--- title: Dreamdata Reviews meta_title: 'Dreamdata Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 264 reviews by the users' company size, role or industry to find out how Dreamdata works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 264 scale: '5' date_modified: '2026-07-13' parent_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- # Dreamdata Reviews **Vendor:** dreamdata.io **Category:** [Attribution Software](https://www.g2.com/categories/attribution) **Average Rating:** 4.7/5.0 **Total Reviews:** 264 ## About Dreamdata Dreamdata is a B2B Attribution Platform that gives marketing teams the most complete view of their customer journey anywhere - so they always know what's working and where to invest next. Built for B2B marketers who need to show impact, Dreamdata lets you answer any question on marketing's revenue contribution instantly. Every number traces back to the source including those generated by AI. No waiting for Ops. No black-box reporting. Just numbers that you can stake your reputation on. Scalable Reporting: Measure the ROI of every GTM activity across your full customer journey - from first anonymous touch to closed deal. Campaign Optimization: See exactly which channels, campaigns, and content drive pipeline, so you know where to invest more and where to cut. Audience Targeting: Build dynamic audiences from your pipeline data and sync them directly to your ad platforms to target in-market accounts. Conversions Sync: Feed enriched pipeline data back to your ad platforms automatically, so your campaigns optimize for revenue not just clicks. Try Dreamdata with your own data before you commit. ## Dreamdata Pros & Cons **What users like:** - Users value the **visualization of the B2B buyer journey** with Dreamdata, enabling precise campaign adjustments and ROI tracking. (56 reviews) - Users value the **attribution accuracy** of Dreamdata, enabling optimized marketing efforts through precise journey mapping. (45 reviews) - Users find **analytics visualization** in Dreamdata invaluable for optimizing marketing efforts and understanding the buyer journey. (43 reviews) - Users value the **all-in-one platform** of Dreamdata, offering integrated insights for improved marketing and sales strategies. (40 reviews) - Users value the **ease of use** of Dreamdata, praising its intuitive interface and seamless implementation features. (37 reviews) - Users value the **seamless integrations** of Dreamdata, enhancing their marketing strategies with continuous updates and new features. (36 reviews) - Journey Creation (35 reviews) - Journey Management (33 reviews) - Attribution Tracking (29 reviews) - Analytics Expertise (28 reviews) **What users dislike:** - Users report a **steep learning curve** due to the complexity and depth of Dreamdata's features and insights. (24 reviews) - Users note the **lack of essential features** like ABM reports and custom dashboards, impacting overall user experience. (14 reviews) - Users express frustration with **inadequate reporting** , highlighting challenges in setup and navigation, affecting overall usability. (11 reviews) - Users find Dreamdata's interface **not intuitive** , leading to a steep learning curve and inefficient navigation. (11 reviews) - Users express frustration with **poor reporting** capabilities, noting that manual setup hampers efficiency and usability. (10 reviews) - Users find the **complex setup** of Dreamdata time-consuming, requiring effort to connect data sources effectively. (9 reviews) - Users note the **limited customization** options in Dreamdata, wishing for more ways to tailor data presentations. (9 reviews) - Difficult Learning (8 reviews) - Difficult Setup (8 reviews) - Expensive (8 reviews) ## Dreamdata Reviews ### 1. My B2B revenue attribution tool of choice for more than 3 years **Rating:** 4.5/5.0 stars **Reviewed by:** Arkadiy K. | Head of Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2024 **What do you like best about Dreamdata?** It's easy to implement and it has all requred data connections like CRMs, Ad Platforms, Offline cost import. What is also nice that the DB could be pushed to our own BQ project so we can manipulate it ourselves. Customer support is very nice and easy going. Audinece Hub also helps push new leads to ad platforms (and potentially to CRM with reverse ETL, we have't used it yet that way). I am a true fan of Revenue Segmentation report which helps to analyse more in depth what each segment mean for the business, how it's acquired, etc. Another great feature, is server-side analytics which could be set up relatively easy (we use it). And offline conversion which are available without reverse ETL - they already saved my life once and I was using them for extra data points to anlyse the effecieny of LinkedIn Ads. **What do you dislike about Dreamdata?** It lacks customization but it's not where DD's strenght. It's mainly in helping you bring all your data in one place, clean it up and normalize. For some, it might be an advantage for some not, but real flexibility is coming with own BQ project. With this, one can easily connect a BI tool of choice and build any report they want. There are a couple of features that would really make it a killer tool: - conditional filtering - date ranges comparison. **What problems is Dreamdata solving and how is that benefiting you?** It helps to build a single source of truth for marketing (and demand gen) teams and also bring marketing and sales together. ### 2. Must have attribution tool, and easy to implement! **Rating:** 5.0/5.0 stars **Reviewed by:** Luca M. | Head of Revenue, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2024 **What do you like best about Dreamdata?** Dreamdata is a robust marketing attribution tool that's incredibly quick and simple to set up and start using. The process of implementing the JavaScript and completing the integrations is straightforward, thanks to the documentation provided that guides you through the onboarding, but also attributed to the team who are always available to step in and help whenever needed. . I'm particularly impressed with Dreamdata Reveal, at Globus.ai I am responsible for both marketing and sales, and here I get the best of both worlds. Dreamdata Reveal collects engagement data from my chosen intent sources, all of which I can then very easily use to identify buying signals from the companies that are engaging with with our brand the most, no matter where it is. So, now I get to see what content is performing best whilst also making sure my sales reps know how to prioritise their sales outreach towards the 'most' sales-ready accounts. **What do you dislike about Dreamdata?** The platform could benefit from a design and UX refresh. Dreamdata provides a wealth of functionality, but some features can easily be overlooked simply because the interface can feel overcrowded with too many options at once. For instance, the naming conventions of various tabs in the platform can be subjective, which might add to the confusion. **What problems is Dreamdata solving and how is that benefiting you?** With Dreamdata, Globus can now pinpoint how marketing efforts are impacting our prospects and deals. We can track the origins of our leads whilst also identifying all the touchpoints that bring prospects into our CRM. ### 3. Quick and easy solution for multi-step attribution **Rating:** 4.5/5.0 stars **Reviewed by:** Jay F. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Dreamdata?** Configuration was pretty easy. They provide native integrations to most of our data sources and the CS team helped us map and configure everything so we were able to get actionable insights a few weeks in to our subscription. Their "recipes" provide good best practices to get the most out of the platform. **What do you dislike about Dreamdata?** There's no way to create custom reports such as comparisons between two periods. I spend a lot of time cycling back and forth between different reports and timeframes to determine how performance evolved over time. **What problems is Dreamdata solving and how is that benefiting you?