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Canto Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Canto Reviews (1,821)

View 3 Video Reviews
Reviews

Canto Reviews (1,821)

View 3 Video Reviews
4.4
1,821 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise Canto for its ease of use and powerful search capabilities, which streamline asset management and make finding files quick and efficient. The platform's intuitive interface and strong support enhance user experience, allowing teams to collaborate effectively. However, some users note that the pricing can be high, which may be a consideration for smaller organizations.

Pros & Cons

Generated from real user reviews
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Nate H.
NH
Nate H.
Director of Content Strategy
Mid-Market (51-1000 emp.)
"Centralized Asset Hub with Seamless Canva Integration"
4/5
What do you like best about Canto?

I like using Canto to centralize all our photo media assets, making it a convenient hub for our marketing team and others in our company. I appreciate the integration with Canva, which enhances my workflow processes. The ability to create small galleries using custom links is also valuable as it allows me to share reference images or selects with people, making it easier for those often looking for something specific. Review collected by and hosted on G2.com.

What do you dislike about Canto?

I think the new library still feels like a work in progress. It is a good improvement, but with any large new update there is a learning curve while also some aspects like search and structure seem to still have some bugs at times. Sometimes previews jump out of order as I scroll through my galleries and the results that are sourced in a search may highlight older images first. Review collected by and hosted on G2.com.

Eugene P.
EP
Eugene P.
Production Manager
Mid-Market (51-1000 emp.)
"Canto Made Our DAM Smarter: SSO, AI Search, and Top-Notch Support"
4.5/5
What do you like best about Canto?

Canto was a great improvement from our previous DAM. We are able to integrate with SSO login, performing AI searching, and upload non-photo assets. The onboarding and support we received was top notch and helped understand the platform. The interface is also user-friendly and easily navigable. Review collected by and hosted on G2.com.

What do you dislike about Canto?

Currently, my interface always defaults to the "Classic Library" when I want to view the "New Library" look. Is there any way to prevent me from viewing the Library in Classic View? Review collected by and hosted on G2.com.

AN
Verified User in Marketing and Advertising
Digital Media Administrator
Mid-Market (51-1000 emp.)
"Great Customization and Helpful Support for Ticketing"
4/5
What do you like best about Canto?

I like the range of customization and support team when creating tickets and the FAQ site is useful overall. Review collected by and hosted on G2.com.

What do you dislike about Canto?

I don't like the search function. Comparing to the Google search bar, they have an option to "X" your old search and start fresh. Canto does NOT refresh the search bar, it adds your new search to your old search. I have to refresh the entire sites to start fresh. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
AL
Verified User in Leisure, Travel & Tourism
Small-Business (50 or fewer emp.)
"Sharp Search and Customization for Asset Management"
5/5
What do you like best about Canto?

I like the search functionality a lot! It's so detailed and feels like doing a Google search through our entire photo library. I also like the capability to customize the fields that appear on each asset, as well as the fields required for uploading. Review collected by and hosted on G2.com.

What do you dislike about Canto?

I wish that the quality of assets wasn't compromised in the preview screen, which can make it hard to know the true quality until you download it. I also wish it was easier for non-admins to edit their metadata after uploading to a portal. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Verified User in Consumer Goods
Mid-Market (51-1000 emp.)
"great digital assets management system"
4/5
What do you like best about Canto?

ease of use, sharing, and collection-making Review collected by and hosted on G2.com.

What do you dislike about Canto?

the search function is not that accurate when things are managed into folders. graphic designers says uploading assets to canto can take a while Review collected by and hosted on G2.com.

Katie W.
KW
Katie W.
Brand Manager
Small-Business (50 or fewer emp.)
"Easy Sharing and Portals, But Bulk Library Changes Are Tough"
3.5/5
What do you like best about Canto?

It’s easy to share images, organize files, and create portals. Review collected by and hosted on G2.com.

What do you dislike about Canto?

If your library is disorganized and you need to make sweeping changes, it can be difficult to apply those updates in bulk. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Verified User in Non-Profit Organization Management
Enterprise (> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Unintuitive Sharing Functions Limit Potential"
1/5
What do you like best about Canto?

