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DemandTools Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find DemandTools extremely easy to use, allowing streamlined data management and efficient deduplication processes. (21 mentions)
Users value the time-saving capabilities of DemandTools, streamlining complex data management tasks efficiently. (10 mentions)
Users value the easy duplicate management of DemandTools, enabling teams to focus more on selling and prospecting. (8 mentions)
Users value the efficiency in handling duplicates with DemandTools, allowing teams to focus on sales activities. (7 mentions)
Users praise the excellent customer support and resources provided by DemandTools, enhancing their overall experience and integration. (6 mentions)
Users appreciate the extensive tools and automation features of DemandTools for efficient data management and reporting. (5 mentions)
Users find that DemandTools offers exceptional data management, streamlining tasks and enhancing efficiency in both analyses and workflows. (3 mentions)
Users value the automation capabilities of DemandTools, streamlining workflows and saving significant time on data management. (1 mentions)
Users desire missing features like recorded training sessions and advanced logic for scenarios to enhance functionality. (4 mentions)
Users find the learning curve steep, requiring time and attention to master DemandTools effectively. (3 mentions)
Users find the limited functionality of DemandTools frustrating, particularly with history tracking and tag persistence. (3 mentions)
Users feel the poor interface design detracts from the overall usability and interaction of DemandTools. (2 mentions)
Users find that working with really large data sets is slower, particularly during the data 'preview' phase. (2 mentions)
Users express concerns about the high costs associated with DemandTools' new pricing model, impacting budget significantly. (1 mentions)
Users find the learning difficulty of DemandTools challenging due to unclear documentation and feature terminology. (1 mentions)
Users highlight the lack of file path customization, making it difficult to manage output and review past merges effectively. (1 mentions)

Top Pros or Advantages of DemandTools

1. Ease of Use
Users find DemandTools extremely easy to use, allowing streamlined data management and efficient deduplication processes.
See 21 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Easy to use"

What do you like about DemandTools?

Its pretty straight foward and easy to use its the only tool I use to make mass updates in our CRM

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Good cleanup tool"

What do you like about DemandTools?

That it makes it so easy to identify duplicates and merge duplicates and making changes or updating field values at a scale

2. Time-saving
Users value the time-saving capabilities of DemandTools, streamlining complex data management tasks efficiently.
See 10 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Easy to use"

What do you like about DemandTools?

Its pretty straight foward and easy to use its the only tool I use to make mass updates in our CRM

Jeff H.
JH

Jeff H.

Enterprise (> 1000 emp.)

4.5/5

"Excellent Salesforce Administration Tool"

What do you like about DemandTools?

The wide range of tools tools that allow many forms of data query, update, and deduping. Each is pretty easy to use once you get the hang of it, and

3. Duplicate Management
Users value the easy duplicate management of DemandTools, enabling teams to focus more on selling and prospecting.
See 8 mentions

See Related User Reviews

SG

Stefen G.

Mid-Market (51-1000 emp.)

5.0/5

"Are your sales reps fighting over who gets a lead instead of selling?"

What do you like about DemandTools?

One of my favorite outcomes using Demand Tools is targeting duplicate issues at the source. Duplicate records cause frustrations on every level - BDR'

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

3.0/5

"Powerful Duplicate Detection, But Lacks Dynamics Support"

What do you like about DemandTools?

The ability to create scenarios to catch different types of duplicates caused by different types of errors is fantastic! We have ones for specific ki

4. Efficiency
Users value the efficiency in handling duplicates with DemandTools, allowing teams to focus on sales activities.
See 7 mentions

See Related User Reviews

SG

Stefen G.

Mid-Market (51-1000 emp.)

5.0/5

"Are your sales reps fighting over who gets a lead instead of selling?"

What do you like about DemandTools?

One of my favorite outcomes using Demand Tools is targeting duplicate issues at the source. Duplicate records cause frustrations on every level - BDR'

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Good cleanup tool"

What do you like about DemandTools?

That it makes it so easy to identify duplicates and merge duplicates and making changes or updating field values at a scale

5. Customer Support
Users praise the excellent customer support and resources provided by DemandTools, enhancing their overall experience and integration.
See 6 mentions

See Related User Reviews

TB

T B.

Enterprise (> 1000 emp.)

5.0/5

"DemandTools best Solution"

What do you like about DemandTools?

The ease of use, suburb customer service, great documentation, and ease of integration. I used competitors of DemandTools and the UI on Validity Deman

SA

Sara A.

Mid-Market (51-1000 emp.)

5.0/5

"Easy to use product, great customer service and Training"

What do you like about DemandTools?