** DD helps us gauge the performance of our paid and organic content efforts. Because they are pulling data from all "sources of truth" (ie CRM for deal and revenue data - much more accurate than GA for example) and able to piece together the influence of actions between first and last touch, we're getting a much more accurate read of the influence paid campaigns and content have on revenue and can make more informed decision on what we need to optimize, increase budget or traffic on and determine what type of content (topics and format) impact pipeline the most. ### 4. Out of the box insights for time-poor operations teams **Rating:** 4.5/5.0 stars **Reviewed by:** Adam F. | Senior Program Manager, Marketing Automation and Digital Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2024 **What do you like best about Dreamdata?** Firstly, Dreamdata helps businesses bypass some of the internal politics of reporting. When data visualization is done in house, internal conversations can revolve around the appearance of a report, and the way it is structured... Dreamdata's templatized approach to data visualization helps a marketing team to align on the data and the storytelling, rather than the way the data is presented. Dreamdata's reveal (customer journey report) provides real value to sales teams in the form of aggregated signals. When used correctly, it can empower business development representatives to tailor their outreach and maximize their impact. It's a reasonably easy tool to navigate once you've finished the integration work, and our onboading account management has been good. **What do you dislike about Dreamdata?** Any tool that structures your data into their framework, is going to create "square peg, round hole" type scenarios. The stage modelling is built to only reference one object per stage... which creates complexity for SFDC CRM systems at the lead and contact level (when records are recycled). One of the hardest parts of marketing reporting is answering the question "is this good or bad?" and the subsequent question "what action should I take, now that I know this?". Not an easy thing for a product to solve for, but I'd love to see this on the development roadmap. **What problems is Dreamdata solving and how is that benefiting you?** - It's enabling our sales and marketing teams real-time access to data and reporting, relieving some of the burden on our marketing operations team. - It's providing signal aggregation for our sales teams to improve the relevancy of their outreach efforts. - It's giving our digital team more insight on their paid program, across ad tech, which empowers them to have more meaningful conversation with their performance marketing agency. ### 5. A gamechanger in analysis and attribution of the buying journey for B2B companies **Rating:** 5.0/5.0 stars **Reviewed by:** Nisan Tezer T. | Performance Marketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Dreamdata?** - See which channels, campaigns, keywords etc. created or influenced each step of the lead cycle, from leads to closed deal stage. - Measure ROI easily. - Suitable for long sales cycles - Works well for multiple channels such as organic, paid etc. - Support is great, I reached out to them couple of times and they replied quickly and with care, so you feel always supported by them. **What do you dislike about Dreamdata?** - In the past we were experiencing slow loading of numbers when date or cahnnel settings were adjusted, but they solved this issue and we do not experience this anymore. **What problems is Dreamdata solving and how is that benefiting you?** Dreamdata is built for helping B2B companies in the attribution and analysis of their sales cycles. That's what separates it from the tools like GA4 and the other general use analytics and attribution platforms. You can directly see which campaign, ad group, keyword etc. generate the SQL, Opportunity and even the revenue driven for your company. This helps you to leave the guesswork out and plan accurately for your SQL and pipeline goals. ### 6. A game changer for B2B Audience measurement and attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Jon C. | VP Global Innovation Services, Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2024 **What do you like best about Dreamdata?** Well thought out features that support most of the critical measurement and attribution needs for a modern B2B marketer. I love how Dreamdata enables us to track and attribute customer journeys, so that we can surface what campaigns, channels, content and even offline events impact MQLs, sales pipeline and revenues. Their out of the box account data models are super useful too! **What do you dislike about Dreamdata?** Could do with more management friendly dashboard templates to visualise key outcomes. **What problems is Dreamdata solving and how is that benefiting you?** Closing the gap between siloed marketing, business development, sales and customer success teams. By helping to provide the evidence to support business investment decisions with profitable growth. ### 7. A must have for B2B with long sales cycles **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Dreamdata?** Clear and visual reports that explain how chaotic and long buyer journeys can be. Especially useful for LinkedIn ad engagements in our case. **What do you dislike about Dreamdata?** Struggling to keep up with updates to the product and which features are available or not available in our plan - they just tend to disappear at some point. **What problems is Dreamdata solving and how is that benefiting you?** Tracking buyer journeys at the account level ### 8. Great, GDPR-friendly, tool for tracking B2B-marketing efforts! **Rating:** 4.0/5.0 stars **Reviewed by:** Patrick S. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2024 **What do you like best about Dreamdata?** My favorite feature is the Audience creation capability. Creating audiences in Dreamdata enables me to retarget via LinkedIn Ads on a much better level. Additionally, I also like the Paid Marketing views to see ROI and influenced pipeline. **What do you dislike about Dreamdata?** I'd really like to see custom reports/custom dashboards, so I can put together the data that I need on a daily/weekly basis. **What problems is Dreamdata solving and how is that benefiting you?** Dreamdata brings light into B2B-marketing attribution by connecting to our CRM (Salesforce) and showing marketing campaign data on an account basis! ### 9. Increased transparency in marketing effort. **Rating:** 5.0/5.0 stars **Reviewed by:** Magnus O. | Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2024 **What do you like best about Dreamdata?** The overview, the innovation and that it helps me solve a need I have as a marketing leader - which is attribution. **What do you dislike about Dreamdata?** Hmm the pricing ;) There is not that much, they are innovative and pretty responsive on chat functions. **What problems is Dreamdata solving and how is that benefiting you?** It helps me with attribution and customer journey analytics. ### 10. Dreamdata is an essential tool in your stack. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2024 **What do you like best about Dreamdata?** Dreamdata brings together data from all your sales and marketing channels, connecting the dots to provide a clear view of the customer journey—from the first interaction to closing the deal! **What do you dislike about Dreamdata?** The free plan provides basic features to get started. **What problems is Dreamdata solving and how is that benefiting you?** Dreamdata helps us consolidate data from different channels (sales and marketing) and it unifies it into one source. It helps us tracking the full buyer journey, understanding which touchpoints drive value and revenue. ### 11. Dreamdata helps us take our data-driven approach to the next level **Rating:** 5.0/5.0 stars **Reviewed by:** Tal C. | Director of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Dreamdata?** Easy and seamless integration with data sources, data warehouse and ad platform to close the growth loop Not only anlyze our data but also activate campaigns based on the data Full B2B customer journey which help us to better understand our marketing strengths and weaknesses **What do you dislike about Dreamdata?** The out-of-the-box reports might benefit better UX/UI. **What problems is Dreamdata solving and how is that benefiting you?