# Effeect Reviews
**Vendor:** Effeect  
**Category:** [Digital Marketing Services](https://www.g2.com/categories/digital-marketing)  
**Average Rating:** 5.0/5.0  
**Total Reviews:** 41
## About Effeect
Effeect is an international full-service digital marketing agency that offers SMM, SEO, CRO, PPC, Email Marketing and Content Marketing services.



## Effeect Pros & Cons
**What users like:**

- Users highlight the **expertise** of Effeect&#39;s team, appreciating their personalized SEO plans and friendly support. (2 reviews)
- Users highlight the **knowledgeable team** at Effeect, providing personalized plans and exceptional support for SEO success. (2 reviews)
- Users value the **expert SEO knowledge** of Effeect, appreciating their personalized approach and friendly team support. (2 reviews)
- Users commend the **expert SEO optimization** of Effeect, leading to increased conversions and positive client feedback. (2 reviews)
- Users value the **exceptional customer support** provided by Effeect, noting the team&#39;s knowledge and willingness to help. (1 reviews)
- Users value the **dedication** of Effeect’s staff to personal connection and efficient collaboration, enhancing overall service experience. (1 reviews)
- Optimization Strategies (1 reviews)
- Users commend the **exceptional responsiveness and consistent results** from Effeect, leading to increased online conversions. (1 reviews)
- Service Quality (1 reviews)
- Team Quality (1 reviews)

## Effeect Reviews
  ### 1. SEO & Link Building for CrowdStrike Company

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kirsty L. | Marketing Director, Northern Europe, Enterprise (> 1000 emp.)

**Reviewed Date:** September 20, 2024

**What do you like best about Effeect?**

The SEO know-how of Effeect was their most noteworthy feature. They were really knowledgable and gave us a personalized plan that was made to meet our unique requirements and objectives. The entire procedure was made delightful by their team's friendliness and ease of work.

**What do you dislike about Effeect?**

We had a great experience working with Effeect, and we have no complaints about anything.

**Recommendations to others considering Effeect:**

Effeect provided comprehensive strategy to optimize our website for search engines. They are good in what they do, so just trust them

**What problems is Effeect solving and how is that benefiting you?**

Our business was having trouble getting more organic search traffic and ranking higher on search engine results pages. We engaged Effeect to assist us in enhancing the search engine optimization of our website and raising our online presence.

The Effeect team performed a thorough SEO analysis of our website, found areas for development, and offered a detailed plan for search engine optimization. Researching keywords, creating content, generating links, improving technical SEO, and on-page optimization were all part of the task scope. A thorough keyword strategy, improved website content, and regular success reports were among the main deliverables.

Impressive results were obtained byEffeect SEO services. Within the first six months of the project, our website's organic traffic climbed by 40%, and we were ranked on Google's first page for multiple high-volume keywords. Our company's revenue rose significantly as a result of the 30% rise in leads derived from organic search.


The project management of Effeect was outstanding. They regularly gave updates on the project's status and delivered everything on schedule. Their staff was incredibly accommodating to our needs and was always ready to answer inquiries and offer advice.

  ### 2. SEO & PPC Advertising for Whiskey Retailer

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sophia G. | Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 20, 2024

**What do you like best about Effeect?**

The rise in online conversions and the favorable comments from our clients as a result of their SEO and PPC work impressed us.

**What do you dislike about Effeect?**

They pay attention to our worries and take quick action to address them, which makes us pleased.

**Recommendations to others considering Effeect:**

The project management of the manager and his team was excellent, and they were prompt in resolving any issues. Just give them space to complete your project, they are highly capable.

**What problems is Effeect solving and how is that benefiting you?**

We hired Effeect for their SEO and PPC services.

The Effeect team offered a solution that consisted of PPC and SEO tactics.They ran PPC campaigns on many platforms, carried out in-depth keyword research, and enhanced the content and architecture of our website. In addition, writing compelling ad copy, tracking ad effectiveness, and ongoing optimization were all part of the job description.


Our website experienced a notable surge in organic search traffic, and our search engine rankings witnessed a notable improvement. In addition to producing quality leads, the PPC campaigns increased brand recognition.

  ### 3. SEO & Content Marketing for Legal Services Company

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ashley F. | Marketing Coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 18, 2024

**What do you like best about Effeect?**

Aside from the outcomes of our SEO efforts, Ampli5 Digital's most remarkable offering is sincere human connection. Everyone on the Effeect staff that we encounter is extremely knowledgeable, eager to help solve problems, and happy to listen. The organization chooses to hire individuals who take the time to get to know you personally and is big enough to have the necessary resources. I eagerly anticipate our monthly gatherings!

**What do you dislike about Effeect?**

No, the Ampli5 Digital Team has reporting and analysis nailed, and we are really pleased with their output.

**Recommendations to others considering Effeect:**

The team is very responsive and delivers items in a timely according to plan. They are highly recommendable

**What problems is Effeect solving and how is that benefiting you?**

We hired Effeect to Increase Impressions and Build a strong digital presence and also Improve Organic Social for Lead Generation
Effeect offers us with strategic vision, tracks SEO keywords, efficiently optimizes our content for our website, and makes recommendations for our SEO. The following are important deliverables: site sweeps, backlink audits, cannibalization audits, YouTube optimization, content optimization, competitive analysis, and featured snippet analysis.

We saw an increase in website sessions of 97%, new users of 102%, impressions of 70% (12.1 million impressions from all sources), and appointments of 45%!

Effeect consistently delivered deliverables on time, and their tracking tools and reliable reporting helped us stay on schedule. They were always quite easy to get in touch with, and I never had to look for paperwork. They are really a pleasure to deal with.

