---
title: Canto Reviews
meta_title: 'Canto Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 1773 reviews by the users' company size, role or industry
  to find out how Canto works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 1773
  scale: '5'
date_modified: '2026-07-24'
parent_category:
  name: Content Management
  url: https://www.g2.com/categories/content-management
---

# Canto Reviews
**Vendor:** Canto  
**Category:** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 1,773
## About Canto
Canto is a comprehensive digital asset management (DAM) platform that helps organizations centrally manage, organize, and distribute digital content from creation through final delivery. It serves as a single source of truth for marketing, creative, brand, and product teams that need fast, reliable access to approved, channel-ready assets. Designed for scale, Canto supports 4,000+ global brands across industries including retail, manufacturing, technology, healthcare, education, and professional services. Teams use Canto to manage images, videos, documents, and product-related assets in one intuitive system—reducing content sprawl, eliminating version confusion, and improving cross-team collaboration. At its foundation, Canto is a unified DAM platform with optional DAM for Products functionality, enabling organizations to manage both brand assets and product-specific content in a single environment. This ensures that every team—across regions and channels—works from accurate, up-to-date content. Key capabilities include: Centralized Asset Library - Store, organize, and manage all digital assets in one searchable platform with permissions and governance controls. AI-Powered Search &amp; Metadata - Quickly find assets using AI-driven visual search, auto-tagging, and metadata enrichment, including visually similar matches. Single Source of Truth for Brand &amp; Product Content - Maintain consistent, approved assets across campaigns, channels, and markets with confidence. Brand Studio - Enable non-designers to create on-brand content using customizable templates—without design software or bottlenecks. Approval Hub - Streamline review and approval workflows, reduce feedback cycles, and accelerate content sign-off across stakeholders. Media Publisher - Publish images and videos directly to key channels, simplifying distribution and reducing manual steps. Canto is ideal for organizations that: - Manage large volumes of digital or product content - Need strong brand consistency across teams and regions - Want faster content creation, approval, and distribution - Require AI-driven search and automation to improve efficiency By combining asset management, AI automation, collaboration tools, and brand governance, Canto helps teams move content faster—without sacrificing accuracy or brand integrity.



## Canto Pros & Cons
**What users like:**

- Users find Canto to be **extremely user-friendly** , enjoying its intuitive interface and efficient digital asset management capabilities. (154 reviews)
- Users value Canto for its **efficient asset management** , offering robust search and easy sharing features. (123 reviews)
- Users appreciate the **easy sharing capabilities** of Canto, enhancing collaboration and organization across various platforms. (79 reviews)
- Users value the **ease of sharing** with Canto, enabling seamless collaboration and controlled access for teams and clients. (77 reviews)
- Users love the **search functionality** of Canto, enhancing organization and efficiency in managing digital assets. (73 reviews)
- Users love Canto&#39;s **easy search functionality** , making finding images quick and efficient with intuitive navigation. (67 reviews)
- Easy Organization (58 reviews)
- Content Management (57 reviews)
- Intuitive (57 reviews)
- Ease of Finding (52 reviews)

**What users dislike:**

- Users struggle with **search difficulties** on Canto, finding it challenging to locate content efficiently despite using filters and tags. (29 reviews)
- Users express frustration with the **clunky search functionality** in Canto, finding it cumbersome and inefficient for specific content retrieval. (28 reviews)
- Users find the **missing features** and clunky interfaces of Canto limit their experience and functionality. (27 reviews)
- Users find the **folder and album setup limiting** , preferring a more straightforward structure for easier asset management. (25 reviews)
- Users find Canto&#39;s features to have **limited flexibility** , particularly in customization and bulk asset management. (25 reviews)
- Users report **slow performance** in Canto, including lag during uploads and issues with AI image recognition. (25 reviews)
- Users find **folder management challenging** , citing issues with organization and the difficulty of downloading multiple files. (23 reviews)
- Users find a **steep learning curve** with Canto&#39;s complex features, but training helps improve familiarity over time. (23 reviews)
- Search Issues (23 reviews)
- Users find the **poor interface design** of Canto frustrating, leading to complications in usability and accessibility. (22 reviews)

## Canto Reviews
  ### 1. Canto makes photo review easy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.)

**Reviewed Date:** May 04, 2025

**What do you like best about Canto?**

Platform makes it easy to quickly review a large number of photos

**What do you dislike about Canto?**

Not certain that catalog feature is maximized

**What problems is Canto solving and how is that benefiting you?**

Online storage/access of digital assets that allows multiple users

  ### 2. Convenient digital library

**Rating:** 4.0/5.0 stars

**Reviewed by:** Monica D. | Marketing Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 19, 2025

**What do you like best about Canto?**

Having one repository for all multimedia digital assets.

**What do you dislike about Canto?**

Searching can be a challenge even with proper tags.

**What problems is Canto solving and how is that benefiting you?**

Being able to easily find files for marketing materials.

  ### 3. The Best Way To Organize and Share Media

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nathaniel C. | Marketing Content Co-Ordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 07, 2025

**What do you like best about Canto?**

I love the UI, how easy it is to implement, and the quick customer support.

**What do you dislike about Canto?**

I don't have anything bad to say about Canto so far.

**What problems is Canto solving and how is that benefiting you?**

Sharing media internally and externally.

**Official Response from Julie Neumeister:**

> Hi Nathaniel — thanks for your review! We’re happy to hear you love the UI and find Canto easy to use. Glad our support team has been helpful too. We appreciate you sharing your experience!

  ### 4. Canto is a great tool to add to your stack

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sarah G. | Web Developer, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 14, 2024

**What do you like best about Canto?**

Canto has a lot of features and is super easy to use. I love the private portals that we can send to our various groups wether they be distributors or 3rd party marketing resources. It is easy to make assets easily searchable within Canto.

**What do you dislike about Canto?**

This is an expensive tool and in order to utilize some of its other capabilities you have to dish out more funds. Auto syndication to other platforms should be included. Also would appreciate more connectors or apps.

**What problems is Canto solving and how is that benefiting you?**

Canto is solving the issue of providing customers/vendors with the most recent imagery and assets available to them. Before we had a home grown asset manager that did not get updated because of its difficulty to update.

  ### 5. ESS  The Company I work for

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.)

**Reviewed Date:** May 21, 2025

**What do you like best about Canto?**

I love the  products that they offer .I host recruiting event. The products that I am able to over draws people to my table and I am able to  catch their attention to introduce  the job I do to them.

**What do you dislike about Canto?**

I have not used it enough to see a downside to anything yet.

**What problems is Canto solving and how is that benefiting you?**

N/A

  ### 6. Amazing organizational tool for small businesses!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Recreational Facilities and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 23, 2024

**What do you like best about Canto?**

I like the ability to control what other users can see.  To be able to approve only certain assets for use and to be able to create a portal for internal users to control their access as well.  If you are putting a lot of assets into Canto, using the portal for internal users to point them in the right direction is key.