** It connect all the marketing and sales data source into a single source of truth (CDP) which allow us to better understand the customer journey and build on top of this data advanced marketing analytics dashboards using BI tool. ### 12. Dreamdata makes multitouch attribution possible for us **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2024 **What do you like best about Dreamdata?** - solves complexity of attribution with custom solutions - seamless integration with our data stack - extremely helpful team always able to advise or debug **What do you dislike about Dreamdata?** - some customizations done in the background, having that available in UI would be useful **What problems is Dreamdata solving and how is that benefiting you?** Simplifying attribution by aggregating data sources and delivering an accurate attribution output that is easily integrated into our flows ### 13. Great product and very intuitive! **Rating:** 4.0/5.0 stars **Reviewed by:** Thomas B. | Revenue Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2022 **What do you like best about Dreamdata?** Since DreamData, we've been able to predictably produce pipeline better by adjusting processes and flows on behalf of the touches, sessions and actions we monitor. Dreamdata provides an excellent customer journey overview, which gives us insights into the full SCL specified in sessions and actions. Both from a marketing and sales perspective, this is very useful in terms of scaling. It's a great way of looking at results and measuring revenue attribution from different channels. **What do you dislike about Dreamdata?** Even though it seems intuitive, you will still need time to figure out all of the functions and how to best use the tool in your business. **What problems is Dreamdata solving and how is that benefiting you?** From a sales perspective, DreamData has provided us with the needed info to analyze and understand the actions and touches behind the full SCL. We see patterns of where to improve and where to build on top of successes. Again, to be able to identify which channels and campaigns are contributing to producing pipeline and revenue, DreamData is a must-have! ### 14. Dreamdata - Easy to use and helps generate meaningful insights! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Dreamdata?** Easy to use and see effectiveness of email campaigns as a channel manager. Allows me to see insight into targets that I can action on to stay on track. Team always provides support or answers questions in a quick efficient manner when something hasn't looked right. **What do you dislike about Dreamdata?** Sometimes can be challenging to use the visual views in the bottom of the attribution reporting. Since has quite a few features its hard to know where to get started. **What problems is Dreamdata solving and how is that benefiting you?** It allows me to get great visibility into what email campaigns are performing and what are not. It allows me to have meaningful stategic conversations with stakeholders on what we should and shouldn't spend our time doing for maximum impact! ### 15. Great Marketing Attribution Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Carolina R. | Global Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Dreamdata?** We've been using Dreamdata for around 2 1/2 years, during which time we have been able to streamline our marketing data into one place. This has allowed us to analyze our marketing funnel, look into customer journeys and see where we need to best spend our marketing efforts. We have a great relationship with our CSM, who is always reachable and has provided great support for our onboarding process and navigating the use of DreamData within our organization. It's a constant work in progress to understand our data and how we can best utilize it and he has been by our side making sure this happens. We constantly give feedback to Dreamdata and feel that they take it into account and incorporate it into their product in new releases which is super nice to see! **What do you dislike about Dreamdata?** There are certain restrictions in terms of reports in the platform which we have been able to solve with other solutions that the team has provided. **What problems is Dreamdata solving and how is that benefiting you?** Streamline our different data platforms into one place and be able to benefit from this to understand our various campaign efforts and marketing spend. Full circle view of marketing funnel :) ### 16. B2B marketing metrics connected with pipeline and revenue enables us to deliver predictable growth. **Rating:** 4.5/5.0 stars **Reviewed by:** John H. | VP of Marketing & Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2022 **What do you like best about Dreamdata?** With steep growth ambitions comes a need to accelerate revenue wherever it’s possible. And it’s in our search to find a solution that’d help deliver this growtih that we found Dreamdata. Since, Dreamdata has been a key part of how our marketing team predictably produces pipeline and revenue. With Dreamdata’s account-based, multi-touch data model we can go back and look at all the touches our accounts have had in their buying journey. This helps us scale the campaigns that work and stop the ones that don’t. No more old school last-touch / single-touch / original source field. Now every touch point of the accounts are organized into a nice, transparent timeline that is super easy to act upon. Lastly, the customer support has been nothing but impressive. Quick response rate. Qualified assistance. Friendly people. A joy to work with. **What do you dislike about Dreamdata?** We should have started earlier. Some data is available historically i.e. the stuff in your CRM. But tracking data from the website takes a bit of time to aggregate long enough if your sales cycles are long. The best time to plant a tree… is now. **What problems is Dreamdata solving and how is that benefiting you?** We have long buyer journeys and the normal tools do not give us the correct insight on the complete buying journey. Dreamdata closes the gap and provides us with actionable insights on what to act upon across all stages of the pipeline. These insights have helped us 3x our investment in marketing because we now have proof of its impact on revenue. A true game-changer. The integrations are a huge plus. Direct integration with hubspot, linkedin, facebook and listing platforms makes it easy to compile all data sources together. An additional benefit of having Dreamdata has been that our marketing team is no longer stuck waiting for our data engineers to assist them in carrying out day-to-day queries on data. This has made making decisions and implementing our strategies more efficient than ever. ### 17. Finally an attribution platform that you can use to explain marketing to non-marketers! **Rating:** 5.0/5.0 stars **Reviewed by:** Andy M. | Marketing & Growth Mentor, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Dreamdata?** Dreamdata allows us to have a complete overview of the entire customer journey. Such a thorough attribution model enables us to allocate our budget properly and create prediction models based on the number of touchpoints and time to revenue for different customer segments. Additionally, we can prove the ROI of all those support activities that enable conversion but rearely occur as last touch points. The free version is very generous allowing you to already discover what companies visited your site and monitor behavior and engagement. The paid version is the perfect cockpit for attribution, ROAS optimization, and ABM. Use it daily as the main marketing and sales dashboard! **What do you dislike about Dreamdata?** There's obviously some initial setup to go through. And the more accurately you go through this phase the more reliable your results are. It's not a problem explicitly connected to the platform. It's just that to get started you need to centralize all your information, data sources, channels, forms, social media forms, and utms. Dreamdata guides you along the way with direct integrations and step-by-step documentation for all other connections. **What problems is Dreamdata solving and how is that benefiting you?