Dipolar Pty Limited, established in Sydney, Australia, in 1998, specializes in developing advanced software solutions for market research professionals. Their flagship products, Web Survey Creator and Qualzy, are designed to streamline the creation and management of web surveys, online discussions, and community engagements. These tools enable businesses to efficiently collect and analyze data, reducing the time and expense associated with traditional data collection methods. By offering features like flow control, randomization, and gamification, Dipolar ensures that surveys are engaging and error-free, allowing respondents to participate conveniently from various devices, including smartphones, tablets, laptops, and desktops.
Key Features and Functionality:
- Surveys: Create advanced surveys compatible with web and mobile devices, incorporating scripting, quotas, and data piping to facilitate comprehensive market research.
- Telephone Interviewing (CATI: Implement Computer-Assisted Telephone Interviewing to offer a true mixed-mode survey experience, allowing completion via web or phone interviews.
- Mobile-Friendly Design: Ensure all applications are optimized for mobile use, enabling participant engagement across various environments.
- Communities: Build and manage online communities with flexible theming, responsive layouts, profiling tools, and real-time feedback mechanisms.
- Discussions: Facilitate interactive discussions within communities, featuring modern interfaces and comprehensive analysis tools tailored for market researchers.
- Homework Tasks: Collect data prior to focus groups or in scenarios where moderation is unnecessary, streamlining the data collection process.
Primary Value and Solutions Provided:
Dipolar's software solutions address the challenges of traditional data collection by offering efficient, user-friendly platforms for conducting surveys and managing online communities. By integrating advanced features such as scripting, quotas, and mobile optimization, Dipolar enhances the accuracy and engagement of market research activities. Their tools empower businesses to gather valuable insights from customers and employees, facilitating informed decision-making and strategic planning. With a focus on quality products and exemplary support, Dipolar ensures that market research professionals have the resources they need to succeed in a competitive landscape.
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