The weekly training schedule is such a valuable tool for someone who just joined the platform. You are able to solve your problems while also hearing

6. Features
Users appreciate the extensive tools and automation features of DemandTools for efficient data management and reporting.
See 5 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"I'm an Accountant not IT and Demand Tools ease of use makes me feel like I'm technical!"

What do you like about DemandTools?

I've yet to find anything I can't do with it! Especialy fixing errors!

V S.
VS

V S.

Mid-Market (51-1000 emp.)

4.5/5

"Great tool for admin's to do Merging,Vlookup,Data reviews"

What do you like about DemandTools?

I been using Demand tools from very long for different clients and always recommonded for admin to get the tool for lot of merging,comparision,vlookup

7. Data Management
Users find that DemandTools offers exceptional data management, streamlining tasks and enhancing efficiency in both analyses and workflows.
See 3 mentions

See Related User Reviews

Kharaam S.
KS

Kharaam S.

Mid-Market (51-1000 emp.)

5.0/5

"LifeSavor, Smooth, Brilliant"

What do you like about DemandTools?

We often use demand tools for duplicate management, deleting, and modifying records in bulk. The frequent refresher trainings really helps admins easi

Amanda S.
AS

Amanda S.

Enterprise (> 1000 emp.)

5.0/5

"Life Saver!"

What do you like about DemandTools?

DemandTools is so much easier to use than Dataloader in my opinion. I use it almost every day to manage our Salesforce orgs.

8. Automation
Users value the automation capabilities of DemandTools, streamlining workflows and saving significant time on data management.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Good cleanup tool"

What do you like about DemandTools?

That it makes it so easy to identify duplicates and merge duplicates and making changes or updating field values at a scale

Top Cons or Disadvantages of DemandTools

1. Missing Features
Users desire missing features like recorded training sessions and advanced logic for scenarios to enhance functionality.
See 4 mentions

See Related User Reviews

Tammy R.
TR

Tammy R.

Mid-Market (51-1000 emp.)

5.0/5

"DemandTools is the only tool I rely on to efficiently provide up-to-date, clean Salesforce CRM data."

What do you dislike about DemandTools?

I wish the office hours and trainings were recorded and stored or more easily accessible. I would love to take a DT masterclass. I also wish there wer

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

3.0/5

"Powerful Duplicate Detection, But Lacks Dynamics Support"

What do you dislike about DemandTools?

Using it with Dynamics. Nobody we’ve spoken with at support knows about Dynamics, all documentation is written for Salesforce, and nearly every bug w

2. Learning Curve
Users find the learning curve steep, requiring time and attention to master DemandTools effectively.
See 3 mentions

See Related User Reviews

Ruth Ann B.
RB

Ruth Ann B.

Enterprise (> 1000 emp.)

5.0/5

"Amazing Product to Match Data"

What do you dislike about DemandTools?

When you open a scenario it defaults to the last data set so you have to ensure you are working with the right data. In fast paced environment have t

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Cool tool"

What do you dislike about DemandTools?

It requires quite a bit of learning how it works

3. Limited Functionality
Users find the limited functionality of DemandTools frustrating, particularly with history tracking and tag persistence.
See 3 mentions

See Related User Reviews

SG

Stefen G.

Mid-Market (51-1000 emp.)

5.0/5

"Are your sales reps fighting over who gets a lead instead of selling?"

What do you dislike about DemandTools?

I think the application runs smooth and fast. Do wish there was some web bases functionality.

Wendy P.
WP

Wendy P.

Enterprise (> 1000 emp.)

5.0/5

"Efficient, Intuitive, and Time-Saving Data Migration with DemandTools"

What do you dislike about DemandTools?

One thing I find frustrating about DemandTools is the tagging experience in scenarios. When I select a tag, it doesn’t persist—so I have to repeatedly

4. Poor Interface Design
Users feel the poor interface design detracts from the overall usability and interaction of DemandTools.
See 2 mentions

See Related User Reviews

Gaurav M.
GM

Gaurav M.

Enterprise (> 1000 emp.)

5.0/5

"Best Saas Data Loader tool with user friendly experience"

What do you dislike about DemandTools?

Nothing much but it interface should be more appealing and interactive.

linga raju P.
LP

linga raju P.

Enterprise (> 1000 emp.)

5.0/5

"Enables seamless execution of bulk operations with minimal effort."

What do you dislike about DemandTools?

UI need to be improved to make user friendly

5. Slow Loading
Users find that working with really large data sets is slower, particularly during the data 'preview' phase.
See 2 mentions

See Related User Reviews

AE

Andrew E.

Mid-Market (51-1000 emp.)