** It's often hard to explain marketing to non-marketers. And subsequently, it's hard to get the buy-in for specific campaigns, justify spending, give kudos to the right people who contributed to creating an opportunity with their hard work. At the same time, it's also hard to verify the efficacy of every campaign and activity, decide on budget allocation, and measure the contribution of different initiatives in terms of pipeline and ARR. Being able to see the entire journey that led a prospect from a potential target to paying customer is an extremely powerful tool. Non marketers often simply look at the last touchpoint for attribution and tend to overestimate the importance of specific channels and question the expenditure model. On the other hand, it's easy to overlook the importance of supporting activities and monitor their role in the conversion journey. When looking at the real picture, you can clearly see what steps led customers to decide. Dreamdata allows marketers to think in multi-touch journeys that involve multiple decision makers. Having the opportunity to visualize such journey, all the touchpoints involved, all the participants in the decision-making process, the time it took for prospects to go through the journey allow us to: a) understand what activities work b) see how we can optimize our budget c) give attribution to all marketing channels based on their role in the customer journey d) clearly show the ROI of marketing initiatives e) be more precise when it comes to projections f) Invest more time in actually executing campaigns rather than trying to understand how we can collect data g) focus our resources on those paths that seem to work for a specific customer segment h) shorten the lead time i) Prioritize leads based on engagement and organic intent j) Optimize campaigns and ROAS ### 18. Powerful Tool for B2B Marketers **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Dreamdata?** - The thing I value most with DreamData is their content hub, recipes, and customer support. I have been doing Search Engine Optimization (SEO) for B2B companies since 2017 and because I was previously a Google Analytics user it was very helpful to have DreamData's content repertoire to learn this new tool. - DreamData is feature ritch and the support team is both knowledgeable and friendly - DreamData has great multi-channel KPI tracking and I like looking at the customer journey touchpoints. This is helpful in evaluating how our Organic and Direct channels are driving revenue as well as supporting our other channels - **New Feature** B2B Benchmarking - DreamData provides industry benchmarking for your various channels which is very useful when communicating **What do you dislike about Dreamdata?** My biggest bugaboo with DreamData is I really wish DreamData had the capability like Google Search Console or Analytics where you can compare two time periods side by side, Comparing week over week. Month over Month, QoQ or 12 month vs previous year. I hope they add it soon. That is pretty much my only dislike about DreamData. I was not a part of the integration process but I heard from my manager that it did take a lot of time and dev resources to get up and running. **What problems is Dreamdata solving and how is that benefiting you?** - Multichannel tracking - Breaking down traffic by channels, looking at top viewed pages, and pages driving new leads. ### 19. Dreamdata for B2B marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Johan G. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2023 **What do you like best about Dreamdata?** Dreamdata is a data attribution platform that provides multi-touch attribution - thereby measuring and providing credit to multiple channels if they were involved in a conversion. Did LinkedIn, Meta or Google cause the conversion? No. LinkedIn, Meta AND Google caused the conversion. Now I know which channels to maximise performance and get the most out of my budget. Or which channels that are bringing in nothing. Thank you Dreamdata. . . . While Dreamdata has a free and paid plan - I can guarantee you that the free version is still a massive upgrade for B2B companies compared to common tools like Google Analytics. Once you've connected your LinkedIn ad account, it will also provide extended data from LinkedIn's campaign manager (you can see a lot more than the Top 25 data in Campaign Manager's demographics) Dreamdata has picked up many conversions for me, that none of my other tracking/analytics tools managed to attribute to my marketing activities. Highly recommend it! **What do you dislike about Dreamdata?** I´ve had no issues with the tool so far. **What problems is Dreamdata solving and how is that benefiting you?** Getting the most of our marketing budget Attribution Improved tracking ### 20. Elevating B2B insights for informed growth **Rating:** 5.0/5.0 stars **Reviewed by:** Célia I. | Performance Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2023 **What do you like best about Dreamdata?** - easy to use - easy-to-connect integrations - great overview of campaign performance Dreamdata is always looking to improve its platform, adding new features to gain more insights into business performance attribution and be able to make more informed data-driven decisions. I really like using their LinkedIn engagement report, to better analyze the performance and attribution of my LinkedIn campaigns. Also, the support team is always available and great! **What do you dislike about Dreamdata?** None :) really happy to use Dreamdata on a daily basis **What problems is Dreamdata solving and how is that benefiting you?** It helps to better understand the performance and impact of our paid campaigns, during the entire customer journey, and even more so now with their new reports (Reveal and LinkedIn engagement). ### 21. Finally an analytics tool that thinks about account level buying **Rating:** 5.0/5.0 stars **Reviewed by:** Marc T. | Senior Growth Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Dreamdata?** Here's what I love about Dreamdata: 1. I can replace the majority of what I do in Google Analytics with Dreamdata for free and the interface is simple My biggest gripe with GA4 is that while I was absolutely pumped about it, it just doesn't live up to the hype. It is incredibly hard to use. I don't even log into it at all anymore and haven't since using Dreamdata. 2. I can track in app data and work out what is working and what's not One of the things I was really excited about with GA4 is being able to track post-signup activity on a subdomain but it turned out to be a pain to do this. But Dreamdata gives me a lot of insight into the whole lifecycle which is really important. With integrations with Segment and with GTM, I can just send data directly from those integrations to Dreamdata and build attribution reports around: - What caused the initial signup - What influenced someone to go from free trial to revenue - What my highest ACV accounts needed and then use that data to calculate ROI They even show me a breakdown of TOFU, MOFU and BOFU activity and report based on that 3. This is a product made for B2B SaaS analytics and attribution Most of the analytics products that are out there serve multiple markets. GA4 is made for e-commerce and for mobile apps predominantly but can do some of what SaaS products need But Dreamdata is focused only on B2B SaaS and is, quite literally, a dream to configure because of that In a sales-led model, you can integrate your CRM data directly and breakdown revenue attribution by deal stage – this is a game changer 4. Their team is super helpful! I've been talking to a bunch of their team on LinkedIn for a while now and I'm really impressed If I have a question, they always have an answer or go off and look for it quickly They even helped me configure some stuff that I was working on **What do you dislike about Dreamdata?** I can't think of anything to be honest. It genuinely does everything that I want it to do. There are lots of tools on the market but this is the only one I've come across that's made for B2B SaaS analytics If there's one thing that's challenging, it's working with Dreamdata when you have no CRM. But most of the time, that's not a problem. **What problems is Dreamdata solving and how is that benefiting you?