  ### 4. SEO & PPC Services for Power Planter Inc

**Rating:** 5.0/5.0 stars

**Reviewed by:** Greg N. | Owner/president , Small-Business (50 or fewer emp.)

**Reviewed Date:** September 12, 2024

**What do you like best about Effeect?**

The Effeect group works well together. They're always making adjustments and seeking for more efficient ways to work. Other businesses, in contrast, adopt a "set it and forget it" approach. On the other hand, Effeect keeps in touch with my website developer about our content and how they can incorporate things for PPC and SEO, making sure everything is in line. As a business owner, this is fantastic since it allows me to have teams collaborate without requiring me to act as a middleman. For me, this has been a big benefit. 
Furthermore, the members of this group go above and above to achieve their goals. One time, for example, I had an appointment with their SEO director, but I was at a show. After their SEO director and my website developer had the call, they emailed me a summary of their conversation and the next steps.

**What do you dislike about Effeect?**

To be honest, I have no complaints about Effeect. It would be great if they could stay at my workplace(SMILE).

**Recommendations to others considering Effeect:**

Effeect's PPC campaigns are efficient and have improved our results, and we are happy with their work. Highly recommendable.

**What problems is Effeect solving and how is that benefiting you?**

We were desperate for a change in our PPC and SEO strategies, and Effeect fit in perfectly. Please understand that we had been working with another SEO team for a short while—roughly a year or two. However, as is occasionally the case, someone needs to step in and give things a little spice.
We thought it was time for a fresh point of view, you know? Similar to when you spend hours gazing at the same puzzle and then all of a sudden your friend enters the room and quickly finds the missing piece. That's the type of innovative understanding we were searching for.
We wanted Effeect to take a closer look at what we'd been working, get hands on and commit to the project. Examine our techniques carefully to see whether we were still on the correct path or whether we had been circling around in circles without knowing it.

At the moment, Effeect will assist us in striking a balance between information that everyday consumers will find enjoyable to interact with and read, and content that Google and other search engines like. Our experience shows that many SEO teams prioritize search engine optimization over actual user experience when creating content. Because of this, Effeect will need to provide material that is appealing to users and search engines equally. The material of the entire website will be redesigned.  
Effeect will provide us a comprehensive collection of materials and thoroughly investigated possible targeted regions for PPC. Since it's snowing and cold in certain places, where our products aren't very useful, they will even look at weather maps. In the meanwhile, individuals are returning to off-site work as the southern US begins to warm up for the spring planting season. In light of this, they will be developing geofencing and focusing on certain items in those regions. We plan to run PPC ads on Google, Microsoft, Pinterest, Instagram, Facebook, and Google. Right now, we're also considering doing campaigns on TikTok.

Due of the weather, December through February are usually the slowest months for our company. In spite of this, our expenditures have greatly decreased and our revenues have increased by around 100% to 150%. 


Effeect is right on in terms of timelines, and their communication is amazing. They adjust or modify anything I need them to in a timely way. One of their teams and I meet once a month, while the other teams and I meet every other week. We frequently utilize Zoom and Google Meet as tools. We're near enough that I've visited their workplace and had face-to-face conversations with them.

  ### 5. Online Paid Advertising Services for PPC Tour

**Rating:** 5.0/5.0 stars

**Reviewed by:** Trey T. | Director of social marketing , Mid-Market (51-1000 emp.)

**Reviewed Date:** September 11, 2024

**What do you like best about Effeect?**

Effeect is excellent at keeping lines of communication open and functional. We can always rely on their staff to provide us with regular updates and data regarding campaign performance and market trends. Furthermore, Effeect exhibits exceptional flexibility in adjusting to tactical reorientations. If we need to modify our strategy or take advantage of new chances, they react quickly and effectively, making adjustments as soon as possible.

A bunch of intelligent, skilled, and truly kind people form the Effeect team. We consider their crew to be an extension of our own and truly love our partnership with them. They try to grasp our company, our objectives, and the best ways for us to achieve them. They have everything at stake in our sponsored advertising campaign's success. Excellent cooperation and synergy can be found.

**What do you dislike about Effeect?**

To be honest, no! We've been quite happy working with Effeect. They are the best so far.

**Recommendations to others considering Effeect:**

Effeect has demonstrated strong expertise in the administration of our paid advertising campaigns while meeting its ROI and revenue goals. Effeect is sure to get recommendations from us.

**What problems is Effeect solving and how is that benefiting you?**

To ensure that ROI targets are continuously fulfilled, we hired Effeect to oversee and manage paid advertising campaigns. Through clever ad placements and well-thought-out campaigns, they should simultaneously seek to raise overall income and broaden brand recognition. By striking a balance between short-term financial gains and long-term brand expansion goals, this dual focus seeks to optimize the effectiveness of advertising expenditure.


To improve our revenue sources, Effeect will use data-driven methods that target both current and future market groups. Their knowledge will be crucial to growing our client base, gaining market share, and bringing in new business through well focused advertising. Effeect seeks to increase our online presence and brand visibility while optimizing the effectiveness of our advertising budget through the use of advanced analytics and industry best practices.
Our goal with this relationship is to increase conversion rates, foster sustainable growth, and fortify our position in the  industry. Continuous performance monitoring, frequent optimization of ad creatives and placements, and quick adjustments to take advantage of new possibilities and trends in the always changing world of digital advertising are all part of Effeect's all-inclusive strategy.

  ### 6. PPC Campaigns for Northbay Products

**Rating:** 5.0/5.0 stars

**Reviewed by:** Brenton C. | VP of Marketing and sales, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 10, 2024

**What do you like best about Effeect?**

They are well worth the money because of their dedication to remaining current with PPC trends. With their oversight of our finances, we don't have to worry about financial waste.

**What do you dislike about Effeect?**

Working together with the Effeect team is a pleasure. They respond quickly to emails and take calls, demonstrating their sharpness. I dislike nothing about Effeect.