5.0/5

"Excellent tool and UI to work with Salesforce data in bulk."

What do you dislike about DemandTools?

Working with really large data sets can be slower, especially as you try to progress into the 'preview' of the data.

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Good cleanup tool"

What do you dislike about DemandTools?

it is okay but is just bit slightly slow

6. Expensive
Users express concerns about the high costs associated with DemandTools' new pricing model, impacting budget significantly.
See 1 mentions

See Related User Reviews

Jeff H.
JH

Jeff H.

Enterprise (> 1000 emp.)

4.5/5

"Excellent Salesforce Administration Tool"

What do you dislike about DemandTools?

We were not thrilled with the licening model that changed from individual licenses (which were our Admins) to being based on total users, where we hav

7. Learning Difficulty
Users find the learning difficulty of DemandTools challenging due to unclear documentation and feature terminology.
See 1 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Cool tool"

What do you dislike about DemandTools?

It requires quite a bit of learning how it works

8. Limitations
Users highlight the lack of file path customization, making it difficult to manage output and review past merges effectively.
See 1 mentions

See Related User Reviews

Verified User
A

Verified User

Enterprise (> 1000 emp.)

4.5/5

"Looked for a duplicate matching tool and DemandTools fits the brief"

What do you dislike about DemandTools?

The history element. Often I want to look back at past merges to see what happened but I can't do this, I can only see a row item for the entire merge

DemandTools Reviews (284)

View 2 Video Reviews
Reviews

DemandTools Reviews (284)

View 2 Video Reviews
4.6
284 reviews
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G2 reviews are authentic and verified.
Verified User in Hospital & Health Care
AH
Mid-Market (51-1000 emp.)
"If I Could Only Choose One Tool"
What do you like best about DemandTools?

I've been administering Salesforce for over 12 years, and if I could only choose one tool to assist me, it would be DemandTools. It's incredibly intuitive, and it allows you to do things in minutes that might otherwise take hours. I use it at least once a week, if not more frequently. Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

I have no complaints; it's just a great product. Review collected by and hosted on G2.com.

Response from Olivia Hinkle of DemandTools

Hi there, Thank you for your feedback! We're glad to hear that DemandTools is your favorite Salesforce solution and that it has been intuitive and time-saving for you. We appreciate your support!

AC
Mid-Market (51-1000 emp.)
"CRM Power House Product"
What do you like best about DemandTools?

Validity Demand Tools has been one of the best recomendations I have ever received. As of writing the automated jobs on Validity Demand Tools does about 20 person hours of work a day. The installations was super simple even to the point where we added more of Valdity product becuse of the ease of intergration. Validity was ease to get use witha low bar of entry but a lot of room to master the software. There Weekly vidoe trainings and office hours are a great help for users of all levels. Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

Demand Tools does not have file path changing so all output files error files etc. all get dumped into one place that you can change Review collected by and hosted on G2.com.

Response from Olivia Hinkle of DemandTools

It's fantastic to hear that Validity Demand Tools has made such a positive impact on your daily operations. We're grateful for your feedback on the ease of use and the helpful training resources. Your comment about file path changing is duly noted, and we'll use that to continue enhancing our product.

Scott M.
SM
Sr. Director, Salesforce and Revenue Operations
Enterprise (> 1000 emp.)
"The TOOL you need Salesforce Data Management"
What do you like best about DemandTools?

One of the most notable features of DemandTools is its versatility in handling various data manipulation tasks. Whether it's deduplication, data cleansing, or mass data updates, DemandTools offers a wide range of modules to address virtually any data-related challenge. The suite includes modules such as Dedupe, MassImpact, MassEffect, MassUpdate, and more, each serving a specific purpose in the data management process. Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

As a long-time user of the tool. The interface could be improved. And since Validity purchased DT, the price has increased significantly. Review collected by and hosted on G2.com.

Tammy R.
TR
Salesforce Administrator
Mid-Market (51-1000 emp.)
"DemandTools is the only tool I rely on to efficiently provide up-to-date, clean Salesforce CRM data."
What do you like best about DemandTools?

DemandTools is an intuitive, user-friendly means of cleaning, modifying and importing/exporting your CRM data. It has saved me countless hours! I love that you can save often-used scenarios, which streamlines the process even further. I had not used the tool previously, although I'd asked for similar tools. My current company provided it and I quickly became the DT expert. It's that intuitive and helpful. Office hours, training, and support are top notch. Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

I wish the office hours and trainings were recorded and stored or more easily accessible. I would love to take a DT masterclass. I also wish there were logic to scenarios. I currently have a complex import scenario that could benefit from some advanced logic. DT would be perfect for this! Recent change to field population/matching resulted in an extra click to search fields. Review collected by and hosted on G2.com.

