--- title: Canto Reviews meta_title: 'Canto Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1773 reviews by the users' company size, role or industry to find out how Canto works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1773 scale: '5' date_modified: '2026-07-23' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Canto Reviews **Vendor:** Canto **Category:** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,773 ## About Canto Canto is a comprehensive digital asset management (DAM) platform that helps organizations centrally manage, organize, and distribute digital content from creation through final delivery. It serves as a single source of truth for marketing, creative, brand, and product teams that need fast, reliable access to approved, channel-ready assets. Designed for scale, Canto supports 4,000+ global brands across industries including retail, manufacturing, technology, healthcare, education, and professional services. Teams use Canto to manage images, videos, documents, and product-related assets in one intuitive system—reducing content sprawl, eliminating version confusion, and improving cross-team collaboration. At its foundation, Canto is a unified DAM platform with optional DAM for Products functionality, enabling organizations to manage both brand assets and product-specific content in a single environment. This ensures that every team—across regions and channels—works from accurate, up-to-date content. Key capabilities include: Centralized Asset Library - Store, organize, and manage all digital assets in one searchable platform with permissions and governance controls. AI-Powered Search & Metadata - Quickly find assets using AI-driven visual search, auto-tagging, and metadata enrichment, including visually similar matches. Single Source of Truth for Brand & Product Content - Maintain consistent, approved assets across campaigns, channels, and markets with confidence. Brand Studio - Enable non-designers to create on-brand content using customizable templates—without design software or bottlenecks. Approval Hub - Streamline review and approval workflows, reduce feedback cycles, and accelerate content sign-off across stakeholders. Media Publisher - Publish images and videos directly to key channels, simplifying distribution and reducing manual steps. Canto is ideal for organizations that: - Manage large volumes of digital or product content - Need strong brand consistency across teams and regions - Want faster content creation, approval, and distribution - Require AI-driven search and automation to improve efficiency By combining asset management, AI automation, collaboration tools, and brand governance, Canto helps teams move content faster—without sacrificing accuracy or brand integrity. ## Canto Pros & Cons **What users like:** - Users find Canto to be **extremely user-friendly** , enjoying its intuitive interface and efficient digital asset management capabilities. (154 reviews) - Users value Canto for its **efficient asset management** , offering robust search and easy sharing features. (123 reviews) - Users appreciate the **easy sharing capabilities** of Canto, enhancing collaboration and organization across various platforms. (79 reviews) - Users value the **ease of sharing** with Canto, enabling seamless collaboration and controlled access for teams and clients. (77 reviews) - Users love the **search functionality** of Canto, enhancing organization and efficiency in managing digital assets. (73 reviews) - Users love Canto's **easy search functionality** , making finding images quick and efficient with intuitive navigation. (67 reviews) - Easy Organization (58 reviews) - Content Management (57 reviews) - Intuitive (57 reviews) - Ease of Finding (52 reviews) **What users dislike:** - Users struggle with **search difficulties** on Canto, finding it challenging to locate content efficiently despite using filters and tags. (29 reviews) - Users express frustration with the **clunky search functionality** in Canto, finding it cumbersome and inefficient for specific content retrieval. (28 reviews) - Users find the **missing features** and clunky interfaces of Canto limit their experience and functionality. (27 reviews) - Users find the **folder and album setup limiting** , preferring a more straightforward structure for easier asset management. (25 reviews) - Users find Canto's features to have **limited flexibility** , particularly in customization and bulk asset management. (25 reviews) - Users report **slow performance** in Canto, including lag during uploads and issues with AI image recognition. (25 reviews) - Users find **folder management challenging** , citing issues with organization and the difficulty of downloading multiple files. (23 reviews) - Users find a **steep learning curve** with Canto's complex features, but training helps improve familiarity over time. (23 reviews) - Search Issues (23 reviews) - Users find the **poor interface design** of Canto frustrating, leading to complications in usability and accessibility. (22 reviews) ## Canto Reviews ### 1. All In One Spot **Rating:** 4.5/5.0 stars **Reviewed by:** Karie G. | Digital Marketing Coordinator , Consumer Goods, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2025 **What do you like best about Canto?** I truly enjoy being able to segment creative, from brand, product, and anything else! **What do you dislike about Canto?** Faster loading which may not really be a canto issue. **What problems is Canto solving and how is that benefiting you?** Effectively storing creative for multiple brands in an easy to locate manner. ### 2. Incredible Platform and the Showcase of our Product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Canto?** This portal has been a Godsend to our company and really makes it easy to navigate and see everything our company has to offer our partners. **What do you dislike about Canto?** The search bar function could really use some additions and personalization options. The tags and keywords is a good start, but the ability to customize HOW the search looks through folders and files would really make this go up another level. **What problems is Canto solving and how is that benefiting you?