**What do you dislike about Canto?**

We are trying to use Canto to also replace an internal server that we have.  I wish there were a few more options with regards to to the folder structure and being able to use it more like Windows Explorer.

**What problems is Canto solving and how is that benefiting you?**

We have 25 years worth of digital assets on a server.  They are saved in multiple places depending on who saved them and where that person thought they should be saved.  Additonally, we have a Dropbox account where these are all saved and orgaized differently as well.  The only way to find what you are looking for is to save it locally so that you can find it again.  Having Canto will allow us to have only one instance of an asset and it will be searchable no matter who is looking for it.

  ### 7. 1+ Year of working with Canto in a Communications Role.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Aidan M. | Marketing & Communications Generalist, Enterprise (> 1000 emp.)

**Reviewed Date:** November 18, 2024

**What do you like best about Canto?**

I love the AI Digital search feature for quickly finding images and I like the general folder organizational structure - much better than Google folders.

**What do you dislike about Canto?**

I find the inability to alter what images are in a link to be a bit cumbersome.

**What problems is Canto solving and how is that benefiting you?**

It's helping share images in internal communications settings as well as for external marketing purposes.

  ### 8. Good for storing images--has some kinks that need to be worked on.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Perla R. | Marketing and Communications Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 03, 2024

**What do you like best about Canto?**

I like the look and design of Canto. It is convenient and relatively simple to use. Makes sharing and receiving images easier than it was before.

**What do you dislike about Canto?**

Overall, Canto is a bit laggy. I can tell the platform is still new and under development. There are some things that aren;t super easy to use or intuitive. Not being able to seatch for images in the thumbnail pop-up. Not being able to change portal URLs after creation, not being able to copy the link for already made upload links easily, and much more makes me think that user experience is not a major priority. I also think it is a ver expensive product and being limited to power seats due to cost makes it feel like the platform isn't super worth it. I also think that we didnt figure out a lot of the issues and kinks of the platform until we paid and signed for it, and that we were overpromised what the platform could actually do to get us to get it. The onboarding didn't teach us much at all and now I kind of feel like we're on our own fully and aren't maximizing what we paid for.

**What problems is Canto solving and how is that benefiting you?**

We had a cumbersome process of uploading and sharing images in our job and this is helping make that process easier and quicker.

**Official Response from Maeghan Durbin:**

> Hey Perla! 
We really appreciate your feedback. I’m glad to hear that Canto has improved your team's workflow making it easier to distribute your images. Your input helps us improve functionality to ensure Canto is user-friendly and truly seamless for all of our customers’ workflows. It's so important to us that you feel that our platform is worthwhile and you're able to see the true ROI of our platform. I've asked your account manager to reach out to better understand your needs and provide additional support to maximize the value you’re getting out of Canto. 
Thank you once again for your candid feedback!
-Maeghan

  ### 9. Canto has helped keep us organized!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 18, 2025

**What do you like best about Canto?**

It's helped keep our organization organized. We use it as one central hub for all digital photos. The AI feature is very helpful.

**What do you dislike about Canto?**

It's a bit outdated and takes some time to load.

**What problems is Canto solving and how is that benefiting you?**

It's allowing our organization to have one central location for all images. It also allows different departments to upload photos to the platform for easy access.

**Official Response from Julie Neumeister:**

> Hi there—we appreciate you taking the time to share your experience. It's great to hear that Canto has helped your organization stay organized and that the AI feature has been a helpful tool. Also appreciate the feedback about load times; please don't hesitate to contact our support team at canto-support@canto.com with any performance issues and we can help troubleshoot that for you. Thanks for being part of the Canto community!

  ### 10. Great Digital Asset Management System

**Rating:** 4.5/5.0 stars

**Reviewed by:** Adam R. | Digital Media, Enterprise (> 1000 emp.)

**Reviewed Date:** November 18, 2024

**What do you like best about Canto?**

Canto is very straight forward and fluid. It's ease of functionality is great for even beginning users. Customer support is also a great feature and very helpful and timely.

**What do you dislike about Canto?**

Canto still feels old compared to modern designs of DAM systems.

**What problems is Canto solving and how is that benefiting you?**

Canto makes it easy to share files with other people in the company who will then share those externally.

**Official Response from Julie Neumeister:**

> Hi Adam! Thanks for sharing your feedback. We’re glad to hear that Canto’s ease of use and customer support have been helpful for you. We appreciate your thoughts on the user interface; stay tuned later in the year for enhancements that I think will be right up your alley! If you have any specific suggestions, feel free to reach out to customerfeedback@canto.com—we'd love to hear them. Thanks for being a Canto customer!

  ### 11. Canto filled a need and offers much more!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nina J. | Director of Communications, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 31, 2024

**What do you like best about Canto?**

We had used several products that had moved indirections that made them impossible to use for what our company needed.  Plus, having several co-workers all participating in projects plus outside people we worked with our needs were large and sometimes roadblocking.  When we found Canto it was a great relief.  They spent much time explaining how they could help with 'our needs'. We have been on Canto for more than 6 years and are still learning new ways it contributes to our projects and other work.

**What do you dislike about Canto?**

I ould not call this unhelpful since Canto is always available to help. But we have not taken the time to use all the parts of Canto that would be useful to our projects.  Need more time!

**What problems is Canto solving and how is that benefiting you?**

Our photo library had become very difficult to use with too many co-workers setting different files and organization plus outside consultants having libraries of our photography.  With Canto, we can set up files and then search by many different terms and projects. Plus, we can share withoutside consultants and companies and set parameters on how they can use the photos, how long, and more.  It has answered problems that I did not even realize we needed.

  ### 12. A wonderful feature packed asset management platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Brian C. | Multimedia Specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** May 31, 2024

**What do you like best about Canto?**

It is a great system for keeping a large library that is accessible throughout a large or small origination. It makes keeping assets organized and easily searchable. The face detection has high accuracy and makes searching for individuals in the library quite simple. I really enjoy the Adobe Connector plugin as it is very convenient to have your library directly inside of your software which is time saving step for me and my team. It was very simple to get up and going vs the internal system we had used in the past. I work with this system daily as I am the only photographer for our organization. Canto is always there if you have any questions and they walked me though how to use the system to get up and going quickly.

**What do you dislike about Canto?**

Though I understand the system is completive with similar software, the pricing is quite high, and the extra AI features they offer come at a hefty cost as well.

**What problems is Canto solving and how is that benefiting you?**

Canto helps keep us organized and allows us to access our 42,000 photos and our brand assets at the click of a button. We also have department photo stewards that are able to access our assets in order to ensure we have quality representing our organization.