** Most analytics products can't help you understand how groups of people within an organization are actually buying. That's unusual in analytics tools. And they recently released lots of updates to this functionality. But Dreamdata actually shows you account level insights which is vital if you're really going to work out whether your marketing activity is having impact in the right places. ### 22. B2B Attribution - SORTED **Rating:** 5.0/5.0 stars **Reviewed by:** Leigh B. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2024 **What do you like best about Dreamdata?** Dreamdata allows you to link all of your marketing channels to really see the true impact on attribution **What do you dislike about Dreamdata?** There isn't anything so far! I have only just tapped into this product **What problems is Dreamdata solving and how is that benefiting you?** Tying in attribution from all channels **Official Response from Alexandra Flygare:** > Thanks for the review Leigh! We're so happy that Dreamdata is helping you connect the dots across all your marketing channels. If you ever need guidance or want to explore more features, we are always here to help! :) ### 23. Essential tool for ambitious B2B SaaS companies **Rating:** 5.0/5.0 stars **Reviewed by:** Philip M. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2022 **What do you like best about Dreamdata?** Their support team and options to customize to my own business is essential. **What do you dislike about Dreamdata?** Having multiple tools to report on data is always a big strange, but believe Dreamdata is on to something for the "full suite". A tool like this could always be a bit more easy-to-navigate through for a beginner but I might also just be a bit stupid :) **Recommendations to others considering Dreamdata:** Try out the free version to see what data you can pull without going for the full package to begin with. It's quite addictive so be careful :) **What problems is Dreamdata solving and how is that benefiting you?** We had no real idea of the complexity of our buyer journey and which areas had a surprising positive effect on our SQLs. We have shifted a bit more focus to improve in those areas. Saving us thousands of dollars each month on things we thought were performing but not now. ### 24. The B2B SaaS web analytics tool I always wanted **Rating:** 5.0/5.0 stars **Reviewed by:** Shane R. | Director, Demand Generation, Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Dreamdata?** I've spent years configuring Google Tag Manager + Google Analytics to help understand how visitors on B2B SaaS websites become customers, and Dreamdata is built to do exactly that out of the box. Other web analytics products are built for e-commerce funnels, and B2B markters need to understand activity on a much different timeline. Dreamdata does a great job of helping me understand web activity, and integrates with other platforms like LinkedIn Ads and Salesforce to help create a clearer picture of what is and isn't working in our marketing campaigns. **What do you dislike about Dreamdata?** Dreamdata is still in the early phases of it's product journey, so some aspects of the dashboard are not intuitive for new users. The great thing is their team is responsive and always happy to help uncover current features and listen to ideas for improvements. **What problems is Dreamdata solving and how is that benefiting you?** Dreamdata helps us monitor company level activity across our website, integrate that with campaign activity offsite, and create a clear attribution story when visitors become prospects, and prospects become customers. ### 25. One of the simplest and easiest attribution tool **Rating:** 5.0/5.0 stars **Reviewed by:** Ishaan B. | Senior Marketing Operations Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Dreamdata?** Its easy to use, connects with multiple platforms like GA4, HubSpot,Marketo, Dreamdata, etc. **What do you dislike about Dreamdata?** Finding support docs at times may be a tad hard, but the slack community they created is helpful **What problems is Dreamdata solving and how is that benefiting you?** We needed a tool which we could use for attribution and revenue analysis quickly and something which did not have a steep learning curve for the team. Dreamdata helped us achieve it and the support team is also excellent and always helpful ### 26. The insights we get are gold dust! **Rating:** 5.0/5.0 stars **Reviewed by:** Emelie S. | Performance Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2023 **What do you like best about Dreamdata?** DreamData is an excellent choice for businesses looking to improve their digital marketing strategies and make data-driven decisions! Its advanced analytics capabilities have provided a wealth of valuable insights for us. Since using Dreamdata, we’ve gained a more comprehensive view of our customers and their interactions with our business. The granularity in the reports allows us to identify areas where customers may be dropping off and opportunities to optimise the user experience to drive more conversions. We can focus on the metrics that matter most to us, such as conversion rates, customer lifetime value, and revenue attribution. **What do you dislike about Dreamdata?** This is a potent tool, but it's complex. I want to be able to access more training materials and use cases of the reports to use when onboarding other users. Additionally, creating your own dashboards within the tool would be great, so that it is easier for everyone to understand when sharing the data internally. This can besolve with dashboards created in Google Data Studio today, but it would be great to do so directly in Dreamdata. **What problems is Dreamdata solving and how is that benefiting you?** We can see what marketing activities drive revenue and attribute the conversion to each channel. We can finally move away from using a last-touch attribution model. We understand what channels are important to us and what content we need to reshape or improve. Having the data in one place has also helped us to be more productive. ### 27. A great platform to condense your data **Rating:** 4.5/5.0 stars **Reviewed by:** Tim B. | Marketing assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Dreamdata?** I like the ability to see our performance metrics in one condensed location. We're using a lot of different tools from Social platforms to SEO metrics and to see the pipeline clearly is very useful for us when it comes to decision making. **What do you dislike about Dreamdata?** It's harder to track channel-approach data, however, there doesn't seem to be any solution that can resolve this issue. **What problems is Dreamdata solving and how is that benefiting you?** Tracking what's working and what's not working in our Marketing. ### 28. The platform to connect revenue to marketing activities **Rating:** 5.0/5.0 stars **Reviewed by:** Henri P. | Chief Commercial Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Dreamdata?** The B2B approach to marketing analytics - meaning connecting pipeline and revenue instead of vanity metrics to marketing activities. I find that the most commonly used web analytics tools are very b2c focused. **What do you dislike about Dreamdata?** Theres a bunch of value from the free tool for every organization but there gap between free and team pricing wise is a bit hefty for smaller organizations. **What problems is Dreamdata solving and how is that benefiting you?** Revenue , ad report and web event reporting primarily. ### 29. Flexible platform for attribution and resource allocation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Dreamdata?** Dreamdata has helped us better understand how different marketing channels contribute to our pipeline. It has become our go-to system for all things attribution. **What do you dislike about Dreamdata?** It's been difficult getting data out of the system. The integration with Snowflake is not straightforward and is still something we're stuggling to figure out. **What problems is Dreamdata solving and how is that benefiting you?** Since using Dreamdata, we have discovered that channels that we once thought to be low performing were actually contributing quite nicely to our pipeline. That's been the primary use case, however, we are also able to fine tune our marketing mix based on the insights we gleam from the system. ### 30. Helping in leads generation **Rating:** 4.0/5.0 stars **Reviewed by:** Pawel L. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Dreamdata?** It's easy to setup thanks to native integrations with tools that I'm using. **What do you dislike about Dreamdata?** It can be a little overwhelming at the beginning, with a lot of options and charts. Not so easy to set up at first. **What problems is Dreamdata solving and how is that benefiting you?** It's helping us a lot with leads generation. Dreamdata script tracks the IP addresses of the visitors coming onto our site. If the user doesn’t identify themselves, through any form submission (e.g. doesn't signup or start a chat), then the platform reverse looks up this IP in a database. From this, we can get to know companies whose employees are visiting our website. They're adding ton of new features frequently, which are very useful for SaaS business to understand where their growth come. ### 31. Connecting the dots has become so much easier with Dreamdata **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2024 **What do you like best about Dreamdata?** A single platform that gives an overview of how our marketing efforts actual impact our business. Detailed analytics, easy to use, and always nice and available customer support. Dreamdata really helps understand how our organic and paid content impact the overall journey of our customers. The Audience hub is a complete game-changer 🤩 **What do you dislike about Dreamdata?** I don't really have anything I dislike, and I would add just a few of things: I would like to be able to cross events with conversions on the platform, integrate with Supermetrics and get an overview of the most common customer journey on top of the individual cases. **What problems is Dreamdata solving and how is that benefiting you?** Dreamdata makes it easy to understand where our focus and priorities should be and how to better manage our initiatives in each stage of the buying journey. ### 32. Very useful tool for B2B marketing analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Dreamdata?** The ability to view all the touchpoints on account, contact and opportunity / deal level. It has been a real pain point for us to get a unified view and check the levels of engagement. We're also getting to work with some attribution models that help us assess the impact of marketing channels on our pipeline. **What do you dislike about Dreamdata?** It's not very intuitive, and demands quite a bit of time to understand how the platform works. I know that they're working on it, but some settings are not self-serve yet. **What problems is Dreamdata solving and how is that benefiting you?** Tracking all account and contact tracking and attribution of opportunities, pipeline and closed won deals. Unifying views from multiple sources. And their web analytics make a lot more sense than Google Analytics, which is a nice added benefit. ### 33. Reliable and effective tool with no drawbacks **Rating:** 5.0/5.0 stars **Reviewed by:** Agnė J. | Creative Copywriter, Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Dreamdata?** I’ve had a good experience using Dreamdata. It’s a tool that I’ve found useful in my work, and it performs as expected. It effectively meets my needs and provides the necessary functionality. **What do you dislike about Dreamdata?** There’s really nothing to dislike — overall, it’s a solid tool that I’m satisfied with. **What problems is Dreamdata solving and how is that benefiting you?** Dreamdata solves key challenges in content, digital, and marketing analytics by providing valuable insights into performance and user behavior. This allows me to optimize strategies, improve ROI, and make data-driven decisions that align with business goals. ### 34. Thanks to Dreamdata we're now able to track organic search performance even better **Rating:** 5.0/5.0 stars **Reviewed by:** Luuk V. | Growth Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Dreamdata?** Dreamdata enables us to track performance per channel even better. Where are now able to see more of the customer journey of a website visitor as Dreamdata reports from the first touch moment all the way until a deal is closed. Before, we were not able to see the exact performance of a lot of different channels. Now we can see exactly what channels/campaigns contribute to generating revenue. Another huge advantage of Dreamdata is that we're finally able to track organic performance properly. A lot of SEO content contributes to the first touch, while most of the data tracking tools are not able to show you the organic performance. We saved thousand of of monthly ad spend by pausing keywords other tracking tools claimed where delivering revenue. With a good look with dreamdata, the keywords barely contributed. Imagine you can instantly see what channels are performing, without your last touch data being overwritten by branded terms or other campaigns. Shutting down non-performing campaigns and increasing the budget on the ones that are working. That's where Dreamdata comes in. Working with the people from Dreamdata has been a perfect experience. **What do you dislike about Dreamdata?** That we didn't start earlier with Dreamdata. You only get the data from the moment you start collecting it. Even though Dreamdata is able to pull in historical data, you really want to have the Dreamdata pixel up and running as soon as possible to get the best insights. **What problems is Dreamdata solving and how is that benefiting you?** We have now way better insights in the performance of the marketing channels. When you are only able to see last touch attribution a lot of data gets attributed to branded keywords and campaigns. Now we are able to see the first-ever (measurable) interaction. We are able to track organic performance and Capterra performance properly. ### 35. Great data insights and easy to connect multiple data sources **Rating:** 5.0/5.0 stars **Reviewed by:** Kim S. | Solution Architect, Marketing Technology, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2022 **What do you like best about Dreamdata?** Great onboarding process and support by the Dreamdata team. Wide range of options to filter and combine data sources, customization models etc. Overall exciting platform to work with, with great potential to help us increase our business. **What do you dislike about Dreamdata?** Complexity of some of the customzition needed to fit our business needs. Some out of the box features were very not suitable for our needs, and documentation on was not up to data (as the platform is rapidly expanding and adding new features). **What problems is Dreamdata solving and how is that benefiting you?** We've gotten more detailed insights into the customer journey, better options for attribution modeling and a more significant data foundation for channel optimization. ### 36. Easily connect pipeline and revenue to your marketing activities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2024 **What do you like best about Dreamdata?** Dreamdata makes it easy to connect various metrics from your CRM (leads, opportunities, etc.) to your marketing channels and campaigns. You can look at the account and see all marketing and sales touchpoints in timeline view. **What do you dislike about Dreamdata?** The UI can be further improved. For example, it's difficult to compare metrics between two time periods. "Influenced" metrics are shown in some charts and reports, but not in others. Sometimes we found minor UI bugs where leads would be named opportunities or vice-versa. **What problems is Dreamdata solving and how is that benefiting you?** Dreamdata enables us to measure marketing campaign and channel impact on bottom of the funnel metrics such as opportunities created or opportunities won. As a result, we can quickly see what marketing motions generate real impact and return on spend. ### 37. A valuable analytics tool for any serious business **Rating:** 5.0/5.0 stars **Reviewed by:** Stjepan D. | Performance Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Dreamdata?