** It easily gives our partners and customers an open library experience. **Official Response from Reagan Cola:** > We’re so glad to hear Canto has made it easier for your partners to explore your content. Portals are one of our favorite features too. Your feedback on the search functionality is much appreciated and will be sure to share your suggestions with our product team as we work to improve the user experience. Cheers, Reagan! ### 3. Canto is the solution we've been looking for! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Canto?** The platform is intuitive and easy to use. The functionality is exactly what it needs to be...simple and not overly complicated. Canto has been the ideal solution for our firm. **What do you dislike about Canto?** The functionality of the folder versus the album took some getting used to. **What problems is Canto solving and how is that benefiting you?** Canto is a central location for all of our digital and brand assets. It allows team members who are not designers to access and easily find the collateral our marketing team creates. ### 4. A Visual Driven Solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Canto?** Canto has helped bring order to what was once a chaotic collection of digital assets. The platform’s organizational capabilities are excellent, allowing me to easily sort, manage, and access files in a way that streamlines my workflow. I particularly appreciate how it enables me to review and compare assets visually, which is essential for my work. The collaboration features make it simple to share assets with team members and leave detailed notes for feedback or updates. Overall, Canto has improved our asset management process and I would recommend it to anyone looking for a visual-driven DAM tool. **What do you dislike about Canto?** Sometimes it takes a few days for assets to show up in albums, particularly when dealing with bulk uploads. **What problems is Canto solving and how is that benefiting you?** Organization ### 5. Almost great **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2025 **What do you like best about Canto?** Good features. Cloud. Tagging. Good amount of storage/ Good integration for Adobe products **What do you dislike about Canto?** Would be helpful to implement as a subdomain or sub folder on client website **What problems is Canto solving and how is that benefiting you?** Data , asset management ### 6. Canto makes sharing assets very easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Canto?** It is very easy to create standard libraries to share assets with others and not have to constantly create Dropbox or OneDrive folders to share things. **What do you dislike about Canto?** Moving assets from one folder to another is difficult. It wants to simply assign them to the second folder and I wanted to eliminate the first folder and restructure. I found that difficult. **What problems is Canto solving and how is that benefiting you?** Provides an easy way to share assets. ### 7. Review as a User of Canto for Downloading artwork purposes **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Canto?** I like that Canto has many different viewing options as well as search options and it is quite easy to use. **What do you dislike about Canto?** I haven't really found things that I don't like. **What problems is Canto solving and how is that benefiting you?** Canto is useful when working with our customers so that we don't have to worry about sending or receiving emails with transfer links that expire within a few days and it keeps the artwork in one place. ### 8. Saving Time and Money **Rating:** 4.0/5.0 stars **Reviewed by:** Amy N. | Senior Manager Design Services, Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Canto?** I like that I can save time searching for photos. I don't have to wait until all of the thumbnails on laptop to populate to see my assets. The training on the system has also been very clear and understandable. **What do you dislike about Canto?** When I am in my Adobe programs, the images do not shrink down so that I can see the complete image, only a portion of the image unless I click on it to reveal the larger image. **What problems is Canto solving and how is that benefiting you?** We had duplicative assets in different areas -- sharepoint, file folders, with jobs, on individual laptops. Canto enables us to keep all approved assets in one central location. This saves us time and money. We are not purchasing or creating photos that we already have. ### 9. Canto is easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Jenna M. | Editor, Proofreader, Non-Profit Organization Management, Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2025 **What do you like best about Canto?** Its very easy to use and navigate, especially for those not super comfortable with tech. **What do you dislike about Canto?** It does require a lot of work on the back end i.e. need to add a lot of meta data to keep things organized. As the Canto lead for my organization, I have to go through long orientations for the people in charge of adding new assets. **What problems is Canto solving and how is that benefiting you?** Its a central location for all to access our assets. ### 10. Great Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Vincent D. | CFO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Canto?** Ease of use and great layout. Our team went from huge spreadsheets to Canto's awesome platform which saves us time. The implementation went well with their team guiding us the whole way. **What do you dislike about Canto?** we did not find anything we could say was a negative with the software. **What problems is Canto solving and how is that benefiting you?** going from spreadsheets fraught with errors and inefficiency to one stop shopping in a professional organized manner. ### 11. Great for search and sharing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2025 **What do you like best about Canto?** Canto is an intuitive digital asset manager with excellent organization tools and powerful search capabilities. It's great for teams looking to efficiently manage and share content in one centralized platform. **What do you dislike about Canto?** Overall, it has been good for a small team, but syncing large files can be slow at times. **What problems is Canto solving and how is that benefiting you?