  ### 13. Solid & Reliable

**Rating:** 4.0/5.0 stars

**Reviewed by:** Cameron B. | Director of Multimedia Production and Strategy, Enterprise (> 1000 emp.)

**Reviewed Date:** May 30, 2024

**What do you like best about Canto?**

What I like most about canto is the reliability. At the end of the day I need a system that is operating and consistent and that is what canto is I do like the way that it's organized and I also really appreciate the brand new AI feature that let you do a visual search. A lot of times guest users for my organization don't know or understand how we've organized our system and having the option for them to do a visual search is really helpful.

**What do you dislike about Canto?**

I am a person who really likes the ability to customize software that I use for my preferences I feel like there are some buttons associated with the user interface that aren't in the most convenient places and often hard to find. I would love to be able to customize my own interface and move buttons around to improve the ease of use.

**What problems is Canto solving and how is that benefiting you?**

I work at a midsize university and we take a lot of photos and we need to keep almost everything that we shoot. It can be extremely difficult keeping yourself organized when you're trying to archive an organize tens of thousands of photos every year. Trying to do this yourself, whether on a local network drive or a simple cloud storage service, can be done if all you're trying to do is keep a copy -  but if you need to access your files both internally as a team as well as with your partners across your organization and be able to find what you need quickly then you have to have a robust tool like Canto.  We also need the ability to share albums of photos quickly where we only include a specific selection of photos for use and Canto excels at this.

**Official Response from Julie Neumeister:**

> Hi Cameron, we're pleased to hear that Canto is helping your university efficiently manage and organize a large volume of photos. Our AI tools and album-sharing features are designed to make collaboration and access to files easier. We appreciate your feedback about customization options and will keep this in mind for future updates. Thank you for being a valued Canto customer!

-Julie

  ### 14. Easy to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.)

**Reviewed Date:** May 01, 2025

**What do you like best about Canto?**

Very east to search for image required for various purposes

**What do you dislike about Canto?**

The change password process is too complicated

**What problems is Canto solving and how is that benefiting you?**

Easy to download brand assets

  ### 15. Canto Has Helped Our Company Get Organized

**Rating:** 4.5/5.0 stars

**Reviewed by:** Megan L. | Marketing Coordinator, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 30, 2024

**What do you like best about Canto?**

We've worked with other Digital Asset Management Systems before and they were to say the least difficult and left a lot to be desired. I feel that Canto has consistently been something that has been easy for everyone in our company to use and implementing Canto into our systems has been easy as well. Whenever we have questions or have recommendations for the platform, I know I have my account manager or customer service easily accessible. I am in Canto every single day and it makes my job easier.

**What do you dislike about Canto?**

There's not a whole lot that I don't like. I think maybe it would be nice to have a better understanding of some features, but I'm sure that's also something that I could get more information from my account manager.

**What problems is Canto solving and how is that benefiting you?**

We are able to easily share our assets, but most importantly have a significant amount of organization with the 1000s of assets we have. We've had other digital asset managers that just missed the mark in the ease and ability to organize to our levels.

  ### 16. Best DAM I've ever used!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nikki  T. | Senior Marketing Project Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 14, 2024

**What do you like best about Canto?**

As an experienced Marketing operations manager, I have had to use many internal (and external) digital asset management platforms. Canto is by far the best DAM I've ever used. It's custom portals, sharing capabilities, and smart tagging are unmatched.

**What do you dislike about Canto?**

The only thing I don't love about Canto is when you are uploading large files (for example raw images from a photoshoot, it does take a while to upload and sometimes can fail if its too many at a time.

**What problems is Canto solving and how is that benefiting you?**

Canto is our internal server for all imagery and assets the company has ever used and will ever create. It is our product information system AND our packaging and product development system.

  ### 17. Robust system for storing and sharing assets across teams

**Rating:** 4.0/5.0 stars

**Reviewed by:** Erika S. | Storytelling and Communications Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 14, 2024

**What do you like best about Canto?**

Canto helps our team better organize visual assets and saves us time with robust tagging and search functions.

**What do you dislike about Canto?**

The onboarding process is time-consuming but well worth it. Our rep was super helpful and gave us pointers on what might work best to help[ our team reach its goals.

**What problems is Canto solving and how is that benefiting you?**

We used to store visual assets in Google Photos, however, the Google account was tied to other products that we didn't want all staff to access. Canto allows us to store and share photos/videos in a safe manner. Our staff can easily find or search for what they are looking for and no longer reach out to the marketing team for photo requests.

  ### 18. Love using Canto for work!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 28, 2025

**What do you like best about Canto?**

I use Canto/Canva for making retail signs for my work venue. Its so easy to plug in information and make professional looking material

**What do you dislike about Canto?**

Can be a bit confusing to use at first, but after playing around with it a few times it can be easy to utilize.

**What problems is Canto solving and how is that benefiting you?**

Canto helps me sell products better and have more professional looking signage

  ### 19. All Our Digital Assets In One Easy To Use Location

**Rating:** 4.5/5.0 stars

**Reviewed by:** Chris D. | CRM Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 24, 2024

**What do you like best about Canto?**

We primarily use Canto as a digital asset management solution but it also allows our reps to upload project images and share assets with clients easily.  We use Canto connect when creating images through Adobe tools or presentations in powerpoint.

**What do you dislike about Canto?**

We use Salesforce for everything, it would save us time if Canto could be integrated with Salesforce.  I am aware that there is a Salesforce integration but we have not yet implemented it.

**What problems is Canto solving and how is that benefiting you?**

We have reps all across the US that were constantly reaching out for digital assets or to ask questions on processes.  Canto has allowed us to upload and organize all our materials into one portal that we can direct them too.  In addition, we have created a flow whereby they upload local project photos that are then searchable by the entire organization when a customer is asking for examples of similar product usage.  We also record tutorials on tools and commonly asked quesitons that are then loaded to Canto creating a FAQ section that anyone can access allowing them to be more "self-service" than they have ever been.

  ### 20. Makes finding and using digital assets easy!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Wendy C. | Creative/Brand Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 24, 2024

**What do you like best about Canto?**

I like the auto tag and the upload link features the best. It's also super easy to resize images for use on different platforms (ie Mailchimp, Instagram, Facebook events).
The customer support is also great. Our marketing team uses Canto daily, and we are able to easily get photos from our zookeepers as they use the app and upload directly from their phones. 
It's also nice to create collections to share with external vendors and media.

**What do you dislike about Canto?**

Though I love the auto tag feature, it often mislabels things so I have to spend some time undoing that.

**What problems is Canto solving and how is that benefiting you?**

We are a small team and don't have time to name files appropriately, so being able to tag photos quickly when uploading makes it super easy to search for the assets we need. It's also helpful to pass on the job of looking for photos to our coworkers so they can just pull images when they want and don't need to go through our team.