I love that Canto shows the metadata on the right side and allows for searching by metadata. This lets me search for approved or pending videos, type of video, content, or by country, which helps because we have videos and photos from different countries. It's usually pretty specific to what I'm looking for. I also like that you can write a little blurb about the photos and videos to read what the uploader writes. Review collected by and hosted on G2.com.

What do you dislike about Canto?

Sharing videos and collections in Canto is really difficult and unintuitive. It's hard to find where to share, and creating collections is a cumbersome process with too many steps. It doesn't just give you a straightforward URL link to share, instead you have to deal with emails and if the other person isn't on Canto, it becomes a huge hassle. On top of that, there's a buggy issue when adding metadata text where it's challenging to highlight all text at once without it getting cut off, and although I raised this six months ago, it still hasn't been fixed. Overall, nothing seems to change or improve, even though I've provided feedback multiple times over almost a year. It's frustrating and makes me feel like if it were my decision, we wouldn't use Canto due to the numerous issues and lack of progress. Review collected by and hosted on G2.com.

Verified User in Media Production
AM
Verified User in Media Production
Mid-Market (51-1000 emp.)
"A Centralized, Flexible Asset Hub with Fast Search and Secure Portals"
5/5
What do you like best about Canto?

It's a centralized hub for sharing logos, promotional assets, and brand and style guides across our media organization.

Canto gives us backend flexibility to customize attributes while keeping frontend labels simple for our users. Features like bulk editing and approval statuses allow us to manage digital rights and review metrics efficiently without cluttering the user interface.

The combination of natural language visual search and automated metadata suggestions helps staff find what they need in seconds rather than wasting time hunting through drivers and folders.

Canto Portals allow us to share curated media kits and asset collections securely with external partners, contractors, and internal groups without giving them full access to our internal backend environment.

User-friendly training tools and responsive support make bringing new teams into Canto straightforward as we build one unified library. Review collected by and hosted on G2.com.

What do you dislike about Canto?

There isn't native batch-renaming tool for actual file names inside the interface. Additionally, while custom fields work well inside Canto, exporting assets back out can sometimes drop specialized structured metadata fields instead of writing them back to the IPTC file data.

Canto's reporting cannot track internal metadata like departments or project units. This makes it difficult to measure adoption rates by team, showcase cross-functional wins, or spot where specific groups need extra support - and this item was added to Canto's feature request list for future product updates. Review collected by and hosted on G2.com.

Verified User in Design
AD
Verified User in Design
Enterprise (> 1000 emp.)
"Intuitive, Fast, and Highly Customizable Workflows with Canto"
4.5/5
What do you like best about Canto?

Canto makes it easy to customize your workflows, accommodates many different infrastructure types, and is quite user friendly. Upload speeds are fast, edits are smooth and the UI is very intuitive. Review collected by and hosted on G2.com.

What do you dislike about Canto?

There are a few UI elements that you need to get used to. There some times too many features to choose from. But once you get used to, the flow is good. Review collected by and hosted on G2.com.

Lidia T.
LT
Lidia T.
Marketing Project Manager
Mid-Market (51-1000 emp.)
"Canto Makes Image Search Fast, Organized, and Effortless"
5/5
What do you like best about Canto?

What I like best about Canto is that I can easily search for images I need with specific keywords. It's also very organized and easy to use! Review collected by and hosted on G2.com.

What do you dislike about Canto?

I think sometimes it can be confusing to explain to other individuals how to compress and download images. Review collected by and hosted on G2.com.

Questions about Canto? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Paul B.
PB
Paul Barr
•
Last activity 19 days ago

How did you get clarity on Canto’s purpose during onboarding?

Verified User
G2
Verified User
•
Last activity about 2 years ago

What types of companies does Image Relay work with?

2 Upvotes
1
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Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

11 months

Average Discount

10%

Canto Comparisons
Canto Features
Import/Export
Organizational Interface
Search
File Types
Metadata
File Transformation
Video
Audio
Images
User, Role, and Access Management
Brand Portal