** Quickly finding photos and sharing select photos with various other teams. **Official Response from Reagan Cola:** > We’re thrilled to hear Canto’s search tools are helping your team manage and share content more efficiently! We also value your feedback about syncing large files. We know speed matters and are always looking at ways to make your experience faster. Thank you for sharing your experience with us! – Reagan ### 12. Canto provides us with an invaluable tool to store, categorize & share logo, photo & video assets **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2025 **What do you like best about Canto?** The AI tool for metatags and ability to create custom tags for better searchability. **What do you dislike about Canto?** Inability to hide all restricted assets when performing searches. **What problems is Canto solving and how is that benefiting you?** Provides us with the means to store & catalogue all of our assets and share them with internal stakeholders and third party partners - and provide them with the ability to download in multiple formats and sizes. ### 13. Great for document storage and sharing **Rating:** 4.5/5.0 stars **Reviewed by:** Eleanor H. | Director / Learning & Development and HR Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Canto?** very useful for sharing access to a large number of documents **What do you dislike about Canto?** nothing that I can think of, it works very well **What problems is Canto solving and how is that benefiting you?** it's helping a large global team to access the same approved documents ### 14. Not too bad **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2025 **What do you like best about Canto?** Switching from Merlin to Canto was a pretty simple learning curve. Easy to use, love the facial recognition and data on photo shares. **What do you dislike about Canto?** Sometimes it is hard to find a photo if you dont put in exactly what you are searching for, the AI tags could be better. **What problems is Canto solving and how is that benefiting you?** Making sure our photos are stored safely and with better tagging **Official Response from Reagan Cola:** > We appreciate you taking the time to leave a review! It’s great to hear that facial recognition and photo-sharing features are helping your team, and that your transition from Merlin went well. We know that search can sometimes be tricky, and improving AI tagging is a priority for us, so thanks for the input! Your account manager is always here if you want to chat or need help. Thanks, Reagan! ### 15. Canto keeps our files organized and easily viewable! **Rating:** 4.5/5.0 stars **Reviewed by:** Tomás c. | Social Media and Content Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Canto?** The shareable links that I can share with anyone. Also, as a media organizer, i love that all the photos and videos are easily preview-able **What do you dislike about Canto?** sometimes the share links dont work due to adding new content into a folder, but making a new one is easy and quick **What problems is Canto solving and how is that benefiting you?** A central location for all our media and content needs. This is extremely helpful in our medium size org **Official Response from Julie Neumeister:** > Hi Tomás, thank you for sharing your experience with us! We're glad to hear Canto helps keep your media organized and easy to preview, especially with our handy share links. We appreciate your feedback about those and will get that resolved as soon as possible. We appreciate you being part of the Canto community! ### 16. Canto - A Damn Good Go To for a DAM. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2025 **What do you like best about Canto?** I really enjoy how easy it has been to use and implement into our organization. I also thoroughly enjoy the AI capabilities in Canto. **What do you dislike about Canto?** There are some features that are missing and would be extremely helpful (such as Bulk Album or Folder creation), however hopefully these things can be added later on. **What problems is Canto solving and how is that benefiting you?** Easily importing digital assets, specifically photos, from the community into an easily accessible space. ### 17. User friendly and great for cross functional teams **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Canto?** It is a good central tool for multi team collaboration. It is easy to use and doesn't require much training **What do you dislike about Canto?** Can be hard to get everyone on board. Downside of multiple people editing in there is that it can be hard to keep things organized. **What problems is Canto solving and how is that benefiting you?** Make it easy to review and make edits . Easy to find and pull artwork/assets ### 18. Game Changer **Rating:** 4.5/5.0 stars **Reviewed by:** Brandy H. | Professor, Enterprise (> 1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Canto?** Canto has revolutionized how my team provides our assets. It enables the entire organization to view what we create and utilize those assets to their fullest potential. Managing thousands of items is a challenging task, but with Canto, it finally became achievable. The flexibility in how the end user can find assets - be it AI search, search, folders, tags, etc. is a true game changer. **What do you dislike about Canto?** A couple things I would like to see further developed would be the flexibility of the design/layout of the portal pages and the ability to do drafts with templates. **What problems is Canto solving and how is that benefiting you?** Canto is solving several key challenges for us by acting as a comprehensive DAM platform. It allows us to streamline processes, minimize repetitive tasks, and centralize collaboration, especially with our external agency partners. By creating a user-centered single source of brand truth, Canto enhances brand management, making it more efficient, collaborative, and far-reaching. This centralized approach not only empowers everyone in the organization with easy access to brand assets and knowledge but also ensures more consistent representation of our brand across all markets. This consistency is crucial for strengthening our brand presence and recognition. ### 19. Positive **Rating:** 5.0/5.0 stars **Reviewed by:** Josh M. | Partnership Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2025 **What do you like best about Canto?