Dreamdata Reviews & Product Details

Dreamdata helps me to justify where marketing budget is placed as it is directly tied back to my CRM across MQLs, SQLs, Opps, and Closed Won. The content reports are received well by Product Marketing, the Analytics Hub is phenomenal for consolidated dashboards, and the Reveal section helps me to identify new ICP accounts. Review collected by and hosted on G2.com.

The interface can be tricky, especially when I’m trying to show revenue impact to non-digital marketers. It would help to have clearer explanations of what makes a visitor show up as an Anonymous Visitor in Customer Journeys—for example, whether it’s due to using an incognito tab, being on a new device, or not accepting cookies. Review collected by and hosted on G2.com.

In addition to company journey view that we continue to use especially as part of our QBRs with the CEO, transferring audiences to LinkedIn and Google through the Audience Hub, I also appreciate the recent improvements to the reports. The Dreamdata team continue to be highly engaged with our account, very responsive and willing to run trainings for us and even with the agencies we partner with. Review collected by and hosted on G2.com.

Due to Linkedin’s recent change to how it categorizes campaigns (no more campaign groups), Dreamdata is now showing our LinkedIn Ads data in some reports in a way that is not helpful to us. Rather than seeing our campaign names, we see what Linkedin used to call “campaign groups”, which for us is very ineffective. Especially since this cannot be changed for the company journey view, our most used feature in Dreamdata. Upon feeding back with this information, our account team did add the info we were missing in some reports, but confirmed there is nothing at this point that can be done for the company journey view. I hope this can be looked at again at some point. Review collected by and hosted on G2.com.

we’ve started using Dreamdata more as part of our overall revenue marketing strategy. We still use it for attribution and understanding the buyer journey, but we’re now looking more closely at how marketing activity connects to pipeline and revenue.

It’s especially helpful for seeing how different touchpoints contribute to an opportunity. B2B journeys aren’t usually straightforward, so having a clearer picture of what happens between the first interaction and a closed deal helps us make better decisions for our clients.

We’ve also found more value in using the data for paid media and identifying accounts that are showing stronger buying intent. Overall, we’ve gotten more use out of Dreamdata as our approach has moved beyond just lead generation and more toward revenue. Review collected by and hosted on G2.com.

Segmentation customization for enterprise departments and product lines. Review collected by and hosted on G2.com.

The ease of use. I've used a number of other similar platforms over my career and it's much easier to just jump into DreamData and start building a report. The integrations appear to be robust and the support from the team during onboarding has been excellent. Review collected by and hosted on G2.com.

There are a few slightly odd niggles in the report building flow. For instance, the only way to have multiple graphs on a dashboard is to add them from the report building view and manipulate them subseqeuntly. Review collected by and hosted on G2.com.

Has helped change the conversation from volume of MQLs, to what is the impact on pipeline and revenue. Has given us significant insights into the performance of our campaigns and channels from an influenced and attributed perspective we simply wouldn't have had otherwise.

Lots of off the shelf integrations mean you don't require huge levels of operational support to start getting insights. Review collected by and hosted on G2.com.

Was previously difficult to easily compare campaigns and their impact through key funnel stages without running a lot of different reports. Luckily the recently release Analytics Hub has helped a lot in this area. Review collected by and hosted on G2.com.

I have been using dreamdata for about 4 years and I am glad to see the updates and innovations they have made. To explain a few of the features I use and like the most, my favourite feature is that it offers direct links to all marketing channels and we can analyse them on a single platform and see how much we spend. Yes, we can do this with any BI tool, but in dreamdata we can see it on a ready-made dashboard in minutes. It is very easy to use for those who are familiar with digital tools and I did not have any problems with integration. However, an instruction section would be good for inexperienced users. The most important issue is conversions. The new data-driven conversion model at Google doesn't show everything you need to see. Dreamdata shows when and on which platform a potential customer first interacted, how they interacted, and even the interactions of others from the same company. This in-depth information allows you to see more clearly which marketing channel is really successful Review collected by and hosted on G2.com.

There's not much not to like, the current design is constantly being updated, but I think I'm looking for a bit more colour. Review collected by and hosted on G2.com.

Dreamdata is great for showing me the overall value of a particular channel—for example, how LinkedIn influences conversions that ultimately land via other channels. At the same time, it also lets me dig into an individual customer journey and map the touchpoints across different marketing campaigns, along with more general interactions with our business. It’s almost like having both quantitative and qualitative attribution in one place. Review collected by and hosted on G2.com.

Dreamdata has a lot of complexity and a lot of features, which can drive a lot of value, but I’ve found it difficult to get less technical marketers to adopt the platform because of that. For experienced marketers who understand attribution and are comfortable with various forms of martech, it’s fine and makes sense.

Integration with Microsoft Dynamics could be smoother, as this has presented us with some challenges, although I acknowledge that our very customised CRM setup is likely the real driver behind those issues. Review collected by and hosted on G2.com.

As a paid media manager, I find Dreamdata’s fast UI and its ad-to-CRM integrations to be real game-changers. Being able to filter by paid media every day saves me hours and instantly shows the true ROI of our B2B pipeline. It helps me move beyond vanity metrics, so I can confidently allocate budget toward the campaigns that are actually driving revenue.

Using Dreamdata improves my campaign performance by giving me the clear attribution data needed to optimize our B2B paid media strategy for true revenue generation. Review collected by and hosted on G2.com.

As a daily user, I can’t quite put my finger on what I dislike about Dreamdata. If I had to nitpick, it would be that integrations sometimes disconnect for no obvious reason, and I then have to reauthorise them (though that may be on the platforms’ side). I’ve also noticed there’s a strong emphasis on paid, with less focus on organic traffic and how organic is impacted by paid efforts. I know they work on creating custom dashboards and reports to suit individual needs. Review collected by and hosted on G2.com.

Dreamdata is one of the platforms where you have the ability to get useful information about almost anything you could think of being relevant regarding growth.

It's also brilliant in attribution for more long term, top funnel push channels. Review collected by and hosted on G2.com.

The only thing I can come up with is the amount of insights you have available makes it very important to structure how you approach your analysis quite a lot as you'd otherwise end up spending a lot of time finding all sorts of context. Review collected by and hosted on G2.com.

We've had a great experience with Dreamdata. It gives us much better visibility into our marketing attribution and customer journey, making it easier to understand what’s driving pipeline and revenue. The platform is intuitive, the insights are actionable, and the team has been supportive throughout. A valuable tool for any B2B marketing team looking to make more data-driven decisions. Review collected by and hosted on G2.com.

There isn't much to dislike. Once you're familiar with the platform, it's easy to navigate and provides valuable insights. Review collected by and hosted on G2.com.