  ### 21. Canto is excellent for creative archiving

**Rating:** 4.5/5.0 stars

**Reviewed by:** Amelia A. | Sr. Director of Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 24, 2024

**What do you like best about Canto?**

What is most helpful about Canto is that it's a place where I can visually archive and sort all of my creative. Before this we were digging through files, trying to remember file names and with Canto they make it so much easier to find, reuse, and edit  existing creative which saves SO much time and money.

**What do you dislike about Canto?**

While I love the BT integration and the ability to change copy or imagery, I wish it was a little more "user-friendly" so that a non-creative or sales person could edit with ease. Right now it seems a little clunky and you can only edit what is pre-selected and outlined before uploading, which takes a little more work on my creative team's end to anticipate.

**What problems is Canto solving and how is that benefiting you?**

It's a creating an one stop shop for all creative that is available to all of my communities for marketing purposes. Rather than them emailing me and asking, what kind of advertising do we have for a family dinner event - they can just log on themselves and see what is available!

  ### 22. Having Used Canto for years it's one of the best out there.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sam F. | Freelance Web/Graphic Designer, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 13, 2018

**What do you like best about Canto?**

Being able to tag, categorize and keyword thousands of photographs quickly, and then use those to immediately find the photos we need from thousands. The facial recognition is also excellent for this.

**What do you dislike about Canto?**

Sometimes the search feature can be a little clunky and serve up images that it thinks are related when actually I'm searching for a specific tag. Or at times it will say nothing found when I know a certain group of photos or a tag exists.

**What problems is Canto solving and how is that benefiting you?**

Every year, we accumulate thousands of photos at our organization, and we used to manage them by storing everything in generic folders. This method was quite cumbersome and inefficient. Now, with Canto, we can effortlessly categorize, tag, and keyword our entire photo library, making it incredibly easy to search for exactly what we need. This new system saves us an immense amount of time and frustration. Additionally, we frequently receive requests from various departments for specific photos of particular subjects. With Canto, we can quickly search, select, and generate a link to share the requested images. This feature is fantastic and has significantly streamlined our workflow, saving us a great deal of time and effort!

  ### 23. A good platform for storage.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 04, 2024

**What do you like best about Canto?**

The ease of use of Canto is really the leading factor in why we chose it for our digital asset management platform. Once assets are in and correctly tagged, finding, sharing, and using them in other applications is relatively easy.

**What do you dislike about Canto?**

As alluded to in my previous comment, if you have all the tags and metadata in your content, it's relatively easy to find everything. Getting to that point with relatively few contributor-level users is challenging when you have a massive backlog of content without adequate tagging. The automated tagging from Amazon is somewhat generic and not as useful as we had hoped.

**What problems is Canto solving and how is that benefiting you?**

We went into our search for a DAM looking for a way to protect our IP and enable an easier contractor workflow. For the most part, this has been a success. There are still some issues with how folks use the tool and how the data are organized. However, it is a vast improvement over our prior distributed storage situation.

**Official Response from Julie Neumeister:**

> Hi there – thanks for leaving us a review! We're thrilled to hear that you find Canto's ease of use to be a standout benefit of our platform. Regarding your feedback on asset searchability, it sounds like AI Visual Search might be right up your alley. The solution allows you to describe what you’re looking for in natural language and our AI will scan your entire library and instantly retrieve relevant photos and videos – no tagging or metadata required. If you’re interested in learning more, email customerfeedback@canto.com to be connected with your account manager. Thank you for choosing Canto as your digital asset management solution! -Julie

  ### 24. Canto is a Huge Time-Saver!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kristen M. | Assistant Director Of Communications, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 24, 2024

**What do you like best about Canto?**

Canto is a fantastic way to manage your digital assets. My team has a ton of photos and we love to use them in our communications materials. However, we found that we weren't using things after while because our images were too hard to find. Canto has made pulling up archive images so easy with its searchability! We use it almost every day to pull photos and/or share photos via links with our colleagues.

I also love Canto's facial recognition. It makes it so fast to pull photos of our people. It's so helpful and much less time-consuming now that we have Canto's capabilities!

**What do you dislike about Canto?**

Canto is a little on the pricey side -- particularly for nonprofits and schools. It is such a great asset to have but it is not as afforable for many. But I really like that Canto make updates to keep up with customer feedback and needs. They are very responsive and helpful!

**What problems is Canto solving and how is that benefiting you?**

Canto is helping us maximize our time. The ability to find photos almost instantaeously has really made our work so much more efficient. The integration with Adobe has made working on InDesign projects and storing them in Canto super convenient!

  ### 25. Streamlined our digital asset management

**Rating:** 5.0/5.0 stars

**Reviewed by:** Richard R. | Chief Operating Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 23, 2024

**What do you like best about Canto?**

We have photos and videos coming to us from many different programs from around the world. Before Canto, they were largely sent by email and shared download links. No one ever knew where to find anything. Now with Canto, there's one upload link that is shared with everyone, and nothing gets into our system without a photo credit, caption and appropriate tags. Now I can find anything without emailing half the staff to help me find it. And when we use those photos in other projects, all the information moves with it.

**What do you dislike about Canto?**

We would still love to see even more advances with AI for identifying objects in photos. We deal with a lot of artwork, and we'd love for AI to be able to identify themes in the artwork. It will catch up to us some day...

**What problems is Canto solving and how is that benefiting you?**

We have everything in one place, and it's all beautifully organized, labeled, credited, captioned, and tagged.

**Official Response from Julie Neumeister:**

> Hi Robert, it's great to hear that Canto has improved your workflow by providing a centralized platform for your photos and videos, complete with credits, captions, and tags. We appreciate your suggestions around AI advancements and are actively considering them as we continue to enhance our platform. Thank you for being a Canto customer!

-Julie

  ### 26. Best damn DAM I've ever used

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tim R. | Brand Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 23, 2024

**What do you like best about Canto?**

The best part about Canto is that it's easy.  It's easy to use - either as the admin or as a consumer.  Setting up portals, which allows me to share a few images instead of my entire library, is simple.  Getting started and integrating Canto into our workflow was very smooth. 
 Migrating images from our previous DAM was easy, thanks to Canto support.  Creating galleries and albums is all very intuitive.  It's been a huge time-saver and it's something we use every single day.  I can't recommend it enough.

**What do you dislike about Canto?**

I wish I had another Contributor seat. Or two.

**What problems is Canto solving and how is that benefiting you?**

We have shared drives that are very difficult to search.  I'm on a Mac and the servers are indexed for PCs.  With Canto, I can just log on and find my images.  Even if I don't have the exact file name - I can type a description into the search window and it'll give me the results I was hoping for.