** Very positive, the platform is extremely easy to use. **What do you dislike about Canto?** It was difficult at first to know the difference between creating a folder, sub-folder, etc. **What problems is Canto solving and how is that benefiting you?** Photo organization, photo sharing ### 20. Great solution for large teams with bulk assets **Rating:** 4.0/5.0 stars **Reviewed by:** Yelena C. | Managing Director, Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Canto?** *Flexible approach to organizing assets with any structure necessary *A variety of user access tiers *Able to hold a very large quantity of assets of different formats *Able to utilize the tool for variety of stakeholders and contituents of the business (corporate / internal material vs. campaign specific assets) *Very flexible on tagging/maintaining/findability of assets * Good for Enterprise Clients *Options for non-creative users to be able to download or do basic manipulations of assets in a time crunch *customized login screen for your organization **What do you dislike about Canto?** *Canto does not yet have a robust brand management solution - creating a robust Brand Manual/Virtual Book that can be used to communicate to all users brand rules. Will be very convenient if Canto can build on the functionality to match other players in this space - everything will be in 1 single tool! **What problems is Canto solving and how is that benefiting you?** Multi-team & multi-user access & multi-user-rights options Ability to have a library of campaign assets but also store brand assets in the same space and manage access between various content types Single source of assets for our organization with dozens of users and various needs (internal corporate communication, marketing campaigns, brand management, asset storage from our suppliers, etc.) Ability to store large bulk /volume of data of different formats & various options/tools to help filter/search/find necessary assets ### 21. Great asset management! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2024 **What do you like best about Canto?** Canto was easy for our team to implement and keep updated. We are able to have our photographers and other contributors upload through portals that we can then approve and sort into our system for our team to use. The tagging allows our team to easily find assets related to a certain product. Our marketing team uses Canto on a weekly basis. Customer support is great also, as they are quick to respond to any issues we may have w/ the system, which are few and far between. **What do you dislike about Canto?** I honestly can't think of a downside. We've been using the program for just over 3 years. **What problems is Canto solving and how is that benefiting you?** We utilitze Canto for asset management. All photos, videos, drawings, projects, etc. are stored in Canto and are easily accessed by our vendors and customers as well as internal teams. We are easily able to approve or hide assets if they are not to be used any longer or yet. ### 22. CAN EASILY FIND INFO NEEDED **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Packaging and Containers | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2025 **What do you like best about Canto?** Using search field you can find all information without entering the menus **What do you dislike about Canto?** Not all equipment are there with the info I usually need (layout) **What problems is Canto solving and how is that benefiting you?** I can search at only one place (almost) all equipment portfolio without the need of searching at intranet in different teamsites. ### 23. Canto so far has been very user friendly for consumers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Canto?** The tree organization and ability to key in meta data info. Implementation has been great for our users, and customer support was very helpful with importing users and doing a town hall meeting for our franchisees. **What do you dislike about Canto?** Back-end navigation isn't as intuitive as I hoped. **What problems is Canto solving and how is that benefiting you?** Providing digital asset access to 100+ franchisees for our company. **Official Response from Reagan Cola:** > Thank you for your thoughtful review! I’m glad to hear that implementation has gone smoothly and that features like folder structures and metadata input are working well for your team. In response to your UX feedback, we are actively working on product updates that will enhance the day-to-day user experience in Canto. Your account manager will have more to share about those enhancements in the coming months. Thanks for being part of the Canto community! Thanks, Reagan! ### 24. Overall a great tool for organizing creative assets **Rating:** 4.0/5.0 stars **Reviewed by:** Jesse S. | Photo Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Canto?** Canto makes it easy to organize a lot of assets from dynamic sources, and searchability is very easy. I like that I can be extremely granular about how and where assets are stored, and customization in metadata custom fields is very easy. **What do you dislike about Canto?** I would like to see some better user interface be develeped in Canto. Sometimes it seems like I need to make extra clicks that could be consilidated into one click or key command. I think these things will come with time, but for now there are small inefficiencies that could be streamlined. I'd also like to see support for custom automation/scripts that could further enhance my organization's productivity. For example, the ability to integrate a simple batch script for all ingested assets that identifies aspects of the filename then attributes metadata accordingly would be very beneficial (right now I have an exra step of doing this outside of Canto before upload). **What problems is Canto solving and how is that benefiting you?** Organization of a wide range of creative assets used for marketing purposes and for ecommerce website (product detail pages). Also sharing these assets with internal and external customers as needed. ### 25. Great organizational tool for the team **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley G. | Senior Director Of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Canto?