[
CHEQ Reviews
](https://www.g2.com/products/cheq/reviews)

[
CHEQ Reviews
](https://www.g2.com/products/cheq/reviews)

# CHEQ Pricing Overview

[Editedit](https://my.g2.com/cheq/pricings)

Free Trial

**CHEQ has not provided pricing information for this product or service.** This is common practice for software sellers and service providers. Contact CHEQ to obtain current pricing.

CHEQ leverages a usage-based model across all of our products.

Pricing information for CHEQ is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase CHEQ must be conducted with the seller.
Pricing information was last updated on October 23, 2025

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## Pricing Insights

Averages based on real user reviews.

### Time to Implement

1 month

### Return on Investment

5 months

### Perceived Cost

$$$$$

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## CHEQ Pricing Reviews
(2)

 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
UM

Verified User in Marketing and Advertising

Enterprise (\> 1000 emp.)

10/20/2025

More Options
- 

"Exceptional Service & Data-Driven Results"

5/5

What do you like best about CHEQ?

The standout aspect of working with CHEQ has been their exceptional customer service & true partnership approach. Our reps proactively flag traffic anomalies even beyond the paid search channels we're contracted for, including weekly channel-agnostic reports they provide to our Lead Quality team. They consistently go above & beyond, like when they compiled a detailed package of 200k+ invalid Bing click IDs that our internal analytics validated had a 0.004% conversion rate, helping us justify a ~$315k credit request. They've also provided video walkthroughs to help us analyze specific publishers & detailed breakdowns of search partner & syndicated traffic by referring source. Beyond the technical aspects of the partnership, our reps are also genuinely enjoyable people to work with.

From a performance perspective, our internal testing validated meaningful improvements with 53% higher Profit/SR in CHEQ-protected campaigns & a 1.3pp conversion rate improvement that aligned with their invalid click rate reductions. We appreciate their data-driven, realistic approach - for example, they provided repeat rate analysis showing realistic upper bounds on their impact rather than overpromising, & they're useful for identifying bad actor patterns our internal tools miss. Review collected by and hosted on G2.com.

What do you dislike about CHEQ?

There's some ambiguity in definitively attributing all performance improvements solely to CHEQ versus natural market fluctuations, but based on our internal validation, we feel confident that it's a significant value-add to our business. Review collected by and hosted on G2.com.

What problems is CHEQ solving and how is that benefiting you?

CHEQ is solving a major problem that we couldn't effectively address on our own: bot & fake traffic clicking on our SEM ads & wasting significant ad spend. We invest roughly $150M annually in SEM across Google & Bing, so even a small percentage of fraudulent clicks adds up to millions in wasted spend. The challenge is that this damage happens on the search engine's side - once a bot clicks our ad, we're charged for it - so we need both sophisticated detection & direct integration with Google & Bing platforms to actually mitigate the issue.

The benefits have been substantial - we're seeing an estimated ROI of 671%. Because the vast majority of bot traffic doesn't generate revenue, these cost savings directly boost our overall SEM profitability.

We're also benefiting from cleaner data & reporting. Because bot traffic rarely converts, it was skewing our conversion rate data & making it harder to optimize campaigns effectively. Additionally, CHEQ alerts our team to fake service requests, which allows us to credit pros more proactively & improve their experience with our platform. They've even helped us identify low-quality search partners that were collectively draining spend without generating leads or revenue, enabling us to remove them from our search buys. Review collected by and hosted on G2.com.

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Response from Brandon Borden of CHEQ

[Editedit](https://www.g2.com/survey_responses/cheq-review-11838518/official_response/edit)

Wow! We really appreciate the thoughtful feedback and depth you’ve shared. Our account teams strive to provide the best support and partnership, and we’re so glad that shines through in your experience with us :) Looking forward to continuing to keep bad actors and bots out of your funnel!

Current UserValidated ReviewerSource: Seller invite

 ![Ruthvik M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ruthvik M.")
RM

Ruthvik M.

Marketing Lead

Small-Business (50 or fewer emp.)

9/29/2025

More Options
- 
- [Respond as CHEQ](https://www.g2.com/survey_responses/cheq-review-11743563/official_response/new)

"The ROI is quick and incremental."

4/5

What do you like best about CHEQ?

CHEQ is an effective solution with many use cases. We have used it for performance marketing initiatives, and we have seen an incremental ROI year-over-year. Their support team has been very prompt and helpful. Review collected by and hosted on G2.com.

What do you dislike about CHEQ?

Understanding the implementation and backend can be a bit challenging for non-tech-savvy users. However, their support has always been good, explaining and providing helpful resources. Review collected by and hosted on G2.com.

What problems is CHEQ solving and how is that benefiting you?

We use CHEQ to detect and prevent invalid clicks on paid advertising. We also use this data to optimize our campaigns and train algorithms to not bring similar clicks (leads) in the future. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Seller invite

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##### Categories on G2

[
Consent Management Platform (CMP)
](https://www.g2.com/categories/consent-management-platform-cmp)[
Fraud Detection
](https://www.g2.com/categories/fraud-detection)[
Bot Detection and Mitigation
](https://www.g2.com/categories/bot-detection-and-mitigation)

[
Click Fraud
](https://www.g2.com/categories/click-fraud)

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