  ### 27. A key asset for our companys growth

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hannah C. | Operations Management, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 23, 2024

**What do you like best about Canto?**

As a distribution company we need to share information throughout various networks. I need to curate what files go to what people and Canto has allowed us to do this seamlessly. The portals allow us share the newest and relevant files with our customers in an organized and professional way. It's easy to share the files with whomever we need. I've also found it useful in gathering information. The upload link feature has been extremely helpful working with small creators/businesses who need to send us files quickly. It automaticaly sorts them for me upon upload with some setup. It is completely customizable with metadata that is relevant to us and our audiences. 

The reps and support have always been quick to assist me should I encounter any issues with the software. I don't have a lot of experience with these platforms so knowing that their is a quick response to any issues I may have is 

I believe implementing a DAM platform into our software portfolio was ipmortant to supporting our company's growth. It allows our small team to quickly manage daily requests and archive all of our important files in one place. There are quite a few competitors out there but in my experience Canto offers us the best package. We've gotten the best features for the best price and it will cater to our needs as a small business or with growth; it will scale with us.

**What do you dislike about Canto?**

The only downside I have noticed about Canto is the functionality of the mobile app. Often our employees have photos on their phone and it can be buggy to upload photos this way. When I upload through my phone, I will always log onto my computer and sort through after

**What problems is Canto solving and how is that benefiting you?**

It is helping us distribute all applicable assests to a variety of audiences

It allows us to keep all relevant and important files archived somewhere where they are easy to access and secure

  ### 28. Canto is *Almost* Perfect!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Robin M. | Associate Creative Director, Enterprise (> 1000 emp.)

**Reviewed Date:** May 23, 2024

**What do you like best about Canto?**

Our team relies on Canto daily to store our final art files, to create our client-accessible Canto Portals, and  to share art files and/or .pdf files with our clients regularly. Without Canto, we'd be stuck sharing files through an online sharing site but could not store and house these completed files. Canto Portals are easy to implement, and easy for our clients to use on their own to download their own files.

**What do you dislike about Canto?**

Canto recently changed their search feature to improve it. I'm not sure exactly what changed, but now it's almost impossible to locate certain files using search. I've tried the filters as well and this doesn't work properly either. The search worked just fine in the beginning before making this change.

**What problems is Canto solving and how is that benefiting you?**

Canto gives us a place accessible to all of us to store our completed projects and art files. The benefit is the entire team is able to access these files and/or share them with each other.

**Official Response from Julie Neumeister:**

> Hi Robin, we're happy to hear that Canto has been a valuable tool for your team, especially in storing and sharing art files with clients. We appreciate your feedback about the search feature and will definitely consider it for future improvements. Thank you for being a longtime customer! 

-Julie

  ### 29. Highly customizable DAM

**Rating:** 4.5/5.0 stars

**Reviewed by:** Lin N. | Pro Planner, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 23, 2024

**What do you like best about Canto?**

Canto is super helpful in terms of its large storage capabilities, customizability with user privileges, metadata options, and integrations via Zapier. The main aspects of asset management like uploading, editing metadata, selections, and downloads are all very intuitive with the layout of the website. Above all, their AI search is immensely helpful for efficiently locating assets and curating content from what we have in our library. I also appreciated how helpful Canto was with our onboarding and initial setup. I use Canto every day for my role, and many members of our team use Canto on a daily or weekly basis.

**What do you dislike about Canto?**

After the first year of using Canto, our point of contact was sometimes difficult to get a hold of. Some feedback I heard from the team is that the filter panel wasn't intuitive, but we don't need to use filtering much now that AI search is a feature. Another piece of feedback that I heard from my team is that Adobe Connect didn't meet expectations.

**What problems is Canto solving and how is that benefiting you?**

Canto helps us manage and search through our huge library of content.

  ### 30. Canto has exceeded my expectations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michelle M. | Director of Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 12, 2019

**What do you like best about Canto?**

It's so easy to use and has so many functionalities. It's just so easy to customize. Implementation was easy as well. We use it to share files and to organize all our company photos and videos. We were using our share drive before and that just wasn't working. The load time was forever and the files where not secure so people could delete things whenever they wanted. Not ideal. On the marketing side, it was impossible to look through our photos quickly to get one in an email.

**What do you dislike about Canto?**

Sometimes it can be overwhelming with all the ways you could organize your instance. As far as functionality, my only gripe is the multi-select option. The check box for selecting photos is sooooo light in color that you can't easily see which ones were selected.  Plus, you must click RIGHT on that checkmark, or it doesn't take. Small price to pay though.

**Recommendations to others considering Canto:**

Take your time and make sure your structure is set up correctly. 

The portals are amazing and we have found many uses for them. We have sent all of our employees a link to a portal for employee photos with all our events. They love that they can search their name and find all the photos with them in it. We have also used it for

**What problems is Canto solving and how is that benefiting you?**

It has helped revolutionize the way that we store of company photos. We have since released it to the whole company and they absolutely love having access to our company photos. We find new uses for the portals all the time as well.

  ### 31. Perfect for my team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Meghan B. | Senior Graphic Designer, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 23, 2024

**What do you like best about Canto?**

Being able to create our own folders/albums in the way that makes sense for our team has been really helpful. We also utlize the portals a lot for outside contractors etc. and this has been great for sharing assets. Canto has helped our team become very organized, and we spend a lot less time navigating for files or asking others.

**What do you dislike about Canto?**

There is a bit of a learning curve that takes some getting used to. Sharing links, uploading to specific folders, and tagging. These things have taken a bit of time for our team to get used to but with training from our Canto reps we've been able to become more familiar with the platform and are using it more efficiently.

**What problems is Canto solving and how is that benefiting you?**

Organzation of all our files has been create. Whether it's for social media, print assets, educational powerpoints etc. we have a strong folder tree where everything lives and can navigate through easily.

  ### 32. Great content management tool, could be a bit more user friendly

**Rating:** 4.5/5.0 stars

**Reviewed by:** Michael Z. | Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 23, 2022

**What do you like best about Canto?**

Great way to organize content. Can be structured in a way that multiple teams can independently upload/use assets while still having the full library accessible to the whole organization. I am in the system daily and and show both internal and external partners how to use it - it is relatively intuitive. 

Smart tags are helpful for more detailed searches in content that hasn't been manually tagged.

Cold storage is a great cost-effective option for old content that is not often used but must be kept.

**What do you dislike about Canto?**

Sharing links cannot be edited after creating, and must be recreated each time something needs to be removed from one.

Adjusting the structure can be time consuming. No way to reorganize all at once, but instead individual folders/albums must be moved one at a time.

