations to others considering the provider:

Definitely use them for direct mail campaigns.

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TE
Enterprise
(10,001+ employees)
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"Marketing Pioneers "

Describe the project or task the provider helped with:

The tool helped us with the storing of consumer sign up information.

What do you like best?

Useful partner that helps us engage with consumers using targeting and predictive analytics.

What do you dislike?

Nothing at point. The relationship was very productive.

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AE
Enterprise
(10,001+ employees)
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"Epsilon is great"

Describe the project or task the provider helped with:

Used conversant as a way to get audiences integrated in digital campaigns

What do you like best?

had great service with our partners and detailed audience planning

What do you dislike?

wish there was a client dashboard we could access directly

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T
Enterprise
(1001-5000 employees)
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"Good vendor for retageting and data management"

Describe the project or task the provider helped with:

Used Epsilon owned organizations for running our retargeting campaigns, as well as for our marketing database.

What do you like best?

Good customer service, responsive and willing to work with you

What do you dislike?

Their tools can be more user friendly

Need better reporting

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TH
Mid-Market
(51-200 employees)
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"Epsilon was easy to work with"

Describe the project or task the provider helped with:

We worked with Epslion to create postcards

What do you like best?

Easy to work with and they produced our product quickly.

What do you dislike?

Only allow a few revisions without getting charged extra.

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MR
Enterprise
(10,001+ employees)
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"Meh"

Describe the project or task the provider helped with:

The target's that epsilon provided for customer acquisition in a new market were not as effective at creating new customers as expected

What do you like best?

The customer rep was great. communication was prompt.

What do you dislike?

performance of the groups they targeted for customer acquisition

Epsilon Features

  • Needs Assessment
  • Resource Allocation
  • Stayed within Budget
  • Statement of Work
  • Best Practices
  • Technical Expertise
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