Response from Olivia Hinkle of DemandTools

Thank you for sharing your positive experience with DemandTools! We're glad to hear that the tool has been intuitive, user-friendly, and has saved you countless hours. We understand your feedback about the office hours and the need for advanced logic in scenarios. We will take your suggestions into consideration for future enhancements.

While Office Hours are not recorded, all of our weekly module training sessions are. They are stored on the video page of DemandTools Help Center and anyone who registers will receive the recording. As far as a DemandTools masterclass, we recommend going through all the module training and taking the corresponding Certification exam.

Video Library: https://knowledge.validity.com/s/demandtools-videos?language=en_US

DemandTools Certification: https://certification.validity.com/certifications/demandtools-v-certification/

We appreciate your support and are thrilled to be a valuable part of your CRM data management.

SA
Director of Sales Operations
Mid-Market (51-1000 emp.)
"Easy to use product, great customer service and Training"
What do you like best about DemandTools?

The weekly training schedule is such a valuable tool for someone who just joined the platform. You are able to solve your problems while also hearing and getting ideas from other customers in a small group environment. It was very helpful as we onboarded the tools. Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

I wish when working through the app you could have multiple instances open. It does not impact how useful the tool is, it would just be nice to be able to do a side by side. Review collected by and hosted on G2.com.

Response from Olivia Hinkle of DemandTools

Hi Sara. We're glad to hear that you find our weekly training schedule valuable for onboarding and problem-solving. We appreciate your feedback and will definitely consider your suggestion for being to have multiple instances open of DemandTools open at the same time.

Ruth Ann B.
RB
Product Marketing & Education Analyst
Enterprise (> 1000 emp.)
"Amazing Product to Match Data"
What do you like best about DemandTools?

The ease of use - wizard based. Fast with the amount of data that we have to access on a daily basis Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

When you open a scenario it defaults to the last data set so you have to ensure you are working with the right data. In fast paced environment have to pay attention as easy step to miss Review collected by and hosted on G2.com.

Response from Olivia Hinkle of DemandTools

We're glad to hear that DemandTools is helping you match data available in Salesforce and benefiting your workflow - thank you for sharing. We appreciate your feedback about the settings saved in a scenario and will use it to improve the user experience.

SK
Archive Assistant
Small-Business (50 or fewer emp.)
"Review"
What do you like best about DemandTools?

It is best, everyone should use it for the ease of work. Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

Nothing is bad about it. or you can say dislike. Review collected by and hosted on G2.com.

Response from Olivia Hinkle of DemandTools

Hi Saurav, We appreciate your kind words and are pleased to know that DemandTools is helping you maintain clean and accurate data in Salesforce.

SG
Mid-Market (51-1000 emp.)
"Are your sales reps fighting over who gets a lead instead of selling?"
What do you like best about DemandTools?

One of my favorite outcomes using Demand Tools is targeting duplicate issues at the source. Duplicate records cause frustrations on every level - BDR's, Sales Reps, Data Managers, etc. Demand Tools has helped us rid duplicate records at the source so our teams spend more time prospecting and selling. Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

I think the application runs smooth and fast. Do wish there was some web bases functionality. Review collected by and hosted on G2.com.

Response from Olivia Hinkle of DemandTools

We appreciate your positive feedback about how DemandTools helps target duplicate records at the source, allowing your teams to focus on prospecting and selling. We understand your desire for web-based functionality and will take this into consideration for future updates.

LB
Systems and Data Coordinator
Mid-Market (51-1000 emp.)
"DemandTools makes data cleanup Easy-Breezy!"
What do you like best about DemandTools?

I like the versatility of DemandTools. Pretty much any data cleanup or manipulation that we need to complete can be done inside DemandTools. The ability to schedule jobs to run automatically ensures that our data is clean in accurte all day long. I love the Validity User Community which was recently added. This is an amazing place to brainstorm or troubleshoot with other users. It has saved me a LOT of frustration! Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

When first learning how to use the product, it can take time to learn which features achieve what end goal. Some of them are not worded as easily to understand exactly what they will do. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market (51-1000 emp.)
"Easy to use"
What do you like best about DemandTools?

Its pretty straight foward and easy to use its the only tool I use to make mass updates in our CRM Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

can't say anything at this stage, it works well for what I need it for. Review collected by and hosted on G2.com.

Response from Olivia Hinkle of DemandTools

Hi there, We appreciate your feedback and are happy to hear that DemandTools is working well for you in making mass updates quickly. Thank you for choosing DemandTools!