**Recommendations to others considering Effeect:**

hey're always there with only a scream, willing to step in and assist when needed. Effeect has a  great ability to keep us focused and on task.  They are highly recomendable

**What problems is Effeect solving and how is that benefiting you?**

With our prior PPC team, we were hitting a brick wall; the outcomes were uninspiring and obtaining them was like pulling teeth. We had put all we had into completely redesigning our website and increasing the lead conversion rate. We required a partner that could quickly and efficiently increase the amount of quality leads. We were desperate for some substantial action, asap.
We will hold a number of pre-launch planning discussions with Effeect and our staff. The following topics will be covered in these meetings:
Examining our product mix in detail
focusing on our intended market
defining our financial parameters
Outlining our significant goals
We'll do everything possible to ensure that Effeect has our business under control before we launch.


Our lead generation has increased dramatically, in excess of threefold in spite of a wave of new competitors pushing their way onto our territory. In addition to increasing our numbers, Effeect also provided us with a user-friendly datastudio analytics platform. This handy tool allows us to go deep into the details of our campaigns, providing easily comprehensible and transparent information.
The shocking thing is that we're not simply resting on our accomplishments. With their finger on the pulse, Effects is always adjusting and perfecting our ads. We're witnessing improvements month after month, so it seems like they have a secret sauce. They consistently stay one step ahead of us, delivering increased performance and guiding us in the right direction. No matter how busy our market grows, it feels like we're constantly keeping ahead of the curve with Effeect at the helm.

  ### 7. Paid Advertising Campaigns for MyHealthTeam

**Rating:** 5.0/5.0 stars

**Reviewed by:** Maggie L. | Senior Manager, Acquisition Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 09, 2024

**What do you like best about Effeect?**

They accomplish All the time. That is all. They are exceptionally good and trustworthy.

**What do you dislike about Effeect?**

To be honest, I won't discuss it. Although neither Effeect nor any agency is flawless, they are incredibly dedicated on ensuring that both the customer experience and the outcomes are met. Everything that they need to work on is primarily situation-specific.

**Recommendations to others considering Effeect:**

Just be plain and come straight with your project, effeect can handle their job effectively without any delay.

**What problems is Effeect solving and how is that benefiting you?**

We engaged Effeect with a clear objective: to boost lead generation across three distinct divisions of our organization. Their comprehensive approach encompassed tailored strategies for each unit, leveraging diverse digital marketing channels to maximize reach and effectiveness.
In order to maintain the privacy of our business model, I will give you a general overview without going into details. Our business structure is complex, consisting of a software service segment and a dedicated lead generation component. Each of these components has its own set of goals and challenges, and we hired Effeect to handle this complexity in a very flexible manner. We want Effeect to quickly develop a comprehensive strategy that meets all of our needs.Their team will work together with ours to create engaging advertising material and put effective targeting methods in place. Their ability to move quickly from strategy to execution—and launch our campaigns with remarkable efficiency—was what impressed us.
I'm not allowed to share specific stats, but I can say with certainty that the campaign will be successful. Our diverse objectives should be successfully addressed by Effeect's strategic approach and agile implementation, resulting in success for both our software and lead generation projects. 



In their approach, Effeect has shown incredible flexibility, judgment, and strategic intelligence. From the beginning, their performance has constantly met my high standards.

  ### 8. Digital Marketing Strategy & SEO for IT Services and IT Consulting Firm

**Rating:** 5.0/5.0 stars

**Reviewed by:** Elizabeth R. | Project Manager

**Reviewed Date:** February 28, 2024

**What do you like best about Effeect?**

After working with two agencies whose communication I didn't like, I'm happy with the Effeect communicates with me. They're prepared for our regular calls and are actively working on ad strategies to improve the partnership's results. I've never experienced that with other agencies. Obviously, we see the impact of those strategies in our monthly improvements.

**What do you dislike about Effeect?**

I'm on the fence about continuing to spend the amount of money I am now with Effeect. They're ten times more expensive than other agencies I've worked with. Also, the time it takes to see the results while I'm pouring money into the project is hard; we're four months into this and I'm still not seeing a profit. I'm not sure that is them, but I'm invested in continuing the partnership for a few more months and giving them the benefit of the doubt to see what they'll accomplish.

**What problems is Effeect solving and how is that benefiting you?**

1.Tailored Strategy Development
2.Data-Driven Insights
3.Hired Effeect to manage our facebook and google ads with a target roas of 2.4x and a goal to scale our budget

  ### 9. SEO & Digital Strategy for Health & Wellness Platform.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Shane H. | Lead Case Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 27, 2024

**What do you like best about Effeect?**

The professionalism and knowledge of the team are where Effeect really stand out. When the team are presented with any project or problem from us, they are efficient at presenting back coherent solutions. They are a reliable and flexible team.

Their help with analytics has been very useful, where they even set up a workshop and Q&A to iron out all our issues with using Google Analytics. This helped us to improve our confidence with using the platform.

**What do you dislike about Effeect?**

Sometimes it is difficult to communicate remotely, but this was solved through in person meetings.

**What problems is Effeect solving and how is that benefiting you?**

We wanted to improve the ranking of our keywords, so that we appear higher in search results and obtain higher traffic to our website. We also wanted to achieve sales through our PPC ad campaigns.
Effeect conducted a keyword report for us, helping us to target the most important terms for our industry in health and wellbeing. They regularly update the keyword research with new recommendations as trends change.

We meet every month to discuss our objectives and requirements from them and analyse numbers from the monthly report. Effeect team provides helpful guidance to help us achieve our goals, including content and structural changes to the website.

We have restructured several areas of our website, which Effeect have helped to optimise as well as offer advice on how best to restructure. They presented us with ideas and options based on an in-depth competitor analysis.

Effeect have also provided us with regular content in the form of articles to publish on our website blog. These focused on topical subjects that could attract more traffic to our website. They have also assisted with finding opportunities for outreach work and collaboration with bloggers/influencers in our industry.

