Criteo Commerce Growth Reviews & Product Details

Criteo is a simple service that delivers effective retargeting ads. For the most part, we just set it and forget it and the results speak for themselves. From time to time when we make changes, the service from the team at Criteo has been great. Review collected by and hosted on G2.com.

There's not a lot of transparency, and controlling the product feed is a bit of work. However none of that is deal-breaking. Review collected by and hosted on G2.com.

The team we have at Criteo is really responsive, and always happy to provide more information for the client. The team has also hopped on the call with us and the clients a few times, to answer questions the client has had, as well as to discuss new opportunities. Review collected by and hosted on G2.com.

It would be nice if we had a little better control over how our budgets pace- as it stands now, we have a tendency to spend our budgets within the first week or two of the month, and we aren't always able to get more funds from the client. Review collected by and hosted on G2.com.

Being able to dynamically retarget users across the internet. They've definitely become more transparent the past few years as well. Review collected by and hosted on G2.com.

My biggest gripe is that sometimes because the ads offered by Criteo themselves are dynamic, sometimes you'll have to be served an image/headline/ combination that doesn't make sense before you can work with the team to have it resolved. Also pixel issues can be very annoying as well. Review collected by and hosted on G2.com.

I liked the security Cretio offers against others like steelhouse or adroll. - they each have their place, but I have suggested Cretio a few times, I've used quite a few tools and the remarketing and prospecting features have been great to get qualified people through the door and help scale our efforts. Review collected by and hosted on G2.com.

The security of Cretio and matching comes with a carve-out here, when I first started I was under the impression I could have the prospecting tool dig up various new leads and help deliver ads to them. I was sceptical about the accuracy, I was a bit right. When I started the tool's network can't really begin working for you if your site traffic is relatively low. I worked on implementing a tool at a luxury brand, but because the cost of the product was niche and traffic was minimal we couldn't deploy and had to search for an alternative solution. Review collected by and hosted on G2.com.

The platform is incredibly easy to use and Criteo has driven strong overall performance. Review collected by and hosted on G2.com.

Lack of transparency into placements, no ability to retrieve a placement report, concerns about brand safety Review collected by and hosted on G2.com.

The engine is able to optimize toward key KPIs successfully. Account manager is responsive, knowledgeable and helpful. Review collected by and hosted on G2.com.

Bid changes typically take about 24 hours to go into effect. Would love the ability to make real-time optimizations. Review collected by and hosted on G2.com.

Low Cost and pay per click model, no insane fees as other agencies. Review collected by and hosted on G2.com.

Wish they had more products we would move all our marketing here if they had more channels. Review collected by and hosted on G2.com.

I've been lucky to work with three Criteo reps and have had a consistent experience as a user. The results have been delivered and accurate. Review collected by and hosted on G2.com.

After three years, I don't have too many dislikes. I'm a growth marketer now but used to be a Google ads expert. I'd love to see more audience data and uncover ways to optimize and improve other than bids. Review collected by and hosted on G2.com.

Campaign performance is great, with the CPC model, we can better track KPIs in other platforms, such as Google Analytics.

The ability to control spending very closely, together with automated bid management is very helpful. The team is very supportive and the user interface easy to use. Review collected by and hosted on G2.com.

Dynamic ad creative is not always the best, sometimes because of the layout, sometimes due to the quality of the product images. We can add static overlay images to improve creative assets, but the dynamic ads may not be ideal, depending on how concerned you are about branding and brand guideline. Review collected by and hosted on G2.com.

I like that the platform runs by itself. It doesn't require a lot of labor on our end. Even with the little effort, the system is able to target qualified users and get them to return to the site at a comparable return on ad spend to our other marketing efforts. Review collected by and hosted on G2.com.

The service is a bit of a black box, I like to be able to debug when things go wrong. Review collected by and hosted on G2.com.