What problems is CorralData solving and how is that benefiting you?
-Alignment on metric definitions. It seems so simple, but the tooltips that you can create in the dashboards help everybody understand what we're looking at and why it's important. This is especially helpful for users who aren't as data or marketing 'literate'.
-Cross-channel insights. We are able to unify data from different sources for a more meaningful analysis including marketing-to-sales attribution where the sale occurs offline using Corral's CRM integrations.
-Going further, faster with SQL-based queries on raw data rather than using in-platform reporting UIs
-Faster dashboard creation. In a marketing agency, you don't always have time to be wrestling with the dashboard build UIs and configuring your data sources just right. I've found that it's much faster to get going in Corral
-Ownership of data. While not every client cares about owning their marketing data, I believe there's lots of opportunity in owned data. In-platform reporting can often be obscured before being shown in reports. The native ETL tools allow me to easily pull that data out of the platforms and into an actual environment that we own. Review collected by and hosted on G2.com.