  ### 10. SEO for Specialized Real Estate Firm

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tracy B. | Executive Vice President, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 27, 2024

**What do you like best about Effeect?**

The Effeect has been able to quickly come into our industry and pick up our business ethos and motivation — we're in a very niche industry. Their team has immersed themselves in our industry and learned how to cultivate and retain customers. In short, their ability to quickly understand our business model and deliver results is impressive.

**What do you dislike about Effeect?**

I can't think of anything for Effeect to improve — they've interacted well with our in-house teams. They're very professional and polite; they're clear about what they are doing and their motivations.

**Recommendations to others considering Effeect:**

I'd advise customers to have a clear, concise brief and ask whether or not it's something Effeect can deliver on. It's important to align on the brief to manage expectations.

**What problems is Effeect solving and how is that benefiting you?**

We needed help with SEO.
With the help of Effeect, Our site traffic has increased, but more importantly, our new industry-specific keywords are ranking well. We've definitely seen a positive impact from The Effeect work. Before we started the project, we'd noticed a lot of red flags about our site speed, but The SEO Works has rectified that issues. Our site is now faster and more Google compliant. They've cultivated the backend, which is a massive win for us.

  ### 11. SEO for WeTal - Top Remote IT developers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Charlotte H. | Chief Executive Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 27, 2024

**What do you like best about Effeect?**

Effeects is a professional organization that knows its subject matter well. In particular, they provided an account manager who was excellent at his job, approachable, and knowledgable, while also being able to explain the complexities of SEO in an easy-to-understand manner.

**What do you dislike about Effeect?**

Not directly. As a small account for Effeect, I accepted that our time with them was limited to just a few days a month. This did make things feel restricted, but you get what you pay for.

**Recommendations to others considering Effeect:**

Effeects , a professional team, worked excellently and knew their subject matter well. Prefferable over other marketing firm

**What problems is Effeect solving and how is that benefiting you?**

The core objective was to move our digital footprint to be about what we do and thereby enable us to move into new markets and extend in existing ones, where we weren't known. Add to that the website had never been properly optimized for SEO, so there was very much a set of work to be done to make the site technically sound.

  ### 12. SEO for NonProfit Firm

**Rating:** 5.0/5.0 stars

**Reviewed by:** Justine H. | Program Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 26, 2024

**What do you like best about Effeect?**

Effeect’s biggest strength is their knowledgeable, technically-skilled team. Martin stays ahead of the curve in digital marketing trends and makes tremendously innovative recommendations. I know I can rely on his knowledge base when I need a rock-solid opinion of where the industry is headed. Their SEO knowledge is also outstanding.

**What do you dislike about Effeect?**

Nothing, We find as much value in their social media management, and managing social media remotely is totally easier

**Recommendations to others considering Effeect:**

They are true thought leaders in the SEO space and I would put their level of knowledge up against anyone I have worked with in this arena.

**What problems is Effeect solving and how is that benefiting you?**

We are a growing company and needed a thought leader in the SEO space to increase our organic presence and leads/traffic driven from that channel. Upon the first meeting, it was clear Effeect was substantially better than our previous agency. Meetings are focused, recommendations are concise, and we now have a guiding force helping to lead our SEO strategy.

Our traffic has steadily increased, as has our lead flow from Organic, and overall our presence in our competitive space is much stronger

  ### 13. SMM for Digital Marketing Agency.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Katie M. | Group Account Director, Enterprise (> 1000 emp.)

**Reviewed Date:** February 26, 2024

**What do you like best about Effeect?**

What struck me most about this company was their genuine commitment to our success. They weren’t just in it for the paycheck; they were invested in ensuring we achieved tangible, positive results. It felt like they were an extension of our team, genuinely rooting for our best outcomes, rather than just another vendor providing a service

**What do you dislike about Effeect?**

They handled everything remarkably well. Even when pointing out areas where our previous methods were lacking, they approached the situation with sensitivity and understanding. It wasn't just about identifying issues; it was about offering solutions in a constructive and caring manner

**Recommendations to others considering Effeect:**

The team managed the project spot on. your projects are save with Effeect

**What problems is Effeect solving and how is that benefiting you?**

To make recommendations on how to improve our social media performance.

Effeect created a strategy for us that generates measurable social media results. The strategy factored in our abilities and resources which made it easy to implement. What they created for SiteTuners was based on reality and not pie-in-the-sky best practices.

  ### 14. SEO Management Services for Financial Services Company

**Rating:** 5.0/5.0 stars

**Reviewed by:** François R. | Chief Technology Officer, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 26, 2024

**What do you like best about Effeect?**

When I joined our Company, Effeect was one of many marketing vendors being utilized. After monitoring performance of all vendors over several months Effeect is the only one still around. They have consistently performed and continue to provide excellent service. We're lucky to have them.

**What do you dislike about Effeect?**

Nothing that I can think of. We continue to brainstorm with them on new ways that can help and bring value

**Recommendations to others considering Effeect:**

They are highly recommended because of their level of professionalism and willingness to help out wherever asked.

**What problems is Effeect solving and how is that benefiting you?**

We have been going through a rebrand and have hired Effeect to help assist with our SEO management to increase traffic to our new site during the rebrand.

We have seen an increase on our ranking keywords over the last couple of months and continue to use Effeect to audit old and new pages to make sure they are performing at optimal levels.

  ### 15. SEO & PPC for Cyber Security Company

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vasili P. | Senior Director, Enterprise (> 1000 emp.)

**Reviewed Date:** February 29, 2024

**What do you like best about Effeect?**

They are very easy to communicate with which is one of my biggest concerns / red flags. The sheer ease of our communication really gives us peace of mind that they hear any concerns I may have and gives me assurance that they are working hard on my project

**What do you dislike about Effeect?**

Not really. We had some scope changes along the way (not unusual for this kind of work) which lead to a slightly later release date than I expected. Customers always want things faster and cheaper, and we are no different. We still think we got a good value for the project.