** Easy integration with Hubspot, Google Analytics, and all ad accounts. Intuitive setup for all goals, content groups, etc. If you have an intermediate understanding of any modern web analytics tool, you'll be able to do a basic setup quickly. Customer journey reports, together with revenue analytics, are the biggest benefits for now (we are still new to Dreamdata). I had a great experience with onboarding and help from the Dreamdata team. This tool is essential for any B2B or SaaS company. Even the free version provides valuable and actionable data and insights. **What do you dislike about Dreamdata?** As with any other tool, there's a learning curve but with daily use and all the support, you can start digging for insights quickly. **What problems is Dreamdata solving and how is that benefiting you?** Attribution, content analytics and detecting potential customers. ### 38. Great for optimizing for marketing resources! **Rating:** 5.0/5.0 stars **Reviewed by:** Aamer H. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2022 **What do you like best about Dreamdata?** Solves a lot of problems for marketing teams, like which content is contributing to revenue. You can use it for revenue attribution sure, but I feel that the best use case is optimization. For example I know how much ad spend relates to revenue, and which channels, sources, and content types produce demo requests. There's a lot you can do and they are developing new functionalities all the time. I especially like the cool UI. **What do you dislike about Dreamdata?** It might be a bit overwhelming in the beginning, since you get a lot of functionalities. But they have a very helpful customer success team so the downsides are mitigated nicely. **What problems is Dreamdata solving and how is that benefiting you?** Optimizing ad spends and optimal allocation of marketing resources ### 39. Incredible product only bettered by the team behind it. **Rating:** 5.0/5.0 stars **Reviewed by:** Rob O. | VP of Revenue, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2024 **What do you like best about Dreamdata?** I like the use case centricity of the product, they don't ship features without clear unlocks when it comes to improving revenue goals. It's rare but there's such a clear narrative to what's built and why. Plus their market presence/social selling is so high value vs. the competition. **What do you dislike about Dreamdata?** Honestly nothing specific, I guess in time it will be interesting to see how they diversify but excited to be on the journey with them. **What problems is Dreamdata solving and how is that benefiting you?** I lead revenue in B2B which means my customer journey is never single user led or linear, which means I need to understand every touchpoint and how it contributes to our final revenue number. ### 40. Reveals attribution touchpoints that other systems can't **Rating:** 4.0/5.0 stars **Reviewed by:** Jennifer M. | Vice President of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2022 **What do you like best about Dreamdata?** With Dreamdata we can get a very easy overview of our customer journeys and a better overview of marketing-sourced revenue. **What do you dislike about Dreamdata?** It can be a bit difficult and time-consuming to set up, but luckily we had help from the amazing (and very patient) Nicholas, who helped us build the system to meet our needs. **What problems is Dreamdata solving and how is that benefiting you?** With Dreamdata, we get more insight into the real path customers take - so we are better able to attribute marketing-sourced revenue, instead of a binary first-touch/ last-touch model, which doesn't accurately represent the buyer journey. It also reveals to us the quickest paths to closed won, which helps us optimize our initiatives. ### 41. Great insights, great support **Rating:** 5.0/5.0 stars **Reviewed by:** Johan R. | Sales and Marketing Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Dreamdata?** The flexibility of the tool to determine multiple attribution models based on your business. Incredible speed of implementation that delivers insight within days despite our rather complex tech stack. Excellent support from the team not only in implementation but also in user adoption. **What do you dislike about Dreamdata?** Still having to discuss the attribution with the Sales team despite having a significant amount of factual proof :-) **What problems is Dreamdata solving and how is that benefiting you?** To have an insight in how all our different touchpoints work together to create opportunities and deals. Our commercial process contains several marketing and sales interactions, Dreamdata helps us to determine the exact path prospects are taking and helps us to finetune our efforts ### 42. A super powerful tool - if you know how to use it! **Rating:** 4.5/5.0 stars **Reviewed by:** Louise D. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 04, 2024 **What do you like best about Dreamdata?** It is so powerful, you can do so many things and gather valuable information. Steffen Hedebrandt is the best - ask him your questions about how to use the tool, he knows the tool inside and out. **What do you dislike about Dreamdata?** A lot of Dreamdata is intuitive but there are features I now use that really add value to my day, but someone had to show me how to use it/find it. **What problems is Dreamdata solving and how is that benefiting you?** Understanding where my AQLs, MQLs, Opps and Closed Won deals are coming from and which content is giving me the biggest ROI. This helps me plan my content to grow ### 43. Powerful data analysis tool for B2B marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Brooke C. | Senior Performance Marketing Manager , Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Dreamdata?** DreamData helps us understand the multi-touchpoints that our customers have been through during the customer journey and gives us a clear picture of how our media investment influence sales. **What do you dislike about Dreamdata?** Nothing really...it's just that there's some complexity of the reports and it will take some time to receive the training. **What problems is Dreamdata solving and how is that benefiting you?** It's usually hard to prove the ROI of media spent as a B2B marketer, DreamData helped to provide a clear picture. ### 44. Dreamdata is a must **Rating:** 5.0/5.0 stars **Reviewed by:** Christine F. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2024 **What do you like best about Dreamdata?** That I'm able to see all touchpoints on all channels on a specific lead or customer **What do you dislike about Dreamdata?** I don't have the budget yet to enter a paid plan, so I have a lot of FOMO about all the insights I'm missing. **What problems is Dreamdata solving and how is that benefiting you?** I'm still a new user, but for now it gives me a total overview on all channels / activities on an account. ### 45. The solutions are excellent, easy to integrate with and provide valuable insights **Rating:** 5.0/5.0 stars **Reviewed by:** Mali S. | Senior PPC Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Dreamdata?** We had a very long business trial with Dreamdata and were very happy with their solution. It was very adaptable; David and the team did a great job onboarding us and helping with anything we needed. the integration with our platforms was amazing and easy to do! I gained new insight into my platforms that I would never have seen, which helped me improve my daily optimizations. We didn't continue because of a change in our organization. I recommend and will use it in the future! **What do you dislike about Dreamdata?** Some features have a slight problem understanding them in scale, but it is minor. **What problems is Dreamdata solving and how is that benefiting you?** Understanding our acquisition efforts and remarketing. ### 46. Dreamdata helps us get the insights needed to focus on the right marketing channels. **Rating:** 5.0/5.0 stars **Reviewed by:** Kristian J. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2021 **What do you like best about Dreamdata?** The deal inspector is my favorite feature. We use the deal-inspector feature to analyze all won deals and see how each touchpoint helps us win a deal. Dreamdata helps us get a complete overview of our customer journey, so we're able to scale the right channels with more confidence. Dreamdata is like Google Analytics for B2B **What do you dislike about Dreamdata?** It takes some time to get started, but it's worth it. **What problems is Dreamdata solving and how is that benefiting you?