Recommendations to others considering Effeect:
Effeect's PPC campaigns are efficient and have improved our results, and we are happy with their work. Highly recommendable. Review collected by and hosted on G2.com.
What problems is Effeect solving and how is that benefiting you?
We were desperate for a change in our PPC and SEO strategies, and Effeect fit in perfectly. Please understand that we had been working with another SEO team for a short while—roughly a year or two. However, as is occasionally the case, someone needs to step in and give things a little spice.
We thought it was time for a fresh point of view, you know? Similar to when you spend hours gazing at the same puzzle and then all of a sudden your friend enters the room and quickly finds the missing piece. That's the type of innovative understanding we were searching for.
We wanted Effeect to take a closer look at what we'd been working, get hands on and commit to the project. Examine our techniques carefully to see whether we were still on the correct path or whether we had been circling around in circles without knowing it.
At the moment, Effeect will assist us in striking a balance between information that everyday consumers will find enjoyable to interact with and read, and content that Google and other search engines like. Our experience shows that many SEO teams prioritize search engine optimization over actual user experience when creating content. Because of this, Effeect will need to provide material that is appealing to users and search engines equally. The material of the entire website will be redesigned.
Effeect will provide us a comprehensive collection of materials and thoroughly investigated possible targeted regions for PPC. Since it's snowing and cold in certain places, where our products aren't very useful, they will even look at weather maps. In the meanwhile, individuals are returning to off-site work as the southern US begins to warm up for the spring planting season. In light of this, they will be developing geofencing and focusing on certain items in those regions. We plan to run PPC ads on Google, Microsoft, Pinterest, Instagram, Facebook, and Google. Right now, we're also considering doing campaigns on TikTok.
Due of the weather, December through February are usually the slowest months for our company. In spite of this, our expenditures have greatly decreased and our revenues have increased by around 100% to 150%.
Effeect is right on in terms of timelines, and their communication is amazing. They adjust or modify anything I need them to in a timely way. One of their teams and I meet once a month, while the other teams and I meet every other week. We frequently utilize Zoom and Google Meet as tools. We're near enough that I've visited their workplace and had face-to-face conversations with them. Review collected by and hosted on G2.com.