** We love using Canto because it makes organizing all of our media files easy. We used to outsource a lot of work because we were a very small team and it got overwhelming having to dive into email to find different Google Drives, WeTransfers, Dropboxes, etc. to find the things we needed. We've since grown our team significantly and onboarding them has never been easier as far as assets go. Assets are tagged and filed, making them super easy to find, resize, download, share - you name it. I can also control who sees what and what is saved. **What do you dislike about Canto?** I wish Portals was a little easier to use. There's assets in Folders or Albums that I want retailers to have but rarely all in a particular folder or album. That has prevented us from diving in and setting them up. **What problems is Canto solving and how is that benefiting you?** It saves not only me, but my entire team, an enormous amount of time. I don't have to dig through emails to find assets that should be available at the click of a button. ### 26. Relieving the headaches of a growing business **Rating:** 5.0/5.0 stars **Reviewed by:** Misha H. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Canto?** The search features, the portals, and the shareable links. I really love that I can add additional items to an existing link, I can change the contents or even set the link to expire. The customer support has been outstanding, and it was incredibly easy to implement. I use the links and portals every single day and integrating the Canto system into our workflow has been a dream. Our whole team is thrilled with Canto. **What do you dislike about Canto?** It is a little tricky trying to remember how to get all the way back to the previously created links, it takes some digging around before I remember to go to my account, then settings, then previously created links. **What problems is Canto solving and how is that benefiting you?** We had an incredibly outdated server that we all had to VPN into in order to access our documents and photos. No one in our organization knew where anything was and we had no way to search for items with searching the entire server which took literal hours. The most unexpected way that Canto is benefiting our team is through the portals. We are utilizing portals as our best marketing effort for clients. We have a portal that is only designated for architects, portals for generic schools and city officials, and then customer-specific portals that house all of their relevant information and assets/ ### 27. VERY THANKFUL FOR THE OPTION TO REMOVE FILES FROM SHARE LINKS **Rating:** 5.0/5.0 stars **Reviewed by:** Genesis V. | Postproduction Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Canto?** I love the album sharing, folder organizing and deletion after 30 days options. **What do you dislike about Canto?** that little orange help chat button on the bottom right. Its SO annoying! I need to click on the bottom right to version over files "save as new" and that little orange button stays in the way! 0/10 **What problems is Canto solving and how is that benefiting you?** metadata realness ### 28. Getting to Know Canto **Rating:** 4.0/5.0 stars **Reviewed by:** Mariana P. | Production, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about Canto?** What I love most about Canto is how easy it is to create portals and share content effortlessly, without losing the quality of your videos or photos. **What do you dislike about Canto?** What I don't like about Canto is that it takes too long to upload a file and the excessive amount of emails they send. **What problems is Canto solving and how is that benefiting you?** Sharing content and creating links to share it. **Official Response from Julie Neumeister:** > Hi Mariana — thanks for your review! We're glad you love how easy it is to create portals and share content without losing quality. We appreciate your feedback on upload speed and emails and will share it with our team. Let us know if we can help with anything! ### 29. Pretty good DAM, often new features, sometimes a little clunky **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Canto?** Canto offers a more organized way to find and organize content **What do you dislike about Canto?** There are some limited features and clunky functionalities/interfaces that could be improved. They also state "no hidden fees" on their website, but placed an unexpected "innovation fee" on our account at time of renewal. After some back and forth, they were willing to remove it, but it was definetly unexpected. **What problems is Canto solving and how is that benefiting you?** We have a massive content library so having Canto will allow our team to easily find the content they need, and understand the important info tied to it - such as location of the photo and usage rights. **Official Response from Maeghan Durbin:** > Hi there – thanks for taking the time to leave us a review. I’d have to agree that Canto’s platform makes organizing a larger content library much easier- so glad your team has been able to see this benefit. In response to your UX feedback, our product team is actively working on updates that will enhance the user experience in Canto. We will pass this feedback on to our product team as we're always looking for ways we can improve our customers’ experience. Feel free to contact customerfeedback@canto.com at any time if you would like to schedule a call with your account manager to chat about how we can better support you! -Maeghan ### 30. The right platform for us at the right price **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Canto?** Canto is affordable, flexible, and has a great customer support team that's always available to answer questions and consult on our setup. **What do you dislike about Canto?** The interface can feel outdated at times. It's very efficient but not exactly fun to use like some competing platforms seem to be. **What problems is Canto solving and how is that benefiting you?** We have tons of assets across many different categories and sizes, ranging from long videos to brochures, to iconography. Canto helps us ensure that the right people can find the assets they need when they need them in a way that we haven't been able to ensure before. **Official Response from Julie Neumeister:** > Thanks for your feedback! We're glad Canto’s flexibility, affordability, and support have been a good fit for your team. We also appreciate your thoughts on the interface, because we are always looking to improve. Stay tuned, because we are releasing some UX enhancements this year that I think you'll love. Let us know if there’s anything else we can do to support you! ### 31. Canto Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Canto?