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Canto Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Canto Media

Canto Demo - AI-Powered Search
Find the perfect visuals for any project in seconds. Just describe what you're looking for in natural language, and our industry-leading AI scans your entire library and instantly retrieves relevant photos and videos.
Canto Demo - Canto's Integrations
At Canto, we pride ourselves on having the integrations our customers need to elevate their content journey, including Adobe Creative Suite, Hootsuite, Canva, monday.com, and more!
Canto Demo - Unify your content lifecycle with one central platform.
One platform, endless possibilities. Discover the single source of truth for your organization’s entire content lifecycle.
Canto Demo - Share assets smarter
Push on-brand digital content easily to teams, channels, and platforms while maintaining control with access controls and digital rights management.
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Play Canto Video
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Canto Reviews (1,665)

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Reviews

Canto Reviews (1,665)

View 3 Video Reviews
4.4
1,666 reviews

Pros & Cons

Generated from real user reviews
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Cassie S.
CS
Senior Director of Public Relations
Small-Business (50 or fewer emp.)
"Effortless to Search and Use"
What do you like best about Canto?

Canto is really easy to search and utilize. It also makes it very easy as an organization to gather user generated photos from events and activities that we are hosting. Review collected by and hosted on G2.com.

What do you dislike about Canto?

The albums and folders can get confusing to find because they do not always organize themselves in a way that makes the most sense to me. Review collected by and hosted on G2.com.

Ghia Joy M.
GM
Project Coordinator
Enterprise (> 1000 emp.)
"Portal Highlights"
What do you like best about Canto?

Canto's portal functionality significantly enhances asset management by providing a centralized, organized repository. This eliminates the need for users to navigate complex library structures, which can often be confusing. The ability to create campaign-specific albums within the portal substantially streamlines the Browse process, leading to increased efficiency and reduced asset retrieval time. Review collected by and hosted on G2.com.

What do you dislike about Canto?

Accessing assets within the Canto portal currently involves a redirection to the main library, which can be inefficient and add extra steps to the workflow. This process is often time-consuming, particularly for users who frequently need to open and interact with assets directly from the portal. Review collected by and hosted on G2.com.

MW
Videographer/Photographer
Enterprise (> 1000 emp.)
"Big step up!"
What do you like best about Canto?

Canto is our first DAM for our community college. We previously used Flickr and Google Drive as our asset libraries.

We had lengthy onboarding training which was appreciated. And as I was setting up our library, I appreciated the support team and their quick responses.

We have made heavy use of the custom metadata fields to allow us to filter down assets when looking for something in particular. While it is time intensive to tag the assets from over the last decade as we put them into the library, the payoff is when we are searching the assets.

There is an AI search available that uses natural language to search your assets, but that is an additional cost and we have not enabled this feature at this time.

There is an SSO option as well that is also an additional cost that we have chosen to not use at this time.

We use the public portal option to share photos with our community and appreciate that the assets are not searchable on the internet, but accessible by anyone with the link to the portal. We also utilize a private portal where we have allowed an outside agency to create accounts as consumer (free) users and give them access to additional assets than what we have in our public portal.

We have also utilized the Style Guide feature to share with our community members, which was previously a PDF. We added in links to templates in Canto and can update the guide easily. Review collected by and hosted on G2.com.

What do you dislike about Canto?

The additional costs for features like SSO and AI search are a downside. Review collected by and hosted on G2.com.

Hannah L.
HL
Marketing Manager, Strategy & Operations
Enterprise (> 1000 emp.)
"Canto Has Elevated Our Design and Asset Management to New Heights"
What do you like best about Canto?

We’ve been incredibly impressed with Canto since I first discovered it at the ATL Digital Summit last year. It’s taken our design and storage capabilities to the next level and made it possible to standardize marketing materials across all our affiliates.