** Dreamdata helps us connect every touchpoint from marketing and sales, so we're able to scale (and pause) the right channels. ### 47. Great reveal section - but... **Rating:** 4.0/5.0 stars **Reviewed by:** Vivi Y. | Head of Marketing, Communications & CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** June 19, 2024 **What do you like best about Dreamdata?** The reveal section is great and gives valuable insights. **What do you dislike about Dreamdata?** The fact that we cannot connect our Zoho CRM to the platform. **What problems is Dreamdata solving and how is that benefiting you?** I'm not sure about the above, as we are only using the reveal section. there is no point in the paid version when we cannot integrate with Zoho CRM. ### 48. Most convenient tool to track marketing attribution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2024 **What do you like best about Dreamdata?** All marketing data is just 1click away. Its easy to use and uncomplicated to digest. Makes reporting so much easier! **What do you dislike about Dreamdata?** More resources/videos on best use-cases and features would be helpful + technical support with some questions is sometimes lacking in account managers. **What problems is Dreamdata solving and how is that benefiting you?** It helps gather unscattered marketing and sales data in one place, including content analytics tracking, which was otherwise hard for us to capture. Additionally, audience hub is a great actionable feature that helps execute strategies for targeted audiences and understand their journeys. ### 49. Single source of truth for performance attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Jakub D. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2021 **What do you like best about Dreamdata?** What I like best about Dreamdata are the revenue attribution insights across all the channels and initiatives. Having such a clear helicopter view is very important for me to make better informed decisions. **What do you dislike about Dreamdata?** The complete onboarding is a bit demanding, but I do not wonder because the tool needs the data. During the integration of Dreamdata, you will likely find some skeletons you need to fix, which is a benefit! **What problems is Dreamdata solving and how is that benefiting you?** We are solving multi-touch channel performance attribution analytics across multiple channels and Dreamdata has proven its value. As a CMO, I can now clearly and without tons of work show some data to my colleagues as well as make qualified decisions. ### 50. The ultimate B2B analytics software for marketeers **Rating:** 5.0/5.0 stars **Reviewed by:** Magnus W. | Sr. Global Growth Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Dreamdata?** For Factbird, Dreamdata stands out as a robust analytics and insights platform tailored for any B2B business with a simple or complex buying journey. Its integration into our marketing operations has been transformative, offering deep insights into the buying journey, prospect and customer behavior, and business impact of marketing efforts. The ability to merge data from various sources (paid, organic, review sites, and more) provides a unified view of marketing performance. Dreamdata then consolidates your data to map out the buying journey, revealing critical touchpoints and interactions. The platform is user-friendly, with a clean interface that makes navigation intuitive - and makes GA4 and Looker Studio seem even more unnecessary. It's a plug-and-play implementation when setting up your integrations, so you'll be up and running in no time, which is an added benefit. Also, the customer success team is brilliant in onboarding to ensure optimal usage should there be any questions. Kudos to Johanne from Dreamdata. The first thing we check in the morning is Dreamdata. It's really that good. **What do you dislike about Dreamdata?** I have no dislikes. It's a super good tool that any B2B marketeer would benefit from having. As with any system, sometimes there are little bugs. The only bug I've experienced is minor. In 1 out of 10 instances when you want to analyze companies through the reveal functionality and you click on a specific company, it'll pull up a list of the company overview rather than the specific company you clicked on. **What problems is Dreamdata solving and how is that benefiting you?** Dreamdata helps shine a light on the black box that B2B marketing often is. Customer journeys are rarely linear and prospects will have many touchpoints throughout the funnel. When you use Dreamdata, you can actually connect activities to pipeline, which results in an additional layer of certainty when making decisions on which marketing programs to improve or scrap. Using Dreamdata with self-reported attribution takes you far in evaluating your growth engine. There will never be a single source of truth, but Dreamdata will get you close. ## Dreamdata Discussions - [What is Dreamdata used for?](https://www.g2.com/discussions/what-is-dreamdata-used-for) - [View Dreamdata pricing details and edition comparison](https://www.g2.com/products/dreamdata/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+01%3A36%3A14+-0500&secure%5Bsession_id%5D=8086303c-d804-440a-b951-6a0f427f0719&secure%5Btoken%5D=cde4edf504d0864d1ccb9ed9014060f9bf7075be4663fdecf656c8ad4e6726bf&format=llm_user) ## Dreamdata Integrations - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Albacross](https://www.g2.com/products/albacross/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Capterra](https://www.g2.com/products/capterra/reviews) - [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews) - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Fin](https://www.g2.com/products/fin/reviews) - [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) - [G2 Market Intelligence](https://www.g2.com/products/g2-market-intelligence/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [LinkedIn Premium](https://www.g2.com/products/linkedin-premium/reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Microsoft Advertising](https://www.g2.com/products/microsoft-microsoft-advertising/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Salesforce Marketing Cloud Account Engagement](https://www.g2.com/products/salesforce-marketing-cloud-account-engagement/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snitcher](https://www.g2.com/products/snitcher/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews) - [Whatagraph](https://www.g2.com/products/whatagraph/reviews) - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Dreamdata Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Basics** - Dynamic Segmentation - Journey Optimization **Revenue Sourcing and Forecasting** - Revenue History - Pipeline Management - Dashboard Analytics - Multi-Device Data Visualization - Data Segmentation - Predictive Forecasting - Revenue Operations Cadence **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Optimization** - SEO - Dashboards & Reporting - ROI Reporting **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Tools** - Contact Collection - Audience Insights **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Marketing** - B2B Attribution - Marketing Channels - Integrations **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **CRM Data Enrichment** - Email Activity Capture - Conversation Intelligence - Marketing Leads - Contact Capture **Other** - User Data - Campaign Tracking - E-Commerce - Administration Alerts **Logistics** - Integrations & APIs - User, Role, and Access Management **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Metrics** - Entry and Exit Pages - Sessions - Engagement - Return - Conversions **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Account Management** - Nonengaged Accounts - Historical Patterns - Rep Performance - Account Engagement - Historical Win/Loss Patterns **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Revenue Operations & Intelligence (RO&I)** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Dreamdata Alternatives - [HockeyStack](https://www.g2.com/products/hockeystack/reviews) - 4.5/5.0 (80 reviews) - [CaliberMind](https://www.g2.com/products/calibermind/reviews) - 4.5/5.0 (189 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,942 reviews)