**What problems is Effeect solving and how is that benefiting you?**

We have seen our organic ranking and traffic dramatically diminished over the past several years as more and more competitors have come into our space. Our goal is to gain back this organic ranking and traffic as quickly as possible

  ### 16. SEO & PPC Services for Executive Manufacturing Company.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Madan C. | Computer Professional, Enterprise (> 1000 emp.)

**Reviewed Date:** February 23, 2024

**What do you like best about Effeect?**

The special care, attention, and understanding of our business that is provided really made it feel like they got our unique business, business needs, and creative approaches towards growing the business

**What do you dislike about Effeect?**

Nothing to find out currently, I really feel like our partnership is worth all the investment and time.

**Recommendations to others considering Effeect:**

They exhibit professionalism and a willingness to take on challenges, keep partnaring with Effeect.

**What problems is Effeect solving and how is that benefiting you?**

1. To increase our google conversion leads.
2. Building out of google ads campaigns.

Our web based leads are now the majority of leads coming in. They helped us scale up this section of our business over 1000%. Special shout out to Effeect CEO, who has been such an amazing partner in the journey, and to Owen for being such a steadfast partner since the beginning.

  ### 17. Advertising and Marketing for Amazon Conservation Team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Antonio P. | Communication lead, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 28, 2024

**What do you like best about Effeect?**

They’re very easygoing and easy to talk to. Any time I have a question, they answer within an hour. Effeect is fast. informative, and helpful in every single way.

**What do you dislike about Effeect?**

No, I don’t believe so. They have such a big team that, no matter what I ask, they always have someone to answer the question in a timely manner. I have no issues with them

**Recommendations to others considering Effeect:**

What they say is a great selling point in everything. They’re good at what they do. I 100% think people should work with them

**What problems is Effeect solving and how is that benefiting you?**

We wanted to get our name out there more, we have three locations and wanted to grow globally. Our ads had to get out there in our areas and surrounding areas.

  ### 18. US Market Entry & Paid Acquisition for  Education Management industry

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 05, 2024

**What do you like best about Effeect?**

1. The project successfully increased paid acquisition by 10x compared to the low season and 3x compared to the high season of the previous year, resulting in a substantial rise in new customer volume week after week. Various channels were tested, with Google Ads emerging as the top performer and receiving further investment.
2. While attracting many more new visitors, conversion rates in the funnel remained stable, even improving by 19% at the bottom of the funnel ( first app visit to paid subscription). However, rapid scaling led to a higher-than-expected cost per click (CPC), resulting in a 19% increase in cost per customer compared to initial projections.
3. New customer growth from paid channels continued to rise dynamically week over week during the entire project.

**What do you dislike about Effeect?**

They are really good in Google Ads, analytics, and reporting. However, I see some potential for improvement in social ads. Even though the top-of-the-funnel performance showed progress, we didn't gain customers from this channel. Enhancing the creatives and setup could lead to even better results.

**What problems is Effeect solving and how is that benefiting you?**

Manage our app's paid acquisition campaign and assist with other non-paid marketing efforts in the US market.

  ### 19. We have tangible results that have resulted in new donations and partnerships for our organization.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 04, 2024

**What do you like best about Effeect?**

We have achieved our overall goal: we went from the twelfth search result to the first result for the keyword music foundation. Additionally, we're also number one for the keyword music education. Overall, we doubled the number of terms we were ranking for in Google; our aggregate keyword positioning went up by almost 6,000.

**What do you dislike about Effeect?**

They provide excellent service. There is nothing for Effeect to improve.

**Recommendations to others considering Effeect:**

I'd advise customers to bring their expertise to the table when working with Effeect. Customers can't expect the strategy to be immediately implemented; collaboration with Effeect is key to developing a great strategy.

**What problems is Effeect solving and how is that benefiting you?**

We needed to increase the foundation's visibility on Google and drive more donors and music teachers to our website. 

Effeect provides us with SEO services to help us improve our lead generation. Our goal is to be the number one search result for music foundations in Google — we were originally on the second page of results. They rely on us for subject matter expertise, and Effeect translates that into an SEO strategy. We collaborate with Effeect to develop keywords that appeal to our target audience.

  ### 20. SEO & Backlinking for Chemical Manufacturing Company

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.)

**Reviewed Date:** March 04, 2024

**What do you like best about Effeect?**

We’ve seen huge referrals across our keywords and an increase in traffic. We’ve also seen an increase in the time users spend on our website.

**What do you dislike about Effeect?**

I have no constructive feedback for Effeect works

**Recommendations to others considering Effeect:**

I’d advise customers to have the time allotted and technical resources to be able to implement Effeect’ suggestions. It’s also important to understand the scope of work and the project’s main goals before starting a partnership.

**What problems is Effeect solving and how is that benefiting you?**

We were trying to expand our web presence via SEO, which is one of our big traffic drivers. 

Effeect started off with a fantastic analysis of our search traffic. Then, they proposed ways we could create new content, amend our current pages, and update the H1 tax and meta times to correct the infrastructure on our site. They’ve identified 14 points where we can increase our presence. Because of the specificity of our organization, my team does all the content writing, but Victorious does do backlinking.

  ### 21. SEO Strategy for Verdant Web Technologies

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 02, 2024

**What do you like best about Effeect?**

We’re seeing improvements in our organic traffic, conversion rate in Google Shopping, and search engine rankings. The progress has been significant. Now, we’re really hitting a stride because there’s a lag in SEO. Changes Effeect make can take 1–6 months to show effects. We’re starting to see that positive return come in.

As far as our working relationship goes, Effeect has been fantastic. We only have one IT person in-house and didn’t have the proper capacity for the development work they were identifying. Effeect did a vetting and interviewing process to hire a contractor who they were comfortable with and we could pay hourly. The contractor handles everything we can’t get to. Effeect has stepped up to the plate in order to deliver whatever we need.