The transition was smooth, thanks to a highly supportive rep. The AI-powered search is a huge time-saver, and our graphic designer finally has the flexibility to organize assets in a way that works for her. Overall, Canto is helping us strengthen and streamline our marketing efforts. Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about Canto?

I'm not quite sure what to write here. Sorry! Review collected by and hosted on G2.com.

RM
Associate Creative Director
Enterprise (> 1000 emp.)
"Canto's a Life-Saver for Designers"
What do you like best about Canto?

We'd be totally lost without Canto. We utilize Canto for storing all of our completed artwork, our assets, and also our training documents. It's our "go-to" for everything we do, other than our design software. Of course, Canto is something we use daily! We're currently training and re-training our teams to be able to use the CMS to be able to share everything with their clients, as well as using the file sharing feature to share files that otherwise would be too large to send via email. The portals are a real plus as well. We now have several client-facing portals where they download the completed art files for their use. We're able to share our internal files with the sales representatives to in turn share with their customers. The customer support is the best as well. I've gotten stuck late on a Friday evening when everyone else was out of the office. Canto's support was right there with me, and saved me from a huge mess! Review collected by and hosted on G2.com.

What do you dislike about Canto?

I've never shared anything I dislike about Canto, but I have to say I've found something! I'd like to share in hopes of improving this feature. Just recently, we were informed of an update in Canto's search feature due to an acquisition. The team was looking forward to an update since our designers as well as the marketing team searches a majority of the day for files on Canto. We were told it was an "amazing" update. Well, I'm quite disappointed in the update, as it seems much worse than the previous search feature. I've heard the same from several team members as well, and these are designers who are fluent with online platforms. I even submitted a help ticket to Canto one day and I was told how to use it, and how to filter things. Well, needless to say, I'm still having a lot of trouble. The search feature is slowing down my work on a daily basis. Review collected by and hosted on G2.com.

Response from Kelli Miller of Canto

Our support team works so hard to provide positive experiences for customers. We appreciate your review!

Skyler B.
SB
Photographer
Mid-Market (51-1000 emp.)
"A great and simple tool"
What do you like best about Canto?

Canto has been incredibly helpful in sharing our photography assets across the university. Duke has been fantastic in guiding us through all the platform’s features, answering our questions, and ensuring a smooth transition. The recent addition of AI search, along with the integration of metadata into search results, has significantly streamlined the process, making it align more seamlessly with our traditional photography workflow. Review collected by and hosted on G2.com.

What do you dislike about Canto?

One aspect of Canto that I wish could be improved is the ability to require users to log in to their Canto account in order to view shared links. This would be especially useful when sharing links with a large group, but still wanting to restrict access so that only authorized users can view the content, not just anyone with the link. Review collected by and hosted on G2.com.

Response from Reagan Cola of Canto

Thanks for the kind words! We're so glad to hear that Canto is supporting your photography workflows and that Duke has been a valuable partner throughout your transition. We’ll pass the feedback along!

We appreciate your note about shared link access controls and will pass it along to our product team. We know secure sharing is important, and your feedback helps us continue to refine the platform. Cheers, Reagan

Verified User in Mechanical or Industrial Engineering
AM
Mid-Market (51-1000 emp.)
"Endless Possibilities with PIM + DAM, But Video Playback Needs Improvement"
What do you like best about Canto?

The possibilities and use cases are endless, especially when you pair the PIM + DAM. from sales enablement to graphic designer support, Canto and their portals steal the show. Review collected by and hosted on G2.com.

What do you dislike about Canto?

That we can not watch videos from the product hub/SKU. Id like to be able to stay on a product page to watch videos about it. Review collected by and hosted on G2.com.

Amanda M.
AM
Business Development Strategist and Metadata Librarian
Small-Business (50 or fewer emp.)
"Streamlined Asset Management for Visual Content Teams"
What do you like best about Canto?

