Criteo Commerce Growth Reviews & Product Details

Criteo is one of the best retargeting ads in the world. Criteo has premium placement in the publisher so we can get good quality users. Review collected by and hosted on G2.com.

Criteo has limited design banner, the banner not too good especially for the marketplace which has a lot of improper images. Review collected by and hosted on G2.com.

I like that this tool is affordable, easy to deploy and that it comes with tons of features that makes advertising seamless. Review collected by and hosted on G2.com.

With Criteo Dynamic Retargeting, everything is flawless Review collected by and hosted on G2.com.

Honestly, performance with Criteo has mostly outperformed other partners when comparing dynamic retargeting via product feeds. The algorithm seems to be very strong, and I like how I can check on the status of my product feed in the interface (i.e. how many products are in the feed, how many are live/ recommendable, etc). Review collected by and hosted on G2.com.

I dislike the creative capabilities; I wish there were more customizable options to display our dynamically generated products. We have a lot of clients that want to make the look and feel of the ads just like their homepage or other ads, and want to have a bigger say in how things are positioned. Also, the native formats of the dynamic creative can get sloppy with images resized incorrectly, wording falling off, etc. I wish there was a section where we can upload customized naming conventions or categories for the products. Review collected by and hosted on G2.com.

I like the overall reach that Criteo has and they have performed higher than other past remarketing partners we worked with. The platform is also very easy for us to use. Review collected by and hosted on G2.com.

I do wish that there were better creative capabilities as it would be great to work outside their default templates and to even incorporate more video. Review collected by and hosted on G2.com.

The results have been great. Also love how minimal and hands-off the channel is when combined with their customer success teams. Generally quite responsive and courteous. Some of the account managers have been the best we've had as an agency. Review collected by and hosted on G2.com.

The dashboard is a bit outdated, as is the pixel. Not having at least some direct control. It's all through their team. Review collected by and hosted on G2.com.

The automation facilitates working with the tool. It minimizes time spent on it which we appreciate. The bidding is managed and optimized by the Criteo team. Review collected by and hosted on G2.com.

The lack of segmentation. We must limit our messaging since we cannot segment users by purchase behavior. Also lack of reporting data on orders. The downloading process of images can be tedious. Review collected by and hosted on G2.com.

The dynamic product placement in the ads is helpful for ecommerce. The account success manager is always making suggestions to help optimize the campaigns. Review collected by and hosted on G2.com.

Issues with the feed integration has lead to out of stock products shown in our ads. The coupon and discount ability could use some upgrades. Review collected by and hosted on G2.com.

The online interface is easy to use and it's easy to make changes to your campaigns. Review collected by and hosted on G2.com.

Support from the criteo team has been at times hard to get. We have had a hard time hearing back from them in the past. There have also been occasional issues with frequency and oversaturation, as we've gotten complaints from clients for whom we run criteo that they're seeing too many ads from their own business. Review collected by and hosted on G2.com.

They have inventory across most major platforms (i.e. Facebook and Google), so this is easier to manage than using re-targeting in individual platforms. Integration is pretty straightforward. Their client success team is pretty responsive. Review collected by and hosted on G2.com.

Some aspects of control are limited, like changing creative or adding a promo to banners, but they do address it all pretty quickly. The team can be a bit pushy to spend more and it can be tough to control budget unless you use smoothing, which is something I had to ask about so that it was recommended. Review collected by and hosted on G2.com.

The accelerate program is the jam. It adjusts bids without having to take care of anything. This means that I don't have to watch it daily. We keep a close eye on it, but it never has let us spend too much. Review collected by and hosted on G2.com.

The only thing I'm not a huge fan of is the delay in contacts sometimes. That being said, we're not a big company and they do get back to me within 24-48 hours. Review collected by and hosted on G2.com.