**What do you dislike about Effeect?**

No, they’re doing everything they possibly can. I wish we had more manpower on our side to expedite the process. A lot of times, they can’t go to their next step until we’ve done our part and that slows them down. That’s the only frustration, and it’s an internal one

**Recommendations to others considering Effeect:**

It’s the same as working with anyone. You need to take the time and effort upfront to explain all the nitty-gritty details of your business. This includes its intricacies and weirdness because everyone’s got something that’s wacky about their business. Effeect can’t provide the best output and success if you don’t provide that foundational knowledge at the start.

**What problems is Effeect solving and how is that benefiting you?**

We had a former agency that was hired to create paid ads, handle SEO, and manage our Google Shopping. At that same time, we were going through a new site launch and ERP system — a lot was going on in one year. That agency worked with us during the transition to set up and minimize our SEO losses so we could recoup as fast as possible.

We were not pleased with the all-in-one agency results, so we searched out an SEO specific partner. In essence, we wanted to resolve our SEO issues, and we wanted to do it fast

  ### 22. They are experienced and knowledgeable about PPC.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Adam W. | Owner, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 29, 2024

**What do you like best about Effeect?**

We see conversions we didn’t expect to, so we're satisfied with our partnership

**What do you dislike about Effeect?**

I can't think of any areas that need improvement. Everything’s been great

**What problems is Effeect solving and how is that benefiting you?**

We hired them to help us set up and run Google Ads.
They manage our Google Ads campaigns. They started with in-depth research of our target audience, competition, and keywords that would work for our website, and then set up the campaign.

Initially, we asked them to provide us with keywords as we preferred to write our ad copies in-house. However, now we completely entrust writing copies to Effeect. Twice a month, they send us a detailed report on our campaigns, including key metrics and their next steps.

  ### 23. PPC Services for Best Day Brewing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 01, 2024

**What do you like best about Effeect?**

Effeect hit our cost per click goal of $75, which we honestly were shooting way low and last month our CPC was right around $60! Every month this year has gotten more conversions than the last and September 2023 was not only the best performing month to date but also came in under budget and was the lowest CPC we've had. We have tracked revenue back to digital leads and have a strong ROI leading into 2024

**What do you dislike about Effeect?**

Nothing comes to mind. There's always room for improvement, and constructive criticism, but in this case I do feel that any concerns or immediate needs/changes have been received quickly and met with reasonable sense of urgency. The Effeect team embraces learning and growing and we've done so as well with great collaboration.

**What problems is Effeect solving and how is that benefiting you?**

Our market is a niche corner of the cold chain logistics world, providing a challenging market to work in. Our colleagues at Effeect were excited to take on a new industry and took what we had and ran with it.

They learned quickly and were able to come back with great strategy for campaign development, ad angles, and bidding on keywords and search terms after conducting powerful research and audits of our product types, competition and learning the industry language across the huge markets we serve, i.e., Pharma, Food and Beverage, and Chemical manufacturing and supply chain logistics.

  ### 24. Digital Mktg. & PPC for Levy Restaurants

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.)

**Reviewed Date:** March 01, 2024

**What do you like best about Effeect?**

Our brand had never sold direct-to-consumer before or worked in paid media, so Effeect had to come in and build it from scratch. We had equity and an audience, but by October 2023, our ROI was probably ten times higher when the typical ROI in ads is 400%–500%. We got to a point where we even had to slow our ad spend because the ads were so effective — it was an overwhelming operation.

**What do you dislike about Effeect?**

It wasn’t in the project scope, but they could’ve stepped up or invested more in the design. We provided the design and copy, but it could be an opportunity for them

**Recommendations to others considering Effeect:**

You have to give direction to your partner. First, organize internally to have a clear strategy, and Effeect can edit that. It’s always easier to edit things than create them, mainly if you’re working with an outside firm that doesn’t have firsthand knowledge of your business. Therefore, do your work, and then let them apply their best practices.

**What problems is Effeect solving and how is that benefiting you?**

Effeect helped us with every aspect of our paid media. They ran our Google Ads and paid social media. Also, they were experts in the e-commerce ecosystem, so they guided us as we moved through the transition. They’d worked with other companies in similar situations, so they took a consultative approach. If we needed anything in terms of expertise or experience, they lent their support.

Initially, we had an onboarding process that spanned two weeks to help them understand our business. Once they understood our company, we set some goals and a budget. Them, we had weekly, bi-weekly, and monthly reporting.

  ### 25. SEO for IncomeConductor Firm

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 02, 2024

**What do you like best about Effeect?**

Everyone we work with at Effeect is very tech savvy. We started working with Chris Munizza at the very beginning and were impressed with his background, Digital Marketing strategy suggestions and SEO knowledge. Effeect made sure we did not make the same mistakes on our previous site with our newly relaunched site.

**What do you dislike about Effeect?**

Can't say, Just recently launched in the last 2 months but duration is already up +88.2%

**What problems is Effeect solving and how is that benefiting you?**

We hired Effeect specifically for their SEO expertise - to;

1. Strengthen Impak IncomeConductor web presence
2. Increased organic ranking and increase leads for new client opportunities to help IncomeConductor become more 3. competitive in organic searching
4. Created a digital strategy to improve keyword ranking and visibility for new potential leads
5. Optimized header tags across the website
6. Optimized hierarchy and silo development for underlying web pages
7. Created additional content on Product pages as well as blogs/journals

  ### 26. PPC & SEO Services for Healthcare Co

**Rating:** 5.0/5.0 stars

**Reviewed by:** Douglas L. | Board Member, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 22, 2024

**What do you like best about Effeect?**

Scale paid advertising
Lower Customer Acquisition Costs
Increase Lead Quality

**What do you dislike about Effeect?**

Nope. Very happy with the performance of Effeect.