** I like the ease of searching for images with the Indesign plug-in & collaborating with other artist on projects remotely. **What do you dislike about Canto?** I wish there was a way of making uploading, naming, tagging images quicker and easier. **What problems is Canto solving and how is that benefiting you?** Allowing us to have 1 central location to store & name images & access remotely. ### 32. Why couple together file sharing and some search made for text files **Rating:** 4.0/5.0 stars **Reviewed by:** Paul O. | Sr Director It, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Canto?** Search and the ability to only have what is approved available **What do you dislike about Canto?** Smart tags not so smart, hoping the AI based search makes it so that is not a problem. **What problems is Canto solving and how is that benefiting you?** Having a single place for people to access the large set of images and controlling that only approved images/videos are used by staff **Official Response from Julie Neumeister:** > Hi Paul — thanks for your feedback! We're glad Canto’s search and approval controls are helping you manage assets effectively. Our AI Visual Search add-on would be a great fit for your team to improve search accuracy, and we look forward to getting that set up for your team. Thanks for being a Canto customer! ### 33. Game Changer for Creative and File Management **Rating:** 4.5/5.0 stars **Reviewed by:** Ceci R. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2020 **What do you like best about Canto?** We have a lot of creative, spanning from raw image files to full-on ad campaigns. Being able to use tags, which are easily searchable, has been a HUGE time saver. Being able to crop, resize and compress images before downloading make our life a lot easier. I personally really like the Branding Guidelines feature; we can share it with our partners and it's a very clean and simple experience. **What do you dislike about Canto?** It can be a bit overwhelming at the beginning. There are a LOT of customization options in the backend and it takes practice and diligence to become proficient at it. But it's worth it. **What problems is Canto solving and how is that benefiting you?** Things are much better organized now. We have a proper system in place and we know everything is filed and stored where it should. Most importantly we know we can find everything quickly and efficiently. **Official Response from Kelli Miller:** > Cecilia – thank you for sharing your experience of creativity with Canto! ### 34. Canto works great for us to share media with our dealers, employees, customers, and others. **Rating:** 4.5/5.0 stars **Reviewed by:** Meghan A. | Digital Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2024 **What do you like best about Canto?** The ability to have so much stored in one place and the ability to have some locked and others accsessible with just a link. **What do you dislike about Canto?** our team has no problem using the platform however sometimes other people struggle with it when first introduced. **What problems is Canto solving and how is that benefiting you?** canto makes it easy to share assets that may be too large to send trhough email. ### 35. Good digital asset system for University community **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2025 **What do you like best about Canto?** Canto is user-friendly for members of our University community. We do not need extensive training to save and organize images. We can readily tag and retrieve the images we need for specific projects. Canto offers ongoing training and webinars for learning, and customer support is very responsive. **What do you dislike about Canto?** We have not found any downside to the program. It suits our needs. **What problems is Canto solving and how is that benefiting you?** Organizing all the many photos that members of our community take and giving them a central repository. ### 36. Perfect for image organization **Rating:** 4.5/5.0 stars **Reviewed by:** Josh A. | Writer and Communications Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Canto?** We had a database of more than 50,000 images that had not been curated. Canto helped us properly organization those images with a simple photo structure and a robust system of tagging and facial recognition. It also allowed for other users within our group to access and download these photos easily, as well as send these photos to external clients through customizable share links and portals. The customer support and training has also been helpful from the beginning and continues to be a resource as we build out. **What do you dislike about Canto?** The Canto Connect program has not been particularly useful. We've found ourselves using workarounds. **What problems is Canto solving and how is that benefiting you?** Canto has created an easy-to-use database for all of our images, making it easier for our communications team to organize and find the images we need and for our colleagues to access our images. ### 37. I like it! Hard to LOVE a DAM tool.... **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Canto?** I like how easy it is to upload and manage assets. Very nice customer support. **What do you dislike about Canto?** Nothing! Our Sales team struggles to find assets but that's more of an us issue. **What problems is Canto solving and how is that benefiting you?** Collecting assets for the entire team to use. ### 38. Canto simplified and streamlined our approach to DAM **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Canto?** Replacing our old on-premises DAM with Canto Cloud has allowed us to modernize how we interact with our own content. It's simple, intuitive interface makes it a breeze for all teams to use. **What do you dislike about Canto?** Some more granular customization we were used to is not easily replicable in Canto Cloud. But the pros still outweigh this con. **What problems is Canto solving and how is that benefiting you?