Canto offers a clean, intuitive interface that makes organizing and retrieving digital assets incredibly efficient. Its smart album and tagging system allow for consistent metadata use across teams, and the search functionality is powerful—especially when combined with custom filters and keyword tagging. The ability to create portals and share branded collections with external clients or stakeholders is also a huge asset, making Canto a versatile tool not just for internal organization but for client-facing work as well. Version control and usage tracking help maintain integrity across projects, which is crucial for a design-focused studio like ours. Review collected by and hosted on G2.com.

What do you dislike about Canto?

While Canto’s core features are strong, there are occasional limitations around batch metadata editing and bulk tagging—especially when assets span multiple albums. Customizing the user interface beyond basic branding options can also be restrictive. Additionally, the reporting features could be more robust; it would be helpful to have better analytics on asset usage and user engagement to inform content strategy. Lastly, syncing with other platforms (like ClickUp, HubSpot or Google Drive) is functional but not always seamless, requiring manual oversight or third-party integrations. Review collected by and hosted on G2.com.

Response from Reagan Cola of Canto

Thank you so much for your thoughtful and detailed review! We’re happy to hear that Canto’s intuitive interface, smart albums, and client-sharing tools are helping your team work more efficiently and collaboratively. Your outline of the business impact really shows the value Canto brings, and we appreciate you taking the time to highlight it.

We also hear you on areas like batch metadata, reporting, and integrations. Feedback like yours helps us keep improving. Thanks again for sharing your experience!

GG
Art Director
Enterprise (> 1000 emp.)
"Great platform for storing and organizing our sizable photo library"
What do you like best about Canto?

Being able to quickly search for what I need by using the search and filter functionality. I love that all our photos are organized and categorized for what makes sense for our institution. I also love the InDesign integration! Makes desiging pieces so much easier to be able to search within the design platform! Review collected by and hosted on G2.com.

What do you dislike about Canto?

It can be slow to load. We have also had issues with syncing our large folders from Box into Canto. Review collected by and hosted on G2.com.

Jen P.
JP
Marketing Manager Strategic Accounts
Small-Business (50 or fewer emp.)
"Great DAM that scales with your team!"
What do you like best about Canto?

Canto has transformed how our marketing team manages, shares, and organizes digital assets. As a growing organization with multiple campaigns and contributors, we needed a solution that could handle a wide volume of images, videos, and branded content—Canto delivered exactly that.

The interface is clean and intuitive, making it easy for both tech-savvy users and less technical teammates to navigate. Uploading, tagging, and categorizing assets is quick and efficient, and the powerful search functionality helps us locate what we need in seconds. I especially appreciate the version control and permissions features, which reduce errors and keep our assets consistent across channels.

Canto also makes it simple to share content externally with customizable portals, which is a huge time-saver when working with partners, press, or other departments. Integration with tools like Adobe Creative Cloud and Slack has made our workflow more seamless and collaborative.

Support is responsive and helpful whenever we’ve had questions or needed onboarding help, and ongoing updates continue to improve the platform.

If your team is drowning in a mess of scattered assets or struggling with outdated file servers, Canto is absolutely worth the investment. Review collected by and hosted on G2.com.

What do you dislike about Canto?

The mobile experience with Canto can be clunky when in the field. It does not mirror the desktop experience. This would not deter me from recommending Canto for DAM, but it is notable. Additionally, the initial setup takes a bit of planning to structure your folders properly. Review collected by and hosted on G2.com.

Response from Reagan Cola of Canto

Hi Jen, thanks so much for the kind words! We're thrilled to hear how Canto is helping your team scale, streamline workflows, and that our support team has been there for you throughout onboarding. We appreciate your feedback regarding the mobile app experience and will share that information with our product team.

We really appreciate your thoughtful review and your continued support of Canto! - Reagan

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

10%

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Canto Features
Import/Export
Organizational Interface
Search
File Types
Metadata
File Transformation
Video
Audio
Images
User, Role, and Access Management
Brand Portal
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