**Recommendations to others considering Effeect:**

This agency exceeded our expectations with their degree of knowledge right away.

**What problems is Effeect solving and how is that benefiting you?**

Scale paid advertising
Lower Customer Acquisition Costs
Increase Lead Quality

  ### 27. Google Ads Management for Infront Webworks - Digital Agency

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 01, 2024

**What do you like best about Effeect?**

What I found most impressive about Effeect is how they have been willing to test new ideas, even if it means their results may not look as good. They have also done their due diligence in making sure that only a small portion of our spend goes to branded keywords while the rest is spent on bringing in new traffic.

**What do you dislike about Effeect?**

Effeect is the real deal, and I've loved being a client of theirs for over a year now. It's not easy to find great agencies but I lucked out here. The only area of improvement is that I wish they used Slack for communication as I personally dislike emails. But other than that, I can't recommend them enough!

**What problems is Effeect solving and how is that benefiting you?**

Effeect manages all of our Google Ads. They adjust budgets, find the best keywords, and stay on top of the latest updates to maximize our profit.

  ### 28. SEO & SEM for Grove City College

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 05, 2024

**What do you like best about Effeect?**

During three months of working together, our weekly revenue increased by 54%, traffic by 87%, organic search traffic by 83%, and our SEM became profitable, allowing us to increase spending.
They felt like a part of our team, helping us on many fronts—from strategy and analytics setup to paid and organic channels. They are very results-oriented. Additionally, every week, they presented us with new and insightful learnings about our business. Working with them was a big upgrade in comparison to our previous experiences with digital agencies and freelancers.

**What do you dislike about Effeect?**

Not really, they were always very proactive, communicative, and punctual.

**What problems is Effeect solving and how is that benefiting you?**

Our goal was to accelerate monthly revenue, primarily by attracting new customers to the web app. We also sought someone to manage our marketing channels, including SEO and SEM, and help us better understand our business data

  ### 29. The client witnessed a 300% increase in organic traffic thanks to Effeect

**Rating:** 5.0/5.0 stars

**Reviewed by:** Deanna E. | Director of Business Development, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 29, 2024

**What do you like best about Effeect?**

They’re professional at what they do. Their versatile expertise makes it possible to work on several aspects of the project simultaneously, like on-page optimization, link building, and technical SEO, which saves us time and brings faster (and great!) results.

**What do you dislike about Effeect?**

No. The project hasn't been completed yet, but we're observing spectacular results. One of the best things is that organic traffic to our website has already grown by 300%.

**What problems is Effeect solving and how is that benefiting you?**

We hired Effeect to help us improve our rankings on Google and drive more organic traffic. Our major goals are to attract more leads to the website, and, consequently, increase sales.

  ### 30. SEO & Digital Marketing for Computers and Electronics Manufacturing Company

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rose T. | Senior Design Engineer, Enterprise (> 1000 emp.)

**Reviewed Date:** February 28, 2024

**What do you like best about Effeect?**

Paul is without a doubt the most knowledgeable person in Effeect on building digital marketing strategy. This is my second time working with Effeect and so I had no doubt they would blow me away again and they did.

**What do you dislike about Effeect?**

Nothing. hey are experts in communication, so I have never had an issue.

**What problems is Effeect solving and how is that benefiting you?**

I wanted to rank well on google for SEO when people are looking for high end Electronics and Electronics seasonings. We have sold Computers across Canada thanks to his help and our strategy of regular posting, blog style and linkback and partner strategies.

  ### 31. Marketing Services for Virtual Receptionist Service Provider.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jake B. |  Head Of Partnerships, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 23, 2024

**What do you like best about Effeect?**

Effeect has been a valuable partner with Smith.ai for years now. Effeect CEO and his team have proven to be uniquely equipped to provide high quality marketing services to growing law firms, which is a perfect natural marriage with Smith.ai's virtual receptionist services.

**What do you dislike about Effeect?**

Nope, they're doing great, the team and working atmosphere, enthusiasm in every sound and word, the involvement of all project participants, attention to the smallest details – it feels like this team has always been a part of our business.

**What problems is Effeect solving and how is that benefiting you?**

1. Create A Website
2. Drive Leads to our Website
3. Run Ads

  ### 32. Exceptional email marketing campaigns by Effeect agency

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dalvin H. | Business Development Management , Mid-Market (51-1000 emp.)

**Reviewed Date:** April 15, 2024

**What do you like best about Effeect?**

The most impressive part of Effeect is their exceptional responsiveness and ability to consistently deliver results.

**What do you dislike about Effeect?**

None at all. Working with Effeect was great

**What problems is Effeect solving and how is that benefiting you?**

They built out an email automation campaign that was valuable for scheduling and sending out our campaigns. Allowed us to precisely target the audience and track opens and clicks. Their team ensured that we never miss an opportunity to connect with potential customers.

  ### 33. SEO Services for finance Online Marketplace

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ryan K. | Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 27, 2024

**What do you like best about Effeect?**

As a result-driven organization, Effeect was able to craft a strategy that met and surpassed our expectations.

**What do you dislike about Effeect?**

I found everything satisfactory, and see no major areas of improvement

**What problems is Effeect solving and how is that benefiting you?**

I wanted to improve the online presence of our website through major digital marketing channels so I hired Effeect to manage our SEO and SMO. Below are the goals I had in mind:

1. Improving our brand presence
2. Improving user experience on the website
3. Keyword ranking
4. Relevant website traffic
5. Bolstering our social media presence

  ### 34. Effeect have improved organic SEO rankings and enhanced functionality

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Wholesale | Enterprise (> 1000 emp.)

**Reviewed Date:** March 05, 2024

**What do you like best about Effeect?**

Even though the project is still in its early stages, our organic SEO ranking has significantly improved. Improved functionality is promised by the site's continuous construction, which raises hopes for possible cost savings on advertising.