**What problems is Canto solving and how is that benefiting you?**

Hosting and finding photography and video for use across all our business units is greatly simplified by Canto. It allows for easy upload, search and access for both internal and external users.

  ### 33. Canto has saved our lives

**Rating:** 4.0/5.0 stars

**Reviewed by:** Lauryn S. | Communications Coordinator, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 23, 2024

**What do you like best about Canto?**

Canto is extremely multifaceted which makes it really helpful for our team to search for pictures. I love how you can organize the backend in so many different ways--including in albums, tags, custom fields, facial recognition, etc. Finding pictures for all uses has never been such a breeze.

It's taken some time for us to get the hang of how to use the platform and figure out what works for us. At this point though, Canto is like my little baby that I feel so proud of. 

Brian, our original implementation specialist, was extremely helpful in getting us acquainted and was available to answer any questions I had at any time. My supervisor and I still talk very fondly about him, even though we integrated nearly a year and a half a go.

**What do you dislike about Canto?**

I would love to have some improvements in terms of the portal feature. This is the tool that our staff use to upload pictures, which portals aren't really made for. It would be great to have an easier way to organize this or even a type of feature that is more intuitive for people who aren't tech savvy. There are a lot of instructions to upload and sometimes it deters staff for doing it!

I would love for there to be a feature to crop and edit pictures within Canto without having to download and reupload.

Also working with people with disabilities, we've noticed one flaw with the facial recognition feature. For some reason, it acknowledges every person with Down Syndrome in our community as the same person. I hope this will be improved someday!

**What problems is Canto solving and how is that benefiting you?**

Canto the one place where all of our pictures live, and we never really had that prior. It also serves as a way to organize every picture that we have in a system that works well. For an organization that has a lot of different programs going on constantly, it's great to have one place to go and easily find photos we need for marketing, fundraising or programming. It also has made it a lot easier for us to receive pictures. Being able to have one place where staff can upload all their pictures is extremely helpful and ensures we get pictures within a timely manner.

**Official Response from Julie Neumeister:**

> Hi Lauren, thank you for sharing your positive experience with Canto! It's wonderful to hear that our platform has made it easier for your team to manage and find photos for various uses, and that Brian was a great resource throughout the onboarding process. We definitely understand your feedback regarding Portals and facial recognition and will take them into account as we continue to enhance the platform. We're grateful for your support and look forward to continuing to meet your organization's needs. -Julie

  ### 34. Where is that great photo from last fall?

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alexandria D. | Web Content Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** November 18, 2024

**What do you like best about Canto?**

The ability to tag photos and make use of facial recognition. The ability to create album links to send people directly to the photos they are interested in.

**What do you dislike about Canto?**

It can be hard to clean up and re-organize our categories if I don't have full administrator permissions.

**What problems is Canto solving and how is that benefiting you?**

Helping us find photos for re-use in future projects, and share photos with our subjects.

  ### 35. Great product, also amazing customer services .

**Rating:** 5.0/5.0 stars

**Reviewed by:** Prachi R. | Digital Marketing Consultant, Enterprise (> 1000 emp.)

**Reviewed Date:** May 23, 2022

**What do you like best about Canto?**

I am using Image Relay since 2022, and it's one of the best DAM available in the market. The support team is also amazing. I love the fact that it can be access via SSO. We reacently bought their marketing template which is also a great feature.

**What do you dislike about Canto?**

Due to SSO all the contact gets added only to one permission type which is a bit inconvinient, I prefer to directly allocate the users based on their regions.

**What problems is Canto solving and how is that benefiting you?**

We are storing all our digital asses on Image Relay. It is easy to acces and share both internally and externally.

**Official Response from Phoebe Sweet:**

> Hey Prachi, 

Thanks for taking the time to leave a review! It's so helpful for us to hear about our customers positive experiences, in addition to the things they wish they could change. That way we can always be improving. 

Cheers! 

  ### 36. New Canto Customer

**Rating:** 4.5/5.0 stars

**Reviewed by:** Trent W. | Graphics Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 06, 2024

**What do you like best about Canto?**

While we are transitioning from Widen to Canto, the customer service and ease of transitioning has gone extremely well. The features we were presented with, including the Adobe Integrator was a gamechanger for us.

**What do you dislike about Canto?**

I truthfully do not have anything negative to review at the moment.

**What problems is Canto solving and how is that benefiting you?**

For the features we were getting, and the cost savings, the switch to Canto was a no brainer.

  ### 37. Canto has simplified keeping track of our ads

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sheri W. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 14, 2024

**What do you like best about Canto?**

We send out a large group of ads every month. Canto has helped us keep much better track of our ads. We now have a record of when they were created and approved, how many versions there are, and when they were sent to the publications. We are able to send links to the ads along with URL links or mobile ads directly from Canto. Before this, we were pulling our hair out trying to keep track of them in email threads. The staff at Canto did a great job training us and suggesting ways to make this digital asset management program work for our particular needs.

**What do you dislike about Canto?**

We had to create our own approval process because the one that came with Canto didn't work for our needs. There are also some small bugs we've learned to work around. For instance, every time we upload a new version we have to remember to go back and click on "Approved" because it automatically defaults to "Pending."

**What problems is Canto solving and how is that benefiting you?**

Keeping track of the production, approval, and distribution process for our advertising.

  ### 38. Canto is easy to navigate, easy to learn, has great searchability and integration functionality.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Cynthia M. | Associate Web Developer, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 22, 2024

**What do you like best about Canto?**

Easy to navigate, customizable to our photo needs, tons of functionality, uploading to canto is quick. Customer support is fantastic. The support team is very responsive and helpful. Implementation was super easy and training was provided to all our users. We use Canto every day.

**What do you dislike about Canto?**

My only dislike is that the sales team is always trying to sell us add on features that we don't need.

**What problems is Canto solving and how is that benefiting you?**

It provides us with the storage solution needed for our photo and video needs. It integrates with Adobe Premier so uploading our asset is easy and it takes our tags and keywords from Adobe.

  ### 39. Canto - so far so great!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 13, 2025

**What do you like best about Canto?**

Drew was so helpful in guiding us through the product demo and features.

**What do you dislike about Canto?**

So far nothing, still onboarding but I love the support so far!

**What problems is Canto solving and how is that benefiting you?**

Canto is helping us to organize and streamline our internal data. This is a game changer for our company

  ### 40. Great tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 18, 2025

**What do you like best about Canto?**

Easy to navigate, practical, and good facial recognition tools.

**What do you dislike about Canto?**

Downloading features still a bit hard to master or to mantain consistent when it comes down to cropping, changing resolution, etc. Those features are not as intuitive.