** Our previous DAM required a fair amount of gatekeeping and it's interface was not-so-user friendly. Canto has made the contents of our DAM available to much wider internal user-base and is more self-service alleviating requests to support. ### 39. Canto is a smart content management tool that has saved our digital team hours and hours of work **Rating:** 5.0/5.0 stars **Reviewed by:** Keissy G. | Digital Marketing Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2023 **What do you like best about Canto?** The AI tools it has to detect and tag content. Also, I find the search tools quite powerfull and accurate. I appreciate how manageable al content is. **What do you dislike about Canto?** I would like for it to be more flexible, i feel like its quite stiff in some of it´s functionalities. Especially when it comes to uploading assets. I would like a "Drag and Drop" function. **What problems is Canto solving and how is that benefiting you?** It allows us to store out digital assets, categorize them and algo find them in quick searches. ### 40. Consistency is key! **Rating:** 4.5/5.0 stars **Reviewed by:** Andrea J. | Senior Manager, Marketing & Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Canto?** The easy to use setting and icons. It's not ovewhelming and it keeps thing right at your finger tips **What do you dislike about Canto?** I would really love more personalization capabilities for the email notifications. **What problems is Canto solving and how is that benefiting you?** Keeping our stakeholders charged with up to date, curated assets. ### 41. Using Canto for Sales **Rating:** 4.5/5.0 stars **Reviewed by:** Denis K. | Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2025 **What do you like best about Canto?** A lot of different options to use pictures and brochures and combine them. **What do you dislike about Canto?** No dislikes, i use Canto almost daily and have no issues with it. **What problems is Canto solving and how is that benefiting you?** Sharing informations about our products internally ### 42. Canto Pros & Cons **Rating:** 4.0/5.0 stars **Reviewed by:** Ariel F. | Graphic Designer/Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Canto?** I use Canto for work purposes and I work in grocery advertising. It organizes all our images in one place and I love the inDesign plug in. If you are looking for a certain thing, its good because the setup is very particular. Also, customer service is very fast and helpful. **What do you dislike about Canto?** It has its bugs just like any other program. I have found it hard to find certain images we have uploaded and its a long process to upload one photo. You cannot do it in bulk because then you cannot search for your item. Some keywords I type in do not bring up the proper images. **What problems is Canto solving and how is that benefiting you?** Sometimes it pulls up the wrong image for the wrong file name, but everytime I have reached out to Canto Support they are very fast in responding. **Official Response from Julie Neumeister:** > Hi Ariel — appreciate you leaving a review! We're glad Canto helps keep your images organized and that you find the InDesign plugin useful. We hear your feedback on search and uploads and are continuously working to improve the user experience, so stay tuned for updates. Thank you for being a Canto customer! ### 43. Great Forum **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2025 **What do you like best about Canto?** I like that the company information is organized and easy to find what I need. **What do you dislike about Canto?** My dislike is trying to figure out which section of our company information I need to select. **What problems is Canto solving and how is that benefiting you?** Canto gives me a quick platform to find all the branded marketing items our company uses, all in one place. ### 44. Apartment Photos **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Canto?** I like how easy it is to utilize the platform. We use folks from multiple different countries on this project, and have no issues with anyone understanding the product, or find it difficult to learn how to use it. We use it basically non stop everyday and rarely, if ever run into issues with it. The product is high quality, and suits our company well. Rarely run into any bugs or anything. **What do you dislike about Canto?** It can be slow to use. I wish there was a bit more efficient manner than dragging and dropping things all over the place. **What problems is Canto solving and how is that benefiting you?** It allows us to upload photos that need retouching, for our retouching team based elsewhere to adjust and then send back to us to then load onto our website. ### 45. Content Library for Agency Clients **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel G. | Owner/President, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2024 **What do you like best about Canto?** We've tried a variety of different DAM software over the years, but nothing has come close to the ease of use and functionality that Canto provides. We were able to set up an evergreen library our clients can access at anytime with just a few clicks. We also have started using the integrations with Zapier and Canva to help our team be even more efficient saving us a significant amount of time of downloading phtos from one platform and then uploading them to another. **What do you dislike about Canto?** Wish it was less exepensive, but i guess you get what you pay for. **What problems is Canto solving and how is that benefiting you?** Just makes it so much easier for clients to access their content. It's greatly limited the number of calls and emails we get from clients requesting photos or videos. ### 46. On-boarding and support is an A+ **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Canto?** The on-boarding was very helpful and the recording of the on-boarding sessions. **What do you dislike about Canto?** The tutorials on youTube need to be updated. **What problems is Canto solving and how is that benefiting you?** Ease of finding photos. Ease of sharing assets. ### 47. It is very user friendly. I like the folders and the search feature **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2025 **What do you like best about Canto?** You can have folders to categorize your photos **What do you dislike about Canto?