**What do you dislike about Effeect?**

There are currently no obvious areas that might use improvement. We are left with the succinct yet powerful message of "Keep it up!" because of Effeect's dedication to keeping their word and the project's successful progress. As the project progresses, we anticipate continuing success in our collaboration.

**What problems is Effeect solving and how is that benefiting you?**

Effeect adopted a thorough strategy to meet our goals. A wide range of services were offered, such as content development focused on the top 10 keywords in the Home/Decor domain, website audits, redesigned Google Ads, and SEO improvements.

  ### 35. They are very results-oriented.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 05, 2024

**What do you like best about Effeect?**

1. Two-digit increase in the number of new buyers (after implemening an additional signup flow suggested by Skalski Growth) 
2. Decrease in Paid CAC 
3. Implemented GA4 and ad platform tracking tracking

They are very results-oriented. Rather than generating automated, generic audits, they genuinely made an effort to understand our business and adapt to our unique context and needs. They are also very skilled in SEO and PPC and can use these channels as tools to achieve business goals

**What do you dislike about Effeect?**

Nothing comes to my mind, they really exceeed my expectations

**What problems is Effeect solving and how is that benefiting you?**

1. Create a high-level action plan to boost number of buyers
2. Inform SEO and PPC strategies to achieve the goal
3. Improve tracking (Google Analytics 4 and ad-platform-specific)

  ### 36. Effeect increased site traffic and leads

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jasmine A. | Global Program Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 29, 2024

**What do you like best about Effeect?**

They are timely and even ahead of schedule and their personalities of the team at Infront are great

**What do you dislike about Effeect?**

Not smart enough to see any areas of opportunity

**What problems is Effeect solving and how is that benefiting you?**

First step was to create a new and original website. Needed to update website that was beautiful and also a website that conforms to Google standards. We used to be #1 and hired Effeect to bring that back

  ### 37. PPC Google & LinkedIn Ads for Technology Company

**Rating:** 5.0/5.0 stars

**Reviewed by:** Matthew B. | Data Scientist, Enterprise (> 1000 emp.)

**Reviewed Date:** February 23, 2024

**What do you like best about Effeect?**

Great suggestions from the team as well as ongoing management of our digital advertising on these platforms (Google PPC especially)

**What do you dislike about Effeect?**

No complaints, the team is willing to meet and adjust things as requests come up

**Recommendations to others considering Effeect:**

Very timely with any questions, reports, or items needed, and a responsive team, overall i highly recommend this company to others.

**What problems is Effeect solving and how is that benefiting you?**

1. Google Advertising (PPC)
2. LinkedIn Advertising

  ### 38. PPC Management for LexCheck

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 01, 2024

**What do you like best about Effeect?**

We have tried other PPC management firms in the past, but were unable to sustain significant ad spend at the CPC and CPL levels we needed. Effeect has managed to sustainably grow our account to about $8k per month so far based on better keyword targeting and ad copy.

**What do you dislike about Effeect?**

They're not the cheapest option out there, but understandably so.

**What problems is Effeect solving and how is that benefiting you?**

We hired Effeect to run our PPC marketing, particularly using Google Ads. The goal was to maximize our user acquisition on this channel while maintaining an expectation of positive ROI.

  ### 39. Google Ads Management for IT Services and IT Consulting Firm

**Rating:** 5.0/5.0 stars

**Reviewed by:** Adriana P. | Entertainment Specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** February 23, 2024

**What do you like best about Effeect?**

They are always suggesting other ways I can improve revenue and have other ideas

**What do you dislike about Effeect?**

No, they were great, the team's understanding of our business needs.

**Recommendations to others considering Effeect:**

Highly recommended, Professionalism and delivery of results, surpassing set KPIs

**What problems is Effeect solving and how is that benefiting you?**

Creation and Publishing of Google Ads.

  ### 40. The entire Effeect team was very professional. It was a seamless relationship.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Venture Capital & Private Equity | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 04, 2024

**What do you like best about Effeect?**

Our website was newer, so that's a caveat, but we've seen a 15x improvement in the number of weekly organic impressions. We're ahead of pace with our results, and I'm thrilled about it

**What do you dislike about Effeect?**

I would have liked to have had a little more time with their technical team. Every time I interacted with them they impressed me

**What problems is Effeect solving and how is that benefiting you?**

I hired Effeect to audit our accounts and help to improve our SERP rankings.

  ### 41. SEM Audit & Google Ads Mgmt for Investment Management Company

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Investment Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 05, 2024

**What do you like best about Effeect?**

1. Revenue from Google Ads increased by 252%
2. Costs increased by 132%
3. ROAS increased by 190%

**What do you dislike about Effeect?**

They are always open to feedback and improvements during cooperation

**What problems is Effeect solving and how is that benefiting you?**

1. Auditing SEM & Web Analytics for a multi-country e-commerce client
2. Advising on SEM and web analytics for a multi-country e-commerce client
3. Managing Google Ads for a multi-country e-commerce client



- [View Effeect pricing details and edition comparison](https://www.g2.com/products/effeect/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-03+03%3A53%3A44+-0500&secure%5Bsession_id%5D=704fee4f-4d5d-40dc-8f00-f4db7cebd1cc&secure%5Btoken%5D=ee64170a33220e1fd461e64039e98e647ef07b57661c93a8f45702037eda055f&format=llm_user)

## Effeect Features
**Planning**
- Needs Assessment
- Resource Allocation
- Stayed within Budget
- Statement of Work
- Best Practices

**Delivery**
- Technical Expertise
- Met Deadlines
- Meeting Management
- Project Updates
- Scope Management
- Roll-out

**Team Quality**
- Change Management Skills
- Executive Presence
- Vertical Expertise
- Technology Partnerships

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