**What problems is Canto solving and how is that benefiting you?**

finding images of people or stock photo with ease

  ### 41. Solid solution for digital asset management

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 27, 2024

**What do you like best about Canto?**

We've been using Canto for around 8 years. It has evolved over the years to provide more features and we rely heavy on the facial recognition technology. We are always amazed at how it will spot a blurry face in a sea of people! It also seems quick to access files and provides a lot of options for organization and sharing. Ever member of our marketing team uses it daily.

**What do you dislike about Canto?**

It is pricey, but probably in line with other solutions (haven't priced anything in some time). I wish there was a way to publish a small slideshow so we don't need to move files to another platform.

**What problems is Canto solving and how is that benefiting you?**

Having an easy way to share photos when our department gets requests and giving users across our organization instant access to assets is fantastic.

  ### 42. Image Sharing Across Firewalls

**Rating:** 5.0/5.0 stars

**Reviewed by:** Owen L. | Jr Manager- Strategic Accounts, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 23, 2024

**What do you like best about Canto?**

The online library and tagging system make it easy to select and share assets needed for recruitment marketing assets. It's incredibly easy to share, even with the most aggressive firewall systems from healthcare and financial organizations.

**What do you dislike about Canto?**

Not a functionality issue, but I think it's odd that I have to confirm what language I want to use each time I log in.

**What problems is Canto solving and how is that benefiting you?**

I primarily work with healthcare clients who cannot use filesharing sites like Google Drive or Dropbox. Canto makes it easy to upload client content from new photoshoots, and to share and select assets from the library for upcoming recruitment campaigns.

  ### 43. Canto is our DAM of choice

**Rating:** 4.0/5.0 stars

**Reviewed by:** Joshua D. | Executive Director of Technology Operations, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 18, 2024

**What do you like best about Canto?**

We like the flexibility Canto offer in terms of different ways to work, and the ease of use. Ma ny of our technically challenged employees find using Canto to be straightforward and simple.

**What do you dislike about Canto?**

Using the Canto uploader app can be problematic. Sometimes it works perfectly, and sometimes it fails inexplicably. Also the app works different on Mac than it does on Windows and those two different ways of working can cause issues.

**What problems is Canto solving and how is that benefiting you?**

It helps us store and organize our digital assets, finished and unfinished, and included reference materials.

  ### 44. The best cloud Digital Asset Management in town

**Rating:** 4.0/5.0 stars

**Reviewed by:** Guido G. | Brand Manager & Digital Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 28, 2024

**What do you like best about Canto?**

We were looking for a cloud platform which could be use as an asset repository, but above all as a tool to share -internally and externally - our asset with external partners, customers, suppliers. 
Canto had a good fit in all of these requirements: it has a well-designed and intuitive UX, it can be easily integrated with our third party platforms and it allows us to store our assets and enrich them with metadata and attributes.
So far, a good choice!

**What do you dislike about Canto?**

Probably its difficulties when it comes to large assets, like HD videos.
It lags a bit with heavy files, but we're pretty sure this will be fixed as soon as possible.

**What problems is Canto solving and how is that benefiting you?**

Large files management: at the moment the sytems lags a bit, but this is a top priority for Canto developers to fix.

  ### 45. Loving Canto!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Teresa C. | Sales Representative, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 23, 2024

**What do you like best about Canto?**

It's an easy to use powerful database that allows us to keep all our assets in 1 place and search for them easily.

**What do you dislike about Canto?**

Haven't found much yet I don't like.  I wish each user could have their own preset defaults instead of the admins controlling for all users.  But that's a minor issue.

**What problems is Canto solving and how is that benefiting you?**

It's allowsing us to house all our assets in 1 place that is easily searchable for internal and external users.  It's a game changer for us.  It will likely help us increase market share and  therefore increase sales as regions will all have accesss to assets that have been created for one and now can be used by all.  It will also decreases calls and workload for internal teams who are always looking for and sending things outside users need.

  ### 46. Canto Mania

**Rating:** 4.0/5.0 stars

**Reviewed by:** Brock M. | Visual Designer, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 04, 2024

**What do you like best about Canto?**

I love how easy it is to easily drag and drop files to upload. The ease of use on the platform is pretty phenomenal, with little training needed to get going. I use the platform alsmost daily in some form or another. The integrations with Adobe and Canva are gamechangers.

**What do you dislike about Canto?**

I dislike how long it takes for cetain files to upload such as large illustrator files or videos. I also think the entire UX / UI is very outdated and in dire need of a refresh.

**What problems is Canto solving and how is that benefiting you?**

Canto allows our team to have all brand assets and promotional materials in a shared space where everyone can access. It allows us to share assets wiithin our team or outside of it, making workflows and pipelines much smoother.

**Official Response from Maeghan Durbin:**

> Hey Brock! 
Thanks so much for taking the time to leave us a review. We're so happy to hear that you're able to experience the ease of use our platform provides and our powerful integrations. We have to agree with you...they're definitely gamechangers! Thanks for sharing your thoughts on file upload times and the UX/UI. Our product team is always working on improving our platform and we have some pretty exciting things in the works that will continue to make our platform great.

Happy organizing, finding, and sharing!
 -Maeghan

  ### 47. Canto is a valuable resource for designers.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** August 23, 2024

**What do you like best about Canto?**

Canto is easy to navigate. You can have your own workspace that others isn't viewable to others. You are able to share photos with the client to review, even if they don't have an account. As a graphic designer, it's nice there are Canto plugins for the Adobe productsy.

**What do you dislike about Canto?**

Sometimes the plugin for Canto in Indesign is glitchy. When updating an asset, sometimes it will revert to a different photo, or you have to remove it and replace it.

**What problems is Canto solving and how is that benefiting you?**

Our company takes a lot of photos for headshots, events, stock, etc. and using Canto helps keep these photos organized through albums and folders. Photos have metadata and tags and keywords. It's easy to find photos you are looking for.

  ### 48. Very user-friendly tool for sharing assets

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marina B. | Junior Digital Marketing Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** July 23, 2024

**What do you like best about Canto?**

This tool is very useful and easy for everyone to navigate. It makes finding images and assets really simple for users. Additionally, it’s very straightforward for admins to manage and upload new files. 
The implementation of the tool was a very short process, and our librarian made it really easy for us. Additionally, the customer support has been great.

**What do you dislike about Canto?**

Having additional language options would be great.

**What problems is Canto solving and how is that benefiting you?**

Image Relay is our digital asset management tool, and it has made sharing assets with our customers much easier. Everyone can easily find what they need and access it independently.

**Official Response from Phoebe Sweet:**

> Hey Marina, Thanks for leaving a review! It means a lot to hear about our customers experiences with our platform. I'm particularly happy to hear that you've found Image Relay easy to use and a helpful tool in your day to day work life. As always please feel free to reach out to our team with any questions that may arise. 

Cheers! 