** You can not delete folders on canto once it is made **What problems is Canto solving and how is that benefiting you?** It is allowing us to share photos internally and externally. ### 48. Canto is a great service for filing but it is very time consuming to use effectively. **Rating:** 3.5/5.0 stars **Reviewed by:** Briea B. | Junior Graphic Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2024 **What do you like best about Canto?** You can add all of your assets to one place, anyone can access it. You can send links to different users for content. You can alfo integrate different apps (e.g. Adobe and Figma). **What do you dislike about Canto?** Needing to tag every asset for easy filing and it is time consuming to set up what you need. **What problems is Canto solving and how is that benefiting you?** Version control of the different assets - with the many different changes we have with assets, we are able to go back to what we have done previously as references. ### 49. Screen Printing Production **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Printing | Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Canto?** I like that I am able to receive artwork in various ways, either by direct link or by searching for the artwork. **What do you dislike about Canto?** Sometimes when I search for the artwork that is there I can't find it, but I think that is less the fault of Canto and more on the people who are uploading the artwork. **What problems is Canto solving and how is that benefiting you?** Transfering files from one person to another without having to use a service with tons of limitations. ### 50. From the on-boarding to the implementation and further usage, Canto has been a dream for my campus. **Rating:** 4.5/5.0 stars **Reviewed by:** Jimmy D. | Multimedia Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2023 **What do you like best about Canto?** I think the ability to fully customize our user experience is extremely beneficial in carrying our brand identity forward, as well as the ability to store more than just photography files on the asset manager. **What do you dislike about Canto?** I think there are some minor design complaints I have that make my job slightly more difficult, but I am never "unable" to complete a task that I'm wanting to work on. **What problems is Canto solving and how is that benefiting you?** Canto solves the issue of housing every photo from our university in one place, while being able to organize and "gate" certain assets in various libraries. We often share our assets to the public, but we are able to keep an internal library for usage prior to releasing it to the masses. ## Canto Discussions - [What types of companies does Image Relay work with?](https://www.g2.com/discussions/customers-b89808fe-6a8a-4688-8e51-7098db0ba388) - 1 comment, 2 upvotes - [What is Canto used for?](https://www.g2.com/discussions/what-is-canto-used-for) - 1 comment, 1 upvote - [Can you add a feature to compose a presentation in deck format or even a reel?](https://www.g2.com/discussions/33708-can-you-add-a-feature-to-compose-a-presentation-in-deck-format-or-even-a-reel) - 1 comment, 1 upvote - [What is the best file structure and tagging structure?](https://www.g2.com/discussions/what-is-the-best-file-structure-and-tagging-structure) - 1 comment, 1 upvote - [Will canto provide an option to connect social media](https://www.g2.com/discussions/will-canto-provide-an-option-to-connect-social-media) - 1 comment, 1 upvote - [View Canto pricing details and edition comparison](https://www.g2.com/products/canto/reviews?page=7§ion=pricing&secure%5Bexpires_at%5D=2026-07-23+05%3A50%3A18+-0500&secure%5Bsession_id%5D=72cc3ed8-e427-4eed-a3fb-16e741333b13&secure%5Btoken%5D=f5654860c0a644ac5da96cf15a8013bde2058be300ad00cf112e948f63bf48d1&format=llm_user) ## Canto Integrations - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews) - [Adobe Connect](https://www.g2.com/products/adobe-connect/reviews) - [Adobe Illustrator](https://www.g2.com/products/adobe-illustrator/reviews) - [Adobe InDesign](https://www.g2.com/products/adobe-indesign/reviews) - [Adobe Photoshop](https://www.g2.com/products/adobe-photoshop/reviews) - [Adobe Premiere Pro](https://www.g2.com/products/adobe-premiere-pro/reviews) - [Asana](https://www.g2.com/products/asana/reviews) - [Azure SQL Database](https://www.g2.com/products/azure-sql-database/reviews) - [Box](https://www.g2.com/products/box/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [Dropbox](https://www.g2.com/products/dropbox/reviews) - [Figma](https://www.g2.com/products/figma/reviews) - [Google Drive & Docs for Confluence](https://www.g2.com/products/google-drive-docs-for-confluence/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Marq](https://www.g2.com/products/charles-thayne-capital-marq/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft PowerPoint](https://www.g2.com/products/microsoft-powerpoint/reviews) - [Microsoft SharePoint](https://www.g2.com/products/microsoft-sharepoint/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Wrike](https://www.g2.com/products/wrike/reviews) ## Canto Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics **Data Management** - Collection - Cleansing - Classification - Access Rights - Versioning - Publication - Digital Assets **Editing** - Photo editing - Resizing - Video editing - Integration with editing tools **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Watermark - Digital Rights Management - Brand Guidelines **Optimization** - Data Quality - Workflows - Localization **Search** - Filtering - Pinned search - Auto tagging - Suggested search **Media Types** - Video - Audio - Images **Analytics** - Compliance - KPIs - Performance **Permissions** - Content expiration - Asset permissions - Access requests **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software **Platform** - Customizable brand guidelines - Collaboration - Templates **Agentic AI - Digital Asset Management** - Cross-system Integration **Agentic AI - Brand Asset Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Canto Alternatives - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) - 4.4/5.0 (619 reviews) - [Brandfolder](https://www.g2.com/products/brandfolder/reviews) - 4.4/5.0 (1,371 reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,130 reviews)