  ### 49. Canto not only met our needs but also offers so much more!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Anjolaolorun A. | Marketing Technology CTI and Mentor, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 03, 2024

**What do you like best about Canto?**

Canto stands out for its ability to streamline digital asset management, offering features like automated file sorting, robust search capabilities, and customizable branding. It also simplifies collaboration and ensures brand consistency by centralizing approved assets in a single location.

**What do you dislike about Canto?**

Canto does have some drawbacks like limited customization options, which restricts flexibility. Maintaining the organizational structure within Canto can be tedious and requires a dedicated administrator to manage effectively.

**What problems is Canto solving and how is that benefiting you?**

Our photo library used to be chaotic, with too many coworkers and outside partners creating their own systems. With Canto, we can organize files efficiently and search by various terms and projects. We can also share photos with partners/consultants and set specific usage parameters, solving problems we didn't even realize we had.

**Official Response from Maeghan Durbin:**

> Hey Anjolaolorun!
Thanks for taking the time to leave us a review. It's always great to hear when Canto helps efficiently organize your photo library and improves your collaboration with partners. We also appreciate your feedback about your experience with limited customization options. Our product team is constantly working on improving our platform and feedback like this is so helpful to ensure we're providing the best possible experience to all Canto users. 

Thank you once again for your valuable feedback and for being a part of our community!
-Maeghan 

  ### 50. Canto has helped us finally get organized!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** June 18, 2024

**What do you like best about Canto?**

After years of having assets stored in many different places, Canto has allowed our team to organize everything in one place. It's also been a great tool for collecting photos from our staff in other locations. Being able to import directly into our library, rather than download images from an email and upload to a file storage stystem has been amazing. Canto has helped our team streamline processes, better manage incoming assets.

And a side note, the onboarding and training process was great! Canto has a lot of features and ways to set things up. The team took their time to understand our unique needs and helped us craft a workspace that suited our team.

**What do you dislike about Canto?**

Not necessarily a downside or dislike, but Canto is full of features and there are some our team has not yet implemented. It took some time for our team to adjust to a new system and we have not yet felt ready to roll out access company wide. Outside of that, we haven't run into anything that could be deemed a negative.

**What problems is Canto solving and how is that benefiting you?**

Canto helps us organize our assets in one place. Prior to Canto we had a complex file structure and photos and media assets lived in a whole host of various places. It was difficult to find what you were looking for and easy to forget where something was stored (even if you were the one who put it there!). Rather than scrolling through photo after photo looking for the perfect image for a project, we can simply search for the person or thing we need a photo of and Canto delivers it. It's saved us a great deal of time.


## Canto Discussions
  - [What types of companies does Image Relay work with?](https://www.g2.com/discussions/customers-b89808fe-6a8a-4688-8e51-7098db0ba388) - 1 comment, 2 upvotes
  - [What is Canto used for?](https://www.g2.com/discussions/what-is-canto-used-for) - 1 comment, 1 upvote
  - [Can you add a feature to compose a presentation in deck format or even a reel?](https://www.g2.com/discussions/33708-can-you-add-a-feature-to-compose-a-presentation-in-deck-format-or-even-a-reel) - 1 comment, 1 upvote
  - [What is the best file structure and tagging structure?](https://www.g2.com/discussions/what-is-the-best-file-structure-and-tagging-structure) - 1 comment, 1 upvote
  - [Will canto provide an option to connect social media](https://www.g2.com/discussions/will-canto-provide-an-option-to-connect-social-media) - 1 comment, 1 upvote

- [View Canto pricing details and edition comparison](https://www.g2.com/products/canto/reviews?page=8&section=pricing&secure%5Bexpires_at%5D=2026-07-24+13%3A58%3A12+-0500&secure%5Bsession_id%5D=adcc97ae-7d89-4876-b8a6-7e8817545de0&secure%5Btoken%5D=2767b10cde42ace6096d7be9b14d9b4be6d87e25e8890c588ffc5d8a0e93a300&format=llm_user)
## Canto Integrations
  - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews)
  - [Adobe Connect](https://www.g2.com/products/adobe-connect/reviews)
  - [Adobe Illustrator](https://www.g2.com/products/adobe-illustrator/reviews)
  - [Adobe InDesign](https://www.g2.com/products/adobe-indesign/reviews)
  - [Adobe Photoshop](https://www.g2.com/products/adobe-photoshop/reviews)
  - [Adobe Premiere Pro](https://www.g2.com/products/adobe-premiere-pro/reviews)
  - [Asana](https://www.g2.com/products/asana/reviews)
  - [Azure SQL Database](https://www.g2.com/products/azure-sql-database/reviews)
  - [Box](https://www.g2.com/products/box/reviews)
  - [Canva](https://www.g2.com/products/canva/reviews)
  - [Dropbox](https://www.g2.com/products/dropbox/reviews)
  - [Figma](https://www.g2.com/products/figma/reviews)
  - [Google Drive &amp; Docs for Confluence](https://www.g2.com/products/google-drive-docs-for-confluence/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)
  - [Marq](https://www.g2.com/products/charles-thayne-capital-marq/reviews)
  - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews)
  - [Microsoft PowerPoint](https://www.g2.com/products/microsoft-powerpoint/reviews)
  - [Microsoft SharePoint](https://www.g2.com/products/microsoft-sharepoint/reviews)
  - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)
  - [Wrike](https://www.g2.com/products/wrike/reviews)

## Canto Features
**Interface and Performance**
- Import/Export
- Organizational Interface
- Search
- File Preview
- Analytics

**Data Management**
- Collection
- Cleansing
- Classification
- Access Rights
- Versioning
- Publication
- Digital Assets

**Editing**
- Photo editing
- Resizing
- Video editing
- Integration with editing tools

**Asset Management**
- File Types
- Metadata
- File Transformation
- Versioning
- Expiration
- Watermark
- Digital Rights Management
- Brand Guidelines

**Optimization**
- Data Quality
- Workflows
- Localization

**Search**
- Filtering
- Pinned search
- Auto tagging
- Suggested search

**Media Types**
- Video
- Audio
- Images

**Analytics**
- Compliance
- KPIs
- Performance

**Permissions**
- Content expiration
- Asset permissions
- Access requests

**Administration**
- Workflow Management
- User, Role, and Access Management
- Brand Portal
- Integration with Creative Software
- Integration with Marketing Software

**Platform**
- Customizable brand guidelines
- Collaboration
- Templates

**Agentic AI - Digital Asset Management**
- Cross-system Integration

**Agentic AI - Brand Asset Management**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

## Top Canto Alternatives
  - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) - 4.4/5.0 (619 reviews)
  - [Brandfolder](https://www.g2.com/products/brandfolder/reviews) - 4.4/5.0 (1,371 reviews)
  - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,132 reviews)

